Marketing Analytics

Certification
Program

1-on-1 Live Doubt Sessions

175% Average Salary Hike

Hybrid Model for Project

Sessions

www.learnbay.co +91 77956 87988

 Context
About the Program 01

Program Highlights 02

Program Details 03

Alumni Spotlight 04

Learnbay’s ProjectLab 05

Project Innovation Lab 06

Career Service 07

Certificate 08

Learning Path 09

Program Syllabus 10

Real-Time Projects & Case-Studies 11

Learnvista Pvt. Ltd. www.learnbay.co +91 77956 87988

 About The Program
Our Marketing Analytics program offers an immersive
2cr learning experience, blending industry knowledge,
worth practical applications, and real-life case studies to
scholarships
awarded equip professionals with the skills and expertise
required to advance in this dynamic field. Gain
insights, identify opportunities, and optimise
campaigns using data analysis to boost your
marketing strategies and ROI.

600+

“
professionals
secured jobs
after a career
break
We exist to provide accessible, reasonable, and
industry-relevant education that empowers
India's workforce to grow and develop.

35k+
Trusted Thousands of student reviews on Switchup,
Learners Course Report, Google and more
Program Highlights

Industry-Relevant & 360 Degree Knowledge

Updated Syllabus Building
Learn the industry's latest tools, Develop practical skills through
techniques & trends. Gain hands- real-world projects and
on experience developing assignments
various apps.

1:1 Dedicated Multiple Career

Mentorship Opportunities
Personalized learning experience Boost marketing analytics career
from experienced industry and land roles as data analyst,
professionals. marketing manager, etc
Program Details

COURSE PREREQUISITE

Prior knowledge of programming/coding is not mandatory. Just the urge to learn

programming and basic ideas about advanced math is enough.

PROGRAM ELIGIBILITY

Working professionals having more than 6 months of experience in any

domain (Technical/Non-Technical)

KEY FEATURES

Dedicated Placement Cell | 100% Guaranteed Interview calls

Globally Recognised Certification from IBM & Microsoft

JOB ROLES TO TARGET

Get equipped with the industry relevant skills and aim for job roles like
Marketing Data Analyst, Digital Marketing Analyst, Consumer Insights
Analyst, Market Research Analyst etc.

Click below

Check Eligibility
Alumni Spotlight

Learnbay has helped me a lot to learn data science applications in

the e-commerce industry. The live class concept was really helpful
in receiving proper DS training. Thanks to all my mentors and the
placement team.

Shravanthi A
Mechanical
Data Scientist @
230%
Data Scientist
Domain Salary Hike

The course structure is excellent with emphasis on concept

building and tools & software at the same time. The support team
is excellent and supportive and quite agile to respond to doubts.

Preksha Mishra
Telecom
Data Scientist @
140%
Lead Data Scientist
Domain Salary Hike

Karan Chawala Jaya Sinha Shubham Dev

Data Scientist Senior Analyst Lead Data Analyst

Alumni Spotlight

Thanks to the Learnbay data science course & excellent guidance,

I was able to ace the TCS interview and secure a job with a 210%
pay raise. The real-world time proj
o ects helped me develop my
oj
concepts as a data scientist.

Mohd. Israr
Mechanical
Data Scientist @
210%
Data Scientist
Domain Salary Hike

When I joined Learnbay I did not have any knowledge apart from
the very basics. I gradually build my concept via various trainers
and get trained in data science with strong knowledge/concepts.

Saurabh Kumar
Mathematics 135%
Data Scientist Data Scientist @
Professor Salary Hike

Aravind Ritesh Kumar Ramki

Senior Data Scientist Data Scientist Data Analyst

Learnbay’s ProjectLab
Choose Learnbay for your career journey because we're more than just a
training provider. Our Project Innovation Lab lets you apply your skills in
real-world scenarios. Get dual certifications for a competitive edge.
Specialize in your desired domain. Discover how Learnbay can boost your
career growth. Don't settle for less – choose Learnbay, your path to success!

1 Project Innovation Lab

Work in an industry like environment and gain practical hands-on

experience of data scientist with dedicated mentors from industry.

2 Career Service
Experience 100% job assistance with guaranteed interview call from
leading MNCs and startups globally.

3 Certifications
Gain top-notch skills for a successful career through our degree and
certification program

Degree & Certification

Project Innovation Lab
Learnbay's Project Innovation Lab replicates industry like environment
for real time projects. With our ProjectLab, you gain real proof of
hands-on experience by having your project certified by the industry.

