Case Study Assignment 1

UNIVERSITY OF THE FREE STATE
BLOEMFONTEIN & QWAQWA CAMPUS
COMM 2724
DEPARTMENT: COMMUNICATION SCIENCE
Case Study Assignment #1
ASSESSORS: Prof D Breshears and Ms Duduzile Dlamini
MARKS: 30
Purpose: This assignment is the first of three that will contribute towards your final project
in the module. In Unit 2, you learned four specific meta-ethical theories that can be applied
to ethical behaviour of media professionals. In this assignment you will conduct an analysis
on an ethical situation that occurred in South African media using these meta-ethical theories.
Step 1 – Choose and read up on your Case Study
The first thing you need to do for this assignment is to select one of the case studies provided
to you to write about. You can find information about the case studies in a separate
document. Please choose only ONE case study to analyse. Please note: You will be using
this case study for all 3 case study assignments, as well as your final project, so be sure to
choose the case study you want to work with for the entire semester. You will not be allowed
to switch case studies once you submit this assignment.
Step 2 – Your Analysis
Once you have selected your case study and have read up on the situation from multiple
sources, you will then write a short essay in which you analyse the case study using the meta-
ethical theories from Unit 2.
I. Introduction (1/2 page) –
In this section, you will provide a summary of the background of the ethical situation.
Do not copy and paste this information from your sources. You must explain what
happened and why the ethics are being called into question IN YOUR OWN
WORDS. Essentially, you are explaining what the professional did that received
attention/criticism. Be sure to have a preview statement as well.
II. Body (1-2 pages)- Meta-Ethical Variables
In this section you will use the principles of meta-ethical theories from Unit 2 to
determine whether or not the professional conduct in the case study was ethical. In
this section you will choose TWO of the meta-ethical theories, apply them to the case
study, and make an evaluation as to whether or not the conduct was ethical according
to each of the two theories. Be sure to demonstrate your understanding of the theories
in your answer.
III. Conclusion (1/2 page)
In this section you will conclude your essay, making closing thoughts and
summarizing the main points of your analysis (i.e., whether or not the professional
conduct was ethical from a meta-ethical perspective).
Format of the assignment:
Your assignment must be submitted on Blackboard as a typed document.
Clearly indicate the title as well as your Student number at the beginning of the paper.
Write roughly 2-3 pages (size 12 font), 1.5 spacing
Your essay should have an introduction, body, and a conclusion
You have to write in full sentences and in paragraphs.
You need to include a reference list, using Harvard style referencing, for the sources you
use for Step 1 of the assignment. You do NOT need to cite your references for the theories or
course concepts. You only need to cite the 3-5 sources you used to provide background
on your chosen case study.
Direct copying from the slides, textbook, or articles will be penalised. You will submit your
assignments through Turnitin. You do not need to worry about Similarity “hits” that are
linked to your headings or reference list. Instances of direct copying will result in a
significant reduction in your mark. You will have multiple submission opportunities to allow
you to check your similarity score prior to your final submission. AI generated work will
automatically result in a zero for the assignment.
NB: This is an individual assignment. Students caught copying each other’s work or
submitting work that is not their own will receive a zero.
Rubric –
The following rubric will be used to mark your assignment.
Unacceptable Below Average Above Excellent Marks

average average awarded
Essay structure, 0-2 3-4 5-6 7-8 9-10
Writing style, and
Referencing
Introduction and 0-2 3-4 5-6 7-8 9-10
Conclusion
Analysis of Meta- 0-2 3-4 5-6 7-8 9-10
Ethical variables
/30

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UNIVERSITY OF THE FREE STATE

BLOEMFONTEIN & QWAQWA CAMPUS

DEPARTMENT: COMMUNICATION SCIENCE

Case Study Assignment #1

ASSESSORS: Prof D Breshears and Ms Duduzile Dlamini

Step 1 – Choose and read up on your Case Study

Step 2 – Your Analysis

I. Introduction (1/2 page) –

III. Conclusion (1/2 page)

Format of the assignment:

Your assignment must be submitted on Blackboard as a typed document.

Write roughly 2-3 pages (size 12 font), 1.5 spacing

Your essay should have an introduction, body, and a conclusion

You have to write in full sentences and in paragraphs.

The following rubric will be used to mark your assignment.

Unacceptable Below Average Above Excellent Marks

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