PROGRAMME PROJECT REPORT

MBA (CORPORATE MANAGEMENT)

DIRECTORATE OF DISTANCE EDUCATION

ALAGAPPA UNIVERSITY
KARAIKUDI – 630 003

PROGRAMME PROJECT REPORT FOR

 MBA CORPORATE MANAGEMENT

a) PROGRAMME MISSION AND OBJECTIVES

Business Studies have fascinated humans for two reasons, namely generating interest and
augmenting essentials of running a firm effectively. That is why their study is enchanting and
glorifying. The primary objective of this programme is to provide ample exposure to subjects
from the fields of business legacy and accountancy, equip the Students for entry level jobs in
industry and to contribute to the economic development of the country.

b) RELEVANCE OF THE PROGRAMME WITH HEI’S MISSION AND GOALS:

The Alagappa University is functioning with following Vision and Mission:

Mission: Achieving Excellence in all spheres of Education, with particular emphasis on

‘PEARL”- Pedagogy, Extension, Administration, Research and Learning

Vision: Affording High Quality Higher Education to the learners so that they are transformed
into intellectually competent human resources that will help in the uplift of the nation to
Educational, Social, Technological, Environmental and Economic Magnificence.

Therefore, the introduction of MBA CORPORATE MANAGEMENT programme in the

Directorate of Distance Education will contribute substantially in fulfilling the mission of
Alagappa University. Such a higher education in subject with appropriate Practical Exposer
will enrich the human resources for the uplift of the Nation to Educational, Social,
Technological, Environmental and Economic Magnificence (ESTEEM).

c) NATURE OF PROSPECTIVE TARGET GROUP OF LEARNERS

 Working Professionals
 Entrepreneurs
 Service Personnel
 Academic Faculty
 Government Officials
 Researchers
 Home makers
 Unemployed Graduates

d) APPROPRIATENESS OF PROGRAMME
To Attain Leadership in spearheading qualitative and responsible academic programs relevant
to the society through cost effective off-campus distance mode of education. knowledge and
understanding, skills, qualities and other attributes in the following areas:

 The fundamental concepts of Management

 The higher-level taxonomy and diversity of Business Studies.
 How principles of Business can be applied to problems
 Internship training in Industry
 Undertake Inter tasks and techniques.
 Inter-disciplinary knowledge like statistics, Mathematics, Computer and E-Banking.
 Using the SPSS package for the analysis of data
 It also improves the Intellectual skills of the students.
 In nutshell, these skills will improve the performance of the students parameters.

E) INSTRUCTIONAL DESIGN
MBA CORPORATE MANAGEMENT

Course Title CIA ESE TOT C

Code Max. Max. Max.
I Semester
35611 Management – Principles and Practices 25 75 100 4
35612 Organizational Behaviour 25 75 100 4
35613 Managerial Economics 25 75 100 4
35614 Quantitative Techniques 25 75 100 4
35615 Financial and Management Accounting 25 75 100 4
Total 125 375 500 20
II Semester
35621 Research Methods 25 75 100 4
35622 Business Environment 25 75 100 4
35623 Business Laws 25 75 100 4
35624 Management Information System 25 75 100 4
35625 Human Resource Management 25 75 100 4
Total 125 375 500 20
III Semester
35631 Marketing Management 25 75 100 4
35632 Financial Management 25 75 100 4
35633 Company Law and Practice 25 75 100 4
35634 Global Business & MNCs 25 75 100 4
35635 Securities Laws and Financial Markets 25 75 100 4
Total 125 375 500 20
IV Semester
35641 Corporate Social Responsibilities and Ethics 25 75 100 4
35642 Corporate Finance and Tax Management 25 75 100 4
35643 Corporate Governance 25 75 100 4
35644 Corporate Audit and Compliance Management 25 75 100 4
35645 Corporate Restructuring 25 75 100 4
Total 125 375 500 20
Grand Total 2000 80
Course Code Legend:
3 5 6 Y Z

356- M.B.A Programme

Y -Semester Number
Z- Course Number in the Semester

CIA: Continuous Internal Assessment, ESE: End Semester Examination, TOT: Total,
C: Credit Points, Max.: Maximum

No. of Credits per Course (Theory) - 5 Total No. of Credits per Semester- 20
Total Credits for the Programme- 20 X 4 = 80
 35611 -MANAGEMENT PRINCIPLES AND PRACTICES

Objectives:
 To introduce the basic concepts of Management functions and principles
 To learn the scientific decision making and modern trend in the management process
 To understand the contemporary practices and issues in management

BLOCK I: BASIC CONCEPTS OF MANAGEMENT

UNIT 1 Management: Definition – Nature, Scope and Functions – Evolution of
Management – Management thought in modern trend – Patterns of the
management analysis – Management Vs. Administration - Management and
Society: The external Environment, Social Responsibility and Ethics.

UNIT 2 Management Science and Theories : Contributions of FW Taylor, Henri Fayol,

Elton Mayo, Roethilisberger, H.A.Simon and P.F Drucker - Universality of
Management - Relevance of management to different types of organization.

UNIT 3 Planning: Nature and Purpose – Principles and planning premises –

Components of planning as Vision, Mission, Objectives, Managing By
Objective (MBO) Strategies, Types and Policies -Planning and Decision
Making: Planning process.

UNIT 4 Decision making: Meanings and Types – Decision-making Process under

Conditions of Certainty and Uncertainty – Rational Decision Making
Strategies, Procedures, Methods, Rules, Projects and Budgets.

BLOCK II: RECRUITMENT AND SELECTION

UNIT 5 Organizing: Nature, Importance, Principles, purpose and Scope - Organizing
functions of management – Classifications of organization – Principles and
theories of organization – Effective Organizing – Organizational Culture and
Global Organizing.

UNIT 6 Organizational Structure – Departmentalization – Span of control – Line and

staff functions – Formal and Informal Groups in Organizations - Authority and
responsibility - Centralization and decentralization – Delegation of authority –
Committees – Informal organization.

UNIT 7 Staffing: General Principles of Staffing- Importance, techniques, Staff

authority and Empowerment in the organization – Selection and Recruitment -
Orientation - Career Development - Career stages – Training – Performance
Appraisal.

UNIT 8 Creativity and Innovation – Motivation - Meaning – Importance – Human

factors of Motivation – Motivation Theories: Maslow, Herzberg, Mc Gregor
(X&Y), Ouchi (Z) ,Vroom, Porter-Lawler, McClelland and Adam –
Physiological and psychological aspects of motivation .
 BLOCK III: FUNCTIONS OF MANAGEMENT
UNIT 9 Directing : Meaning, Purpose, and Scope in the organization – Leadership:
Meaning, Leadership styles, Leadership theories: Trait, Contingency,
Situation, Path-Goal, Tactical, Transactional, Transformational and Grid.
Leaders: Type, Nature, Significance and Functions, Barriers, Politics and
Ethics. Leader Vs. Manager.

UNIT 10 Communications: Meaning – Types – Process – Communication in the

decision making – Global Leading - Effective communication in the levels of
management. – Uses of Communication to Planning, Organizing, coordinating
and controlling.

UNIT 11 Co-ordination: Concept; Meaning, Characteristics, Importance in the

organization, Co-ordination process and principles - Techniques of Effective
co-ordination in the organization - Understanding and managing the group
process.

BLOCK IV: BUSINESS ETHICS WITH NEW PERSPECTIVES IN MANAGEMENT

UNIT 12 Business ethics: Relevance of values in Management; Holistic approach for
managers indecision-making; Ethical Management: Role of organizational
culture in ethics – Ethics Committee in the organization.

UNIT 13 Controlling: Objectives and Process of control Devices of control – Integrated

control – Special control techniques- Contemporary - Perspectives in Device
of Controls

UNIT 14 New Perspectives in Management - Strategic alliances – Core competence –

Business process reengineering – Total quality management – Six Sigma-
Benchmarking- Balanced Score-card.

REFERENCES

1. Stoner, et-al, Management, Prentice Hall, 1989.

2. Koontz and O’Donnell, Management: A Systems Approach, McGraw Hill, 1990
3. Weihrich and Koontz,Management: A Global Perspective, McGraw Hill, 1988
4. Peter F. Drucker, Management, 2008.
5. Gene Burton and Manab Thakur, Management Today: Principles and Practice, Tata
McGraw Hill.
6. Ricky W. Griffin, Management, South-WesternCollege Publications, 2010
7. Stephen P. Robbins and Mary Coulter, Management, 9th Edition, 2006.
 8. Kaplan and Norton, The Strategy-Focused Organization: How Balanced Scorecard
Companies Thrive in the New Business Environment, HBP, 2000.

35612- ORGANIZATIONAL BEHAVIOUR

Objectives:
 To understand the personality trades and influence on the organization.
 To imbibe the necessary conceptual understanding of behaviour related people
 To learn the modern trends, theories and changes in organizational Behaviour.

BLOCK I: BASICS OF ORGANISATIONAL BEHAVIOUR

UNIT 1 Organizational Behaviour: History – Meaning Elements – Evolution,
Challenges and opportunities – Trends – disciplines – Approaches – Models –
Management functions relevance to organizational Behaviour – Global
Emergence of OB as a discipline.

UNIT 2 Personality – Determinants, Structure, Behaviour, Assessment, Individual

Behaviour: Personality & Attitudes- Development of personality – Nature and
dimensions of attitude – Trait Theory – Organizational fit – Organizational
Commitment

UNIT 3 Emotions – Emotional Intelligence – Implications of Emotional Intelligence on

Managers – EI as Managerial tool – EI performance in the organization –
Attitudes: Definitions – Meaning – Attitude relationship with behaviour –
Types – Consistency

UNIT 4 Individual Behaviour and process of the organization: Learning, Emotions,

Attitudes, Perception, Motivation, Ability, Job satisfaction, Personality, Stress
and its Management – Problem solving and Decision making – Interpersonal
Communication - Relevance to organizational behaviour.

BLOCK II: ORGANISATIONAL SOURCES AND MANAGEMENT

UNIT 5 Group Behaviour: Group Dynamics - Theories of Group Formation - Formal
and Informal Groups in organization and their interaction - Group norms –
Group cohesiveness – Team: Importance and Objectives - Formation of teams
– Team Work- Group dynamics – Issues - Their relevance to organizational
behaviour.

UNIT 6 Organizational Power: Organizational Power: Definition, Nature,

Characteristics - Types of powers - Sources of Power - Effective use of power
– Limitations of Power – Power centre in Organization.

UNIT 7 Organizational Politics: Definition – Political behaviour in organization -

Factors creating political behaviour – Personality and Political Behaviour -
 Techniques of managing politics in organization – Impact of organizational
politics.

UNIT 8 Organizational Conflict Management: Stress Management: Meaning – Types –

Sources and strategies resolve conflict – Consequences – Organizational
conflict: Constructive and Destructive conflicts - Conflict Process - Strategies
for encouraging constructive conflict - Strategies for resolving destructive
conflict.
BLOCK III: ORGANISATIONAL CLIMATE AND CULTURE
UNIT 9 Organizational Dynamics: Organizational Dynamics – Organizational
Efficiency, Effectiveness and Excellence: Meaning and Approaches – Factors
affecting the organizational Climate.

