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    Phase 4

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    rajirk2022
    The document discusses customer segmentation using data science. It outlines steps to import data, create a dataset, perform data visualization with plots, develop a k-means clustering model, and analyze customer frequency.

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    Phase 4

    Uploaded by

    rajirk2022
    5 views5 pages
    The document discusses customer segmentation using data science. It outlines steps to import data, create a dataset, perform data visualization with plots, develop a k-means clustering model, and analyze customer frequency.

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    phase 4

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    The document discusses customer segmentation using data science. It outlines steps to import data, create a dataset, perform data visualization with plots, develop a k-means clustering model, and analyze customer frequency.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views5 pages

    Phase 4

    Uploaded by

    rajirk2022
    The document discusses customer segmentation using data science. It outlines steps to import data, create a dataset, perform data visualization with plots, develop a k-means clustering model, and analyze customer frequency.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 5

    IBM NAAN MUDHALVAN – PHASE 4

    DOMAIN : DATA SCIENCE


    TITLE : CUSTOMER SEGMENTATION USING DATA SCIENCE

    PROGRAM :
    1,import the libraries
    import pandas as pd
    import seaborn as sns
    import matplotlib.pyplot as plt
    import plotly.express as px
    import numpy as np
    from scipy.stats import iqr
    from sklearn.preprocessing import StandardScaler
    from sklearn.cluster import KMeans

    2,import the dataset


    import pandas as pd
    data = pd.read_csv('Customer_segmentation.csv',
    encoding='unicode_escape')

    data.head()

    Output:

    3.create a dataset
    df_s = df.sample(10000, random_state=42)
    df_s["InvoiceDate"] = df_s["InvoiceDate"].dt.date
    df_s["TotalSum"] = df_s["Quantity"] * df_s["UnitPrice"]
    snapshot_date = max(df_s.InvoiceDate) + datetime.timedelta(days=1)
    customers = df_s.groupby(['CustomerID']).agg({'InvoiceDate': lambda x:
    (snapshot_date - x.max()).days,
    'InvoiceNo':
    'count','TotalSum': 'sum'})
    customers.rename(columns = {'InvoiceDate': 'Recency','InvoiceNo':
    'Frequency',
    'TotalSum': 'MonetaryValue'}, inplace=True)

    display(customers.head())

    import numpy as np
    import pandas as pd
    import matplotlib.pyplot as plt
    import seaborn as sns

    df = pd.read_csv("../input/customer-segmentation-tutorial-in-
    python/Mall_Customers.csv")
    df.head()
    4
    .DATA VISUALIZATION:
    age18_25 = df.Age[(df.Age <= 25) & (df.Age >= 18)]
    age26_35 = df.Age[(df.Age <= 35) & (df.Age >= 26)]
    age36_45 = df.Age[(df.Age <= 45) & (df.Age >= 36)]
    age46_55 = df.Age[(df.Age <= 55) & (df.Age >= 46)]
    age55above = df.Age[df.Age >= 56]

    x = ["18-25","26-35","36-45","46-55","55+"]
    y =
    [len(age18_25.values),len(age26_35.values),len(age36_45.values),len(age
    46_55.values),len(age55above.values)]

    plt.figure(figsize=(15,6))
    sns.barplot(x=x, y=y, palette="rocket")
    plt.title("Number of Customer and Ages")
    plt.xlabel("Age")
    plt.ylabel("Number of Customer")
    plt.show()

    x_axis = df_std['Age']
    y_axis = df_std['Income']
    plt.figure(figsize = (10, 8))
    sns.scatterplot(x_axis, y_axis, hue = df_std['Labels'], palette = ['g',
    'r', 'c', 'm'])
    plt.title('Segmentation K-means')
    plt.show()
    5.MODEL DEVELOPING:
    df = pd.read_csv('Mall_Customers.csv')
    df = df.drop(['CustomerID'],axis=1
    pred = model.predict(PCA_components.iloc[:,:2])
    frame = pd.DataFrame(df)
    frame['cluster'] = pred
    frame.head()
    6.FREQUENCY:
    freq = df_rec.groupby('CustomerID')['Date'].count()
    df_freq = pd.DataFrame(freq).reset_index()
    df_freq.columns = ['CustomerID','frequency']

    rec_freq = df_freq.merge(df_rec,on='CustomerID')

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