F re sh J ui ce

Nature Best Sips

BRANDING
GUIDELINE

Designed By : J.Joice
CONTENT
BRANDING & LOGO
COLOURING
• About Us
• Reference • Colour Overview
• Sketches
• Logo Explanation
• Logo Avatar
• Clear Spacing

STATIONARY DESIGNS
TYPOGRAPHY • Business Card
• Envelope
• Font & Spec
• Letterhead
• Id Card
• InVoice
• Sticker
• Badge

DISPLAY DESIGNS
• Flyer PROMOTIONAL DESIGNS
• Poster
• Banner • Merchandise Design
• Standee • Package Design
• Dangler
• Magazine Ad
• Newspaper Ad
• Brochure
BRANDING & LOGO
About us
our story

Juicing has had a long and notable histo-

ry. There are so many benefits to juicing
that even in 150 BC were recognized. As
we move into the future, Fresh Juice is
so excited to continue to spread the pos-
itive message of juicing. We that believe
it is such a rich and beneficial process
to provide our bodies with the nutrients.
 How we operate

We are here to provide a fresh and natural

Juice with organic fruits directly imported from the
Farmers.And also we provide a fresh smoothee
which is mostly liked with the age group from
younger to elders. As peoples are more con-
centrated towards dietary food ,we are produc-
ing Fresh Juice by not adding sugars, sweet-
eners, preservatives, flavourings or colourings .
 Our Vision
• To be the best in natural juices and position
ourselves in the market based on good
customer service ,product of excellent
quality and with great health benefits.
• Constant feedback with our cus-
tomers and suppliers will allow us
to be competitive, reaching dom-
inant participation in the market.
• To Reach our Brand Fresh Juice
which has nature ‘s best sip to the
each and every person in the worls.
•
Our mission

• Develop, produce and market a

food product through natural fruit
juices without additives or preser-
vatives.
• Focusing on providing well-being,
health and an excellent service to
the customers.
 Our values

Teamwork Quality Product Integrity

Mind mapping

PRODUCT TAGLINE

• FRUIT JUICE • NATURE BEST SIPS

• SMOOTHIES • GOOD HEALTH GOOD
DIET

LOGO COLORS

• ORANGE
Mind Map
• FRESH
• NATURE • GREEN
• LETTER MARK • RED
• FRUIT SYMBOL
reference
Logo reference
color reference
sketches
Final composition

F re sh J uice
Nature Best Sips
Sip
LOGO EXPLANATION
 This Leaf Denotes the freshness of the
Juice after drinking.

The liquid with the circle shape represent

the Juice of the fresh Fruit.

The symbol represent straw to have a

F re sh J uice best sip of the Juice.

Nature Best Sips

LOGO Avatar
primary logo secondary logo

e s h Ju i c e
FrNature F re sh J uice
Best Sips
Nature Best Sips

minimalistic logo

F re sh J uice
Nature Best Sips F re sh J uice
Nature Best Sips
logo on dark background

F re sh J uice F re sh J uice
Nature Best Sips Nature Best Sips
clear spacing

Clearspace is the term for a specific

amount of space that a logo must have
on all sides, no matter where it is used.
L3 The use of clear space ensures that a
logo has maximum visibility and impact.

L2

F resh J uice L2
L1
Nature Best Sips L1
colouring
 Color Name :

Primary color
Royal Orange
Hex Code: #F2913A
RGB : 242, 145,58
CMYK: 2,51,88,0

ROYAL ORANGE is used as a Primary color of our Brand Fresh

Juice.
Orange color is Energetic, Spontaneous, and Dynamic.
Its a color that Resonates with the Young People eith Positivity and
Creativity.

secondary color

Black Mesa is used as a Secondary color of our Brand Fresh

Juice.
Its a Monochromatic Color.
Dark Green: The color’s subtle green undertone connects it to na- Color Name :
ture, growth, and stability. Black Mesa
Mystery and Depth: The dark intensity suggests hidden depths, Hex Code: #232917
RGB : 36, 42, 25
secrets, and exploration. CMYK: 70, 57, 79, 71
F re sh J uice
Nature Best Sips
typography
fonts & Specifications
logo and Title:

F re sh J uice Scribble Wonders Regular

Nature Best Sips Matcha Regular

Specifications:

It Comes with Sans Serif Font Family.

Scribble wonders family has only one style

Regular.

Matcha family has Matcha latte, classy mat-

cha, choco matcha, macha dalgona, mat-
F re sh J uice cha latte only, milky matcha. matcha lemon-
Nature Best Sips ade,Tasty matcha
stationary designs
business card

Dimension - 3.5 * 2 inches

F resh J uice
Nature Best Sips Tool Used -


Color Mode - CMYK



     

 

 
@gmail.com

 
business card mockup

Tool Used - Adobe Photoshop

letter head
Date : 12/04/2024
Place : Hosur

F resh J uice
Nature Best Sips

Dear Sir/Mam,

Good day!

Thank you for approaching us for the bussiness proposal,after detailed evoluation
and consultation with your team ,we propose you the following product as
mentioned in the attached document.
Dimension - 8.5*11 inches
We are very confident that we can provide you the best quality as the best price.we
can guarantee completely our product will be loved by all the customers those who
are coming to your shop,people will create demand of our prcducts.

we will attach the invoice with this document for your further reference.
Tool Used -
If any other queries kindly please let us know.