UNIT 10 Organizational Culture: Meaning, significance – Theories – Organizational

Climate – Creation, Maintenance and Change of Organizational Culture –
Impact of organizational culture on strategies – Issues in Organizational
Culture.

UNIT 11 Inter personal Communication: Essentials, Networks, Communication

technologies – Non-Verbal communications Barriers – Strategies to overcome
the barriers. Behavioral Communication in organization - Uses to Business

BLOCK IV: CHALLENGES AND ORGANISATIONAL DEVELOPMENT

UNIT 12 Organizational Change: Meaning, Nature and Causes of organizational change
Organizational Change –Importance – Stability Vs Change – Proactive Vs.
Reaction change – the change process – Resistance to change – Managing
change.

UNIT 13 Organizational Behaviour responses to Global and Cultural diversity,

challenges at international level, Homogeneity and heterogeneity of National
cultures, Differences between countries.

UNIT 14 Organizational Development: Meaning, Nature and scope – Features of OD –

OD Interventions- Role of OD – Problems and Process of OD – process OD
and Process of Intervention - Challenges to OD- Learning Organizations -
Organizational effectiveness Developing Gender sensitive workplace

REFERENCES
 1. Fred Luthans, Organizational Behaviour, McGraw-Hill/Irwin, 2006.
2. Stephen P. Robbins, Organizational Behaviour, Prentice Hall; 2010
3. Keith Davis, Organizational Behavior: Human Behavior at Work, McGraw Hill, 2010
4. Griffin and Moorhead, Organizational Behavior: Managing People and Organizations,
2006.
5. Judith R. Gordon, Organizational Behavior: A Diagnostic, Prentice Hall, 2001.
6. K. Aswathappa, Organizational Behaviour, Himalaya Publishing, Mumbai, 2010
7. Judith R. Gordon, A Diagnostic Approach to Organizational Behaviour, Allyn &
Bacon, 1993.

35613 - MANAGERIAL ECONOMICS

Objectives:
 To understand the economic principles and its applications in business
 To develop economics based analytic skills for business
 To make the learners to strong in economical approach

BLOCK I: BASICS OF MANGERIAL ECONOMICS

UNIT 1 Economics: Introduction – Meaning, nature and scope of Managerial
Economics – General Foundations of managerial Economics – Economic
Approach – Working of Economic system - Circular flow activities -
Economics & Business Decisions - Relationship between Economic theory
and Managerial Economics.

UNIT 2 Business Decisions: Role of managerial Economics in Decision making –

Decision making under Risk and Uncertainty - Concepts of Opportunity cost, -
Production possibility curve – Incremental Concepts - Cardinal and Ordinal
approaches to consumer Behaviour Time Value of Money –

UNIT 3 Consumer Behaviour: Marginalism – Equilibrium and Equi-marginalism and

their role in business decision making. – Equi-Marginal principles – Utility
analysis – Total and Marginal Utility – Law of diminishing marginal utility –
Marshallian approach and Indifference curve analysis.

UNIT 4 Demand analysis: Meaning, Functions - Determinants of demand-Law of

Demand – Demand Estimation and Forecasting - Applications of demand in
analysis - Elasticity of Demand: Types, Measures and Role in Business
Decisions.

BLOCK II: DEMAND AND SUPPLY MANGEMENT

UNIT 5 Supply Analysis: Determinants of supply- Elasticity of Supply- Measures and
Significance - Derivations of market demand – Demand Estimation and Fore
casting- Demand and Supply equilibrium – Giffen Paradox

UNIT 6 Production Functions: Managerial uses of production function - Cobb-Douglas

and other production functions - Isoquants – Short run and long run
production function – Theory of production – Empirical estimations of
production functions.

UNIT 7 Forms of Markets: Meaning and Characteristics - Market Equilibrium:

Practical Importance, Market Equilibrium and Changes in Market Equilibrium.
Pricing Functions: Market Structures - Pricing and output decisions under
different competitive conditions: Monopoly Monopolistic completion and
Oligopoly

UNIT 8 Strategic Behaviour of the firms and Game Theory - Nash Equilibrium:
Implications – Prisoner’s Dilemma: Types of strategy – Price and Non price
competition – Relation to the firm behaviour.

BLOCK III: COST AND BREAK FROM POINTS

UNIT 9 Cost and Return: Cost function and cost output relationship – Economics and
Diseconomies of scale - Cost control and cost reduction- Cost Behaviour and
Business Decision- Relevant costs for decision-making- Traditional and
Modern theory of Cost.

UNIT 10 New Product Penetrative Decision and Skimming the cream Pricing-
Government control over pricing - Concept of Profit- Types and Theories of
Profit by Knight (Uncertainty), Schumpeter (Innovation), Clark (Dynamic)
and Hawley (Risk) - Profit maximization – Cost volume profit analysis – Risk
and Return Relationship.

UNIT 11 Profit and Investment Analysis: Meaning – Measurement of profit – Theories

of Pricing- Profit planning and forecasting- Profit and Wealth maximization –
Cost volume profit analysis – Investment analysis and Evaluation: IRR, NPV
and APV techniques.

BLOCK IV: MACRO ECONOMICS AND REGULATIONS

UNIT 12 Macro-economic Factors: Nature, Importance ; Economic Growth and
Development - Business cycle – Phases and Business Decision- Inflation -
Factors causing Inflation and Deflation - Control measures – Balance of
payment Trend and its implications in managerial decision.

UNIT 13 National Income: Introduction Meaning – Theories – Methods of

Measurement - Sectoral and Population distributions – Per capita Income:
Definition – Calculations – Uses – Limitations – GDP – GNP - Recent
developments in Indian Economy.
 UNIT 14 Economic Regulations of Business: Introduction – Antitrust theory and
Regulations – The structure – Conduct – Performance paradigm –
Concentration: Overview – Measuring concentration – Regulation of
Externalities.

REFERENCES
1. Dominick Salvatore, Managerial Economics in a Global Economy,OxfordUniversity
Press, 2011.
2. Ivan Png and Dale Lehman, Managerial Economics, Wiley-Blackwell, 2007.
3. Truett Lila J., Truett, Dale B. and Truett J. Lila (2006), Managerial Economics:
Analysis Problems, Cases, 8th Editon, John Wiley & Sons.
4. Atmanand (2008), Managerial Economics, 2nd Edition, Excel Books.
5. Christopher R Thomas & S Charles Maurice (2008), Managerial Economics, 9th
edition, McGraw Hill Co.
6. Petersen, H. C., Cris, L W and Jain, S.K. (2008), Managerial Economics, 1st edition
Pearson
7. Gupta G S, Managerial Economics, Tata McGraw-Hill.
8. Varshney and Maheswari, Managerial Economics, Sultan Chand and Sons.
9. Mehta P L, Managerial Economics, Sultan Chand and Sons.
10. Joel Dean, Managerial Economics, Prentice-Hall.
35614 - QUANTITATIVE TECHNIQUES

Objectives:
 To help develop analytical skills based on problem solving approach
 To learn quadrature problems solving of business issues.
 To acquire the knowledge in statistics and their use in business decision making.

BLOCK I: BASICS OF QUANTITATIVE TECHNIQUES

UNIT 1 Basic Quantitative Concepts: Place of quantitative analysis in the practice of
management – Problem definition: Models and their development. Variables
notion of Mathematical models – concept of trade off – Notion of constants –
concept of Interest.

UNIT 2 Basic Concept of differentiation – integration – Optimization concepts – use of

differentiation for optimization of business problem Optimization Statistics:
Meaning and Applications of Statistics in business decision making and
research - Collection, Tabulation and presentation of data - Measures of central
tendency: Mean, Median and Mode. Measures of dispersion

UNIT 3 Variables and function: Linear and Non-linear –Graphical representation of

functions and their applications in cost and revenue behavior. Slope and its
relevance –Use of functional relationships to understand elasticity of demands,
 Relationship between costs and level of activity, Decisions on Minimizing
Costs and Maximizing output/profits.
UNIT 4 Linear Programming: Introduction to the linear programming – Concepts of
optimization- Formulation of different types of linear programming –Standard
from of LP problems - Importance and practical implementation in Industry
BLOCK II: LINEAR PROGRAMMING PROBLEMS
UNIT 5 Simple regression and Correlation analysis: Introduction, Correlation,
Correlation analysis, linear regression analysis and Co-efficient. Duality and
sensitivity analysis for decision-making- Solving LP using graphical and
simplex method (only simple problems) – Interpreting the solution for
decision-making

UNIT 6 Special Algorithms of LPP: Transportation Algorithm - Balanced and

Unbalanced Problem Formulation and solving methods: North West Corner,
Vogel’s Approximation-MODI method- Assignment and Travelling Executive
Algorithms
UNIT 7 Theory of Probability: Introduction to the Concept – Development of
probability – Areas and Utilisation of probability theories in the Business –
Sample space – terminology – Types of probability.

UNIT 8 Theoretical Probability Distributions: Introduction - Concept of events –

Probability of events – Joint, conditional and marginal probabilities
Probability distributions: Binomial, Poisson and Normal – Features and
Applications – Use of Normal Tables.

BLOCK III: OPERATIONAL RESEARCH AND SIMULATION TECHNIQUES

UNIT 9 Operational research for Decision Making: Historical background and
Developments – Definition – Phases in the use of Operations research –
Models – Characteristics of quantitative methods - Benefits and Limitations of
Quantitative methods.

UNIT 10 Sequencing /Scheduling Methods : Concepts – terminology – Notations –

Assumption for scheduling models – Job sequencing priorities – Processing
the job and Mass production system.

UNIT 11 Simulation Techniques: Introduction to simulation as an aid to decision-

making- Advantages and Disadvantages of Simulation – Applications of
simulations models – Types: Inventory, Cash, and Project – Random Numbers.

BLOCK IV: QUERY AND DECISION TREE ANALYSIS

UNIT 12 Queuing Theory: Introduction – Definition – Queue priorities Product
launching problems using Monte Carlo simulation- Queuing Theory: M/M/1
queuing model and applications.

UNIT 13 Decision Analysis: Concepts – Definition – Decision Tables Pay-off and Loss
tables – Expected value of pay-off – Expected value of Perfect Formation –
decision making process
 UNIT 14 Decision Tree Analysis: Decision making environments – Concept of
Posterior probabilities Decision Tree approach to choose optimal course of
action Criteria for decision – Mini-max, Maxi-max, Minimizing Maximal
Regret and their applications.

REFERENCES

1. David R. Anderson, et al, An Introduction to Management Science: Quantitative

Approaches to Decision Making, Cengage Learning, 2008.
2. Lucey, Quantitative Techniques Cengage Learning Business Press, 2002
3. Sharma, Operations Research: Theory and Applications.
4. Richard I Levin, & C. Atkinson Kirkpatrick, Quantitative Approaches to
Management, McGraw-Hill.
5. K. Gupta and D.S. Hira, Operations Research.
6. Srivastava, Shenoy and Sharma, Quantitative Techniques for Managerial Decision-
making, New Age International, 2006.
7. N.D. Vohra, Quantitative Techniques in Management, Tata McGraw-Hill Education.
8. V.K. Kapoor, Operations Research.
9. Dharani Venkatakrishnan, Operations Research: Principles and Problems.
10. Hamdy A. Taha, Operations Research: An Introduction, Prentice Hall, 2002.

