Purposive Communication
Purposive Communication
Purposive Communication
SCHOOL’S PHILOSOPHY
Every man irrespective of creed and economic status has the inherent right and access to quality education.
VISION
The University of Cagayan Valley will be a center of teaching-learning and research linking the people of Cagayan Valley to the nation and the world.
MISSION
The University of Cagayan Valley is committed to empowering individuals through quality education, intellectual and technological advancement, and
values formation to make a difference in society.
PROGRAM VISION
UCV Teacher Education Program envisions to produce professionally equipped teachers with high moral, ethical and spiritual values who could serve as
models to the greater society.
PROGRAM MISSION
UCV Teacher Education Program is committed to the total development of individuals in order to uplift the life of the economically deprived but deserving
students through quality, updated facilities and curriculum that are relevant to the needs of the time.
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
5. Demonstrate the skills needed to participate in a conversation that builds 5.1 Use verbal and non-verbal communications effectively.
knowledge collaboratively 5.2 Demonstrate phonological and syntactical competence in individual or
group oral reading and speaking
5.3 Speak English fluently and spontaneously in various interactive learning
activities
5.4 Express ideas logically in collaborative learning activities
6. Demonstrate an ability to grasp and synthesize ideas in literary form and 6.1 Acquire familiarity with a wide range of literary terms and categories
use literary terms in historical contexts relating to literary history, theory, and criticism, including figurative
language and prosody.
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
6.2 Use various forms of literature and apply the skills in the analysis and
interpretation of these types
6.3 Read and interpret texts using critical theory and language arts.
7. Recognize and appreciate the importance of major literary genres, 7.1 Read various literary genres and make a critic and reflection of these
subgenres, and periods in different traditions 7.2 Compare and contrast ideas/situations in various literary genres with
real-life situations
7.3 Apply the values learned in one’s personal life
7.4 Apply academic preparation to professional and cultural experiences beyond
the classroom.
PROGRAM OUTCOMES/COURSE Comm. Arts 1 Speech and . Business Public Speaking & Study and Technical Literature World Literature
Oral Comm Comm. Debate Thinking Skills Report Writing of the Phil.
1. Demonstrate knowledge and understanding of the factors I,P I,P,D I,P I,P,D I,P I,P,D I,P,D I,P,D
that influence the use of grammar and vocabulary in
speech and writing
2. Apply thinking and study skills for academic and I,P I,P,D I,P I,P,D I,P,D I,P,D I,P,D I,P,D
professional growth and develop ideas both for oral and
written communications needed in their profession
3. Read actively and effectively and articulate their own I, P I,P,D P I,P,D I,P,D I,P,D I,P,D I,P,D
interpretations with an awareness and curiosity for other
perspectives
4. Write effectively for a variety of professional and social I, P I,P,D I,P,D I,P,D I,P,D I,P,D I,P I,P
settings and practice writing as a process of motivated
inquiry, engaging other writer’s ideas as they explore and
develop their own.
5. Demonstrate the skills needed to participate in a P I,P,D P I,P,D I,P I,P,D I,P,D I,P,D
conversation that builds knowledge collaboratively
6. Demonstrate an ability to grasp and synthesize ideas in I,P I,P I I,P I,P I I,P,D I,P,D
literary form and use literary terms in historical contexts
7. Recognize and appreciate the importance of major literary I I I I I,P I I,P,D I,P,D
genres, subgenres, and periods in different traditions
LEGEND: I-Introduced concepts/principles; P-Practiced with Supervision; D-Demonstrated with minimal supervision
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
I. Course Description:
This course develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with
tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills and insights that students gain from this course may be used in their other academic endeavors, their chosen
disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.
Knowledge
1. Describe the nature, elements, and functions of verbal and nonverbal communication in various and multicultural contexts;
2. Explain how cultural and global issues affect communication;
3. Determine culturally appropriate terms, expressions and images;
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills; and
5. Summarize the principles of academic text structure.
Skills
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audiences in local and global settings using appropriate
registers;
2. Create clear, coherent, and effective communication materials;
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures, and
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles.
