English 8
English 8
English 8
_____________________1. The unjust or prejudicial treatment of different categories of people, especially on the
grounds of ethnicity, age, sex, or disability (Action).
_____________________2. logic and reasoning is used. Using rationality in presenting their ideas.
_____________________3. Verbal abuse, an abusive or insulting language hurled at a person or group of persons.
_____________________4. Series of writings or drawings scribbled or painted illicitly that expenses social and political
messages.
_____________________5. refers to an author’s expression of his/her own opinion on a particular issue without
examining and presenting enough evidences.
____________________6. A preconceived opinion that is not based in a reason or actual experience. (Belief)
____________________7. A widely held but fixed and oversimplified image or idea of a particular type of person or
thing (Assumption).
____________________8. The goal of impelling the readers or the audience to believe and agree with their point.
____________________9. tries to convince the audience by using what is morally right and is guided by ethics.
____________________10. persuades the audience by appealing to the emotions of the audience while lacking logic.
a. Propaganda
1. It is a form of communication that is aimed at influencing the attitudes, b. Card stacking
perspectives and emotions of people or communities toward some cause or c. Name-calling
position by presenting only one side of an argument. d. Plain Folks
2. Plays on deep-seated fears. Consumers are warned of disasters if they do not e. Glittering
follow a particular course of action. Generalities
3. This is a technique that shows the product’s best features, tells half-truths, f. Soft Soap
and omits its potential problems. g. Bandwagon
4. This is a technique used in propaganda and advertising known as association. h. Testimonial
5. This is the use of names that may evoke fear or hatred among the viewers. i. Transfer
6. This is the use of common people to sell or to promote a product or service. j. Fear
7. This is a technique wherein a famous or seemingly authoritative person
recommends a product or service and vouches for its value.
8. This is a technique that persuades people by showing them that everyone
else are doing the same thing. It also implies that one must accept or reject
an idea because everyone else is accepting or rejecting it.
9. This is the use of words or ideas that evoke a positive emotional response
from an audience.
10. This is the use of flattery or insincere compliments designed to get the
audience on the side of the speaker.
III. Analyze and identify the propaganda technique used in each situation.
1. ____________________. An avid fan feels good about herself as she uses the shampoo patronized by her
favorite model endorser.
2. _____________________. Maria has doubts about buying products online, but since most of her friends are
doing it she dismisses her doubts and went ahead to buy some products online.
3. ____________________. Holding a toothpaste, a beauty queen smiles and tells everyone that the product can
really whiten teeth and freshen one’s breath.
4. ____________________"An apple a day keeps the doctor away.” A father reminds his son as he slips two apples
into the lunch bag of his son.
5. ____________________ “Beware! Terrorists are everywhere.”
6. ____________________ A beach resort has its poster with a picture of a beautiful view and a tagline that says,
“Experience real paradise!,” designed to attract tourists.
7. ____________ A political candidate is labelling his opponent a “corrupt leader”.
8. ____________. A common family is shown in an advertisement happily or excitedly
having noodles for their dinner.
9. ____________. A seller of a handbag says to the customer, “You’ll look elegant
with this bag on you!”
10. ____________. A make-up brand says that its products will make you look young and beautiful, but it doesn’t tell
you the possible side effects of the chemicals in products to your skin.