In our ProjectLab, you work like a data scientist with dedicated project
mentors from industry and get certified on capstone project.

450+ 1-1 Doubt Session

Hiring Partners
HYDERABAD

PUNE

Capstone Project
Certificate from
IBM

35k
Trusted
Learners DELHI

Project Innovation
Labs Across India
BENGALURU
Career Service

Get 1 year of Job and Placement support

Unleash your career potential with 1 year of unlimited
job access, interview support, and profile review.

Get 3 mock interviews with industry leaders

Master the art of marketing analytics and stay ahead of
the curve with mockups and industry insights

Resume build up session

Craft a powerful resume showcasing your expertise in
marketing analytics to stand out from the competition.

Get 8-10 interview calls

Receive 5-8 interview calls from a diverse pool of
interested employers/recruiters.
Certificate
Worlds leading certification

IBM Course Certificate

Complete your training with the globally

recognized certificate.

Microsoft Course Certificate

Achieve professional growth & increase

earning potential with Microsoft
certification

Obtain an internationally recognized certificate through training

Enhance your IT profile with IBM's certification

Boost job opportunities and earnings with Microsoft’s certification

Others
OthersVs
VsLearnbay
Learnbay

Benefits Learnbay Others

Guaranteed Interview
Calls

Industry capstone project

certificate from IBM

Domain specialized
programs for professionals

100% live interactive sessions

with industry experts

On demand video call

with industry experts

Personalized Resume
Review Session
Program Fee &
Financing

Scholarship
Schola Financing as low as

₹ 4,912/month
Rs. 5,244/month

No Cost EMI

Scholarships are awarded based on

profile review. Eligible candidates
can avail upto 25% scholarship on
desired courses. Click the button
below to apply.

Click below Program Fee

Check Scholarship Eligibility Rs. 75,000/-
80,000/-
exclusive of GST
Learning Path

Projects &
Deployment
04 AWS + Azure

Data Visualization
Tableau, PowerBI
03

Marketing Analytics
02 Tools
Excel, Statistics, SQL, MongoDB

01 Cohort Orientation +
Preparatory Classes
Program Syllabus

Marketing Analytics

Introduction to Marketing Analytics

Fundamentals of Marketing Analytics

Understanding Customer Behavior Through Data Analysis
Measuring and Optimizing Marketing Performance
Predictive Analytics for Sales Forecasting
Marketing Leadership Strategies in a Data-Driven Way
Hands-on Experience with Analytics Tools and Techniques.
Conducting experiments to test different marketing strategies and determine which
ones are most effective.
Customer Segmentation and Targeting
Measure the impact of different marketing channels and tactics on overall business
performance
Create compelling data visualizations and reports to communicate marketing
performance and insights to stakeholders.

Overview of Domains

Introduction to BFSI, Marketing, and Sales domains

Importance of analytics in these domains
Tools and techniques for process automation
Current trends and challenges in these domains

Case studies: This section includes case studies from various industries and
domains to illustrate the application of business analytics in real-world scenarios.
 TERM 1
Program Syllabus

EXCEL Module 1 (30 hours)

Basic Excel Functions Formatting Worksheets

Creating a New Workbook Creating Headers, Footers, and Page
Navigating in Excel Numbers
Moving the Cell Pointer Adjusting Page Margins and
Using Excel Menus Orientation
Using Excel Toolbars: Hiding, Adding Print Titles and Gridlines, rows
Displaying, and Moving Toolbars to repeat at top of each page
Entering Values in a Worksheet and Formatting Fonts & Values
Selecting a Cell Range Adjusting Row Height and Column
Previewing and Printing a Worksheet Width
Saving a Workbook & Re-opening a Changing Cell Alignment
saved workbook Adding Borders
Applying Colors and Patterns

Managing Worksheets Using the Format Painter

Merging Cells, Rotating Text
Switching Between Sheets in a
Using AutoFill
Workbook
Inserting and Deleting Worksheets
Renaming and Moving Worksheets
Editing and Managing Cell Data
Protecting a Workbook
Hiding Columns, Rows, and Sheets Cutting, Copying, and Pasting Cells
Splitting and Freezing a Window Moving and Copying Cells with Drag
Inserting Page Breaks and Drop
Advanced Printing Options Collecting and Pasting Multiple Items
Using the Paste Special Command
Inserting and Deleting Cells, Rows,
Editing and Managing Cell Data and Columns
Entering Date Values and using Using Undo, Redo, and Repeat
AutoComplete Checking Your Spelling
Editing, Clearing, and Replacing Cell Finding and Replacing Information
Contents Inserting Cell Comments
 TERM
TERM 11
Program Syllabus

