Chapter 04 Revising Business Messages
Chapter 04 Revising Business Messages
Chapter 04 Revising Business Messages
2. Which of the following describes the role of evaluating in the writing process?
a. Evaluating is not necessary for experienced business writers.
b. Evaluating is the process of analyzing whether your message achieves its purpose.
c. Evaluating is only necessary for informal documents such as internal memos or e-mail
messages.
d. Evaluating usually happens during the writing stage as you select words and form sentences.
ANSWER: b
RATIONALE: The revision phase of the writing process involves editing, proofreading, and evaluating.
Evaluating is the process of analyzing whether your message achieves its purpose.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 90
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Understand
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
3. Monica's supervisor has expressed concern about the readability of her messages, claiming that paragraphs are often too
long. What aspect of her writing should Monica focus on to address this issue?
a. Researching
4. Slashing wordy expressions, getting rid of long lead-ins, dropping fillers, and rejecting redundancies are all ways of
making your writing more _______.
a. informal
b. formal
c. persuasive
d. concise
ANSWER: d
RATIONALE: Slashing wordy expressions, getting rid of long lead-ins, dropping fillers, and rejecting
redundancies are all ways of making your writing more concise.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 90-91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Understand
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
7. Due to the fact that is a wordy expression that could be shortened to the word(s) _______.
a. Because
b. Until
c. Despite
d. Although
ANSWER: a
RATIONALE: Because is a concise replacement for the wordy expression Due to the fact that.
POINTS: 1
DIFFICULTY: Moderate
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REFERENCES: p. 91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
12. There is a new software company that will be hiring employees is an example of a sentence with _______.
a. concise wording
b. a wordy prepositional
phrase
c. a filler
d. faulty parallelism
ANSWER: c
RATIONALE: This sentence contains a filler (There is) and is not concise.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 92-93
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
16. Which of the following are tips one should follow when microblogging?
a. Ignore spelling, grammar, and punctuation errors.
b. Include only the main ideas.
c. Depersonalize your message if possible.
d. Include long, vivid descriptions.
ANSWER: b
RATIONALE: When microblogging, include only main ideas, choose descriptive but short words,
personalize your message if possible, use hashtags to make your tweets easier to find, and be
prepared to write several versions striving for conciseness, clarity, and correctness.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 94-95
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
17. One way to improve the clarity of your writing is to apply the KISS formula. KISS stands for _______.
a. Key Ideas Succinctly and Swiftly
b. Keep It Short and Simple
c. Knowledge Is Supported and Summarized
d. Know Intentions, Strategies, and Solutions
ANSWER: b
RATIONALE: Because your goal as a business writer is to express, not impress, you should remember to
apply the KISS (Keep It Short and Simple) formula.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 95
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
18. Katelyn is writing a letter to thank a potential employer for her job interview. Which of these sentences contains
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modern expressions Katelyn should use?
a. Thank you in advance for considering me for your available position.
b. You will note that my coursework has thoroughly prepared me for your medical technician position.
c. Enclosed herein please find the salary history you requested during the interview.
d. Pursuant to your request, I will return for a second interview on May 28.
ANSWER: b
RATIONALE: "You will note that my coursework has thoroughly prepared me for your medical technician
position" uses modern phrases and avoids outdated phrases such as "Thank you in advance,"
"Enclosed herein please find," and "Pursuant to your request."
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 96
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
20. Expressions that are intended to impress rather than express are known as _______.
a. clichés
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b. buzzwords
c. trite phrases
d. overly exuberant
ANSWER: b
RATIONALE: Buzzwords are technical expressions that have become fashionable and often are meant to
impress rather than express.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 96
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/11/2022 5:05 PM
23. Using slang in business writing will have the effect of _______.
a. clarifying meaning
b. sounding professional
c. using words that quickly go out of fashion.