35615 - FINANCIAL AND MANAGEMENT ACCOUNTING

Objectives:
 To enable the students to learn basic accounting principles, concepts.
 To practice Financial and Management accounting applications
 To make the learners familiarize in managerial decision making.

BLOCK I: BASICS OF FINANCIAL AND MANAGEMENT ACCOUNTING

UNIT 1 Accounting: Definition – Accounting for historical function and managerial
function - Types of Accounting- Management, Management and Cost
accounting – Scope for Accounting-Managerial Uses of Management
accounting and Financial Accounting.

UNIT 2 Accounting Concepts and Conventions – Accounting standards - Financial

Accounting Definitions – Principles – Accounting standards - Double entry
system of accounting: Accounting books – Preparation of journal and ledger,
subsidiary books.
UNIT 3 Preparation of Trial Balance – Errors and rectification – Classifications of
capital and Revenue – Fixed Assets and Depreciation accounting – Preparation
of Manufacturing accounting- Preparation of Final Accounts - Accounting
from incomplete records – Statements of affairs methods

UNIT 4 Conversion methods – Preparation of Trading, Profit & Loss Account and
Balance Sheet from incomplete records – Depreciation methods - Straight line
method, Written down value method, Sinking fund method.

BLOCK II: FINANCIAL RATIO ANALYSIS

UNIT 5 Financial Statement Analysis - Objectives - Reorganizing the Financial
Statement information -Techniques of Financial Statement Analysis:
Comparative Statements, Common – Size statement, Trend Percentage -

UNIT 6 Management Statement Analysis: Management statements – Nature of

management statements – Limitations of management statements – Analysis
of interpretation -Types of analysis- Tools of analysis: Trend analysis,
Common size statements and Comparative statements;

UNIT 7 Accounting Ratios: Construction of balance sheet using ratios (problems) –

Financial ratios – Types: Profitability ratios – Turnover ratios – Liquidity
ratios – Proprietary ratios – Market earnings ratios- Uses and limitations of
ratios - Dupont analysis.

UNIT 8 Fund Flow Analysis: Need and meaning – Preparation of schedule of changes
in working capital and the fund flow statement – Workings for
Computation of various sources and uses - Preparation of Fund Flow
Statement

BLOCK III: CASH FLOW ANALYSIS

UNIT 9 Cash flow Analysis: Meaning and importance Managerial uses of cash flow
statement – Differences between fund flow and cash flow analysis - Uses and
limitation of fund flow statement- Preparation of cash flow statement

UNIT 10 Cost Accounting: Cost Accounting - Meaning - Distinction between Financial

Accounting and Cost Accounting - Cost Terminology: Cost, Cost Centre, Cost
Unit - Elements of Cost - Cost Sheet – Problems - Overhead Cost Allocations:
Over and under Absorption. Job and Contract Costing,

UNIT 11 Operating Costing: Material Cost Accounting, Perpetual Inventory Control,

Inventory Valuation, EOQ, ABC Analysis, Setting of Reorder Level,
Maximum Level, Minimum Level, Labour Cost Accounting, Remuneration
and Incentive Schemes- Reconciliation of Financial and Cost Accounting

BLOCK IV: COSTING AND CAPITAL BUDGETING

UNIT 12 Marginal Costing: Definition – Difference between marginal costing and
absorption costing – Break- even point Analysis - Contribution, p/v Ratio,
margin of safety - Decision making under marginal costing system-key factor
analysis, make or buy decisions, export decision, sales mix decision-Problems
 UNIT 13 Budgeting and Budgetary Control: Concept and Need for Budgeting-
Classification of budgets – Preparation of Sales, Production, Material,
Purchase and Cash Budgets –Budgetary control system – Mechanism – Master
budget.

UNIT 14 Capital Budgeting System: Importance – Methods of capital expenditure

appraisal – Payback period method – ARR method – DCF methods – NPV and
IRR methods – Their rationale – Capital rationing.

REFERENCES
1. Arulanandam& K.S. Raman,Advanced Accounting, Himalaya Publishing House.
2. Gupta &Radhasamy,Advanced Accounting, Sultan Chand & Sons.
3. Shukla & T.S. Grewal,Advanced Accounting, S.Chand&Company.
4. Jain &Narang,Advanced Cost Accounting, Kalyani. Publications.
5. Ravi M. Kishore, Cost Management, Taxman Publications
6. S.N. Maheswari, Management Accounting &Management Accounting, Vikas
Publishers.
7. Manmohan & Goyal, Principles of Management Accounting, Shakithabhavan
Publication.
8. N. K. Prasad,Advanced Cost Accounting, Book Syndicate Pvt. Ltd., Calcutta.
9. Andrew A Haried, Advanced Accounting, Atlantic Publishers.
10. Hoyle,Advanced Accounting, McGraw Hill.

35621 - RESEARCH METHODS

Objectives:
 To Understand the basic principles of research and design
 To practice the research process, tools and techniques
 To facilitate managerial decision making

BLOCK I: FUNDAMENTALS OF RESEARCH

UNIT 1 Research Bases: Definition and applications of business research; Types of
research –descriptive, exploratory, correlational, explanatory, quantitative,
qualitative; Steps in the research process; establishing operational definitions

UNIT 2 Research scope - Recent advancements in research. Distinction between Pure

& Applied, Historical & Futuristic, Analytical & Synthetic, Descriptive &
Prescriptive, Survey & Experimental and Case & Generic Researches
UNIT 3 Planning of Research: Research problem – Identification, selection and
formulation of research problem – Review of literature in the field of business
- Identifying objectives of the research.

UNIT 4 Economic management: Use in identifying Research Gaps and Techniques –

Hypothesis – Meaning – Sources and Types of Hypothesis – Hypothesis
Formulation for testing – Research design – Factors affecting research design
– Evaluation of research design

BLOCK II: SAMPLING AND ITS TYPES

UNIT 5 Variables construction for Hypothesis: Identifying variables - Constructing
hypotheses – functions, characteristics, types of hypotheses - Significance of
research in social sciences – Induction and deduction.

UNIT 6 Sampling Design: Census method and sampling method for investigation –
Principle of sampling – Essentials of a good sampling – sampling frame;
Methods of sampling: Probability, non-probability, mixed sampling designs;

UNIT 7 Construction of sampling for Finite and Infinite populations – Sample size
determination– Calculations - Factors affecting the size of the sample – Biased
sample – Sampling and non-sampling errors.

UNIT 8 Sources and Collection of Data: Sources of data – Primary and secondary data
– Modes of data collection – Observation: Types and Techniques –Interview:
Types and conduct – Preparation for an interview – Effective interview
techniques – Limitations of interview

BLOCK III: TOOLS OF DATA COLLECTION

UNIT 9 Schedule: Meaning and kinds – Essentials of a good schedule – Procedure for
the formulation of a schedule – Questionnaire: Meaning and types – Format of
a good questionnaire– Schedules Vs. Questionnaires

UNIT 10 Scaling techniques: Meaning, Importance, Types of measurement scales –

Nominal, Ordinal, Interval, Ratio; Methods of their construction of
Questionnaires or Schedules – Pre-testing of Data Collection Tools- Validity
and Reliability – Methods.

UNIT 11 Processing and Analysis of Data: Meaning – Importance – Process of data

analysis – Editing – Coding – Tabulation – Diagrams – Univariate, Bivariate
and Multi-variant analysis

BLOCK IV: HYPOTHESIS AND REPORT WRITING

UNIT 12 Test of Significance: Fundamentals on Test Procedure- Testing for
significance of Mean/Proportion and difference between Means/Proportions- F
Test for Means and Chi-square test Contingency Table - Parametric Test: T
test, F Test and Z test

UNIT 13 Non-parametric Test: Concept and Types: Mann Whitney Test- Test, Kruskal
Wallis, sign test. Multivariate analysis-factor, cluster, MDS, Discriminant
 analysis - The process of interpretation of Test Results– Guidelines for making
valid interpretation

UNIT 14 Report Writing : Role and types of reports – Contents of research report –
Steps involved in drafting reports – Principles of good report writing –
Grammatical Quality – Language flow- Data Support- Diagrammatic
Elucidation- References and Annotations – Clarity and Brevity of
expressions- Features of a good Report- Criteria for evaluating research
reports/ research findings.

REFERENCES

1. John W Best & James V. Kahn Research in Education, Allyn and Bacon, 2009
2. Anderson et-al, Thesis and Assignment Writing, Wiley, New Delhi, 1989.
3. William Josiah Goode and Paul K. Hatt, Methods of Social Research, McGraw
Hill, 1981.
4. Wilkinson and Bhandarkar, Methods and Techniques of Social Research, 2003,
HPH.
5. Earl R. BabbieRobert, ThePractice of Social Research, Cengage Learning, 2010.
6. B. Burns & A. Burns, Business Research Methods and Statistics Using SPSS, Sage
Publications, 2008.
7. Krishnaswami and Ranganatham, Research Methodology in social Sciences, HPH,
Mumbai
8. Bryman & Bell: Business Research Methods, OUP.
9. Pauline V Young, Scientific Social Surveys and Research, Prentice-Hall,
(Digitalized) 2007.
10. C.R.Kothari, Research Methodology: Methods and Techniques, 2009

35622 - BUSINESS ENVIRONMENT

Objectives:
 To understand the concepts and constituents of Business environment
 To know the environmental issues in the business context
 To analyze the changes in the global environmental relating to business

BLOCK I: BASICS OF BUSINESS ENVIRONMENT

UNIT 1 Business Environment: Introduction: Concepts – Significance - Dynamic
factors of environment – Importance of scanning the environment – Macro and
Micro Environment – Micro and Macro Economics to the business –
Constituents of Business environment
UNIT 2 Fundamental issues captured in PESTLE– Political, Economic, Socio-cultural,
Technological, Legal and Ecological environment- Opportunities and Threats
as environmental issues to address by Businesses.

UNIT 3 Political Environment: Government and Business – Political Systems, Political

Stability and Political Maturity as conditions of business growth - Role of
Government in Business: Entrepreneurial, Catalytic, Competitive, Supportive,
Regulative and Control functions

UNIT 4 Government and Economic planning: Industrial policies and promotion

schemes – Government policy and SSI – Interface between Government and
public sector - Guidelines to the Industries – Industrial Development
strategies; salient features, Role of public and private sectors, Comparative
cost dynamics.

BLOCK II: ECONOMIC AND INTERNAL ENVIRONMENT

UNIT 5 Economic Environment: Phase of Economic Development and its impact-
GDP Trend and distribution and Business Opportunities – capacity utilisation
– Regional disparities and evaluation - Global Trade and investment
environment.

UNIT 6 Financial System and Business capital: Monetary and Fiscal policies -
Financial Market structure – Money and Capital markets – Stock Exchanges
and Its regulations – Industrial Finance - Types, Risk - Cost-Role of Banks;
Industrial Financial Institutions - Role of Management Institutions

UNIT 7 Role of Central Bank- Fiscal System: Government Budget and Taxation
Measures- Fiscal Deficits and Inflation- FDI and collaboration –Foreign
Capital tapping by businesses- Export-Import policy – Foreign Exchange and
Business Development.