EXCEL Module 1 (30 hours)

Basic Formulas and Functions Advanced Functions

Creating a Basic Formula Working with the Forms Menu

Cell Referencing Sorting, Subtotaling & Filtering Data
Calculating Value Totals with Copy & Paste Filtered Records
AutoSum Using Data Validation
Editing & Copying Formulas
Fixing Errors in Your Formulas
Formulas with Several Operators and
Cell Ranges
Conditional Formatting

Creating Charts

Creating & Working with Charts

Creating a Chart
Moving and Resizing a Chart
Formatting and Editing Objects in a
Chart
Changing a Chart's Source Data
Changing a Chart Type and Working
with Pie Charts
Adding Titles, Gridlines, and a Data
Table
Formatting a Data Series and Chart
Axis
Using Fill Effects
Program Syllabus

CASE STUDY

ROI Analysis:

This case study involves the use of Excel to analyze the return on investment (ROI) of
a marketing campaign. The goal is to determine the effectiveness of the campaign
and identify areas for improvement. The analysis involves calculating the cost of the
campaign, the revenue generated from the campaign, and the overall ROI

A/B Testing Analysis:

This case study involved the use of Excel to analyze the results of A/B testing in a
marketing campaign. The goal of the analysis was to determine which version of the
marketing material (e.g. email subject line, website design, etc.) performed better in
terms of driving conversions. The analysis involved comparing the results of the two
versions using statistical techniques such as t-tests and confidence intervals
 TERM 1
Program Syllabus

STATISTICS Module 2 (30 hours)

R programming fundamentals Statistics

Data types in R Variables (quantitative, categorical,
Functions and arguments discrete, continuous)
Manipulating Data Population, sample, sample size
Data transformation with R - the Data visualization basics and R code
Dplyr package (histogram, bar chart, frequency
Building a histogram, bar chart, box distribution)
and whiskers plot with ggplot2

Sampling Techniques
Descriptive Statistics
Probabilistic & non-probabilistic
Measures of central tendency (mean, sampling
median, mode)
EXCEL Simple random, systematic, cluster,
Measures of dispersion (SD, variance, stratified, convenience, quota,
range, IQR) snowball, judgement
Symmetricity/shape measures
(skewness, kurtosis)
Box plot and outliers Probability
Covariance and correlation
Binomial distribution
Normal distribution (properties, Z
table, empirical rule, central limit
Probability
theorem)
Random experiments and events
(mutually exclusive, joint, dependent,
independent) Inferential Statistics:
Probability rules
Introduction to inferential statistics
Bayes' theorem
Sampling techniques (probabilistic
Probability distributions (types:
and non-probabilistic)
discrete, continuous)
Point and interval estimation
 TERM 1
Program Syllabus

STATISTICS Module 2 (30 hours)

Hypothesis testing Experimental Design

Definition, need, significance level, Types of experiments
null and alternative hypothesis. Randomized designs
One/two-tailed tests, critical value, Matched-pair and Block designs
rejection region, Type I/II errors Factorial designs
One sample tests (Z, t, proportion) Experimental units
Control and treatment groups

Multivariate Analysis
Time Series Analysis
Principal Component Analysis (PCA)
Factor Analysis Stationarity and Autocorrelation
Cluster Analysis Forecasting methods
EXCEL

Linear Algebra
Bayesian Statistics
Vectors (plotting, norm, addition,
Bayesian inference
scalar multiplication, dot product,
Posterior distribution
projection)
Bayesian hierarchical models
Matrices (indexing, types, addition,
Markov Chain Monte Carlo (MCMC)
multiplication, transpose,
determinant, trace)
Program Syllabus

CASE STUDY

Cohort Analysis
A statistical technique that involves analyzing the behavior of a specific group of
customers over time. Cohort analysis can be used to identify patterns and trends in
customer behavior, such as changes in purchasing habits, and to identify
opportunities for retention and upselling.