We will answer you at the earliest.

Color Mode - CMYK

Regards,

Joice.J
Founder and Managing Director
9789938854

No 166,Shree Saraswahi nagar,

Begapalli,Hosur-635126.

fifaliza@gmail.com
envelope

F resh J uice
Nature Best Sips

Dimension - 8.6*4.3 inches


         
@gmail.com

Tool Used -

Color Mode - CMYK

F resh J uice
Nature Best Sips
invoice

 F resh J uice

Nature Best Sips

 
  /04/2024


/Madam,

Thank you requesting a quote for the Fresh Juice from our shop. This incoice provides the
information regarding the price details for the same.Please be in touch if there any doubts regarding
the quote.Thank you.
Dimension - 8.5*11 inches
S.No Item Description Qty Price /Qty Total

1 Orange Juice 10 Rs.60 Rs. 600

Tool Used -
2 Apple Juice 10 Rs.80 Rs. 800
Color Mode - CMYK
3 Pomogranate Juice 10 Rs.90 Rs. 900

4 Butter Fruit Juice 10 Rs.110 Rs. 1100

5 Watermelon Juice 10 Rs.50 Rs. 500

Rs. 3900
Sub Total : Rs.3900
Gst : 12%
Total Amount : Rs.4368

Terms & Conditions: If there any damage during delivery will be replaced with the Item
Half the Payment should be paid in advance


         
@gmail.com
 id-card


     

F resh J uice 




Nature Best Sips

 @gmail.com

F resh J uice Dimension - 2.13*3.19

Nature Best Sips
inches

      Tool Used -
J.JOICE +91 123456789
GRAPHIC DESIGNER Email : Info @ FreshJuice.com

 Color Mode - CMYK

         
EMP.ID
EMP.ID : : 10063
10063 
    
DOB
DOB : : 17/07/19
17/07/19
BLOOD
BLOOD GROUP: : “ A-”
GROUP “ A-”

Authorized Signature
id-card mock-up

Tool Used -

Color Mode - CMYK

 badge & stickers

F r es h J u ic e
Nature Best Sips
Sip s

Dimension - 500*500 PX Tool Used - Color Mode - CMYK

Badge mock-up

Tool Used - Adobe Photoshop

display designs
 banner

Dimension - 36*15 inches Tool Used - & Color Mode - CMYK

banner mockup

Tool Used - Adobe Photoshop

flyer

Dimension - 8.2*11.5 inches Tool Used - & Color Mode - CMYK

flyer mockup

Tool Used - Adobe Photoshop

poster

Dimension - 16.5*11.6 inches

Tool Used - &

Color Mode - CMYK

poster mockup

Tool Used - Adobe Photoshop

 STANDEE

Dimension - 16.5*11.6 inches

Tool Used - &

Color Mode - CMYK

STANDEE MOCKUP

Tool Used - Adobe Photoshop

 dangler

Tool Used - &

Color Mode - CMYK

dangler MOCKUP

Tool Used - Adobe Photoshop

 magazine ad

Dimension - 8.5*11.6 inches Tool Used - & Color Mode - CMYK

magazine ad mockup

Tool Used - Adobe Photoshop

BROCHURE

Dimension - 12*8.5 inches Tool Used - Color Mode - CMYK

 brochure mockup

Dimension - 12*8.5 inches

Tool Used -

Color Mode - CMYK

packaging
designs
Tool Used - Adobe Photoshop
Tool Used - Adobe Photoshop
promotional
designs
Tool Used -
brand identity
F re sh J uice Date : 12/04/2024
Place : Hosur

Dear Sir/Mam,
F resh J uice
Nature Best Sips

Nature Best Sips Good day!

Thank you for approaching us for the bussiness proposal,after detailed evoluation
and consultation with your team ,we propose you the following product as
mentioned in the attached document.

We are very confident that we can provide you the best quality as the best price.we
can guarantee completely our product will be loved by all the customers those who
are coming to your shop,people will create demand of our prcducts.

we will attach the invoice with this document for your further reference.

If any other queries kindly please let us know.

We will answer you at the earliest.

Regards,

Joice.J
Founder and Managing Director

F resh J uice 9789938854

No 166,Shree Saraswahi nagar,

Nature Best Sips Begapalli,Hosur-635126.

fifaliza@gmail.com

F resh J uice
Nature Best Sips


         
@gmail.com

F resh J uice
Nature Best Sips

J.JOICE
GRAPHIC DESIGNER

EMP.ID : 10063
DOB : 17/07/19
BLOOD GROUP : “ A-”
THANK YOU
Hi,
My name is Joice.J,Creative Graphic Designer
As an ambitious graphic Designer ,i’m passionate about the blend of designs
and interactions and a passion for crafting visually appealing, profession-
al content for a Wide range of needs - from brand logos, illustrations,photo
manipulations. Every project is a chance for me to create captivating visuals
that connect deeply with viewers to transform into a PROFESSIONAL
GRAPHIC DESIGNER.
Special Thanks to
MS.RUCHITHA
MENTOR

IMAGE CREATIVE EDUCATION,HSR LAYOUT,BANGALORE.