UNIT 8 Labour Environment: Labour Legislation – Labour and social securities –

Industrial Relations – Trade Unions – Workers participation in management –
Exit Policy – Quality Circles.

BLOCK III: SOCIAL AND TECHNOLOGICAL ENVIRONMENT

UNIT 9 Social and Technological Environment: Societal Structure and Features-
Entrepreneurial Society and its implications for business – Social and cultural
factors and their implications for business- Technology Development Phase in
the Economy as conditioner of Business Opportunities

UNIT 10 Technology Environment: Technology Policy- Technology Trade and transfer-

Technology Trends in India- Role of Information Technology – Clean
Technology. – Time lag in technology – Appropriate technology and
Technology adoption- Impact of technology on globalization.

UNIT 11 Legal and Ecological Environment: Legal Environment as the all-enveloping

factor from inception, location, incorporation, conduct, expansion and closure
of businesses – IDRA and Industrial licensing – Public, Private, Joint and
Cooperative Sectors.
 BLOCK IV: NEW ECONOMIC POLICY AND LEGAL ENVIRONMENT
UNIT 12 Legal Aspects of Entering Primary and Secondary Capital Markets- Law on
Patents- Law on Consumer Protection- Law on Environmental Protection-
Need for Clean energy and Reduction of Carbon footprint.

UNIT 13 New Economic Policy Environment in India: Liberalization, Privatization and

Globalization (LPG): Efficiency Drive through Competition- Facets of
Liberalization and impact on business growth

UNIT 14 Aspects of Privatization and impact on business development– Globalization

and Enhanced Opportunities and Threats – Extended competition in Input and
Output Markets Role of WTO, IMF and World Bank in global economic
development.

REFERENCES

1. Brooks, Weatherston, Wilkinson, International Business Environment, Pearson, 2010.

2. Steiner & Steiner, Business, Government and Society: A Managerial Perspective,
McGraw-Hill, 2008.
3. Mohinder Kumar Sharma, Business Environment in India, South Asia Books.
4. Adhikary M, Economic Environment of Business, Sultan Chand & Sons.
5. Amarchand D, Government and Business, TMH.
6. Francis Cherunilam, Business Environment and Development, Himalaya Publishing
House, 2008.
7. Maheswari & Gupta, Government, Business and Society.

35623 - BUSINESS LAWS

Objectives:
 To understand the legal structure and provision for running a business
 To learn various acts, enactments and amendments of mercantile law
 To know the various aspects of Business law for legal process.

BLOCK I: BASICS OF BUSINESS LAW

UNIT 1 Indian Contract Act 1872: Contract – Meaning – Essential elements – Nature
and formation of contract: Nature, elements, Classifications of Contracts on
the basis of Validity, Formation and Performance– offer and acceptance

UNIT 2 Offer and Acceptance: Introduction – Proposal – acceptance –

Communications of offer, Acceptance and Revocations – Offer and acceptance
by Post.

UNIT 3 Consideration: Definitions, Types of consideration – essentials of

Consideration – Privity of Contracts: Exceptions – Capacity: Consent –
Legality of object – Quasi contract Discharge of contract - Remedies for
breach of contract – Quasi contracts.

UNIT 4 Special Contracts: Contract of Indemnity and Guarantee – Bailment and

Pledge – Law of Agency-Definition – Rights of Surety -Discharge of Surety –
Bailment and Pledge: Introduction, Classifications, Duties and Rights of Bailer
and Bailee – termination of Bailment -

BLOCK II: PARTNERSHIP AND COMPANY ACT

UNIT 5 Formation of contract under Sale of Goods Act, 1930: Contract of sale -
Conditions and Warranties - Transfer of property - Performance of the
contract: Essentials of valid tender performance, Performance reciprocal
promise- Rights of an unpaid seller.

UNIT 6 Laws on Carriage of Goods: Duties, Rights and Liabilities of Common

Carriers under: (i) The Carriers Act, 1865. (ii) The Railways Act, 1989, (iii)
The Carriage of Goods by Sea Act, 1925, (iv) The Carriage by Air Act, 1972
and (v) The Carriage By Road Act, 2007

UNIT 7 Negotiable Instruments Act, 1881: Negotiable Instruments: Features – Types-

Parties – Material alteration – Parties to negotiable instruments – Presentations
of negotiable instrument.

UNIT 8 Insurance: Definition and sources of Law – Judicial set up in India ––

Insurance as a contract -History of Insurance Legislation in India - Legal
principles - Fundamental Principles of Life Insurance Fire Insurance and
Marine Insurance.

BLOCK III: IIPR AND IT

UNIT 9 Indian Partnership Act, 1932: Meaning and test of partnership – registration of
firms Life Insurance Corporation Act 1956 – General Insurance Business
Nationalization Act 1973.

UNIT 10 Partners Relations: Introduction – Eligibility to be a partner – Registration of

change in partner – Limited Liabilities of partnership - Dissolution of firms -
Characteristics – Kinds – Incorporation of Companies – Memorandum of
Association – Articles of Association
 UNIT 11 Companies Act 1956: Nature and kinds of companies – Prospectus –
Disclosure Needs - Management and Administration – Director –
Appointment, Powers and Duties

BLOCK IV: MSME

UNIT 12 Formation of a Company : Introduction – process - Minutes and Resolutions –
E-Filling of documents under Ministry of Corporate Affairs (MCA) 21-
Management of companies –Meetings- Types- Requirements -AGM and EGM
– Board Meeting

UNIT 13 Law of Information Technology: Introduction – Rationale behind IT act 2000

– Information technology Act 2000: Scheme of the IT Act 2000: Digital
signature: attribution; Acknowledgement and dispatch of Electronics Record –
Regulation certifying authorities.

UNIT 14 Protection of minority interest: Introduction - Methods of Winding-up - The

Right to Information Act, 2005 Right to know, Salient features of the Act,
obligation of public Authority, Designation of Public Information officer,
Request for obtaining information,

REFERENCES

1. M.S.Pandit and ShobhaPandit, Business Law, Himalaya Publishing House, Mumbai,

2010.
2. Pathak, Legal Aspects of Business, TMH, 2009.
3. N.D. Kapoor, Mercantile Law, Sultan Chand & Sons, New Delhi.
4. M.C. Shukla, Mercantile Law, S. Chand & Co., New Delhi.
5. Relevant Bare Acts.
6. Balachandran and Thothadri, business Law, TMH, 2010
 35624 - MANAGEMENT INFORMATION SYSTEM

Objectives:
 To learn the principles of Management Information System for organizations
 To understand the uses , function of application MIS in organization
 To analyze the scope of MIS for business organizations

BLOCK I: BASICS OF MANAGEMENT INFORMATION SYSTEM

UNIT 1 Foundations of Information System: Information system: Meaning, Role –
System concepts – Organization as a system – Components of Information
system – Various activities of IS and Types of IS

UNIT 2 Information System: Concepts of Information System and Management

information systems design and development-Implementation testing and
conversion- Evolution and element of MIS

UNIT 3 MIS : Definition – Characteristics and basic requirements of MIS – Structure

of MIS- Approaches to MIS development- Computerized MIS- Pre-requisites
of an effective MIS- Limitations of MIS.

UNIT 4 MIS and Decision support System (DSS): MIS Vs. data processing – MIS and
decision support system – MIS and information resource management – DSS
and AI – Overview of AI - DSS models and software.

BLOCK II: COMMUNICATION USAGE OF MIS

UNIT 5 MIS and Operations Research- Executive information and Decision support
systems – Artificial intelligence and expert system – Merits and De Merits –
Pitfalls in MIS.

UNIT 6 MIS in Indian organizations – Recent developments in information technology

- Installation of Management Information & Control System in Indian
organization

UNIT 7 Computers and Communication: Information technology and Global

integration –On-line information services – Electronic bulletin board systems –
The internet, electronic mail, interactive video

UNIT 8 Communication Channels: Advantages disadvantages – Communication

networks – Local area networks – Wide area networks – Video conferencing-
Relevance to MIS- Usage in Business process.

BLOCK III: MIS FUNCTIONS AND FEATURES

UNIT 9 Functional Information systems: MIS for Research Production - MIS for
Marketing - MIS for Personnel - MIS for Finance - MIS for Inventory- MIS
for Logistics- MIS for Product Development- MIS for Market Development.

UNIT 10 Client/ Server Computing: Communication servers – Digital networks –

Electronic data interchange and its applications - Enterprise resource planning
 systems (ERP Systems) – Inter-organizational information systems – Value
added networks – Networking.

UNIT 11 Electronic Commerce and Internet: E-Commerce bases – E-Commerce and

Internet – M-Commerce- Electronic Data Inter-change (EDI) - Applications of
internet and website management - Types of Social Media - uses of social
media in business organization

BLOCK IV: COMPUTER SYSTEMS AND ETHICAL CHALLENGES OF MIS

UNIT 12 Computer System and Resources: Computers systems: Types and Types of
computer system processing - Secondary storage media and devices – Input
and output devices – Hardware standards – Other acquisition issues.

UNIT 13 Managing Information Technology: Managing Information Resources and

technologies – IS architecture and management - Centralized, Decentralized
and Distributed - EDI, Supply chain management & Global Information
technology Management.

UNIT 14 Security and Ethical Challenges: IS controls - facility control and procedural
control - Risks to online operations - Denial of service, spoofing - Ethics for IS
professional - Societal challenges of Information technology

REFERENCES

1. James O'Brien & George Marakas, Management Information Systems, McGraw Hill,
2011.
2. Kenneth Laudon & Jane Laudon, Essentials of MIS, Prentice Hall, 2010.
3. Lisa Miller, MIS Cases: Decision Making with Application Software, Prentice Hall,
2008.
4. David M. Kroenke, Experiencing MIS, Prentice Hall, 2011.
5. Kenneth C. Laudon, MIS: Managing the Digital Firm, Prentice Hall, 2005.
6. Sadogopan S, Management Information Systems, 2001PHI.
7. Murdie and Ross, Management Information Systems, Prentice Hall.
8. Henri C. Lucas, Information Systems Concepts for Management, McGraw Hill, 1994.
9. Stephen Haag, Management Information Systems, 2008.
 35625 - HUMAN RESOURCE MANAGEMENT

Objectives:

 To understand the concepts and methods and techniques of Human Resource

Management
 To know the Human resource management theories and real time practices
 To identify the contemporary issues in human resource management

BLOCK I: BASICS OF HUMAN RESOURCE MANAGEMENT

UNIT 1: Introduction to Human Resource Management: Concept, Definition,
Objectives, Nature and Scope of HRM - Functions of HRM – Evolution of
human resource management - Role and structure of Human Resource
Function in organizations- Challenges in Human Resource Management

UNIT 2 Human Resource Management Approaches: Phases of human resource

Management- The importance of the human factor – Competitive challenges of
HRM – HRM Models – Roles and responsibilities of HR department.

UNIT 3 Human Resource Planning: Personnel Policy - Characteristics - Role of

human resource manager – Human resource policies – Need, Scope and
Process – Job analysis – Job description – Job specification- Succession
Planning.

UNIT 4 Recruitment and Selection Process: Employment planning and fore casting
Sources of recruitment- internal Vs. External; Domestic Vs. Global sources-
Selection process Building employee commitment : Promotion from within -
Sources, Developing and Using application forms – IT and recruiting on the
internet.

