Introduction

Understanding customer preferences towards Bikaji and Haldiram, two iconic brands in the Indian
snacks and sweets industry, involves delving into various factors that influence consumer choices.
Both brands have established themselves as leaders in the market, but their appeal to consumers
can vary based on several considerations.

In the vibrant landscape of Indian snacks and sweets, few brands evoke as much loyalty and
admiration as Bikaner and Haldiram. These household names have not only become synonymous
with quality and taste but also represent a rich culinary heritage deeply rooted in Indian traditions.
Understanding the nuances of consumer preferences towards these brands is crucial in deciphering
the dynamics of the market and the factors driving consumer choices.

One of the primary drivers of consumer preference towards Bikaner and Haldiram is the deep-seated
cultural affinity associated with these brands. With origins tracing back to historic towns like Bikaner
in Rajasthan, these brands carry a legacy of culinary excellence passed down through generations.
For many consumers, choosing Bikaner or Haldiram isn't just about satisfying hunger; it's about
embracing a cultural heritage and relishing the flavours of tradition.

Consumer preferences are also shaped by the diverse array of products offered by Bikaner and
Haldiram. From crispy bhujias and savory samosas to decadent sweets like rasgullas and gulab
jamuns, both brands cater to a wide spectrum of tastes and preferences. Moreover, their
commitment to innovation ensures that consumers are constantly treated to new flavors and culinary
experiences, keeping their interest piqued and taste buds tantalized.

In an era marked by increasing awareness of food safety and quality standards, consumers place a
premium on brands they can trust. Bikaner and Haldiram have earned this trust through their
unwavering commitment to quality assurance. Whether it's sourcing the finest ingredients or
adhering to stringent manufacturing processes, these brands instil confidence in consumers, assuring
them that every bite is a testament to uncompromising quality and authenticity.

Another crucial factor influencing consumer preferences is the accessibility and convenience offered by
Bikaner and Haldiram. With their extensive network of outlets, both brands ensure that their products
are readily available to consumers across various regions. Additionally, the introduction of convenient
packaging formats and ready-to-eat options caters to the fast-paced lifestyles of modern consumers,
making Bikaner and Haldiram the go-to choice for quick and satisfying snacks on the go.

Ultimately, consumer preferences towards Bikaner and Haldiram are also influenced by personal taste
preferences and individual experiences. Whether it's the nostalgic charm of childhood memories
associated with a particular snack or the allure of trying something new and exciting, the decision to
choose one brand over the other often boils down to subjective factors that resonate with each
consumer on a personal level.

In essence, understanding consumer preferences towards Bikaner and Haldiram involves recognizing
the intricate interplay of cultural, culinary, and personal factors that shape the consumer experience.
By catering to these preferences while staying true to their heritage and values, both brands continue
to carve a special place in the hearts and palates of consumers across India and beyond.

The study of this project is to understand the customer preference on offerings which are made
available by Haldiram’s and Bikaner, and also there is comparative analysis of both the brands.
HALDIRAM – a name associated with discerning consumers for sweets and namkeens for the past six
decades in India and abroad. It made its modest start in the beginning of way back in 1941 in Bikaner
in the State of Rajasthan. The brand name "HALDIRAM ... Preparing this project I went to each and
every canteen owner NCR because we were doing only institutional market. It include, schools
canteens collage canteens, hospitals canteens cinema halls shopping malls big bazaar, and others
institutional canteens where chips and namkeens are sold.

A comparative study between Bikaner and Haldiram, two stalwarts in the Indian snacks and sweets
industry, offers valuable insights into the dynamics of consumer behaviour, brand strategy, and market
competition. Both brands have carved a niche for themselves, earning widespread acclaim for their
quality products and rich culinary heritage. Understanding the nuances of their respective strengths,
weaknesses, and market positioning is essential for stakeholders seeking to navigate this competitive
landscape effectively.

As the Indian snacks and sweets industry continues to evolve in response to changing consumer trends
and market dynamics, the comparative study between Bikaner and Haldiram offers valuable insights
into the strategies and tactics employed by industry leaders. By staying attuned to consumer
preferences, embracing innovation, and leveraging their respective strengths, both brands are well-
positioned to navigate the challenges and opportunities that lie ahead, ensuring their continued
success in the years to come.

In essence, the comparative study between Bikaner and Haldiram serves as a testament to the
resilience, creativity, and entrepreneurial spirit that define the Indian snacks and sweets industry. As
these iconic brands continue to delight taste buds and capture hearts around the world, their legacy of
flavour and tradition will endure for generations to come.

Consumer preferences towards Bikaner and Haldiram are shaped by a myriad of factors, including
brand perception, quality assurance, and cultural affinity. While some consumers may gravitate
towards the nostalgic charm of Bikaner's traditional recipes, others may be drawn to the innovative
flavours and global appeal of Haldiram. However, both brands share a common thread of trust and
reliability, earning the unwavering loyalty of their customers through consistent quality and
authenticity.

While Bikaner and Haldiram have their roots deeply embedded in Indian soil, their ambitions extend
far beyond national borders. Both brands have successfully expanded their footprint on the global
stage, establishing a presence in key markets across the world. From bustling metropolises to quiet
suburban neighbourhoods, the unmistakable aroma of Bikaner and Haldiram's offerings transcends
geographical boundaries, appealing to the diverse tastes of a multicultural audience.

