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    Research Table of Contents

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    The document is a thesis that examines the influence of children on parental purchasing decisions of snacks in Thailand. It includes an introduction outlining the snack market, children and snacks, and parents. It then covers the literature review and conceptual framework, research methodology, presentation of results and discussion, and conclusions.

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    Research Table of Contents

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    nasmariehld
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    The document is a thesis that examines the influence of children on parental purchasing decisions of snacks in Thailand. It includes an introduction outlining the snack market, children and snacks, and parents. It then covers the literature review and conceptual framework, research methodology, presentation of results and discussion, and conclusions.

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    The document is a thesis that examines the influence of children on parental purchasing decisions of snacks in Thailand. It includes an introduction outlining the snack market, children and snacks, and parents. It then covers the literature review and conceptual framework, research methodology, presentation of results and discussion, and conclusions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views4 pages

    Research Table of Contents

    Uploaded by

    nasmariehld
    The document is a thesis that examines the influence of children on parental purchasing decisions of snacks in Thailand. It includes an introduction outlining the snack market, children and snacks, and parents. It then covers the literature review and conceptual framework, research methodology, presentation of results and discussion, and conclusions.

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    You are on page 1of 4

    TABLE OF CONTENTS

    Contents Page

    ACKNOWLEGEMENTS I

    EXECUTIVE SUMMARY in

    TABLE OF CONTENTS v

    LIST OF TABLES ix

    LIST OF FIGURES xi

    CHAPTER 1 - GENERALITIES OF THE STUDY

    1.1 INTRODUCTION 1

    1.1.1 SNACK MARKET IN THAILAND 3

    1.1.2 CHILDREN AND SNACKS 4

    1.1.3 PARENTS 6

    1.2 STATEMENT OF THE PROBLEM 7

    1.3 RESEARCH OBJECTIVE 8

    1.4 JUSTIFICATION 9

    1.5 LIMITATIONS OF THE RESEARCH 10

    1.6 CONCEPTUAL FRAMEWORK 11

    Bibliografische Informationen digitalisiert durch


    http://d-nb.info/996363475
    CHAPTER 2 - LITERATURE REVIEW AND FRAMEWORK

    2.1 TRENDS IN THE PARENT-CHILD RELATIONSHIP 12

    2.2 TYPES OF PARENTS 15

    2.2.1 THE CONSULTANT 15

    2.2.2 THE HELICOPTER 16

    2.2.3 THE DRILL SERGANT 16

    2.3 THE FOUR TYPES OF FAMILIES 17

    2.4 THE FAMILY PURCHASE DECISION-MAKING PROCESS 18

    2.4.1 ROLES WITHIN THE FAMILY PURCHASE DECISION MAKING PROCESS 18

    2.4.2 ROLES OF CHILDREN IN THE FAMILY PURCHASE DECISION-MAKING PROCESS ... 20

    2.5 DEFINITION OF DETERMINANTS 23

    2.5.1 INTERPERSONAL INFLUENCES 24

    2.5.2 ENVIRONMENTAL INFLUENCES 24

    2.5.3 SOCIETAL INFLUENCES 25

    2.6 THEORIES RELATED TO CHILDREN'S INFLUENCE ON PARENTAL DECISIONS 25

    2.6.1 CONSUMER SOCIALIZATION 25

    2.6.2 POWER RELATIONAL THEORY 27

    VI
    2.6.3 PESTER POWER 27

    2.7 PREVIOUS STUDIES 28

    2.8 RESEARCH FRAMEWORK 30

    2.8.1 MODEL OF CHILDREN'S STRATEGIES FOR INFLUENCING PARENTS DECISIONS.... 3 0

    2.8.2 CONCEPTUAL FRAMEWORK 32

    CHAPTER 3 - Research Methodology

    3.1 RESEARCH METHOD 33

    3.1.1 QUALITATIVE METHOD 34

    3.1.2 QUANTITATIVE METHOD 35

    3.2. DATA COLLECTION 36

    3.2.1 SUBJECTS / RESPONDENTS 36

    3.2.2 SAMPLE SIZE 36

    3.2.3 QUESTIONNAIRE 38

    3.2.4 INSTRUMENT DEVELOPMENT 39

    3.2.5 DATA COLLECTION PROCEDURE 40

    3.3 STATISTICAL ANALYSIS OF DATA 41

    VII
    CHAPTER 4 - PRESENTATION OF DATA AND DISCUSSION

    4.1 RESULTS OF PARTA (SCREENING QUESTIONS) 43

    4.2 RESULTS OF PART B (PARENTS PURCHASE BEHAVIOUR INFLUENCES) 45

    4.3 RESULTS OF PART C (PARENTS PURCHASE STRATEGIES) 47

    4.4 RESULTS OF PART D (DEMOGRAPHIC PROFILE) 52

    4.5 MISCELLANEOUS FINDINGS 56

    CHAPTER 5 - FINDINGS, CONCLUSION & RECOMMENDATION

    5.1 SUMMARY OF FINDINGS 59

    5.2 CONCLUSIONS 61

    5.3 RECOMMENDATIONS 61

    5.4 FURTHER RESEARCH 63

    REFERENCES 64

    APPENDIX 71

    QUESTIONNAIRE (THAI-LANGUAGE) 73

    QUESTIONNAIRE (ENGLISH-LANGUAGE) 81

    VIII

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