Online Shopping Meesho Project

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Online shopping meesho project
Project b.com (University of Calicut)
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1.1 INTRODUCTION
Online shopping is a form of electronic commerce while allows consumers

to directly buy goods or services from sellers over the internet using a web
browser or a mobile app.
Online shopping is a process where consumers directly buy goods or

services etc from sellers without an intermediary service over the internet.
Shoppers can visit web stores from the comfort of their house and shop as
by sitting in front of the computer.
Now a day the life style of the people is different people feel uncomfortable
and time consuming for going to crowded market, so e-shopping is saved a
lot of time. Online stores are usually available 24 hours a day and many
consumers have internet access both at work and at home. So, it is very
convenient them to shop online. One of the most existing factors about the
online shopping is variety of goods are available in online.
In this online shopping Meesho app is India’s biggest online reseller

marketplace. Millions of people in India are earning money by reselling
through Meesho. Through Meesho you will be able to establish your
business on social media like facebook, whatsapp etc. It is the most popular
online marketplace in India exclusively for resellers. Meesho app allows
anyone to start their business with zero investment. It is one of the largest
social commercial platforms especially in India in which any one can start
their online business. All a user needs to do is resell Meesho product to your
contacts.
Women who want to start a business or earn a considerable income by
working from home can endroll themselves as a Meesho seller and kick start
a bright future. The app society constitutes women entrepreneurs, college
student, shop owners, wholesale traders or anyone looking for a part time job
as for a way to start their own online business.

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Meesho is a platform you can consider. Meesho is online resale platform

that allows anybody to establish a company without having to put up any
money.
Meesho provides secure and timely transaction as well as low-cost returns

and shipping. More than 2.6millions resellers throughout India trust
Meesho.
Meesho India’s largest resale platform was founded in 2015, Meesho app
essentially connects manufacturer to resellers. After the consumer and
reseller have agreed on the purchase the Meesho items are delivered to
buyer home. Buyers have the option of paying with debit/credit card or for
secure and quick procedure of transaction.
Today one can easily launch their very own online business seated
comfortably at their homes, without investing a lot of money. People are
depending on online purchasing platform more than ever since the outbreak
of the pandemic and many are also using their opportunity to develop their
own online empires. Further moving we can understand more about this
topic by various researching the satisfaction level of consumers in buying
on online product from Meesho.

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1.2 STATEMENT OF THE PROBLEM
The important statement of the problem is “To study the satisfaction level
of consumers buying an online product from Meesho’’This study helps to
understand the behaviour of consumer satisfaction.
The use of online shopping is increasing day to day. Today we are all lead
busy lives. We are always looking at saving time everywhere possible and
everyone is trying to save time.
There are many online shopping apps on the online platform and Meesho
is one of the most popular. Meesho app allows anyone to start their business
with zero investment. It is very important to understand how happy
customers are, while using these online platforms for shopping. So, we
conduct a study on the satisfaction level of consumer in Meesho online
shopping.
1.3 OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE
▪ To study the satisfaction level of consumers in buying an online product
Meesho.
SECONDARY OBJECTIVE
▪ To find out the price range at which more people prefer to buy.
▪ To analysis socio economic background of customers.
▪ To check how Meesho is different from other shopping site.

▪ To identify the income opportunities are provide by Meesho to customers.

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1.4 SCOPE OF THE STUDY
The use of online shopping was increased in recent year. People are getting
caught up in a lot of fake app. Online shopping is likely to cause big
problem in terms of satisfying consumer preferences and expectations.
Hence the need to know the consumer satisfaction of online shopping. So,
we learn about the consumer satisfaction from Meesho online shopping in
special reference to Malappuram district.
1.5 RESEARCH METHODOLOGY
RESEARCH DESIGN
The descriptive research was conducted by using the procedure survey

method that is type of methodology in higher education. It is the conceptual
structure within which research is conducted; it constitutes the blue print of
collection measurement and analysis of data. Descriptive research includes
survey and fact finding of the state of affairs as it exists at present.so, in this
project decided to choose descriptive research.
SAMPLING TECHNIQUE
The samples are selected adopting convenient sampling techniques which
is a non-probability sampling method.
SAMPLE SIZE
Satisfaction level purchasing product a form Meesho. Sampling method is

used for Sample method used for the study. Sample size is determined as
consumers the study. The sample size for the study was 80.
SOURCE OF DATA
Data can access two types of sources i.e.