Market Segmentation
A statistical technique that involves dividing a market into distinct groups based on
demographic, geographic, or psychographic characteristics. Market segmentation
can be used to identify the most profitable customer segments, to develop targeted
marketing campaigns, and to optimize pricing strategies
 TERM 1
Program Syllabus

SQL Module 3 (14 hours)

SQL and RDBMS Advance SQL

RDBMS And SQL Operations. Advance SQL Operations

Single Table Queries - SELECT, Data Aggregations and summarizing
WHERE, the data
ORDER BY, Distinct, And, OR Ranking Functions: Top-N Analysis
Multiple Table Queries: INNER, SELF, Advanced SQL Queries for Analytics
CROSS, and OUTER, Join, Left Join,
Right
Join, Full Join, Union
JSON Data & CRUD

Basics and CRUD Operation

Databases, Collection & Documents
NoSQL, HBase & MongoDB
Shell & MongoDB drivers
EXCEL
NoSQL Databases What is JSON Data
Introduction to HBase Create, Read, Update, Delete
HBase Architecture, HBase Finding, Deleting, Updating, Inserting
Components, Storage Model of HBase Elements
HBase vs RDBMS Working with Arrays
Introduction to Mongo DB, CRUD Understanding Schemas and
Advantages of MongoDB over RDBMS Relations

Programming with SQL

Programming with SQL
Partitioning
Mathematical Functions Filtering Data
Variables Subqueries
Conditional Logic
Loops
Custom Functions
Grouping and Ordering
 TERM 1
Program Syllabus

SQL Module 3 (14 hours)

Assignments

Working with multiple tables

Practice Joins, Grouping and Subqueries
Using GROUP BY and HAVING Clauses
Practice Aggregation Queries
 TERM 1
Program Syllabus

MongoDB Module 4 (14 hours)

Introduction to MongoDB MongoDB (Advance)

What is MongoDB MongoDB Use cases

Characteristics and Features MongoDB Structures

MongoDB Ecosystem MongoDB Shell vs MongoDB Server

Installation process Data Formats in MongoDB

Connecting to MongoDB database MongoDB Aggregation Framework

Introduction to NoSQL Aggregating Documents

Introduction of MongoDB module Working with MongoDB Compass &

What are Object Ids in MongoDB exploring data visually

Understanding Create, Read, Update,
Delete
Schemas & Relations
Document Structure
Working with Numeric Data
Assignment Working on Scheme Designing
Obtain the data in the format you
want by formulating queries that
are both effective and high-
Tools covered
performing.
 TERM 2
Program Syllabus

TABLEAU Module 1 (24 hours)

Introduction to Tableau Connecting to Data Sources

Overview of Tableau and its key Connecting to different data sources
features and importing data into Tableau
Introduction to data visualization Working with different data types and
concepts and techniques formats
Understanding the Tableau interface Cleaning and transforming data in
and its main components Tableau
Creating Visualizations in Tableau

Creating basic visualizations using

Tableau, including
Visual Analytics in Tableau
Bar chart
EXCEL Understanding visual analytics
Line chart
concepts and techniques
Scatter plot
Sorting and grouping data in Tableau
Heat map
Using sets and set actions in Tableau
Different chart types and features in
Filtering data in Tableau, including
Tableau, such as:
interactive filters
Tree maps
Bubble charts
Waterfall charts
Applying best practices for Forecasting & Clustering in
formatting, labeling, and annotations Tableau
in Tableau Creating calculated columns and
using them in visualizations, such as:
Histograms, Box plots

Forecasting & Clustering in Using Tableau's trend lines to analyze

data
Tableau

Using forecasting and clustering

techniques in Tableau
 TERM 2
Program Syllabus

TABLEAU Module 1 (24 hours)

Dashboard and Stories in Tableau Mapping in Tableau

Creating interactive dashboards in Using Tableau's mapping capabilities

Tableau to visualize data on maps
Using sheets and objects to design Plotting latitude and longitude data
effective dashboards using Tableau maps
Adding filters, legends, and quick Creating custom geocoding in
filters to dashboards Tableau
Creating stories in Tableau to present Creating polygon maps and using
data in a narrative format WMS and background images for
maps

CASE STUDY

Campaign performance tracking

Track the performance of marketing campaigns in real-time using Tableau to make

adjustments and improve campaign effectiveness.
 TERM 2
Program Syllabus

Power BI Module 2 (30 hours)

Introduction to Power BI Data Transformation and

What is Power BI and why use it? Modeling
Getting familiar with the Power BI Importing and cleaning data
interface Transforming data with Power Query
Understanding data sources and Editor
connections Creating calculated columns and
measures
Creating relationships between tables
Data Visualization and Exploration

Creating basic charts (bar, line, pie, Advanced Analytics with DAX
etc.) Understanding DAX formulas and
Enhancing visualizations with functions
EXCEL
formatting and design Creating complex calculations and
Using interactive features (filters, expressions
slicers, drill down/up) Using time intelligence functions
Creating custom visuals with Power BI
visuals marketplace

Power BI Integration with other

tools
Power BI Service and Integrating Power BI with Excel
Collaboration Using Power BI with SharePoint and

Publishing reports to the Power BI Teams

service Connecting to other data sources

Sharing and collaborating with others (Azure, SQL Server, etc.)