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
Values
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University of Cagayan Valley
BalzainCampus ,Tuguegarao City
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
Evaluate multimodal C. Evaluating Messages and/or Sharing of individual Write a reflection of Appreciation of Zoleta, Ma. Antonieta
texts critically to Images experiences in the experienced concepts G., et.al. (2018)
enhance receptive 1. What is message? communication where you failed in Purposive
listening, reading 2. Who Controls the Transmission communicating Resourcefulness Communication.
and viewing skills of these Messages Observing how something to a Intramuros, Manila.
3. How To Convey the Message? messages are person or an Patience Mindshapers, Co., Inc.
Convey ideas transmitted by people audience
through oral, audio- from different platforms Creativity Modules in Purposive
visual, and/or web- Write your Communication
based presentations Individual critique on observations on how Obedience
for different target messages from various messages are http://
audiences in local sources (print, conveyed. Cooperation thoughtfullearning.com/
and global settings broadcast, social media) inquireHSbook/pg250
using appropriate
registers Searching for online https://www.jlab.org/div_dept/
sources (youtube/links) admin/HR/EAP/0809.pdf
Adopt awareness of 4. Understanding the Audience Write a reaction on Appreciation of Zoleta, Ma. Antonieta
audience and context 4.1 Ways of presenting the Watching a video of a his/her concepts G., et.al. (2018)
in presenting ideas message speaker delivering a considerations of Purposive
message understanding the Resourcefulness Communication.
Identify some audience Intramuros, Manila.
factors to understand Watching of highlighting these Patience Mindshapers, Co., Inc.
the nature of the advertisements or other factors: Modules in Purposive
audience medium of presenting demographics, Creativity Communication
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
Activity 1 of the
module (page 45
Explain the 5. Critical Reading Read the text given in Short story analysis Appreciation of Zoleta, Ma. Antonieta
importance of the module or search using the elements concepts G., et.al. (2018)
critical reading, 6. Critical Listening the text in the internet of the short story as Purposive
critical listening and instruments (see the Resourcefulness Communication.
critical viewing to 7. Critical Viewing Watch and listen to an task on pages 50,51 Intramuros, Manila.
improve advertisement (radio or of the module) Patience Mindshapers, Co., Inc.
communication television Authentic texts about
advertisement) Write an Creativity cultural sensitivity from
Accomplish varied interpretation of the various media (text
reading, listening Listening to a song purpose/message of Obedience messages; email
and viewing tasks to the advertisement messages’ social media
improve Searching for online and react on its Cooperation messages’ newspaper,
communication skill sources (youtube/links) content. magazine, and journal
articles; print and
Write a reflection of electronic
the content/message advertisements)
of the song; its value Modules in Purposive
to the listener Communication
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
https://
www.readingrockets.org/
article/seven-strategies-
teach-students-text-
comprehension
https://
themindfool.com/how-
to-improve-your-critical-
listening-skills/
https://
www.teachthought.com/
technology/viewing-
comprehension-
strategies-watching-
videos-like-you-read-a-
book/
Convey ideas Designing Task 1 of the Appreciation of Zoleta, Ma. Antonieta
through oral, audio- advertisements module, (pages concepts G., et.al. (2018)
visual, and/or web- E. Communication Aids and 53,54) Purposive
based presentation Strategies using tools of Technology Resourcefulness Communication.
for different target Task 2 of the Intramuros, Manila.
audiences in local module (page 54) Patience Mindshapers, Co., Inc.
and global settings Poster.slogan making Texts, video/audio clips
using appropriate Creativity from various sources
registers Submission of Modules in Purposive
individual tasks Obedience Communication
Adopt awareness of https://
audience and context Searching for online Cooperation www.youtube.com/
in presenting ideas sources (youtube/links) watch?
v=S5BounNQxUw
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
Accomplish varied
tasks in designing
communication aids https://
and the use of www.linkedin.com/
technology tools pulse/20140325113303-
172811-state-of-
presentations-new-tools-
for-new-communication-
needs/
Present ideas F. Communication for Various Prepare an outline of Do task 1 of pages Appreciation of Zoleta, Ma. Antonieta
persuasively using Purposes speeches for delivery 63,64,65 concepts G., et.al. (2018)
appropriate language 1. Language Registers along the different Purposive
registers, facial 2. Facial Expressions purposes Resourcefulness Communication.
expressions, and 3. Gestures Intramuros, Manila.
gestures 4. The Audience Research on the types Speech delivery via Patience Mindshapers, Co., Inc.
of speeches: Read video platform Dainton, M. &Zelley E.
