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    Slurp Logo Dev

    Uploaded by

    carolinecorbett28

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Slurp Logo Dev

    Uploaded by

    carolinecorbett28
    11 views23 pages

    Original Title

    SLURP LOGO DEV

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views23 pages

    Slurp Logo Dev

    Uploaded by

    carolinecorbett28

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 23

    Brand Identity Development For

    SLURP
    29 June, 2022 Prepared by
    Purpose

    A better alternative to Fizzy drinks


    Vision

    Juices for A better you


    Values

    Critical with our work process


    Specific and details
    Supportive
    Approachable Hospitable
    Why Slurp

    Delicious
    Rich
    Hygienic
    Variation / wide product range
    wholesome
    Unique Selling Propositions

    Reliable
    Rich (100% juice)
    Fast
    Rationale

    About 90% of our operations


    are dependent on fruits
    Definition of fruit
    a product of plant growth (such as grain, vegetables, or cotton)
    b the usually edible reproductive body of a seed plant
    Rationale

    Fruits grow from different types of plants.


    Some fruits grow on trees, while some
    grow on vines, and others grow on bushes.
    All fruits contain seeds.
    Rationale

    trees vines bushes

    They all need soil to grow Brown & Black


    Similarities They all have leaves Colour Similarities Green
    They all produce fruits Varies
    Logo Formation

    slurp Slurp wordmark


    +
    Flat icon of a leaf
    +
    Flat icon of a fruit

    slurp surp surp sur


    Slurp written with a clean The letter “L” is adjusted The letter “P” is nudged The leaf and fruit element
    and classy stylized font to align with the curve of down to align under the are added to the logo, creating
    the letter “U” curve of the letter “R” a contour on the letter “P” and
    Rounded fonts: they depict leaving a negative space for the
    saftey, softness, simplicity elements to breathe
    and ease
    Logo Formation

    sur
    Stylized and customized font Leaves, synonymous to growth and
    created for slurp, depicting a common factor where fruits grow
    elegance yet fun (ie trees, vines and bushes)... Hence
    the colour used

    a) Oblate, Spheriod, High spheriod


    Ellipsoid, Narrowly obovate
    Obovate, Pyriform, Clavate
    Rhomboidal...These are the most
    Black colour, the colour of soil...
    common fruit shapes and the imagery they
    this can also come in various
    all cast in the mind is a circle/sphere, which
    shades of brown
    speaks to the shape we decided to use

    b) There are about 6-8 colours of fruits


    generally, of which yellow and orange
    are the most dominant of all...which
    is why this colour was used
    Logo Formation

    sur u
    A happy face :
    Customer satisfaction
    The Logo

    sur
    The Logo : B&W

    sur
    PATTERN Option 1

    sur
    PATTERN Option 2

    sur
    Logo amongst other industry Logos

    sur
    THANK YOU:)

    Prepared by

    Email: punditagency@gmail.com
    Tel: 07031380976

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