d. creating an impression of being hip and up to date
ANSWER: c
RATIONALE: Slang is composed of informal words with arbitrary and extravagantly changed meanings that
can obscure the message. Slang words quickly go out of fashion and lose appeal when
everyone begins to understand them.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 96-97
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/11/2022 5:06 PM
27. Words such as definitely, quite, actually, extremely, and totally are _______.
a. adjectives that add a welcome degree of emotion to your writing
b. adjectives that may be omitted because they are imprecise
c. adverbs that should be used only sparingly in business writing
d. adverbs that should be used as often as possible in business writing to show excitement and
enthusiasm
ANSWER: c
RATIONALE: The words listed are adverbs, not adjectives. These intensifiers can emphasize and strengthen
your meaning. Overuse, however, sounds unbusinesslike. Business writers should control
their enthusiasm and guard against excessive use.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 97
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.05 - DISC.ESBC.GULO.23.01.05
United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
28. Jordan is a marketing manager for a vacation resort. In writing a description of his resort, which of these descriptions
illustrates clear writing that creates meaningful images and uses vivid adjectives?
a. The resort offers luxurious suites with Jacuzzi tubs and heated outdoor saunas.
b. The all-inclusive, top-notch resort offers totally marvelous suites with incredible
extras.
c. The resort has nice rooms.
d. The resort offers all-inclusive amenities.
ANSWER: a
RATIONALE: Only The resort offers luxurious suites with Jacuzzi tubs and heated outdoor saunas contains
concrete nouns and vivid adjectives, which are central to creating meaningful images. All
other examples contain foggy messages marked by sloppy references.
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POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 98
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:01 PM
DATE MODIFIED: 3/2/2022 1:03 PM
34. Dylan is designing a document. Which of the following suggestions will help Dylan enhance readability and
comprehension in his document?
a. Justify the left and right margins so they are both even.
b. Create white space by using headings, bulleted or numbered lists, short paragraphs, and effective
margins.
c. Use multiple typefaces within the document.
d. Use ALL CAPS anywhere in a document to emphasize key points.
ANSWER: b
RATIONALE: To increase readability, Dylan should create white space by using headings, bulleted or
numbered lists, short paragraphs, and effective margins. He should also use left-justified text
and ragged right margins without justification; no more than two typefaces per document;
and ALL CAPS only for headings, subheadings, and single words or phrases.
POINTS: 1
DIFFICULTY: Moderate
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REFERENCES: p. 99
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
38. Which font size are readers generally most comfortable with for body text?
a. 8- to 9-point
b. 10- to 12-point
c. 14-point
d. more than 14-point
ANSWER: b
RATIONALE: 10- to 12-point type for body text is generally most comfortable for readers.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 100
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Understand
39. Which of the following statements describes the benefit of using bulleted or numbered lists?
a. Lists decrease a reader's comprehension of the main ideas.
b. Lists allow readers to review main ideas quickly.
c. Lists confuse readers because they are visually
distracting.
d. Lists decrease the readability level of a document.
ANSWER: b
RATIONALE: To ensure rapid comprehension of ideas, use numbered or bulleted lists. Lists provide high
"skim value," allowing readers to browse quickly to grasp main ideas. By breaking up
complex information into smaller chunks, lists improve readability, understanding, and
retention.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 100-101
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Understand
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
40. Listed items should reflect parallel structure, which means that _______.
a. they should be next to each other rather than vertical
b. each should be followed by a comma
c. they should all use the same graphic font
d. they should be expressed using the same grammatical
structure
ANSWER: d
RATIONALE: Parallel structure refers to express ideas similarly, using the same grammatical structure
(such as noun phrases or verb phrases).
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 100-101
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
45. Branch managers of First Federated Savings and Loan received this e-mail message: Please inform all personal that
management retains the right to check personal belongings of employees before employees leave the bank. What error did
the writer make?
a. A grammatical mistake
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b. A proofreading error
c. A failure to use spell check
d. No error was made. The sentence is correct as written.
ANSWER: b
RATIONALE: This sentence contains a proofreading error that spell check may not catch. By proofreading
carefully, you would find that "personnel" should replace the first use of "personal."
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 103
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.04 - 4.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Catching Errors With Careful Proofreading
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
46. Which of the following recommendations should you follow when you proofread a routine document?
a. If proofreading on screen, display the entire document at once.
b. Proofread the document using a printed copy.
c. Proofread your document as you compose your ideas.
d. Rely solely on a spell-checker to catch any errors.
ANSWER: b
RATIONALE: Most routine documents require a light proofreading. If you read on screen, use the down
arrow to reveal one line at a time to help you focus. A safer proofreading method, however,
is reading from a printed copy and looking for typos and misspellings that were not found by
a spell-checker.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 103-104
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.04 - 4.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Catching Errors With Careful Proofreading
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
47. Which of the following suggestions should you follow for proofreading a complex document?
a. Be prepared to find errors.
b. Increase your reading speed.
c. Read the message only once.