BLOCK II: RECRUITMENT & SELECTION

UNIT 5 Employee Testing & selection : Selection process, basic testing concepts,
types of test, work samples & simulation, selection techniques, interview,
common interviewing mistakes, Designing & conducting the effective
interview, small business applications, computer aided interview.

UNIT 6 Training and Development: Orientation & Training: Orienting the employees,
the training process, need analysis, Training techniques, special purpose
training, Training via the internet. - Need Assessment - Training methods
for Operatives and Supervisors

UNIT 7 Executive Development: Need and Programs - Computer applications in

human resource management – Human resource accounting and audit. On-the
- job and off-the-job Development techniques using HR to build a responsive
organization
UNIT 8 Employee Compensation : Wages and Salary Administration – Bonus –
Incentives – Fringe Benefits –Flexi systems - and Employee Benefits, Health
and Social Security Measures,
BLOCK III: EMPLOYEES APPRAISALS
UNIT 9 Employee Retention: Need and Problems of Employees – various retention
methods– Implication of job change. The control process – Importance –
Methods – Employment retention strategies for production and services
industry

UNIT 10 Appraising and Improving Performance: Performance Appraisal Programs,

Processes and Methods, Job Evaluation, Managing Compensation, Incentives
Performance appraisal: Methods - Problem and solutions - MBO approach -
The appraisal interviews - Performance appraisal in practice.

UNIT 11 Managing careers: Career planning and development - Managing promotions

and transfers - Sweat Equity- Job evaluation systems – Promotion –
Demotions – Transfers- Labour Attrition: Causes and Consequences

BLOCK IV: APPRAISAL AND TRAIL UNION

UNIT 12 Employee Welfare, Separation: Welfare and safety – Accident prevention –
Employee Grievances and their Redressal – Industrial Relations - Statutory
benefits - non-statutory (voluntary) benefits – Insurance benefits - retirement
benefits and other welfare measures to build employee commitment

UNIT 13 Industrial relations and collective bargaining: Trade unions – Collective

bargaining - future of trade unionism - Discipline administration - grievances
handling - managing dismissals and workers Participation in Management-
Separation: Need and Methods.

UNIT 14 Human Resource Information System- Personnel Records/ Reports- e-Record

on Employees – Personnel research and personnel audit – Objectives – Scope
and importance.
REFERENCES

1. Mathis and Jackson, Human Resource Management,South-WesternCollege, 2004.

2. Nkomo, Fottler and McAfee, Human Resource Management, South-WesternCollege,
2007.
3. R. Wayne Mondy, Human Resource Management,Prentice Hall, 2011.
4. Venkataraman& Srivastava, Personnel Management & Human Resources
5. ArunMonappa, Industrial Relations
6. Yodder&Standohar, Personnel Management & Industrial Relations
7. Edwin B. Flippo, Personnel Management , McGraw-Hill, 1984
8. Pigors and Myers, Personnel Administration
9. R.S. Dwivedi, Manpower Management
10. Lynton &Pareek, Training and Development, Vistaar Publications, 1990.

35631- MARKETING MANAGEMENT

Objectives:
 To help the learners understand markets, consumers and marketing principles.
 To understand the buyer behaviour and influencing factors
 To learn marketing plan, pricing, promotion and distribution in global context

BLOCK I: BASICS OF MARKETING MANAGEMENT

UNIT 1 Introduction to Marketing: Meaning and Scope of Marketing; Marketing
Philosophies; Marketing Management Process-an overview; Modern
Marketing Concept: Social marketing concept – Approaches to the study of
marketing.

UNIT 2 Marketing segmentation: Meaning – Bases for segmentation, benefits –

Systems approach - Four Ps of Product and Seven Ps Service marketing mix
and Extensions- Targeting and Positioning - meaning and importance.

UNIT 3 Marketing Environment: Internal and External and Demographic factors –

Adopting marketing to new liberalized and globalized economy –
Digitalization – Customization and E business settings.

UNIT 4 Consumer Behaviour : Meaning and importance – Consumer buying process –

Determinants and Theories of consumer behaviour – Psychological,
sociological determinants – Theories and their relevance to marketing-

BLOCK II: MARKETING RESEARCH AND PROCESS

 UNIT 5 Marketing Research: Procedure. Meaning – Objectives – Process- Demand
Forecasting- Marketing Information System – Strategic marketing plan and
organization – Changing marketing practices.

UNIT 6 Product Mix Management: Product planning and development – Meaning and
process – Test marketing – Product failures – Product line management:
Practices – Implications and Strategies for current market condition.

UNIT 7 Product life cycles: Meaning and Stages – Strategies – Managing PLC-
Product-Market Integration: Strategies – Product positioning – Diversification
– Product line simplification – Planned obsolescence – Branding Policies and
Strategies – Packing.

UNIT 8 Price Mix Management: Pricing and pricing policies – Objectives –

Procedures – Bases for and Methods of price fixing. Cases for Free Pricing,
Administered and Regulated pricing – Pricing and product life cycle

BLOCK III: DISTRIBUTION MIX

UNIT 9 Physical Distribution Mix: Types of physical Distribution - Importance of
Physical Distribution- Distribution channel policy – Logistics Decisions –
Methods – Strategic alliance for Logistic cost reduction.

UNIT 10 Marketing Channel system: Marketing channel decisions: Choice

considerations– Managing Conflict and Cooperation in channels – Middlemen
functions- Modern Trends in Retailing- Malls and Online.

UNIT 11 Promotional Mix: Personal selling Vs. impersonal selling – Personal selling –
Process – Steps in selling – Management of sales force – Recruitment and
selection – Training – Compensation plans – Evaluation of performance

BLOCK IV: ADVERTISING AND COMPETITOR ANALYSIS

UNIT 12 Integrated marketing communication Process: Advertising and sales promotion
– Online Sales promotional activities – Public relationships – Direct
marketing: Meaning, Nature, Growth and Channels.

UNIT 13 Advertising: Importance – Objectives – Media planning and selection –

Factors influencing selection – Advertisement copy – Layout – Evaluation of
advertising – Advertising budget – Sales promotion – Methods and practices.

UNIT 14 Competitor analyses: Identifying and analyzing the competitors – Types of

Competitors – Competitive strategies framing for leaders, challengers,
followers and nichers. Customer relationship marketing: Customer data base,
Data ware housing and data mining

REFERENCES
 1. Etzel, Walker and Stanton, Fundamentals of Marketing, McGraw Hill, 2004
2. Philip Kotler & Gary Armstrong, Principles of Marketing, Prentice Hall, 2010.
3. Jerome Mccarthy, Basic Marketing, Richard D. Irwin.
4. Cundiff, Still &Govani, Fundamentals of Modern Marketing, Prentice Hall.
5. Memoria & Joshi, Fundamental of Marketing.
6. Paul Peter and James Donnelly Jr, Marketing Management, McGraw-Hill, 2010.
7. William O. Bearden, Marketing: Principles & Perspectives, McGraw-Hill, 2006.
8. William Arens, et al, Contemporary Advertising, McGraw-Hill, 2008.
9. Perreault and McGarthy - Basic Marketing - Tata McGraw Hill, 2002\

10. Michael J Etzel, Bruce J Walker, William J Stanton and Ajay Pandit, Marketing
concepts and cases - TMH 13th Edition, New Delhi, 2007.

35632 - FINANCIAL MANAGEMENT

Objectives:
 To help the students to know the basic concepts of financial management
 To understand capital structure, dividend policy and working capital
management.
 To learn the various concepts of financial management along with applications

BLOCK I: BASICS OF FINANCIAL MANAGEMENT

UNIT 1 Introduction: Financial management: objectives - Concept, nature, evaluation
and significance – Finance Functions: Managerial and operative – Role of
Financial management in the organization – Indian Financial system.

UNIT 2 Financial System: Legal and Regulatory frame work – Financial Functions:
Meaning and scope – Finance and Tax Management Nexus- Tax Avoidance
and Tax evasion- Tax incentive and business decisions.

UNIT 3 Investment Function: Meaning and scope - Time value of Money concepts and
applications –Risk return relationship - Dividend function – Risk return trade
off – Management planning- Global management environment
UNIT 4 Long-term Capital Resources: Equity and debt sources – Equity share,
preference shares – types of preference share - debentures – types - sources of
long-term capital.

BLOCK II: CAPITAL STRUCTURE

UNIT 5 Capital Issues: Meaning, Nature, Purpose – Roles and Guidelines of SEBI in
capital issues- Bridge finance, loan syndication, Book building – Borrowings
from the term lending institutions and International capital market- Tax
considerations in financing decision areas.

UNIT 6 Cost of Capital : Concept of cost of capital- Cost of debt, equity, preference
share capital, retaining earning - Weighted average cost: EBIT –EPS
Analysis- Tax, Capital structure and Value nexus - Computation of overall
cost of capital – Tax and cost of capital.

UNIT 7 Capital structure: Determinates - Concept and Types- Optimum capital

structure – Theories of capital structure – Net income and net operative income
approach – M.M. Approach – Traditional theory – Their assumptions –
Significance and limitations – Management leverage operating leverage –
Combined leverage.

UNIT 8 Capital budgeting: Meaning, Nature and Types of Capital Investment-

Methods of appraisal under certainty conditions: PBP, ARR, IRR and NPV
techniques - Basic and International capital budgeting.

BLOCK III: SOURCES OF FINANCE

UNIT 9 Uncertainty and Risk models: Simulation Analysis- Sensitivity analysis-
Decision tree analysis- Certainty equivalent and risk-adjusted return measures-
Tax considerations in Investment Decisions Cost of capital and Investment
Decisions.
UNIT 10 Working Capital Management: Definitions and Objectives - Concept and
types – Determinants – Financing approaches – Conservative approaches -
Sources of working capital finance Factors affecting working capital
requirements- Working capital financing by commercial banks – Types of
assistance

UNIT 11 Inventories and receivables Management under conditions of certainty and

uncertainty – Operating cycle – Planning of funds through the management of
assets – Various techniques used.

BLOCK IV: WORKINGCAPITAL AND DIVIDEND POLICY

UNIT 12 Cash and liquidity management: Credit Management and evaluation
alternative credit variables Methods and Functions- Tax considerations in
Remittances and Purchases.

UNIT 13 Dividend Theories: Valuation under Gordon and Walter theories – Dividend
irrelevance under M.M. Theory – Assumptions – Limitations - Implications
and contributions of theories in financial decision making process.
 UNIT 14 Dividend Policy: Types – Share valuation practices – Factors affecting
dividend decision – Tax considerations in dividend decision when tax is levied
at the hands of companies and recipients.

REFERENCES

1. Brigham and Ehrhardt, Financial Management: Theory & Practice, Thomson ONE,
2010
2. Brigham and Houston, Fundamentals of Financial Management, Thomson ONE, 2009.
3. Van Horne: Fundamentals of Financial Management, Prentice Hall, 2008
4. Jeff Madura, International Financial Management,South-WesternCollege Pub., 2010
5. Prasanna Chandra, Financial Management, McGraw Hill, 2008.
6. Khan and Jain, Financial Management ,Tata McGrawHill,2009
7. Pandey I M, Financial Management, Vikas Publishers,2009
8. Sheeba Kapil(2010), Financial Management, Pearson Education.
9. B J Camsey, Engene F.Brigham, “Introduction to Financial Management”, The Gryden
Press
 35633 - COMPANY LAW AND PRACTICE
Objectives:

 To know the basic concept of Company law

 To understand the various corporate practices in law
 To acquire knowledge of the practical and procedural aspects of the Companies
Act
 To encourage the development of students' skills in legal reasoning and analysis
through study of statutes, case law and regulatory practice relating to Company
Law.