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PRIMARY DATA
Primary data is collected by using questionnaire. This method is used to

collect data from people through personal interview method and
questionnaire methods are used to collect data educated people.
SECONDARY DATA
Secondary data collected from already published materials. Secondary
data are usually in shape of finished product, there for primary data in
hand of one will be secondary in hands of another. Secondary data has
been collected from already published materials. The data is collected
from various website, books, magazine.
TOOLS OF THE STUDY
TOOLS USED FOR DATA COLLECTION
Questionnaire is used as tool for data collection.
ANALYTICAL TOOLS USED

* Percentage analysis
* Bar diagram
* Pie diagram
TOOLS FOR DATA PRESENTATION
Tables and charts are used for presenting data and percentage analysis is
used for analyzing data mainly bar chart, pie charts are used for in this
study.

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AREA OF THE STUDY

The study was conducted in Malappuram district.
1.6 LIMITATIONS OF THE STUDY
Inadequate time for conducting detailed study on the topic.
Some respondents do not have idea about a new products or brand.
Consumer’s perception and opinions are supposed to change from

time to time.
This study is limited to number of respondents and the period of study
is also limited.
Incomplete information provided by respondents in some case become
another obstacle in the way of proper analysis of data.

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1.7 CHAPTERISATION
CHAPTER 1: INTRODUCTION
This chapter deals with the introduction, statement of the problem, objective
of the study, scope of the study, research methodology and limitations of the
study.
CHAPTER 2: REVIEW OF LITERATURE
This chapter deals with the study conducted by others about online business
Meesho.
CHAPTER 3: THEORETICAL FRAMEWORK
This chapter deals with the meaning of customer satisfaction, importance,

ways to increase customer satisfaction, meaning of online shopping, history,
advantages and disadvantages, benefits, scope, Meesho online shopping, e-
commerce, other online business apps.
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
This chapter deals with the analysis of data collected from 80 respondents.
The collected data are tabulated and analyzed.
CHAPTER 5: FINDINGS, SUGGESTIONS AND

CONCLUSION
This is the concluding chapter of the study. The findings, suggestions and
conclusion of the study is presented.

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2.1 REVIEW OF LITERATURE
Review of related literature is one of the first four steps in research process.
It consists of summary of finding of research carried out in the past on the
same directly and indirectly related topic. This review provides insight to
the researchers regarding what is already known and what remains to be
tested regarding the topic of research.
It is essential for a research scholar to do a review on the related literature

for his study to have a comprehensive knowledge about the research. It
helps the researcher to take the initial step of fixing the problem on which
the study is to be done. The review of literature gives the researcher, a
broader outlook on the background and situations under which the study
has been conducted.
Baljeet Kaur, Sushila Madan (2013), found out the factors influencing
the trust and subsequently the willingness of the Indian consumer to buy
online. Consumers are bothered about the product quality, credit card
frauds, availability of returns, product delivery, security and privacy of their
information. Therefor trust plays a significant role as it is the most
important factor for any exchange to take place. The factors attributing to
the trust by an Indian consumer is very different as compared to the trust
factors exhibited by the consumers of a developed economy.
Olusoji James George, A olufemi, OLasisi Jubrill, OLucas(2015),

examine and investigate online shopping in Nigeria considering perceived
risk and trust among online shoppers and online vendors. Trust in the
internet world can be influenced by perception of the vendors. This study
emphasis on consumer trust in online vendors rather than trust in
infrastructure. Findings reveals that the presence of perceived risk
negatively affects trust in on actual usage online

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shopping and that usefulness of online shopping has a positive effect of

online shopping.
Nikolas Pappas (2016), found out the interrelationship between perceived

risk factors, the marketing impacts, and their influence on product and web-
vendor consumer trust. The findings reveal the associations between
Internet perceived risks and the relatively equal influence of product and e-
channel risks in consumers’ trust, and that online purchasing intentions are
equally influenced by product and e-channel consumer trust.
Prof. Ashish Bhatt (2017), Says that commerce via internet, or e-

commerce, has experienced rapid growth since the early years, it is well
known to most of the interest researcher that the volume of online business
to consumer transaction is increasing annually at very high rate. How ever
there is still a need for closer examination on the online shopping buying
behavior in developing countries like India. The implementation of
information system depends on specific social, cultural, economic, legal
and political context, which may differ significantly from one country to
another country. Online shopping in Meesho is rapidly changing the way
people do business all over the world.
Dr.P.senthilkumar (2017), pointed out the consumer had sufficient time

to visit shopping centers searching for various product. Many consumers
prefer bargaining and decide the purchase after physical examination of
commodities. The entire process can range from few hours to week
depending on quality, quality and source of purchase. Today there is radical
change in entire scenario. Everything in today world internet oriented like
electronic data interchange e-mail, e-business and e-commerce. E-
commerce is exchange of information using network base technologies.
NandhiniBalasubramanian and Isswarya (2017), Based on their 3it is