49. What is the best way to judge the success of your writing?
a. Receiving a raise or promotion
b. Using a spell-checker
c. Receiving feedback from your receiver
d. Organizing your message using the direct organizational strategy
ANSWER: c
50. Taylor is enrolled in a business communications course at her local community college. She just received a paper back
from her professor who noted that Taylor should review the principles for comma usage. How should Taylor handle this
criticism?
a. Report her teacher to the president of the college for abuse.
b. Argue with her teacher about comma rules.
c. Withdraw from the class.
d. Accept the feedback and use it constructively to improve her future writing
assignments.
ANSWER: d
RATIONALE: Taylor should not be defensive about the feedback she received from her professor. Instead,
she should view the comment as valuable advice to help her improve with future writing
assignments.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 105
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.05 - 4.05
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Evaluating the Effectiveness of Your Message
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
52. Professional writers develop a system of writing and revising that works for them; they may revise at any point in the
process.
a. True
b. False
ANSWER: True
RATIONALE: Some professional writers compose a first draft quickly and revise later; others prefer to
revise as they go.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 90
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
55. In the near future is a more effective expression in business writing than soon.
a. True
b. False
ANSWER: False
RATIONALE: "Soon" is a more concise way to write "in the near future."
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 91
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
56. You will be interested to learn that is an effective way to begin a business message because it fosters goodwill.
a. True
b. False
ANSWER: False
RATIONALE: "You will be interested to learn that" is a long lead-in and should be avoided in business
writing.
POINTS: 1
DIFFICULTY: Moderate
57. There are many account representatives who can help you with your order is an example of a cliché.
a. True
b. False
ANSWER: False
RATIONALE: "There are" is a useless filler (not a cliché). It takes up space and adds excess words to your
writing. The sentence could be better expressed as "Many account representatives can help
you with your order."
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 92-93
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/11/2022 5:10 PM
59. Each and every student will be required to participate in one group writing project contains a redundant expression.
a. True
b. False
ANSWER: True
RATIONALE: "Each and every" is a redundant expression.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 93
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
64. Expressions such as pursuant to your request and thank you in advance increases the professionalism of business
messages.
a. True
b. False
ANSWER: False
RATIONALE: Replace these outdated expressions with more modern expressions such as "as you
requested" and "thank you."
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 96
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
65. The following sentence demonstrates effective writing: Please do not hesitate to call me if you have any questions.
a. True
b. False
ANSWER: False
RATIONALE: This sentence contains a trite business phrase (Please do not hesitate to). Your writing will
sound fresher and more vigorous if you eliminate such phrases or find more original ways to
convey the idea: Please call me if you have any questions.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 96
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
66. Clichés such as think outside the box are effective to use with multicultural audiences because they have flexible
Copyright Cengage Learning. Powered by Cognero. Page 30
meanings.
a. True
b. False
ANSWER: False
RATIONALE: Clichés should be avoided because they lack clarity, especially for multicultural
audiences.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 96
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
67. To sound current, fresh, and trendy, effective business communicators make ample use of slang when writing and
speaking.
a. True
b. False
ANSWER: False
RATIONALE: Effective business communicators avoid slang when writing and speaking because slang is
too informal, can obscure meaning, and quickly goes out of fashion.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 96
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
68. In describing sexual harassment in the workplace, Julia explains that Supervisors are getting burned in harassment
lawsuits. Julia is using slang in this statement.
a. True
b. False
ANSWER: True
RATIONALE: "Getting burned" is an example of slang.
POINTS: 1
69. Converting a verb into a noun creates stronger, more professional business writing (e.g., made a decision instead of
decided).
a. True
b. False
ANSWER: False
RATIONALE: You diminish the power of a verb by needlessly converting it into a noun.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 97
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
70. The following sentence contains a zombie noun: Our purchasing department will give consideration to the RFP
submitted by Powertex.
a. True
b. False
ANSWER: True
RATIONALE: This sentence needlessly converts a verb (consider) into a wordy noun expression (give
consideration to). Because this drains life from the verb, it is considered a zombie noun.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 97
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
71. You can streamline your writing and make it more emphatic by using vivid adverbs such as very, extremely, and
actually as often as possible.