At the heart of the comparative study between Bikaner and Haldiram lie their diverse product
portfolios, each offering a tantalizing array of snacks, sweets, and culinary delights. From the savoury
crunch of bhujias and samosas to the decadent sweetness of rasgullas and gulab jamuns, both brands
cater to a wide spectrum of tastes and preferences. Furthermore, their commitment to innovation
ensures a steady stream of new products and flavours, keeping consumers engaged and coming back
for more.

The Indian snacks and sweets industry is a tapestry of diverse flavours, culinary traditions, and regional
specialties, with Bikaner and Haldiram standing out as prominent players in this vibrant ecosystem. As
household names synonymous with taste and quality, these brands command a loyal following and
hold sway over the palates of millions across India and beyond.

A comparative analysis is a side-by-side comparison that systematically compares two or more things
to pinpoint their similarities and differences. The focus of the investigation might be conceptual a
particular problem, idea, or theory or perhaps something more tangible, like two different data sets.
The potential applications for using comparative analysis in everyday business are almost unlimited.
Comparative analysis can help narrow your focus so your business pursues the most meaningful
opportunities rather than attempting dozens of improvements simultaneously.

A comparative approach also helps frame up data to illuminate interrelationships. For example,
comparative research might reveal nuanced relationships or critical contexts behind specific processes
or dependencies that wouldn’t be well-understood without the research. When companies decide to
conduct a marketing campaign or expand their business, a comparative analysis can provide
information that influences important decisions. In order to make decisions that benefit both a
business and its customers, this analysis gathers various data sets to make comparisons between
several choices. If you or your business wants to ensure that you have an effective decision-making
process, it may be beneficial to learn about comparative analyses. In this article, we define a
comparative analysis, explain its importance and offer tips to conduct an effective comparative
analysis.
 Objective of the Project Report

The objective of a project report on the comparative study of customer preferences between Haldiram
and Bikaner could be to gain insights into consumer behaviour, tastes, and preferences regarding
snack products offered by these two brands.

Here are some specific objectives:

 Understanding Consumer Preferences:

Analyze and compare the preferences of customers towards products offered by Haldiram and
Bikaner across various categories such as namkeens, sweets, ready-to-eat meals, and
beverages.Consumers have some degree of control over the type of goods they buy, but they
cannot always choose what they want. Consumer preference is a theory that has been around for
decades.

 Product Perception:
Investigate how customers perceive the quality, taste, variety, packaging, pricing, and overall
value proposition of snacks offered by Haldiram and Bikaner.Product perception refers to the way
consumers view and interpret the characteristics, value, and overall appeal of a product or service.
It is influenced by factors such as brand reputation, advertising, personal experiences, and
feedback from other users.

 Brand Loyalty and Trust:

Assess the level of brand loyalty and trust among consumers towards Haldiram and Bikaner.
Determine factors influencing brand loyalty, such as taste consistency, brand reputation, customer
service, and brand image. Brand trust is a company's reputation online and offline. With increased
customer trust in the brand, companies can build positive customer relationships and harness the
loyalty that these relationships generate to retain, upsell and cross-sell satisfied customers.

 Purchase Behavior:
Explore the factors influencing customers' purchase decisions between Haldiram and Bikaner
products, including taste preferences, price sensitivity, product availability, packaging, and
nutritional information. Consumer buying behavior is the sum of a consumer's attitudes,
preferences, intention, and decisions regarding their behavior in the marketplace when buying a
product or service. Marketers use data to learn consumer buying behaviors in order to connect
and market their products to consumers and increase revenue.

 Demographic Analysis:
Segment the customer preferences based on demographics such as age, gender, income level,
geographic location, and lifestyle to identify any specific patterns or trends.
A technique used to develop an understanding of the age, sex, and racial composition of a
population and how it has changed over time through the basic demographic processes of birth,
death, and migration.
 Marketing Influence:
Evaluate the impact of marketing strategies, advertising campaigns, promotions, and brand
visibility on customer preferences for Haldiram and Bikaner products. Marketing influences refer
to all factors that impact the promotion and delivery of products or services to consumers.
Understanding these factors can help company’s strategies the development and design of
successful products or services and boost revenue.

 Customer Satisfaction and Feedback:

Collect feedback from customers regarding their satisfaction levels with products from both
brands, including likes, dislikes, suggestions for improvement, and areas where one brand
outperforms the other. Customer feedback is information clients provide about whether they are
satisfied or dissatisfied with a product or service and about their general experience with a
company. Customer opinion is a resource for improving customer experience and adjusting your
actions to their needs.

 Perceived Healthiness and Ingredients:

Investigate customers' perceptions regarding the healthiness, ingredients, nutritional value, and
dietary preferences associated with Haldiram and Bikaner snacks. Perceived health refers to the
perception of a person's health in general, either by the person themselves or, in the case of
proxy response, by the person responding. Health means not only the absence of disease or
injury but also physical, mental and social wellbeing.

 Competitive Advantage Analysis:

Identify the competitive advantages of each brand based on customer preferences and assess
how these advantages contribute to their market positioning and growth. Competitive analysis
involves identifying your direct and indirect competitors using research to reveal their strengths
and weaknesses in relation to your own. In this guide, we'll outline how to do a competitive
analysis and explain how you can use this marketing strategy to improve your business.

