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    Session 3

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    Sharmili Dhar

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    © All Rights Reserved
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    Session 3

    Uploaded by

    Sharmili Dhar
    15 views2 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Session 3

    Uploaded by

    Sharmili Dhar

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Core competence is what you are best at (most reliable route towards growth

    It is also a long term competitive strategy where unrelated non profitable businesses are sold off and
    company is restructured around fewer and fitter businesses

    Diversification as a strategy: moving away from core is diversification. It can be related/unrelated

    Related diversification case studies- success of Amul, Cadbury ice-cream called dollops , Britannia as
    a milk brand

    Unrelated diversification – success story reliance, failure story Raymond, cement steel and
    petrochemical diversification did not succeed

    Success and failure is always case specific and reasons can be different. As a student of this subject
    we need to find out why companies diversifyand we need to understand the following dimensions :

    Diversify fact: company ha no other alternative but to diversify. Ref case studies – ITC, Manikchand,
    Sanjay Gorawad Star Group and DS Group

    On the other hand times of india and india today are egs of moving with time as definition of media
    had changed

    Fiction: it is an illusion or a non reality or wrongly placed confidence that brand extensions will
    always succeed

    Diversifriction:

     Friction at market place


     Friction for sources and
     Friction because of family disputes
    Diversifame

    Diversifad: herd mentality

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