a. True
b. False
ANSWER: False
RATIONALE: Writers should not use these adverbs excessively. These adverbs can add emphasis, but they
do not streamline the writing.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 97
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
72. As you revise, make your writing clear by using specific verbs, concrete nouns, and vivid adjectives.
a. True
b. False
ANSWER: True
RATIONALE: As you revise, make sure your words are precise so that the audience knows exactly what you
mean. Clear writing creates meaningful images in the reader's mind through specific verbs,
concrete nouns, and vivid adjectives. Foggy messages include sloppy references that may
result in additional inquiries to clarify the intended meaning.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 98
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
73. The following sentence contains clear and precise wording: In some businesses they won't let you accumulate sick
leave.
Copyright Cengage Learning. Powered by Cognero. Page 33
a. True
b. False
ANSWER: False
RATIONALE: This sentence contains two vague words: "they" and "you." The sentence should be written
using concrete nouns: In some businesses management won't let employees accumulate sick
leave.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 98
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Apply
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
74. Well-designed documents give the impression that the writer is intelligent.
a. True
b. False
ANSWER: True
RATIONALE: Well-designed documents enhance readability and comprehension. They also make readers
think you are a well-organized and intelligent person.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 98
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
75. When designing documents, you should place as much text as possible on a page to keep the reader engaged.
a. True
b. False
ANSWER: False
RATIONALE: Empty space on a page is called white space, and ample white space is desirable in business
documents. A page crammed full of text or graphics appears busy, cluttered, and unreadable.
POINTS: 1
DIFFICULTY: Easy
76. Nearly all text in Western cultures is aligned at the left and reads from left to right.
a. True
b. False
ANSWER: True
RATIONALE: Nearly all text in Western cultures is aligned at the left and reads from left to
right.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 99
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
77. When right margins are not aligned or justified, they provide more white space and improve readability.
a. True
b. False
ANSWER: True
RATIONALE: When right margins are not aligned or justified, they provide more white space and improve
readability. Therefore, it is better to use left-justified text and ragged right margins without
justification.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 99
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
Copyright Cengage Learning. Powered by Cognero. Page 35
78. Business messages should contain at least three typefaces to add emphasis and contrast.
a. True
b. False
ANSWER: False
RATIONALE: Generally, use no more than two typefaces within one document, and choose from "serif" or
"sans serif" categories.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 100
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
79. Typing a sentence in all capital letters is an effective way to create emphasis.
a. True
b. False
ANSWER: False
RATIONALE: Using all caps is appropriate for headings, subheadings, and single words or short phrases.
All caps, however, should never be used for long stretches of text because all letters are the
same height, making it difficult for readers to differentiate words. In addition, excessive use
of all caps feels like shouting.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 100
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
81. When using either a bulleted or numbered list, you should always follow each idea with end punctuation.
a. True
b. False
ANSWER: False
RATIONALE: Although you should capitalize the initial word of each line within a bulleted or numbered
list, use end punctuation only if the listed items are complete sentences.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 101
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
85. An electronic grammar- or spell-checker provides sufficient proofreading for business messages.
a. True
b. False
ANSWER: False
RATIONALE: In addition to finding spelling and typographical errors, grammar and spell-checkers can find
subject-verb problems, word misuse, spacing irregularities, punctuation problems, and other
faults. However, to ensure complete correctness, writers must actively proofread with their
own eyes.
86. You are more likely to find errors when proofreading on a computer screen than on a printed copy.
a. True
b. False
ANSWER: False
RATIONALE: When you proofread from a printed copy, you are more likely to find errors.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 104
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.04 - 4.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Catching Errors With Careful Proofreading
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
87. Proofreading should take place only after the content of a message is in its final form.
a. True
b. False
ANSWER: True
RATIONALE: Proofreading should occur only after content is finalized; otherwise, you may waste time
checking items that will later be changed or omitted.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 104
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.04 - 4.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Catching Errors With Careful Proofreading