BLOCK I: BASICS OF COMPANY LAW AND PRACTICE

UNIT 1 Meaning and Characteristics: Company Law Administration – Classification of
Companies – Lifting the corporate veil. Memorandum of Association – Contents
and Alteration of Memorandum.

UNIT 2 Doctrine of Ultra Vires – Articles of Association – Contents and Alteration of

Articles –Constructive Notice of Articles and Memorandum – Doctrine of Indoor
Management

UNIT 3 Prospectus - Definition, Registration of Prospectus - Contents of prospectus;

Offer for sale – Deemed prospectus – Statement in lieu of prospectus –
Misrepresentation in prospectus – Liability for Misstatement in prospectus.

UNIT 4 Shares and Bond/Debentures Issues/Redemption: Share – Meaning and types–

Issue of shares at premium, at discount, underwriting commission and brokerage
– Allotment of shares and return of allotment.

BLOCK II: MODE OF OBTAINING MEMBERSHIP AND SHARE WARRANTS

UNIT 5 Share warrants – Forfeiture and surrender of shares – Further issue of shares and
bonus issues – Redemption of redeemable preference shares – Alteration of
capital – Reduction of capital.

UNIT 6 Mode of obtaining membership – Cessation of members - Rights and liabilities of

members – Annual return - Debenture: Kinds of debentures – Issue, redemption
and conversion of debentures – Register of debenture holders.

UNIT 7 Management: Director – Share qualifications – Disqualifications of a director –

Vacation of office – Appointment of directors –Power, duties and liabilities of
directors - Removal and resignation.

32
UNIT 8 Loan to directors – Holding office or place of profit – Managing Director –
Appointment – Managerial remuneration.

BLOCK III: MEETINGS OF BOARD DIRECTORS

UNIT 9 Meetings: General Meetings of shareholders – Statutory meetings – Annual
general meeting – Extra-ordinary meeting and Class meeting.

UNIT 10 Meetings of the Board of Directors – Requisites of a valid meeting – Notice –

Agenda – Quorum – Chairman – Minutes – Proxies – Voting – Poll and
resolution.

UNIT 11 Corporate Accountability: Accounts and Audit – Quarterly Reporting, Annual

Reporting and Segmental Reporting- Statutory books- Disclosure practices.

BLOCK IV: MAJORITY POWER AND MINORITY RIGHTS

UNIT 12 Appointment, resignation, removal of auditors – Rights, duties and liabilities of
auditors – Profits and dividends – Divisible profits.

UNIT 13 Majority Powers and Minority Rights: Law relating to majority powers and
minority rights – Shareholder remedies – Prevention of oppression and
mismanagement

UNIT 14 Corporate collapse – Winding up – necessity, types, process of winding up – Role

of liquidators – Consequences of winding up.

REFERENCES
1. Ramaiah, Companies Act, Lexis Nexis, 2011.
2. Kapoor N D, Elements of Company Law, Sultan Chand and Sons, 2009
3. Ghosh P K & Balachandran V, Company Law and Practice, Sultan Chand, 2009.
4. ICSI Study Material on Company Law.
5. Majumadar, Company Law, Taxman Publications, New Delhi, 2008.
6. Sen Gupta B K, Company Law, Eastern Law Book House, Kolkata.

33
 35634 - GLOBAL BUSINESS & MNCs
Objectives:

 To understand the global business environment

 To understand the International Trade Procedure and Facilitation and evaluation
 To acquire knowledge in MNC , FDI and WTO

BLOCK I: BASICS OF GLOBAL BUSINESS & MNC’S

UNIT 1 International Business Environment and Effect: International business – An
overview – Concept of international business – Classification of international
business

UNIT 2 Factors influencing international business – Economic and policy environment –

Regulation of international business – Foreign Direct Investment – Foreign
Portfolio Investment – Foreign Technology Transfer.

UNIT 3 Global Economic Integration, Trade and Global Development – Global Meltdown
and Coping with Contagion Effect.

UNIT 4 International Trade Procedure and Facilitation: Export-Import Procedure - offer

and receipt of orders - Shipment procedure - Banking Procedure- Export
Documentation - Framework - Standardized pre-shipment Export Documents -
Commercial and Regulatory Documents - Export credit instruments and
procedures: Letters of credit and types.

BLOCK II: MNC’S AND INDIAN COMPANIES

UNIT 5 Documents required for export credit- Export credit insurance - Services of
Export Credit and Guarantee Corporation in export credit insurance -
Specific Policy and Small Exporters Policy - Guarantees - Procedure for
availing credit insurance and necessary documents.

UNIT 6 Multinational Corporations (MNCs): Concept, strategy and organization –

Foreign direct Investment (FDI) and MNCs: Concept, Theories - Need - Factors
influencing FDI – FDI and Technology Transfer by MNCs.

UNIT 7 Evaluation of FDI – APV and International IRR - Global Trend - Indian efforts to
attract FDI and Trends.

UNT 8 MNCs and Indian Companies: Contours and consequences of competition-

Arguments of Level Playing field - Forms of Foreign Collaborations - Strategic
Alliance- Strategic Acquisition- Strategic Sale- Strategic Merger.

34
BLOCK III: ANTI-DUMPING DUTIES

UNIT 9 Joint Ventures – Negotiating foreign collaborations- Restrictive clauses in the

foreign collaboration/ joint venture – UN Code of conduct of transfer of
technology – Indian joint ventures abroad.
UNIT 10 World Trade Organization and Regional Trade Blocks: Origin and Goals-
Structure, functions and areas of operations –World Trade Organization and
Global Trade, Global Investment and Global Development – WTO and Dispute
settlement under WTO

UNIT 11 Anti-dumping duties – Countervailing duties – Environmental aspects in

international trade – Trade related aspects of intellectual property rights

BLOCK IV: MULTINALTIONAL INSTITUTIONS

UNIT 12 Competition and trade in services- Regional Trade Associations – NAFTA,

European Union, SAPTA and ASEAN- WTO Vs Regional Blocks.

UNIT 13 Multilateral Institutions: World Bank: Functions and Contribution to Global

Business – IMF: Organization and Contribution to Global Business –
International Finance Corporation and Global Private Sector Development
UNIT 14 Multilateral Investment Guarantee Agency and Global Investment – International
Development Association and Development of Less Developed Nations-
International commercial arbitration and Settlement of International Commercial
Disputes – World Intellectual Property Organization and Global Innovations.

REFERENCES
1. Rugman, Collinson,. Hodgetts, International Business, Prentice Hall, 2006.
2. Fred Luthans and P. Doh, International Management, McGraw Hill, 2008
3. OdedShenkar, Yadong Luo, International Business, Sage Publications, Inc, 2007.
4. Alkhafaji A.F, Competitive Global Management: Principles and Strategies.
5. Thakur D, International Business for Third World Countries.
6. Devendra Thakur, Globalization and International Business.
7. Michael E. Porter, Competitive Advantage of Nations, Free Press,
8. Trilok N Sindhwani, The Global Business Game: A Strategic Perspective.
9. Francis Cherunilam, Global Business Environment

35
 35635 - SECURITIES LAWS AND FINANCIAL MARKETS

Objectives:

 To understand the financial market and market players

 To gain knowledge about SEBI and NSE

BLOCK I: BASICS OF SECURITIES LAW AND FINANCIAL SYSTEMS

UNIT 1 Financial System: Concept and Constituents of financial system- Significance and
growth of financial markets in India – Financial reforms and present scenario –
Overview of Regulatory authorities governing financial market.
UNIT 2 Sub-sets of Financial Market: Money Market- Capital Market – Foreign Exchange
Market -Significance and Functions- Capital market vis-à-vis money market.
UNIT 3 Market players: Investors, Companies, Intermediaries and Regulators – Types of
Investors and Services Needed – Companies as service providers and benefiters of
financial market.
UNIT 4 Intermediaries in financial market: Types of Intermediaries in financial market
and functions- Regulators: SEBI and RBI: Functions and powers –An overview of
International Capital Market.

BLOCK II: FINANCIAL INSTRUMENTS

UNIT 5 Capital market instruments: Equity, preference shares, debentures, sweat equity
shares, non-voting shares – New instruments of capital market – Pure, hybrid and
derivatives.
UNIT 6 Global Depository Receipts: American Depository Receipts, Money Market
Instruments, Treasury Bills, Commercial Bills, Certificate of Deposits – Credit
Rating and Evaluation of Risk – Concepts, Scope and Significance – Benefits to
Investors
UNIT 7 Regulatory framework – Credit rating agencies in India: Processes of Rating
methodologies for various instruments – Evaluation of risk.
UNIT 8 Primary Market: Meaning significance and scope – Developments in primary
market – IPO and SPO – Process of floatation – Road-show, Book building and
Green shoe options.
BLOCK III: MARKET AND INTERMEDIARIES
UNIT 9 Role and Functions of Intermediary agencies and institutions involved in primary
market: Merchant Bankers, Registrars, Underwriters, Bankers to Issue.
UNIT 10 Portfolio Managers: Debenture Trustees: Role, Regulations and Code of Conduct
Framed By SEBI.

36
UNIT 11 Secondary Market: Meaning, significance, functions and scope of secondary
market – Functions and significance of stock exchanges: Regulatory framework
and control.
BLOCK IV: MUTUAL FUNDS, SEBI ; NSB

UNIT 12 Secondary market intermediaries: Stock brokers, sub-brokers, advisors, their

rules, regulations and code of conduct framed by SEBI, Electronic trading in
securities.
UNIT 13 Mutual Funds and Exchange Traded Funds: Nature, Types and Risk-return
aspects of Mutual Funds and Exchange Traded Funds.
UNIT 14 Performance evaluation – SEBI and RBI regulations for mutual funds and
exchange traded funds

REFERENCES
1. Balakrishnan&Narta S S, Securities Market in India.
2. Machiaraju H R, Merchant Banking, New Age International, 2009.
3. Gordon & Natarajan, Financial Services, Himalaya, 2010.
4. Aggarwal & Aggarwal, Concise Concept on Securities Laws and Compliances, Rel. Pub.
2010.
5. ICSI Study Material, Securities Laws and Regulation of Financial Markets.

