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    DAD 369 Course Outline

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    jaredlartey97
    This document provides information about the Advertising Design course DAD 369 offered in the 2022/2023 academic year. The course is a 2 credit hour course taught by Dr. Ginn Assibey Bonsu. The course aims to teach students the principles of developing effective advertising through professional and creative projects. Students will work individually and in teams on assignments like creative briefs, print, television, and radio advertisements. Evaluation will be based on continuous assessment, class participation, assignments, exams, and a final project installing advertisements on the KNUST campus. The course will cover topics like the creative process, message execution, and advanced advertising strategies over 12 weeks.

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    DAD 369 Course Outline

    Uploaded by

    jaredlartey97
    13 views16 pages
    This document provides information about the Advertising Design course DAD 369 offered in the 2022/2023 academic year. The course is a 2 credit hour course taught by Dr. Ginn Assibey Bonsu. The course aims to teach students the principles of developing effective advertising through professional and creative projects. Students will work individually and in teams on assignments like creative briefs, print, television, and radio advertisements. Evaluation will be based on continuous assessment, class participation, assignments, exams, and a final project installing advertisements on the KNUST campus. The course will cover topics like the creative process, message execution, and advanced advertising strategies over 12 weeks.

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    This document provides information about the Advertising Design course DAD 369 offered in the 2022/2023 academic year. The course is a 2 credit hour course taught by Dr. Ginn Assibey Bonsu. The course aims to teach students the principles of developing effective advertising through professional and creative projects. Students will work individually and in teams on assignments like creative briefs, print, television, and radio advertisements. Evaluation will be based on continuous assessment, class participation, assignments, exams, and a final project installing advertisements on the KNUST campus. The course will cover topics like the creative process, message execution, and advanced advertising strategies over 12 weeks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views16 pages

    DAD 369 Course Outline

    Uploaded by

    jaredlartey97
    This document provides information about the Advertising Design course DAD 369 offered in the 2022/2023 academic year. The course is a 2 credit hour course taught by Dr. Ginn Assibey Bonsu. The course aims to teach students the principles of developing effective advertising through professional and creative projects. Students will work individually and in teams on assignments like creative briefs, print, television, and radio advertisements. Evaluation will be based on continuous assessment, class participation, assignments, exams, and a final project installing advertisements on the KNUST campus. The course will cover topics like the creative process, message execution, and advanced advertising strategies over 12 weeks.

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    You are on page 1of 16

    COMMUNICATION

    DESIGN DEPARTMENT
    FACULTY OF ART, CABE, KNUST

    COURSE CODE AND TITLE: DAD 369: ADVERTISING DESIGN


    SEMESTER AND YEAR: 1 SEMESTER 2022/2023
    CREDIT HOURS: 2

    COURSE LECTURER: Dr Ginn Assibey Bonsu


    Welcome
    Welcome to the DAD 369: ADVERTISING DESIGN. It is a course driven by
    professionalism and creativity . This lecture is an introductory section
    about the course and ourselves as well as our expectations and the
    course expectations
    Course Description
    Students master the principles of developing potent advertising. The
    course facilitates interaction between students and industry
    professionals. Tutoring is provided to enable students develop
    presentation skills. Ac-tivities engaged in provide material for
    research; the course output is closely monitored by the lecturer to
    assess the evidence of transferable skills.
    Course Objectives
    1. Explain advertising and advertising design;
    2. Demonstrate the understanding of the facets of advertising design and
    types;
    3. Understand message objectives as applied in advertising;
    4. Apply advertising design approaches and methods;
    5. Write and execute advertisements for print media, TV, online and radio
    Requirement For Completion
    of This Course
    1. The creation of advertisement for print media, TV and Radio are
    required for the completion of the course
    2. All assignments should be completed and submitted on time.
    3. No assignment will be accepted after the stipulated time or day unless
    the student has a medical excuse note.
    4. All assignments are supposed to be done by students personally without
    subcontracting them to any commercial outlet.
    5. All students should have a clip book
    Course Logistics & Deliverables
    1. The course will be delivered weekly and will combine theoretical
    lectures, studio practice and presentation formats.
    2. Students will be divided into teams to work on projects.
    3. Research Report ( Team assignment)
    4. Creative Brief
    5. Print Advertisements, TV Commercials and Radio Spot
    6. Class Presentations and Public Space advertisement
    Mode Of Delivery
    1. Face-to-Face and Zoom Lecture
    2. Presentations and Demonstrations
    3. Team Projects Execution in Class
    Course content
    • Week 2: Creative advertising; Creative philosophies; Creative thinking; Creative roles
    • Week 3: Creative process; Creative strategy facets; Creative brief - Team Project
    • Week 4: Message execution; Preparing the ad; Headline, Slogan and Body copy
    • Week 5: Creating Print Advertisements – Newspapers
    • Week 6: Creating Print Advertisements – Outdoor and Ad in Transit
    • Week 7: Print Advertisement Jury
    • Week 8: Creating TV Advertisements;
    • Week 9: TV Advertisements Jury
    • Week 10:Advanced Advertising Strategies – Live Project on KNUST Campus – OC
    • Week 11:Advanced Advertising Strategies - On-site Installation and Evaluation
    • Week 12:Post Assessment of Advanced Advertising Strategies
    Students’ Evaluation
    • Continuous Assessment - 30%
    • Class attendance and participation - 5%
    • Class assignments - 10%
    • Mid semester examination - 15%
    • End of semester examination - 70%
    • Total - 100%
    Inclusive Learning
    Students are urged to discuss privately any
    impairment-related requirements face-to-face and/or
    in written form with the courses lecturer.
    Academic Integrity
    Ø The University views cheating in coursework as a serious
    academic offence and will not tolerate cheating, or assisting
    others to cheat.
    Ø The work that students submit for grading must be their own
    work. Where work from other sources is used, it must be properly
    acknowledged and referenced.
    Ø Students should learn Harvard Style of Referencing and apply it
    in all assignments.
    Reading List
    1. Book, C. A. & Schick, C. D. (2001). Fundamentals of Copy & Layout. Illinois: NTC Business
    Books.
    2. Brooks, P. (2005). Communication and Advertising: Simple Step by Step Series. New Delhi:
    3. Infinity Books.
    4. Maslen, A. (2015). Persuasive Copywriting: Using Psychology to Influence, Engage and Sell.
    London: Kogan Page.
    5. Shaw, M. (2012). Copywriting: Successful Writing for Design, Advertising & Marketing.
    6. London: Laurence King.
    7. Sugarman, J. (2006). The Adweek Copywriting Handbook: The Ultimate Guide to Writing
    8. Powerful Advertising and Marketing Copy from One of America's Top Copywriters. New
    Jersey: Wiley.
    Thank you

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