 Future Preferences and Trends:

Anticipate future preferences and trends in the snack industry based on the analysis of current
customer preferences for Haldiram and Bikaner products. Retail consumers will expect
frictionless, tech-enabled experiences. Traditional marketing channels will continue to blur as
retailers and manufacturers embrace a direct-to-consumer model. The fulfilment experience will
become an increasingly critical execution point. Health and safety concerns will linger for retail.

By fulfilling these objectives, the project report can provide valuable insights into the factors
influencing customer preferences between Haldiram and Bikaner, aiding both companies in
refining their product offerings, marketing strategies, and overall customer satisfaction.
 Overview of the Company’s

In this project report we will be basically studying about two rivalry

companies:
 Haldiram

 Bikaji

Sweet and Salt are as diametrically opposite to each other as North pole and South Pole but they
perform wonders when used on the taste buds, this delicate use of both the tastes in Mithais (Sweet
Meat) and Namkeens (Salty Snacks) has made Haldiram’s undisputed leader of the sweet industry.
Haldiram’s synonymous with sweet meat as Cadbury is to Chocolates. By default Haldiram’s can be
termed as “Taste of Tradition”.

From a humble beginning in Bikaner in 1937 Haldiram;s have grown phenomenally and are today an
internationally renowned sweet me at manufacturer with chain of restaurants and is also on the verge
of starting amusement parks. It is the flag bearer of the traditional Indian sweet, Haldiram’s was
started by Shri Gangabisanji Agrawal alias Haldiram Agrawal, who is the grandfather of Shri Shivkisan
Agrawal, the man responsible for the successes and fame of Haldiram’s he has made the brand a
household name in India. Haldiram’s products inherits the Matchless quality, Zero impurity and world
class packaging, efficient distribution network are the hallmark of each and every Haldiram’s Product
and to top it up the trump card of reasonable prices and efficient marketing strategy and the key to
success. Headquartered at Nagpur (M.S.) India.
 Haldiram

Haldiram's is an Indian multinational sweets, snacks and restaurant company headquartered in Noida.
The company has manufacturing plants in a wide variety of locations such as Nagpur, New Delhi,
Gurgaon, Hooghly, Rudrapur and Noida.Haldiram's has its own retail chain stores and a range of
restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi. Haldiram's was founded in 1937 by
Ganga Bishan Agarwal, fondly known as Haldiram Ji in his household; as a retail sweets and namkeen
shop in Bikaner, Rajasthan.

Whenever we talk about food companies, international brand names like Dominos, McDonald's, or KFC
come into our mind. However, we have an Indian brand that has surpassed all these brands by selling
Indian products. Yes, the brand is none other than Haldiram's. Haldiram's had started as a small shop
in Bikaner. It has now become the largest snacks seller, selling its products in over 80 countries around
the world.

Haldiram's is a name that started in the city of Bikaner in Rajasthan with its delicious Bhujia, but its
great business strategies and introduction of new products from time to time made it a global brand
today. The brand has not only grown and expanded but has also made a huge place for itself in our
hearts.
HISTORY:
Haldiram's: A Journey of Taste and Tradition

Haldiram's, one of India's most beloved brands, traces its roots back to a humble beginning in 1937. It
all started in Bikaner, Rajasthan, where Gangabisanji Agrawal began a small shop selling traditional
sweets and snacks. His commitment to quality and authenticity quickly earned him a loyal customer
base, and the word spread about the delectable treats offered at his store.

As the demand for Haldiram's products grew, Gangabisanji's sons, Rameshwar Lal and Moolchand,
joined the family business, bringing fresh ideas and entrepreneurial spirit. In the 1960s, they expanded
the business by opening a new outlet in Kolkata, marking the beginning of Haldiram's journey as a
national brand.

With a focus on innovation and maintaining the authenticity of their recipes, Haldiram's soon became
synonymous with quality snacks and sweets across India. The company introduced a wide range of
products, including traditional namkeens, sweets, ready-to-eat meals, and beverages, catering to
diverse tastes and preferences.

Haldiram's success didn't just stem from its delicious offerings but also from its astute business
strategies. The company embraced modern manufacturing techniques while staying true to traditional
recipes, ensuring consistency and scalability without compromising on taste. This approach enabled
Haldiram's to meet the growing demand for its products and expand its presence both nationally and
internationally.

In the 1990s, Haldiram's took a significant leap by venturing into the international market, setting up
manufacturing units and distribution networks in countries like the United States, United Kingdom,
Canada, Australia, and others. This globalization of the brand not only contributed to its revenue but
also promoted Indian cuisine and culture on the global stage.

Despite facing stiff competition from local and multinational brands, Haldiram's maintained its
stronghold in the market through relentless innovation, strategic marketing, and a deep understanding
of consumer preferences. The brand's commitment to quality, hygiene, and customer satisfaction
remained unwavering, earning it the trust and loyalty of millions of consumers worldwide.

Today, Haldiram's stands as a testament to the resilience and entrepreneurial spirit of the Agrawal
family. From a small sweet shop in Bikaner to a global brand with a diverse portfolio of products, the
journey of Haldiram's embodies the essence of Indian culinary heritage combined with modern
business acumen. As it continues to evolve and expand its reach, Haldiram's remains dedicated to
delighting taste buds and spreading joy through its irresistible array of snacks and sweets.