37
 35641 – CORPORATE SOCIAL RESPONSIBILITIES AND ETHICS
Objectives :

 To know the basic concept of CSR

 To understand Corporate Social Responsibility Approaches
 To understand the Indian ethos, value and holistic management

BLOCK I: BASICS OF CORPORATE SOCIAL RESPOSIBILITIES

UNIT 1 Corporate Social Responsibility Concerns: Business and Society: The Symbiotic
Relationship- Need for Monitoring Business Responsibility to society- Abuse of
Power and Absence of Regulations
UNIT 2 Environmental Degradations and Child labour: Environmental Degradations and
no care attitude of businesses- Child labour and Business insensitivity – Corporate
Espionage and Corruption
UNIT 3 Tax Evasion, Market Manipulation, Window Dressing, Insider Trading, Transfer
Pricing and Fraudulent Practices harming consumers- Moral Collapse and
Governance Deficit.
UNIT 4 Corporate Social Responsibility Need: Relationship between business and Society
– Need for social Responsibility – Nature and assumptions of social responsibility
– Dimensions of social Responsibility

BLOCK II: BUSINESS ETHICS

UNIT 5 Myths and reality of Corporate Social Responsibility: Arguments for and against
Social Responsibility of Business - Social Accountability – social responsibility
tools – Social Accounting Social Audit.
UNIT 6 Corporate Social Responsibility Approaches: Approaches to CSR – Corporate
Social Accountability - Economic issues of CSR – Legislations governing CSR -
Indian Examples – Corporate Social Reporting
UNIT 7 Contribution of NGOs to CSR – Corporate Governance and Corporate Social
responsibility – Corporate Social Accountability – CSR Voluntary Guidelines,
2009- Fulfillment Levels of CSR.
UNIT 8 Business Ethics: Meaning – Objectives of ethics – Business ethics – Business
ethics and profits – Nature and Ethical need for Business Ethics – Characteristics
of business ethics – Arguments for and against business ethics

BLOCK III: INDIAN ETHOS

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UNIT 9 Business ethics as a field of study - Corporate corruption – Abuse of power by
corporate: Areas and Abetments for abuse – Ethical Decay and Governance
Dilution – Consequences.
UNIT 10 Indian Ethos for Management: Basic Principles of Management as per ancient
Indian wisdom and insight – Work life in Indian philosophy
UNIT 11 Indian ethos for the work life – Indian values for the work place – Respect for
elders – Respect for hierarchy and status – Rights and duties – Quality of
work life in Indian philosophy and status.

BLOCK IV: EXPLOITATION OF NATURE

UNIT 12 Rights and duties – Quality of work life in Indian philosophy – Code of conduct
for corporate.
UNIT 13 Value Oriented Holistic Management : Importance of character – values –
wholeness – Goodness – Courage – Self discipline – Living by inner truth –
Dharma of organization / management – Value driven management
UNIT 14 Exploitation of nature – Man machine equation – Indian culture and wisdom
ethical / spiritual values – Management effectiveness based on values – Need of
value based holistic in Management in India.
REFERENCES
1. Larue Tone Hosmer and La Rue Hosmer, The Ethics in Management, Irwin, 2002
2. Naresh B Shah, Values / Ethics in Management – Relevance & Application.
3. Sherlekar, Ethics in Management, Himalaya, 2008
4. David Murray, Ethics in Management, Crest Pub.2001.
5. Marianne M. Jennings, Cases in Business Ethics, Delhi: Cengage Learning India.
6. Balachandran &Chandrasekaran, Corporate Governance & Social Responsibility,
Prentice Hall, 2010.
7. Manna S &Chakraborti S, Values and Ethics in Business and Profession, PHI, 2010.

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 35642 - CORPORATE FINANCE AND TAX MANAGEMENT
Objectives :

 To know the basic concept of Corporate Finance and Tax management

 To gain knowledge on cost , capital budgeting and Tax

BLOCK I: BASICS OF CORPORATE FINANCE AND TAX MANAGEMENT

UNIT 1 Financial Management: Concept, nature, evaluation and significance – Finance

Functions: Managerial and operative

UNIT 2 Investment Function: Meaning and scope – Financing Function: Meaning and
scope – Dividend function – Risk return trade off – Financial planning

UNIT 3 Global financial environment- Finance and Tax Management Nexus- Tax
Avoidance and Tax evasion- Tax incentive and business decisions.

UNIT 4 Long-term Capital Resources: Equity and debt sources – Equity share, preference
shares and debentures as sources of long-term capital – Bridge finance, loan
syndication, Book building

BLOCK II: FINANCIAL LEVERAGE

UNIT 5 Borrowings from the term lending institutions and International capital market-
Tax considerations in Financing decision areas.

UNIT 6 Cost of Capital and Determinants of capital structure: Concept of cost of capital-
Cost of debt, equity, preference share capital, retaining earning – Weighted
average cost: Computation of overall cost of capital.

UNIT 7 Tax and cost of capital- Capital structure: Concept and Types- Optimum capital
structure – Theories of capital structure –Net income and net operative income
theories – M.M. theory – Traditional theory – Their assumptions, Significance
and limitations.

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UNIT 8 Financial leverage operating leverage – Combined leverage – EBIT –EPS
Analysis- Tax, Capital structure and Value nexus.

BLOCK III: TAX CONSIDERATIONS

UNIT 9 Capital budgeting: Meaning, Nature and Types of Capital investment- Methods of
appraisal under certainty conditions: PBP, ARR, IRR and NPV techniques

UNIT 10 Uncertainty and Risk models: Simulation Analysis- Sensitivity analysis- Decision
tree analysis- Certainty equivalent and risk-adjusted return measures.

UNIT 11 Tax considerations in Investment decisions Cost of capital and Investment

Decisions- Leasing Vs. Investment: Evaluation and Tax implications.

BLOCK IV: DIVIDEND THEORIES

UNIT 12 Working Capital: Concept and types – Determinants – Financing approaches –

Conservative – Aggressive and hedging approaches – Sources of working capital
finance – Working capital financing by commercial banks.

UNIT 13 Inventory Management under conditions of certainty and uncertainty- Credit

Management and evaluation alternative credit variables- Cash and liquidity
management: Methods and Functions- Tax considerations in Remittances and
Purchases.

UNIT 14 Dividend Theories: Valuation under Gordon and Walter theories – Dividend
irrelevance under M.M. theory – Assumptions – Limitations – Dividend Policy:
Different policies and practices – Factors affecting dividend decision – Tax
considerations in dividend decision when tax is levied at the hands of companies
and recipients.

REFERENCES

1. Brigham and Ehrhardt, Financial Management: Theory & Practice, Thomson ONE, 2010
2. Brigham and Houston, Fundamentals of Financial Management, Thomson ONE, 2009.

41
3. Van Horne: Fundamentals of Financial Management, Prentice Hall, 2008
4. Jeff Madura, International Financial Management, South-Western College Pub., 2010
5. Prasanna Chandra, Financial Management, 2008.
6. Khan and Jain, Financial Management, 2009
7. Pandey I M, Financial Management, 2007.

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 35643 - CORPORATE GOVERNANCE

Objectives:

 To know the basic concept of Corporate Governance

 To understand the corporate legal environment

BLOCK I: BASICS OF CORPORATE GOVERNANCE

UNIT 1 Corporate Governance – Meaning – Nature and Evolution of Corporate
Governance - need – objectives – Corporate Governance Models – Features
consequences of mis-governance - need for voluntary compliance beyond
regulations.
UNIT 2 Requirements to strengthen Corporate Governance – Sustainability and Corporate
Governance - Popularly espoused principles of corporate governance.
UNIT 3 Governance Deficit in Corporates: Principal-Agent Problem- Major controlling
interest and mal-governance for personal gain or corporate window-dressing
UNIT 4 Creative accounting- Corporate scandals: Types and Examples- Lessons -
Sarbanes-Oxley Act in 2002 of USA- Role of Auditors under scan.

BLOCK II: BOARD OF DIRECTORS

UNIT 5 Regulation: Legal environment – General- Codes and guidelines- Parties to
corporate governance: Ownership structures and elements, Family ownership and
Institutional investors
UNIT 6 Mechanisms and controls: Internal measures: Monitoring the Board, Internal
checks and audit, Limits on Executive salary and Balance of Power
UNIT 7 External corporate governance controls: Competition, Media, Government, Take-
over threats, Accounting standards and Labour Unions- Systemic problems of
corporate governance.
UNIT 8 Board of Directors: Composition of the Board – Board structure – Building
responsive boards - Selection of Members of the Board – Duties and
Responsibilities of the Board.

BLOCK III: CHAIRMAN DUTIES AND RESPONSIBILITY

UNIT 9 Functions of the Board – Management of the Board – Ethical and professional
standards of Individual Directors- Governance and Role of different types of
Directors – Inside Directors – Outside Directors – Nominee Directors.
UNIT 10 Extended role of Nominee directors in ensuring governance greatness-
Professional Directors – Managing Director – Independent Directors – Role and
functions

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UNIT 11 Chairman of the Board and Board Efficiency: Functions and Responsibilities of
Chairman of the Corporation- Various Committees on Corporate Governance –
Clause 49 of Listing Agreement – Features - Mandatory and Non Mandatory
disclosures- CEO – Responsibilities

BLOCK IV: CORPORATE GOVERNANCE IN BANKING SECTOR

UNIT 12 Role of SEBI in Corporate Governance – Audit Committees – Functions-
Effectives of the Board – Evaluation of the Board – Effectiveness of the Board –
Parameters judging the board effectiveness – Internal control system and risk
management- Corporate Governance Award by ICSI- Criteria for Award.
UNIT 13 Corporate Governance Practices: Corporate social Entrepreneurship –Corporate
Social Responsibility- Corporate Transparency
UNIT 14 Corporate Governance In banking and insurance sector – Governance in Public
Sector Vs Private Sector – Current Practices – Issues and Challenges.

REFERENCES

1. Gopalswamy. N, Corporate Governance, The New Paradigm, Wheeler Publishers, 2005

2. Monks, Robert. A.G., Corporate Governance, Blackwell Publishing Company, 2003.
3. Corporate Governance, ICSI Publication, Lodi Road, New Delhi.
4. Corporate Governance, Ethics and sustainable Development, ICSI Course Material.
5. Balachandran and Chandrasekaran, Corporate Governance and Social Responsibilities,
Prentice Hall of India, 2010
6. Singh S, Corporate Governance, Excel Books, 2006
7. Walter Effross, Corporate Governance: Principles & Practices, Aspen, 2009.

44
 35644 - CORPORATE AUDIT AND COMPLIANCE MANAGEMENT

Objectives:

 To know the basic concept of Corporate audit

 To understand types of audit and its importance
 To gain knowledge on securities and compliance management

BLOCK I: BASICS OF CORPORATE AUDIT AND COMPLIANCE MANAGEMENT

UNIT 1 Auditing Types: Nature and scope of auditing – Auditing techniques and
practices – Generally acceptable auditing standards – Accreditation services.
UNIT 2 Internal check and Internal control- Audit Plan- Operational Audit- Analytical
Procedures- Types of Audit: Internal and External audits- Internal check and
Internal control.
UNIT 3 Financial Audit- Management Audit - Cost Audit- Statutory audit- Corporate
audit- Auditing quality needs enhancements.
UNIT 4 Compliance Management: Concept and significance – Systems approach in
compliance management – Process of establishment of compliance management
system- Certification,

BLOCK II: CORPORATE LAWS CHECKLIST

UNIT 5 Due diligence and Signing: Meaning and scope of certification – Due diligence
and signing of various documents under corporate and security laws including
signing of declaration with respect to incorporation of companies and
commencement of Business
UNIT 6 Signing of Annual returns – Certification under buy back of securities rules -
Certification of occasion of transfer of deeds
UNIT 7 Secretarial Audit – Need objectives and scope – Secretarial Audit Process-
Periodicity and format,
UNIT 8 Checklist under various Corporate Laws & Share transfer audit- Secretarial Audit
of Registrar and Transfer Agents (RTAs).