G.. Understanding Informative, speech, memorized, Creativity (2015). Applying
Adopt awareness of Persuasive, and Argumentative impromptu speech, communication theory
audience and context Communication extemporaneous Obedience for professional life. A
in presenting ideas speech) practical introduction. 3rd
H. Types of Speeches According to Cooperation ed., Sage Publications.
Deliver different Purpose Students choose at least Lucas, S. (2011). The art
speeches according two of the types of of public speaking . NY:
to purpose speech prepared and McGraw Hill
take a video of the Modules in Purposive
delivery Communication
cape-
Individual commstudies.blogspot.co
accomplishment of m/2011/02/language-
tasks registers.html
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
https://
socialsci.libretexts.org/
Bookshelves/
Sociology/Book
%3A_Sociology_(Bound
less)/03%3A_Culture/
3.02%3A_The_Symbolic
_Nature_of_Culture/3.2F
%3A_Gestures
https://
courses.lumenlearning.co
m/boundless-
communications/
chapter/the-importance-
of-audience-analysis/
www.european-
rhetoric.com/ethos-
pathos-logos-modes-
persuasion-aristotle/
https://
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
www.universalclass.com
/articles/writing/
business-
communication/conflict-
resolution/types-of-
argumentative-
communication.htm
https://
ezinearticles.com/?Four-
Basic-Speech-Types:-
Do-You-Want-to-
Persuade,-Inform,-
Inspire-or-Entertain?
&id=5823240
Identify some I. Communication for Work Observe people in Write the Appreciation of
situations in the Purposes different workplaces on observations concepts Zoleta, Ma. Antonieta
workplace where 1. Communication in the how they communicate reflecting the do’s G., et.al. (2018)
communication is Workplace and don’ts of Resourcefulness Purposive
applied in varied Read or research on the communication in Communication.
forms 2. Effective Communication and communication these workplaces Patience Intramuros, Manila.
Oral presentation in the Workplace materials identified here Mindshapers, Co., Inc.
Create clear, and understand the Write at least one Creativity Sample communication
coherent, and 3. Common Communication proper way of writing sample of the materials from different
effective Materials these communication Obedience workplace settings (e.g.
communication 3.1 Minutes materials identified: minutes, memo, requests,
materials 3.2 Memo Analysis of different Activity 1, page 71; Cooperation business/technical/incide
3.3 Business Letters communication Activity 2, pages 72, nt reports, letters)
Present ideas 3.4 Incident Reports materials 73 See
persuasively using Activity 3, pages 73, https://www.vuu.edu/Upl
appropriate language Writing exercises on 74 oads/files/SampleMeetin
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
https://
communicationmgmt.usc
.edu/blog/5-
communication-skills-
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
lawyers-need-and-why/
https://
www.wildapricot.com/
articles/how-to-write-
meeting-minutes
https://
courses.lumenlearning.co
m/technicalwriting/
chapter/memos_-
purpose-and-format-2/
https://
sba.thehartford.com/
business-management/
marketing/business-
letter-formats/
https://
www.template.net/
business/word-
templates/incident-
report-template/
Write and present a J. Communication for Academic Students conceptualize Do the tasks on Appreciation of Zoleta, Ma. Antonieta
research proposal Purposes their research topics pages 79, 80 concepts G., et.al. (2018)
using appropriate Purposive
tone, conventions, Students gather Do the task on page Resourcefulness Communication.
and reference styles information related to 81 Intramuros, Manila.
the chosen topic Patience Mindshapers, Co., Inc.
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
Course Requirements:
1. Presentation of individual outputs
2. Submission of written outputs
3. Presentation of research output
4. Submission of Individual Tasks
5. Written/Oral Examination
REFERENCES:
BOOKS
Adler, R., et. al. (2012). Communicating at Work. Strategies for Success in Business and the Professions.
Chase, R. and Shamo S. (2013). Elements of Effective Communication.
Lucas, St. The Art of Public Speaking, NY: McGraw Hill.