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
88. You should follow the same proofreading process for a routine document and a complex document.
a. True
b. False
ANSWER: False
RATIONALE: Although you will apply some of the same proofreading techniques for both kinds of
documents, complex documents demand careful proofreading. As a result, proofread these
kinds of documents always from a printed copy after waiting at least 24 hours. In addition, be
prepared to find errors, read the document at least three times, reduce your reading speed, and
use a proofreading buddy.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 104-105
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.04 - 4.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.01.06 - DISC.ESBC.GULO.23.01.06
TOPICS: Catching Errors With Careful Proofreading
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
89. Proofreading is the last step in Phase 3 of the 3-x-3 writing process.
a. True
b. False
ANSWER: False
RATIONALE: Evaluating the effectiveness of your message is the last step in Phase 3 of the 3-x-3 writing
process.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 105
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.05 - 4.05
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Evaluating the Effectiveness of Your Message
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
90. The best way to judge the success of your communication is through feedback.
a. True
b. False
ANSWER: True
RATIONALE: The best way to judge the success of your communication is through feedback. For this
reason you should encourage the receiver to respond to your message.
Copyright Cengage Learning. Powered by Cognero. Page 40
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 105
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.05 - 4.05
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Evaluating the Effectiveness of Your Message
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/10/2022 4:02 PM
DATE MODIFIED: 3/2/2022 1:03 PM
91. The final phase of the 3-x-3 writing process focuses on _______.
a. drafting and writing
b. editing, proofreading, and evaluating
c. brainstorming and researching
d. revising the flow of ideas
ANSWER: b
RATIONALE: The final phase of the 3-x-3 writing process focuses on editing, proofreading, and
evaluating.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 90-91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Revising: Applying Phase 3 of the Writing Process
KEYWORDS: Bloom's: Remember
DATE CREATED: 3/2/2022 12:23 PM
DATE MODIFIED: 3/2/2022 1:03 PM
92. There are three building sites we are considering. The phrase There are is an example of a(n) _______.
a. long lead-in
b. wordy expression
c. buried verb
d. unnecessary filler
ANSWER: d
RATIONALE: "There are" is unnecessary filler that takes up space and delays the point. Filler can be
eliminated by recasting the sentence: We are considering three building sites.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 90-91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
94. Short messages exchanged on social media networks such as Twitter, Facebook, and Tumblr are called _______.
a. e-mails
b. blogs
c. microblog
s
d. weblogs
ANSWER: c
RATIONALE: Microblogging consists of short messages exchanged on social media networks such as
Twitter, Facebook, and Tumblr. Companies use microblogging to make announcements,
promote goodwill, and sell their products. Consumers often microblog to discuss their
opinions about products.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 90-91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.01 - 04.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
95. Words that have become fashionable and often are meant to impress rather than express––such as optimize,
incentivize, and impactful––are called _______.
a. buzzwords
b. slang
c. clichés
d. trite expressions
ANSWER: a
RATIONALE: Buzzwords are technical expressions that have become popular and are often used to impress
the audience rather than to communicate a message. Stay away from other empty terms such
as leveraging, right-size, and paradigm shift.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 90-91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Remember
DATE CREATED: 3/2/2022 12:32 PM
DATE MODIFIED: 3/11/2022 5:12 PM
96. The expression shoot from the hip is an expression that has been exhausted by overuse and is an example of _______.
a. a cliché
b. slang
c. a trite expression
d. excessive exuberance
ANSWER: a
RATIONALE: Clichés are expressions that have been exhausted by overuse and therefore lack not only
freshness but clarity. Instead of repeating clichés, try to find a more accurate way to say what
you mean.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 90-91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.02 - 4.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.06 - DISC.ESBC.GULO.23.06.06
United States - BUSPROG.ESBC.GULO.23.06.07 - DISC.ESBC.GULO.23.06.07
TOPICS: Ensuring Message Clarity
KEYWORDS: Bloom's: Apply
98. What is an effective tool for highlighting information and improving readability by encouraging the writer to group
similar material together and help readers separate major ideas from details?
a. Margins
b. White space
c. Headings
d. Justified
ANSWER: c
RATIONALE: Headings are an effective tool for highlighting information, improving readability by
grouping similar information together, separating major ideas from details, and enabling the
reader to skim less familiar information.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 90-91
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: ESBC.GULO.23.04.03 - 4.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.23.06.04 - DISC.ESBC.GULO.23.06.04
TOPICS: Improving Readability With Strategic Document Design
KEYWORDS: Bloom's: Remember
DATE CREATED: 3/2/2022 12:40 PM
DATE MODIFIED: 3/2/2022 1:03 PM