Scribd Logo
Upload

Welcome to Scribd!

  • 3 views

    New Product Marketing

    Uploaded by

    Apoorva Sadana

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    New Product Marketing

    Uploaded by

    Apoorva Sadana
    3 views2 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views2 pages

    New Product Marketing

    Uploaded by

    Apoorva Sadana

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    NEW PRODUCT MARKETING 2076

    2021 - 2022 Crédit : 2 IÉSEG - School of Management


    Class code : 2122_SYL_MKT_2076 MKT

    Niveau Année Semestre Campus Langue d'enseignement


    Master - S1 L/P Anglais

    Lecturer(s) RODRIGUEZ Carlos

    Prérequis
    None.

    Learning objectives complémentaires

    6.C Combine different skills and management disciplines in support of interdisciplinary responsibilities / 7.A Demonstrate an
    expertise on key concepts, techniques and trends in their professional field / 7.C Effectively apply in-depth specialized
    knowledge to take advantage of contemportary opportunities in their professional field

    Description du cours
    None.

    Assessment / Feedback

    Element noté 1 2 3 4 5 6 7 8 9 10 11 12

    Participat Rapport Projet de


    Type d'épreuve Exercice
    ion individu

    Nombre heure si
    examen écrit

    2nd session

    Coefficient 10.0 40.0 10.0 40.0

    Évaluation
    None.

    Lecture recommandée
    IESEG has prepared a compendium of the in-class cases bundled and distributed to each student. Please be sure to bring
    this package to class every day.

    Crawford, M & Di Benedetto, A. (2014), New Products Management, 11th. Edition, McGraw-Hill. This books

    29/07/21 12:15 Page 1 /2


    offers a nice introduction to the management of new products.

    Product Management, Lehmann, D. R. & Winer, R. S., (2005), Product Management, 4th. Edition, McGraw-Hill Irwin, New
    York. This book presents a more analytical and quantitative approach to product management and portfolio in general.

    Rodriguez, Carlos M. (2016), Product Design and Innovation: Analytics for Decision Making, Createspace Publishers, 2016,
    ISBN-13: 978-1523202836. Available through Amazon worldwide. This book guides the reader from ideation to concept,
    prototyping, and other aspects of product design.

    Charge de travail

    Type de cours Nombre d'heures

    Face to face

    Lecture 16.0

    Independent study

    Collective project 12.0


    Independent work

    Reading reference manuals 12.0

    Total 40.0

    29/07/21 12:15 Page 2 /2

    You might also like