This provides a concise overview of the history and journey of Haldiram's, highlighting its origins,
expansion, business strategies, and impact on the market. If you need more detailed information on
specific aspects, feel free to ask!

In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now
Kolkata). In 1970, a larger manufacturing plant was established in Jaipur. Another manufacturing plant
was established in New Delhi, the capital of India, in the early 1990s. In 2003, the company began the
process of developing convenience foods to be marketed to consumers. In 2014, Haldiram was ranked
55th among India's most trusted brands according to the Brand Trust Report; a study conducted by
Trust Research Advisory. The company has grown at a tremendous pace over the years and in 2017 it
was crowned as the country's largest snack company, surpassing all other domestic and international
competitors. Haldiram's products are available in more than 80 countries. In 2006 Haldiram Owner
Prabhu Shankar Agarwal was held guilty for trying to murder a Tea Seller.

Over the course of eight decades, a lot has changed about us. We have relocated, undergone
expansion, developed new product lines & added segments, opened retail chains & stores across India
and embraced new markets overseas. One thing hasn’t changed - we’re still a tight-knit family
business, committed to serving the most authentic taste of India through our products.

Our origins can be traced back to a small namkeen shop in Bikaner founded by Ganga Bishan Agarwal
(Haldiram Ji). This modest shop quickly gained popularity and scaled up to meet a booming demand for
its unique-tasting bhujia. Building on this legacy, his grandson, our pioneer Mr. Shiv Kishan Agrawal
steered the business towards the heights it has tasted today.

Determined to take bhujia beyond the boundaries of Bikaner, he shifted base to Nagpur in 1970. We
opened our first full-production unit to introduce a delectable variety of savouries, sweets and
beverages to the market. The success of this venture led us to expand and evolve as a brand, that is an
integral part of every Indian household.

From our formative years, he instilled the value of keeping the tradition and quality intact, even as we
matured as a company. All our products maintain a consistent sense of simplicity. The ingredients and
recipes were picked to accentuate these ideas and are followed to this date. We promise that all our
products are natural, wholesome and have a homemade feel to them.

Although, Haldiram’s is about more than just food. By creating a strong sense of community and
supporting our associates, we continue to feel like a true family business. We carry these values with
us as we operate together to serve generations of happy connoisseurs across the globe and continue
to be the nation’s beloved snack-food company.

As the age old saying goes, “The way to one’s heart courses through their stomach”. We want to leave
no stone unturned to win your hearts.
About the Founders:
The Visionaries behind Haldiram's: Founders and Legacy

Haldiram's, a household name synonymous with delectable Indian snacks and sweets, owes its
inception to the foresight and entrepreneurial spirit of the Agrawal family. The journey of Haldiram's
began in 1937 in Bikaner, Rajasthan, where Gangabisanji Agrawal laid the foundation of what would
later become a culinary empire.

Gangabisanji Agrawal, the patriarch and visionary behind Haldiram's, was a man deeply rooted in
tradition and committed to delivering authentic flavors. Starting with a small sweet shop, he
introduced locals to traditional Rajasthani sweets and snacks, crafted with care and using the finest
ingredients. His dedication to quality and passion for preserving culinary heritage quickly earned him a
loyal customer base.

In the 1960s, Gangabisanji's sons, Rameshwar Lal and Moolchand, joined him in the family business,
bringing fresh energy and ideas. Together, they expanded the business by opening a new outlet in
Kolkata, marking the beginning of Haldiram's journey as a national brand.

Rameshwar Lal and Moolchand Agrawal played pivotal roles in steering Haldiram's towards success
with their astute business acumen and innovative approach. They recognized the changing consumer
preferences and embraced modern manufacturing techniques while staying true to traditional recipes,
ensuring that Haldiram's offerings remained both authentic and accessible.

Under their leadership, Haldiram's not only became a household name in India but also ventured into
the international market, setting up manufacturing units and distribution networks across the globe.
Their vision to showcase Indian cuisine on the global stage and cater to the diaspora played a
significant role in Haldiram's global expansion.

The Agrawal brothers' commitment to excellence, coupled with their deep-rooted values of integrity
and customer satisfaction, formed the cornerstone of Haldiram's success. Despite facing challenges
and competition, they remained steadfast in their pursuit of delivering quality products and
maintaining the brand's reputation.

Today, the legacy of Gangabisanji Agrawal and his sons continues to thrive, with Haldiram's being
recognized as a symbol of taste, tradition, and trust. Their vision and dedication have not only
transformed a small sweet shop into a global brand but have also contributed to promoting Indian
culinary heritage worldwide.
Success Story:
Haldiram's owes its success to the contributions, dedication, and strategies of mainly three people,
Ganga Bishan Agarwal, Shiv Kishan Agarwal, and Manohar Lal Agarwal. These three are responsible
for implementing great strategies that make the brand a lovable preference for many.

Chapter 1: Ganga Bishan Agarwal Changed the Fate of Haldiram's Forever

Ganga Bishan Agarwal, also known as Haldiram Ji, established the foundation of Haldiram's in 1941. He
belonged to a Marwari family at Bikaner, Rajasthan.