BLOCK III: CAPITAL ISSUE WORK

UNIT 9 Compliance Certificate: Concept and deed, Appraisal of secretarial compliances –
Specimen compliance Certificate.
UNIT 10 Securities management and compliances: Meaning, Need and Scope – Mechanism
for self regulations.

45
UNIT 11 Due diligence of Pre-capital issue work: Appraisal of documents relating to issue
of capital viz. prospectus, Letter of offer and other documents to be filed with
securities and Exchange Board of India.

BLOCK IV: FILING COMPLIANCE

UNIT 12 Registrar of companies – Stock Exchange and other authorities – Ensuring
compliance of listing and other requirements – Insider Trading – Prevention of
Fraudulent Practices.
UNIT 13 Due diligences of Post capital issue work: Approval of post capital issue
compliances including dispatch of refund order / Certificate to investors
UNIT 14 Filing compliance certificate with SEBI and other authorities – Ensuring
compliance of listing Guidelines.

REFERENCES

1. V. Sithapathy&Ramadevi R. IYER, Corporate Governance Practice & Procedure, 2006.

2. Prakash Pandya & R. Balakrishnan, Compliance Guide to Corporate Governance (with
check lists specimen / formats) , 2006
3. Navin Chandra Joshi, Corporate Management.
4. Balachandran and Ravichandran, Secretarial Securities and Management Audit, Bharat
Law House, New Delhi.
5. Jill Gilbert Welytok, Sarbanes-Oxley, Dummies, 2006.

46
 35645 - CORPORATE RESTRUCTURING
Objectives:

 To know the scenario of the global corporate

 To understand the procedure for merger acquisition

BLOCK I: BASICS OF CORPORATE RESTRUCTING

UNIT 1 Introduction: Meaning of corporate restructuring – Need, scope and modes of
restructuring – Global scenario
UNIT 2 National scenario – Strategic planning – Competitive advantage and core
competence – Strategy formulation – Routes for executing strategy
UNIT 3 Start up - mergers - Causes for Merging - Acquisitions - Takeovers, dis-
investments and strategic alliances.
UNIT 4 Mergers and Amalgamations Concept - Need for M&A– Legal aspects –
Importance of M&A- benefits

BLOCK II: DEMERGERS AND REVERSE MERGERS

UNIT 5 Procedural aspects relating to commencing of meetings and presentation of
petition including documentation.
UNIT 6 Takeovers -Meaning and concept – Types of takeovers – Legal aspects –
Securities and Exchange Board of India takeover regulations
UNIT 7 Takeover Code – Procedural aspects – Economic aspects – Financial aspects –
Payment of consideration – Bail out takeovers – Takeover of sick units.
UNIT 8 Demergers & Reverse mergers - Corporate Demergers / Splits and Divisions and
Post Merger Re-Organization- Difference between demergers and reconstruction
modes of demerger

BLOCK III: POST MERGER RE-ORGANIZATION

UNIT 9 By agreement, under scheme of arrangement, by voluntary winding up -
Procedures – types of voluntary winding up Tax aspects.
UNIT 10 Tax reliefs – Indian scenario – Reverse mergers- effects on Share price- reverse
takeover – merits and demerits.
UNIT 11 Post Merger Re-organization - Accomplishment of objectives – Criteria of
success – Profitability – Gains to post merger valuation

BLOCK IV: GOVERNMENT’S GUIDELINES

UNIT 12 Post merger – meaning- integration frame work- issues - efficiency – Factors in
post merger re-organization.

47
UNIT 13 Financial Restructuring Buy-back of shares – Concept and necessity – Securities
and Exchange Board of India guidelines –
UNIT 14 Government’s guidelines – Procedure and practice for buy-back of shares –
Procedure- reasons for buy-back of shares.

REFERENCES

1. Fred Weston, Mitchell and Mulherin, Takeovers, Restructuring, and Corporate

Governance, Prentice Hall, 2003.
2. Fred Weston J, Kwang S Chmg& Susan E Hoag, Merger, Restructuring and
Corporate Control.
3. Verma J C, Corporate Mergers, Amalgamations and Takeovers, Jain book depot, 2008.
4. Machiaraju H R, Merchant Banking, New Age International, 2009.
5. ICSI Study Material, Corporate Restructuring: Law and Practice.
6. Patrick A. Gaughan, Mergers, Acquisitions, and Corporate Restructurings Wiley, 2007.

48
3. DURATION OF THE PROGRAMME

The course shall consist of two academic years divided into four semesters.

4. Faculty and Support Staff Requirements

This programme requires the following faculty and supporting staffs

Staff Category Required

Core Faculty * 3
Faculty for Specialization* 2
Clerical Assistant 1

*At least Assistant Professor Level (Either permanent or part time)

5. Instructional Delivery Mechanism

Each semester there will be one contact programme of 80 hours duration in theory. The SLM
(Self Learning Material) will be supplied to the students in print form as well as in CD form. The
face to face contact sessions of the programme for theory courses will be held at the head quarter
/ learning centres. The conduct of end semester examinations, evaluation and issuance of
certificates will be done by office of the Controller of examinations, Alagappa University,
Karaikudi.

F) PROCEDURE FOR ADMISSION, CURRICULUM TRANSACTION, AND

EVALUATION

Procedure of Admission

A candidate who has passed any Bachelor Degree from a recognized University in the Pattern of
10+2+3 shall be permitted to appear and qualify for the programme.

Curriculum Transactions:

49
The class room teaching would be through conventional lecture, use of OHP, power point
presentation and novel innovative teaching ideas like television and computer aided instruction.
Student seminars would be arranged to improve their awareness and communicative skill.

Face to face contact session will be conducted as given in below table.

Course Type Face to Face Contact

Session/semester (in Hours)

5 Theory courses with 4 credits 80

Total 80

Evaluation
The examinations shall be conducted separately for theory and practical’s to assess
the knowledge acquired during the study. There shall be two systems of examinations viz.,
internal and external examinations. In the case of theory courses, the internal evaluation shall
be conducted as Continuous Internal Assessment via. Student assignments preparation and
seminar, etc. The internal assessment shall comprise of maximum 25 marks for each course.
The end semester examination shall be of three hours duration to each course at the end of
each semester. In the case of Practical courses, the internal will be done through continuous
assessment of skill in demonstrating the experiments and record or report preparation. The
external evaluation consists of an end semester practical examinations which comprise of 75
marks for each course.
f. 3.2. Distribution of Marks in Continuous Internal Assessments:
The following procedure shall be followed for awarding internal marks for theory courses

Component Marks

Assignments(2) 25
(12.5+12.5)
Total 25

50
Question paper pattern (Theory)

 The question paper carries a maximum of 75 marks.

 The question paper consists of three sections namely Part-A, Part-B and Part-C.
 Part-A consists of 10 questions of 2 marks each (10 x 2 = 20 marks) with no choice. The
candidate should answer all questions.
 Part-B consists of 5 either or choice questions. Each question carries 5 marks (5 x 5=25
marks).
 Part-C consists of 5 questions. Each question carries 10 marks. The candidate should
Answer any three questions (10 x 3 = 30 marks).

Passing Minimum

 For internal Examination, the passing minimum shall be 40% (Forty Percentage)
of the maximum marks (25) prescribed for UG and PG Courses.
 For External Examination, the passing minimum shall be 40% (Forty
Percentage) of the maximum marks (75) prescribed for UG and PG Courses.
 In the aggregate (External + Internal), the passing minimum shall be 40% for
UG and 50% for PG courses.

Marks and Grades:

The following table gives the marks, grade points, letter, grades and classification to indicate the
performance of the candidate.

Range of Marks Grade Points Letter Grade Description

90-100 9.0-10.0 O Outstanding

80-89 8.0-8.9 D+ Excellent
75-79 7.5-7.9 D Distinction
70-74 7.0-7.4 A+ Very Good

51
 60-69 6.0-6.9 A Good
50-59 5.0-5.9 B Average
00-49 0.0 U Re-appear
ABSENT 0.0 AAA ABSENT

Ci = Credits earned for the course i in any semester

Gi = Grade Point obtained for course i in any semester.
n refers to the semester in which such courses were credited

For a semester;

Grade Point Average [GPA] = ∑iCiGi/ ∑i Ci

Grade Point Average = Sum of the multiplication of grade points by the credits of the courses

Sum of the credits of the courses in a semester

For the entire programme;

Cumulative Grade Point Average [CGPA] = ∑n ∑iCniGni/ ∑n ∑iCni

CGPA = Sum of the multiplication of grade points by the credits of the entire programme

Sum of the credits of the courses for the entire programme

CGPA Grad Classification of Final

Result

9.5-10.0 O+ First Class- Exemplary*

9.0 and above but below 9.5 O

8.5 and above but below 9.0 D++ First Class with
Distinction*
8.0 and above but below 8.5 D+
7.5 and above but below 8.0 D

7.0 and above but below 7.5 A++ First Class

6.5 and above but below 7.0 A+
6.0 and above but below 6.5 A

52
 5.5 and above but below 6.0 B+ Second Class
5.0 and above but below 5.5 B

0.0 and above but below 5.0 U Re-appear

*The candidates who have passed in the first appearance and within the prescribed semester of
the PG Programme are eligible.

Maximum duration for completion of the course

The maximum duration for completion of MBA degree shall not exceed five years after the
completion of the minimum duration of the programme.

Commencement of this regulation

These regulations shall come into effect from the academic year 2018-19 for students who are
admitted to the first year of the course during the academic year 2018-19.

Fee structure

Sl. No. Fees Detail Amount in Rs.

First Second
Year
Year

1 Admission 300.00 -
Processing Fees

2 Course Fees 13200.00 13200.00

5 ICT Fees 150.00 150.00

TOTAL 13650.00 13350.00

G) REQUIREMENT OF THE LIBRARY RESOURCES:

LIBRARY RESOURCES
The Central Library is one of the important central facilities of Alagappa University. It has text
book, reference books, conference proceedings, back volumes, standards, and non-book material

53
such as CD-ROMs and audios. The central Library procured several e-books in different areas.
The library also subscribes to about 250 current periodicals. The Directorate of Distance
Education of Alagappa University has adequate number of copies of books related to
Management Programme.

COST ESTIMATE OF THE PROGRAMME AND THE PROVISIONS:

Sl. No. Nature of Expenditure Amount in Rs.

(Approx.)
1 Programme Development 10,00,000/-
2 Programme Delivery 20,00,000/-
3 Programme Maintenance 3,00,000/-

i) QUALITY ASSURANCE MECHANISM AND EXPECTED PROGRAMME

OUTCOMES

 The feedback from students on teaching will be collected every semester using standard
formats.
 Feedback on the curriculum will also be collected from the experiences of the students
which help teachers in fine tuning of deliverables in the classroom.
 It helps in improving the standard of teaching as expected by the students.
 Exit survey feedback on various parameters to improve and quality of the programme and
support services like course material, library and infrastructure.
 It helps to Strengthen the contents of the program to meet the requirements of the
employment market and keep the curriculum as a treasure of knowledge.
 This programme provides Opportunities for students to develop and demonstrate
knowledge and understanding, skills, qualities and other attributes.

****

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