Creating and managing workspaces

Using Power BI mobile app
 TERM 2
Program Syllabus

PowerBI

Customer lifetime value analysis

Use PowerBI to calculate and analyze customer lifetime value, and develop strategies
to increase customer retention and loyalty
 TERM 3
Program Syllabus

DATA SCIENCE & AI Module 1 (30 hours)

Introduction to Data Science & AI Machine Learning Fundamentals

Definition, history, and applications. Supervised, unsupervised, and
Key components of Data Science and reinforcement learning.
AI (data, algorithms, computing Bias-variance tradeoff, overfitting,
power). and underfitting.
Popular programming language (R) Model selection and evaluation
and development tools (Jupyter metrics (accuracy, precision, recall, F1
Notebook, Spyder) score, ROC curve, AUC).
Hyperparameter tuning and model
optimization techniques

Natural Language Processing

(NLP)
EXCEL
Text processing techniques Advanced NLP Techniques
(tokenization, stemming,
Named Entity Recognition (NER),
lemmatization).
Topic Modeling, Text Generation.
Sentiment analysis, document
Pre-trained language models (BERT,
classification, and information
GPT, XLNet) and Transfer Learning in
retrieval
NLP

Popular ML Libraries
Tools covered
scikit-learn, XGBoost, LightGBM,
TensorFlow, Keras, PyTorch.
Model optimization techniques (Grid
search, Random search, Bayesian
optimization)
 TERM 3
Program Syllabus

CASE STUDY

Image Classification Chatbot

Develop an AI model that can Build an AI-powered chatbot that can

accurately classify images into communicate with users and respond
different categories. Use popular to their queries in a natural language.
datasets like MNIST or CIFAR-10 and a You can use a natural language
machine learning library like processing library like NLTK or SpaCy
TensorFlow or PyTorch. and a conversational AI platform like
Dialogflow or Rasa

Sentiment Analysis Recommender Systems

Develop an AI model that can classify Recommender systems can be used
EXCEL
text into positive, negative, or neutral to suggest products or services to
sentiment. Use popular datasets like customers based on their past
IMDb or Twitter sentiment analysis behavior, preferences, and purchase
dataset and a machine learning history. These systems can improve
library like scikit-learn or Keras customer engagement and drive sales

Predictive Modeling for Churn

Predictive models can be used to

identify customers who are at risk of
churning. By analyzing past behavior
and customer characteristics, data
scientists can develop models that
predict which customers are likely to
leave and when. This can help
marketers to take proactive measures
to retain customers and reduce churn
 TERM 3
Program Syllabus

Deployment AWS+Azure Module 2 (10 hours)

Introduction to AWS and Azure Setting up the Environment

Machine Learning Services Creating AWS and Azure
Overview of AWS SageMaker and accounts
Azure Machine Learning Configuring the required tools
Key features and benefits of and SDKs (e.g. AWS CLI, Azure
using these platforms CLI, Azure PowerShell)
Understanding different types of Understanding the infrastructure
machine learning algorithms and requirements for training and
CASE STUDY
use cases deploying models (e.g. EC2
instances, GPU instances, Azure
ML Compute)

Data Preparation and Feature

Engineering Model Training and Evaluation
Understanding the data Choosing the right machine
requirements for machine learning algorithm and model
learning models (e.g. structured (e.g. regression, classification,
vs unstructured data, data size, clustering)
data quality) Training models using AWS
Data cleaning and preprocessing SageMaker and Azure Machine
techniques (e.g. missing value Learning (e.g. using built-in
imputation, feature scaling, algorithms, custom code)
encoding categorical variables) Evaluating model performance
Feature selection and and tuning hyperparameters (e.g.
engineering techniques (e.g. PCA, cross-validation, hyperparameter
feature importance) optimization)
 TERM 3
Program Syllabus

Deployment AWS+Azure Module 2 (10 hours)