Haldiram's dream of establishing this company dates back to 1919 when he was only 11 years old. He
had started working at his father's bhujia shop in his childhood. Haldiram used to do odd jobs there
but he always tried to learn how to make bhujia. At that time, bhujia was in demand. So, most shops in
the market used to sell it. Every seller's bhujia had the same quality and taste. Thus, the only
competition was on the money.

Haldiram was the only person who was neither satisfied with the business nor with the taste of the
bhujia. He wanted to make a bhujia that would be unique in the market. To achieve this, he started
preparing bhujia with different ingredients. After many failed attempts, he succeeded in making a
different kind of bhujia, the kind that the people of Bikaner had never tasted.

Ganga Bishan Agarwal - Founder of Haldiram's

Here are the three changes that Haldiram brought that eventually changed the destiny of their
business:

 He started making bhujia with moth beans instead of gram flour. It changed its taste and made it
more crispy.
 Every seller was selling their bhujia at 2 paise/kg but Haldiram set his rate at 5 paise/kg. This
made his bhujia a premium product in the eyes of the buyers.
 He set his bhujia's name to Dongar Sev, the name of Bikaner's king. There was no relation
between the two but that name served as a brand ambassador and people started believing it
was a premium product.
Haldiram's Dongar Sev became popular among the masses and its sales reached the sky. This was
how Haldiram established his business, which is now known by his name. However, this was only
the start.
Chapter 2: Shiv Kishan Agarwal, The Second Mastermind Behind the Success
The second chapter of the company's growth started at the end of 1960 through Shiv Kishan Agarwal.
He was the grandson of Haldiram.

At that time, in the 1960s, the Agarwal family was divided into three parts. Each lived in the city of
Bikaner, Kolkata, and Nagpur respectively. Their business in Kolkata and Bikaner was running well.
However, Shri Krishan had to struggle a lot in Nagpur. In the 1960s, there was no demand for bhujia,
not only in Nagpur but in entire Maharashtra.

So, he made it his determination to learn more about the food habits of the Maharashtrians. He
organized market research and surveyed the entire Nagpur market. Through the survey, he found two
big opportunities in the market.

Shiv Kishan Agarwal - The Man Behind The Success of Haldiram's

 The people of Maharashtra were not aware of the different types of snacks. Thus, he could
introduce new snacks into the market.
 There was a gap in the sweets market and only a few sweets were available in the market.
Thus, he could introduce other sweets to the people.

He launched his favorite 'Kaju Katli' in the market. As it was a new sweet for the people of
Maharashtra, he started giving out free samples. Due to this strategy, Kaju Katli became famous in
Nagpur within just a few days. People loved the taste and the sales started reaching new heights. He
then introduced many other sweets of Bikaner and Kolkata in Nagpur. This was how the sales
increased by 400% in three years.

Soon enough, he realized that Nagpur people liked South Indian snacks like Idli and Dosa. This made
him start a South Indian restaurant to attract more customers. Then, he started adding new snacks like
samosa, kachori, and chole bhature to the menu.

If we examine it from a business perspective, when he entered the Nagpur market, he was a strange
shopkeeper who was selling strange products to people. That's why people didn't trust him. So first, he
won the trust of the Maharashtrians by selling the products they liked to win their trust, and then, he
introduced his own products. This was how Shiv Kishan Agarwal contributed to Haldiram's growth.

Chapter 3: Manohar Lal Agarwal's Smart Strategies Made the Brand One of a Kind
The person who took this business even higher was Manohar Lal Agarwal. He is the current chairman
of Haldiram.
When he joined Haldiram in 1973, Haldiram had only three shops in India - in Kolkata, Nagpur, and
Bikaner respectively. Manohar Lal Agarwal opened another outlet in Delhi's Chandni Chowk.

Manohar Lal Agarwal - Chairman of Haldiram's

He adopted two major strategies for the growth of the business that proved to be the game-changer in
this story.
The strategies were:
 Giving Importance to the Packaging of the Products
During the 1990s, snack companies used to sell their products without any proper packaging.
Haldiram was the first Indian company that gave great priority to the packaging and presentation of
its snacks. It was Manohar Lal Agarwal who inspired the modern-day packaging methods including zip
pouch, standee pouch packaging, and four-layer structure flexible packaging. This not only increased
their brand awareness but also made the brand trustworthy and more popular amongst the masses.
Haldiram stood out from the crowd and became a one-of-a-kind destination for sweets and snacks.

 Opening More Stores and Spreading Across Cities

The second strategy was that he opened stores in various cities. He first targeted all the major cities
and then moved on to the smaller ones as well. Having stores pan-India hugely increased its
popularity. People came to know more and more about the brand. The strategy increased the sales
by a huge margin and made the business spread throughout the whole country.

Product Range:
Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks,
Indian traditional and contemporary Sweets, cookies, sherbets, and pickles. Products such as gulab
jammun and Bikaneri bhujia and papadum are popular. The company also produces ready-to-eat food
products. In the 1990s, the production of potato-based foods was enabled by the importation of
machinery from United States designed for these purposes.

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores,
among others, and also on various commercial websites. Prior and up to August 2003 in the United
States market, the company's products were limited to potato chips. The company's products are
carried by some Indian supermarkets in U.S.In U.S., Haldiram's products are popular with the Indian
diaspora.