Zoleta, Ma. Antonieta G., et. al. (2018). Purposive Communication. Intramuros, Manila. Mindshapers Co., Inc.
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
E-RESOURCES
https://iedunote.com/nature-of-communication
http://www.really-learn-english.com/language-register.html
https://www.skillsyouneed.com/ips/barriers-communication.html
https://iedunote.com/nature-of-communication
http://www.really-learn-english.com/language-register.html
https://www.skillsyouneed.com/ips/barriers-communication.html
https://www.youtube.com/watch?v=q6u0AVn-NUM
https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/types-of-nonverbal-communication/
https://kpu.pressbooks.pub/businesswriting/chapter/intrapersonal-communication/
https://www.youtube.com/watch?v=L8NhxVXopaU
https://www.skillsyouneed.com/ips/barriers-communication.html
https://www.youtube.com/watch?v=93lZui5GR8Q
https://www.unitedlanguagegroup.com/blog/communicating-high-context-vs-low-context-cultures
https://oxfordre.com/communication/view/10.1093/acrefore/9780190228613.001.0001/acrefore-9780190228613-e-162?
mediaType=Article&fbclid=IwAR2int2MftpEwY9Z2eDp3Vz57HzZQctz43HPcY3GE3n3rQdaNDfB0ZEsoi4#:~:text=The%20difference%20between%20high-
context,expressive%20language%2C%20sometimes%20with%20exaggeration
cape-commstudies.blogspot.com/2011/02/language-registers.html
http://www.really-learn-english.com/language-register.html
https://toughnickel.com/business/Factors-that-Impact-Cross-Cultural-Communication
http://thoughtfullearning.com/inquireHSbook/pg250
https://www.jlab.org/div_dept/admin/HR/EAP/0809.pdf
https://courses.lumenlearning.com/boundless-communications/chapter/the-importance-of-audience-analysis/
https://www.readingrockets.org/article/seven-strategies-teach-students-text-comprehension
https://themindfool.com/how-to-improve-your-critical-listening-skills/
https://www.teachthought.com/technology/viewing-comprehension-strategies-watching-videos-like-you-read-a-book/
https://www.youtube.com/watch?v=S5BounNQxUw
https://www.linkedin.com/pulse/20140325113303-172811-state-of-presentations-new-tools-for-new-communication-needs/
cape-commstudies.blogspot.com/2011/02/language-registers.html
https://www.speakeasyinc.com/the-impact-of-facial-expression-in-communication/
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1
University of Cagayan Valley
BalzainCampus ,Tuguegarao City
https://socialsci.libretexts.org/Bookshelves/Sociology/Book%3A_Sociology_(Boundless)/03%3A_Culture/3.02%3A_The_Symbolic_Nature_of_Culture/
3.2F%3A_Gestures
https://courses.lumenlearning.com/boundless-communications/chapter/the-importance-of-audience-analysis/
www.european-rhetoric.com/ethos-pathos-logos-modes-persuasion-aristotle/
https://www.universalclass.com/articles/writing/business-communication/conflict-resolution/types-of-argumentative-communication.htm
https://ezinearticles.com/?Four-Basic-Speech-Types:-Do-You-Want-to-Persuade,-Inform,-Inspire-or-Entertain?&id=5823240
https://smallbusiness.chron.com/purpose-communication-business-2830.html
https://communicationmgmt.usc.edu/blog/5-communication-skills-lawyers-need-and-why/
https://www.wildapricot.com/articles/how-to-write-meeting-minutes
https://courses.lumenlearning.com/technicalwriting/chapter/memos_-purpose-and-format-2/
https://sba.thehartford.com/business-management/marketing/business-letter-formats/
https://www.template.net/business/word-templates/incident-report-template/
https://www.5staressays.com/blog/research-paper-guide/writing-research-proposal
LANGUAGE INSTRUCTORS LARRY P. VILLANUEVA, PhD NORMA C. GUILLERMO, PhD VISITACION C. ROLA, PhD/DPA
Program Head, Liberal Arts/ Dean, School of Liberal Arts and Vice President for Academics
Chair, Language Department Teacher Education
Issue Date : July 2018 Revision Date: November 2020 Revision Status: 1