Model Deployment and Management

Deploying trained models on AWS SageMaker and Azure Machine Learning

(e.g. creating endpoints, batch inference)
Monitoring model performance and managing versions (e.g. model drift, A/B
testing)
Integration with other services and applications (e.g. AWS Lambda, Azure
Functions) techniques (e.g. PCA, feature importance)

Advanced Topics in Machine Learning on AWS and Azure

Deep learning techniques and architectures (e.g. neural networks,

convolutional neural networks, recurrent neural networks)
Natural Language Processing (NLP) use cases (e.g. text classification,
sentiment analysis, language translation)
Understanding the costs and pricing models for machine learning on AWS
and Azure (e.g. instance pricing, storage pricing, model deployment pricing)
 BONUS
Program Syllabus

AI Generative Tools and Future Trends

Emerging Trends in AI and Generative Modeling

Exploring other AI generative tools beyond ChatGPT and DALL·E

Overview of Midjourney
Discussion on future trends and advancements in AI generative tools
Open-ended project and/or presentation on a selected topic, incorporating
learned concepts

Natural Language Processing and ChatGPT

Introduction to natural language processing techniques

Understanding ChatGPT and its architecture
Hands-on exercises using ChatGPT for text generation
Fine-tuning ChatGPT for specific applications

DALL·E: Image Generation with AI

Exploring image generation using DALL·E

Hands-on exercises for creating unique images with DALL·E
Ethical considerations and limitations of AI-generated images

Graph Neural Networks (GNN) for Data Analysis

Overview of Graph Neural Networks (GNN) and their applications

Hands-on exercises using GNN for tasks such as node classification
and link prediction
Case studies on real-world applications of GNN in data science
 BONUS
TERM 1
Program Syllabus

Python Bootcamp for AI

Python Essentials: Syntax, Data Types, and Variables

Flow Control: Conditionals and Loops

Build Your Interview Assistant

Project Overview: Interview Automation Bot

Components & Architecture
Natural Language Models (LLMs): Introduction and Uses

Large Language Models (LLM

Historical Overview of NLP: From Rule-Based Systems to Machine Learning.

Evolution of Neural Network Architectures in NLP.

Visual AI for eCommerce

Introduction: Digital Transformation for Offline Businesses

Multimodal Models: DALL-E and Beyond
Style & Photography Principles for Visual AI

Intelligent News Aggregator

Project Outline: Personalized News Recommendation

GPT-3 & Copilot for Code Automation
 BONUS
Program Syllabus

Customer Support Bot - HelpMate Pro

Project Introduction and Components

Embeddings vs Fine-Tuning: When and How
Semantic Search in Customer Service

Knowledge Discovery Bot

Project Overview and Architecture

LangChain Tools and Concepts

Azure OpenAI Integration

OpenAI on Azure: Services and Scalability

Revisiting HelpMate Pro: Scaling Strategy

The Future & Ethics of Generative AI

Responsible AI: Bias and Fairness

Future Trends: Multimodal Models and RLHF
Closing Remarks
Assessment: MCQ

Capstone Project (3 Weeks)

Building an Integrated Prompt Engineering Solution
Project Submission and Peer Review
Real-time Projects
13 hours 17 hours

Domain: Coca-Cola used Tableau to Amazon used machine learning

optimize their social media campaign algorithms to analyze customer behavior,
performance by analyzing the data from preferences,
Project and
Certification purchase
from IBM history,
their social media channels and enabling targeted product
identifying key performance indicators recommendations and customized
(KPIs). marketing campaigns.

21 hours 15 hours

Procter & Gamble used SAS to analyze Netflix used A/B testing and machine
customer data and identify patterns in learning algorithms to optimize their
Project Certification from IBM Project Certification from IBM
customer behavior, enabling them to recommendations engine and improve
make data-driven decisions about their the personalized content
marketing strategy recommendations for their users
Real-time Projects
13 hours 17 hours

Uber used predictive analytics and Airbnb used R to analyze customer data
machine learning algorithms to optimize and improve their marketing campaigns,
their pricing strategies and surge pricing resulting
Project in increased
Certification from IBMcustomer
algorithm, enabling them to provide a engagement and revenue.
better user experience.

21 hours 15 hours

Walmart used Hadoop and Hive to LinkedIn used data analytics tools such as
analyze customer data and identify Tableau and R to analyze customer data
Project Certification from IBM Project Certification from IBM
patterns in customer behavior, enabling and improve their advertising platform,
them to optimize their marketing resulting in increased revenue and
campaigns and increase sales. customer engagement
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