Haldiram's is a well-known Indian brand that offers a wide range of snacks and sweets. Their product
range includes various traditional Indian snacks, sweets, and ready-to-eat meals. Here are some of the
popular categories within their product range:

1. Namkeens (Savory Snacks):

 Aloo Bhujia
 Moong Dal
 Chana Dal
 Masala Sev
 Khatta Meetha Mix
 Navratan Mix
 Bhakarwadi
 Soan Papdi

2. Sweets:
 Rasgulla
 Gulab Jamun
 Soan Papdi
 Rajbhog
 Kaju Katli
 Motichoor Ladoo
 Milk Cake
  Peda

3. Ready-to-Eat Meals:
 Ready-to-eat curries (such as Paneer Butter Masala, Chana Masala, etc.)
 Ready-to-eat rice dishes (such as Pulao, Biryani, etc.)
 Ready-to-eat snacks (such as Samosas, Kachori, etc.)

4. Frozen Foods:
 Frozen parathas (such as Aloo Paratha, Gobi Paratha, etc.)
 Frozen snacks (such as Samosas, Spring Rolls, etc.)

5. Beverages:
 Packaged fruit juices
 Sharbat (traditional Indian drinks)

6. Dairy Products:
 Flavored milk
 Lassi (traditional Indian yogurt-based drink)

7. Bakery Items:
 Cookies
 Biscuits
 Rusk

8. Confectionery:
 Toffees
 Candies
 Chocolates

These are just a few examples, and Haldiram's offers many more products within these categories. Their
products are widely available in India and are also exported to various countries around the world.
 Bikanervala

Bikanervala is an Indian multinational snack food company and restaurant chain headquartered in Delhi
that specializes in Indian sweets and snacks. The restaurant chain has 150 locations both in India and
globally.

Bikaneri bhujia, often simply called bhujia, is a crispy snack prepared by using moth bean flour, gram
flour and spices, originating from Bikaner, a city in the western state of Rajasthan in India. It is light
yellow in colour. Bhujia has become not just a characteristic product of Bikaner, but also a generic name.

Bikaneri bhujia is a cottage industry in Bikaner, Rajasthan, and provides employment to around 2.5
million people in villages of the region, especially women. Recently, it has faced competition from
multinational companies like Pepsico as well as Indian snack companies, which have used the name
bhujia. After struggling with numerous copycats over the years, in September 2010, the Indian Patent
Office confirmed the Geographical Indications rights and a patent was issued for the brand name
Bikaneri bhujia to local manufacturers of Bikaner.

Bikanervala is a prominent Indian food and beverage brand, widely recognized for its delectable sweets,
snacks, and vegetarian cuisine. Established in 1950 in Bikaner, Rajasthan, Bikanervala has since grown
into a multi-faceted enterprise with a global presence.

The brand is particularly renowned for its extensive range of traditional Indian sweets, including classics
like gulab jamun, rasgulla, and barfi, as well as regional specialties from various parts of India.
Additionally, Bikanervala offers a diverse array of savory snacks, chaats, and ready-to-eat meals, catering
to the diverse palates of its customers.

Apart from its culinary offerings, Bikanervala operates a chain of restaurants and food outlets, providing
patrons with a comfortable dining experience coupled with authentic Indian flavors. The brand's
commitment to quality, hygiene, and customer satisfaction has contributed significantly to its success
and popularity both within India and among the Indian diaspora worldwide.
Bikano is a well-known Indian food brand, specializing in a wide range of traditional and contemporary
snacks, sweets, and packaged foods. Established in 1987 in Delhi, India, Bikano has become synonymous
with quality, taste, and innovation in the food industry.

The brand offers an extensive selection of snacks, including popular items like bhujia, namkeens, chips,
and nuts, all crafted with authentic Indian flavors and ingredients. Additionally, Bikano is renowned for
its delectable range of sweets, encompassing classics such as rasgulla, gulab jamun, and barfi, along with
innovative creations to cater to modern tastes.

Bikano's product lineup also includes ready-to-eat meals, papads, pickles, beverages, and other
packaged foods, providing consumers with convenient options for enjoying Indian cuisine at home or on
the go. The brand's commitment to quality, hygiene, and customer satisfaction has earned it a loyal
following both in India and in international markets where it is exported.
History:
Bikanervala has a rich history that dates back to 1950 when it was founded in Bikaner, Rajasthan, India.
The brand was established by Shyam Sundar Agarwal, who started a small sweets and snacks shop in the
city. Bikanervala's journey began with the aim of offering authentic Rajasthani sweets and snacks to the
local community.

As Bikanervala gained popularity for its delicious offerings, it expanded its product range to include a
variety of traditional Indian sweets, snacks, and savory items. The brand's commitment to quality,
hygiene, and customer satisfaction helped it grow rapidly, and it soon became a household name in
Rajasthan.

Over time, Bikanervala diversified its business to include restaurants and food outlets, providing
customers with a comfortable dining experience along with its signature sweets and snacks. Today,
Bikanervala operates a network of restaurants and stores not only in India but also in several
international locations, serving its customers with a wide range of delicious Indian delicacies.

Bikanervala, a name synonymous today with Indian sweets and snacks, traces its humble beginnings to
1905. The operations started out as a small sweet shop - Bikaner Namkeen Bhandar in Bikaner's old city
area of Kote Gate by Shri Lal Chand Agarwal. The shop initially sold a few sweets and namkeen tuned to
tastes of Bikaneris. There it found acceptance and the shop prospered.

Having prospered and created a name for itself in Bikaner’s old city area and neighbouring parts of the
city, two brothers from the family set out in 1950, to write another chapter in Bikaner Namkeen
Bhandar's story.

The two brothers setup shop in Delhi's Chandini Chowk and started selling sweets and namkeen. Using
their family recipes which were handed down generation after generation to them, the culinary
experience was something the capital had not witnessed before.

The shop was also called Bikaner Namkeen Bhandar soon became famous amongst the population for
its Moong Dal Halwa, Bikaneri Bhujia and Kaju Katli amongst others. The brothers and the shop soon
began to be known as Bikanervala by the people of Delhi. That's how the name Bikanervala was born.

With a name given by the people, the taste and fame spread with time. To cater to this rising demand,
new shops and outlets were setup. Bikanervala during this phase transformed from being only a sweet
shop to a store that offered fresh hot vegetarian meals as well.

Today, Bikanervala has more than 60 outlets in India and has presence outside of India in countries like
Canada, USA, New Zealand, Singapore, Nepal, Qatar and the UAE.

Bikanervala tasted success in its sweets and restaurant business. With the world becoming more
globalized and Indians settling far away from India, the family run enterprise decided to bring the
traditional Indian offerings to Indians across the world and in the process also transform the industry
and themselves. ‘This led to the creation of the brand - Bikano.’
Milestones:

 1950:
Going back to the time of 1950, it was when two members of the Lalji family moved to Delhi to set
up a stall in Paranthe Wali Gali of Chandni Chowk by the name of Bikaner Bhujia Bhandar .

 1960:
In the 1960 they decided to expand and included some more varieties of traditional sweets and
namkeens. The expansion didn't stop here; they opened several shops named Bikanervala in
prominent parts of Delhi, including Karol Bagh.

 1968:
A 16 year boy named Shyam Sundar Aggarwal who would become the future Director of
Bikanervala Foods Pvt Ltd joined the family business in 1968 for learning the art and expertise of
making sweets from his father.

 1980:
Challenges didn't stop for the family here. In the 1980s, a western pizza company entered the
Indian market, Aggarwal realized it was the time to explore more Indian products thus Bikanervala
opened several outlets in various parts of the country.

 1988:
It was the time to take the brand globally, this is when Bikano was launched to sell packaged
sweets and namkeens worldwide.

 1995:
Bikanervala entered into an exclusive agreement to produce namkeens for PepsiCo’s brand Lehar,
opening a new manufacturing plant at Faridabad, Haryana.

 2003:
Along with selling packaged sweets and namkeens under the brand name of Bikano, Bikanervala
had also opened Bikano Chat Cafes which are restaurants serving fast food with quick services. The
Bikanervala and Angan restaurants serve traditional Indian food along with packed Bikano
products.

 2021:
Bikanervala has also launched a boutique hotel at Banjara Hills in Hyderabad.

 2022:
Started a new manufacturing plant in Hyderabad in 2022 to cater southern India market.

 2023:
Inaugurated new plant in Greater Noida in 25 Acre to cater increasing North and East India
demand.
Success story:
In the bustling streets of Bikaner, Rajasthan, a small sweet shop named Bikaner Namkeen Bhandar
silently marked the beginning of a remarkable tale. Little did Lal Chand Aggarwal and his sons know that
their humble venture in 1905 would transform into the iconic snack empire known as Bikanervala. This
is the inspiring story of the Aggarwal brothers — Satyanarayan and Kedarnath — the faces behind
Bikanervala, as they turned a small shop into a culinary giant that has left an indelible mark on India’s
culinary landscape.

Bikaner, where the aroma of spices and the sweetness of traditional Indian sweets filled the air, a small
and unassuming sweet shop stood on a dusty street corner. It was the year 1905, and the shop, known
as Bikaner Namkeen Bhandar, was like a hidden gem tucked away in the heart of Rajasthan. Little did
the world know that within those unpretentious walls, a remarkable rags-to-riches tale was about to
unfold – a tale that would take this modest shop from obscurity to becoming one of the most celebrated
and cherished snack empires in the entire country.

Humble Beginnings in Bikaner:

Once upon a time, in the streets of Bikaner, Rajasthan, there stood a small and unassuming sweet shop
named Bikaner Namkeen Bhandar as per India Times. The year was 1905, and the shop was owned and
managed by a man named Lal Chand Aggarwal and his sons. Little did they know that their humble
endeavor would one day blossom into a colossal empire, leaving a lasting mark on India’s culinary
landscape.

Bikaner Namkeen Bhandar began as a modest establishment, offering sweets and namkeens tailored to
the local taste buds of Bikaner. With the dust settling after India’s partition in 1947, the Aggarwal
brothers, Satyanarayan and Kedarnath, envisioned taking their family’s flavors beyond the borders of
their hometown.

As the dust settled after India’s partition in 1947, new beginnings emerged for many businesses,
including Bikanervala. The sweet and snack company’s legacy traces back to the pre-independence era,
when it all began from that tiny store in Bikaner. The shop sold a few sweets and namkeens, finely tuned
to satisfy the local palates of Bikaner.
According to India Times, amidst the modest surroundings, Lal Chand Aggarwal’s sons, Satyanarayan
Aggarwal and Kedarnath Aggarwal, harbored grand ambitions beyond the borders of their hometown.
They envisioned taking their flavors to the wider world, and their journey from rags to riches was about
to unfold.

Turning Point: Moving to Delhi:

In the 1950s, the brothers decided to make a bold move to Delhi, armed with determination and
treasured family recipes. Starting with a street stall in Old Delhi’s Paranthe Wali Gali, they named it
“Bikaner Bhujia Bhandar.” Despite the lack of a fixed establishment, their hard work and unique flavors
gained recognition, leading to a growing demand for their treats.

The true turning point for Bikanervala came when two enterprising brothers, Satyanarayan Aggarwal
and Kedarnath Aggarwal, decided to take their family’s legacy to new horizons in 1950s. With little more
than sheer determination and their treasured family recipes, they left their hometown of Bikaner and
set out for Delhi. Initially, they had no shop to call their own and sold their delectable snacks on the
streets of Old Delhi.

However, the Aggarwal brothers’ hard work and the unique taste of their offerings soon gained
recognition and acceptance among the people of Delhi. Undeterred by the lack of a fixed establishment,
they opened a stall named “Bikaner Bhujia Bhandar” in the iconic Paranthe Wali Gali in Delhi’s Chandni
Chowk.

Their resilience and dedication finally paid off when they set up a small stall named ‘Bikaner Bhujia
Bhandar’ in the iconic ‘Paranthewali Gali’ of Old Delhi. As their delectable snacks gained popularity, the
Aggarwal brothers saw their earnings rise, along with the demand for their treats.

The Rise of Bikanervala:

With increased earnings and demand, the brothers expanded their venture, opening more outlets in
Delhi and producing their snacks at a central factory in Lawrence Road. The variety of snacks grew, and
they introduced new delights such as Sponge Rasgullas and Barfis, further capturing the hearts and taste
buds of their customers.
In the 1970s, Bikaner Bhujia Bhandar transformed into Bikanervala, earning a name given by the people
of Delhi. They now offered an extensive range of traditional sweets and namkeens, delighting locals and
visitors alike. Their fame soared as they established multiple outlets, including one in the vibrant hub of
Karol Bagh.

As the popularity of their snacks soared, the Aggarwal brothers expanded their venture, establishing
outlets in Delhi and setting up a central factory in Lawrence Road. The 1970s witnessed the
transformation of Bikaner Bhujia Bhandar into Bikanervala, offering a diverse range of traditional sweets
and namkeens.

Next Generation Vision: Shyam Sundar Aggarwal:

In 1968, Shyam Sundar Aggarwal, the third generation, joined the family business. Recognizing the need
to adapt, he explored new Indian products and markets in the 1980s. The pivotal partnership with
PepsiCo’s brand “Leher” elevated Bikanervala to new heights, leading to the establishment of a new
plant in Faridabad.

Shyam Sundar Aggarwal recognized the need to adapt to changing times and market demands. In the
1980s, as western fast-food like pizza made its foray into India, he saw an opportunity to explore more
Indian products. Bikanervala expanded its presence, setting up outlets across the country.

Partnership with PepsiCo

The turning point came when they struck a deal with PepsiCo’s new brand, “Leher,” to sell Indian
Namkeens. With this partnership, Bikanervala soared to new heights. They established a new plant in
Faridabad, Haryana, and embraced innovative business strategies.
The birth of Bikano
In the 1980s, as western fast-food chains gained popularity in India, Shyam Sundar Aggarwal saw an
opportunity to innovate and expand further. Bikanervala ventured into the restaurant business, opening
several outlets across the country. However, the real game-changer came with the inception of a new
brand – Bikano.

Under the leadership of Manish Aggarwal, the third-generation entrepreneur who joined the business in
2000, Bikano expanded into new markets and secured export licenses. The foundation laid by the
ancestors had now transformed into an empire worth Rs 1,300 crore (US$ 178 Million).

Global Presence and Success:

From its small beginnings, Bikanervala has grown into an iconic brand with over 60 outlets in India and a
global presence in the USA, New Zealand, Singapore, Nepal, and the UAE. The journey from a small
street shop to a global snack and sweets brand is a testament to perseverance, innovation, and passion
for preserving Indian culinary traditions.

Today, Bikanervala stands tall as a symbol of success and perseverance. From a small street shop in
Bikaner to a global snack and sweets brand, their journey remains an inspiring tale of rags to riches. The
sweet and savory delights of Bikanervala continue to bring joy to millions of customers every day,
proving that dreams, determination, and the right blend of flavors can indeed turn a fairy tale into
reality.

The story of the Aggarwal brothers and Bikanervala is a fairy tale come true, highlighting the power of
dreams, determination, and the right blend of flavors. Today, Bikanervala stands as a symbol of success
and perseverance, bringing joy to millions of customers daily. The Aggarwal brothers’ journey is an
inspiring tale of turning adversity into opportunity, proving that with dedication and passion, one can
indeed turn a humble beginning into a legendary success.