attempt to analysis customer satisfaction level of Amazon and Flipkart. The

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objective of study to identify the respondent perception towards Amazon

online shopping. In this competitive market Flipkart satisfies the customer
in terms of websites usages, delivery and order tracking. But Amazon also
gives tough competitive to Flipkart which satisfies the customer in the
aspect of quality of the product. End of the study the review reveals that
both are doing very well in Indian e-commerce market.
Anand Thakur, Rupinderdeep Kaur (2017), found out that lack of trust
is the biggest obstacle to the success of online shopping. The study focuses
on the relationship of trust antecedents with customer trust and customer
trust with online shopping activities conducted in Punjab. They found that
knowledge and privacy protection did not have a significant relationship
with customer trust. The results revealed that security protection, perceived
risk, and perceived benefits are important antecedents for building trust
among the consumers towards online shopping. Consumer trust has a
significant relationship with online shopping activities.
Nikolas Binti Tasin (2017), examined factors affecting customer trust in

Malaysia as well as to investigate the relationship between trust and
purchasing decision. Researcher found out that trust in online shopping is
built on information quality online consumer review and site quality. It was
also found that trust contributes to the online purchasing decision.
Pushap singhal and Dr.supriyapathra (2018) says that the various factors
that affect the online shopping behavior of consumers by using buyer black
box model. The objective of the study is to understand consumer awareness
and preference towards various products available in online. This research
proved very interesting and un-surfaced certain interesting behavior pattern
among the people of Kolkata. People generally look for convenience and
fast delivery for purchasing online. The major reason behind their
perception was based on various discounts. Easy payment facilities easy
return facility, timely and express delivery.
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Plavini Punyatoya (2018), proposed that consumer trust in an online retailer

has two principal forms; they are cognitive trust and affective trust. The study
examined various factors influencing the development of each form of
retailing context. Cognitive trust and affective trust are found to mediate
customer online trust and the subsequent effect on customer satisfaction and
loyalty intention. The researcher found out the multi-dimensional nature of
consumer trust in online the relationship between perceived website quality,
security and privacy policy, prior interaction experience, perceived e-tailer
reputation and shared value and customer satisfaction.
Hannah R. Mariott, Michael D. Williams (2018), developed a theoretical

model to examine multi-faceted risk and trust effects on consumer adoption
intention. Empirical results demonstrate many risk perceptions as well as
trust as the effects may vary on consumer’s m-shopping intention. They
found out that financial, psychological and performance risks are the most
important concerns among consumers and that trust enhancements must
become first and foremost concern for practitioners to reduce risk
perceptions and encourage m-shopping behavior.
Paulo Duarte, Susana Costa e Silva, Margarida Bernardo Ferreira

(2018), found that in addition to offering competitive prices, keeping a high
level of online shopping convenience has become a strategic driving force
for online retailers to promote and maintain customer loyalty. The main aim
of this research is to study what convenience dimensions more heavily
influence customer’s satisfaction and intention to engage and recommend
online shopping. They found out that frequent monitoring of consumer’s
perceptions and expectations about online convenience is a prerequisite for
achieving continuous improvement in providing highly convenient online
services.
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Umama Nasrin Haque, Rabin Mazumder (2020), found out that

customer loyalty is primarily achieved by satisfying custome expectations.
In online shopping, since the products are intangible, it is important to build
trust among the customers. This study attempts to study the relationship
between customer loyalty and customer trust in online shopping since trust
is the glue that holds customer relationship together in the current
competitive market. The result of this study gives the idea that trust of the
customer acts as a mediating factor which enhances the loyalty of customer
in regard to the further purchase and consumption of the particular product
or service in the online environment.
Fereshte Rasty, Seyyed Habibollah Mirghafoori (2021), identified 18

barriers affecting trust in online shopping and were prioritized through the
combination of entropy and VIKOR methods in an intuitionistic fuzzy
environment. They found out that the most important trust barriers include
privacy risk, lack of feel and touch associated with online purchases and
social risk. In order to increase customer marketing managers should focus
on improving and promoting the infrastructure security of their online
shopping sites and also by presenting satisfied consumer’s testimonials.
Abetare Prebreza, Blerona Shala (2021), found that consumer trust with
online shopping is directly dependent on a few factors. There is a constant
dilemma in the market related to the question, which online shopping
determinants affect the customer trust. This paper deals with the analysis of
customer satisfaction, with the aim of utilizing the empirical research on
the Kosovo market in Covid-19 period in order to determine the connection
between customer trust and certain determinants of online shopping.
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CONSUMER
The term ‘consumer’ refers to the person who buys goods and services for his
personal consumption. A consumer is a person or a group who intends to
order or uses purchased goods, products or services primarily for personal,
social, family, household and similar needs, not directly related to business
activities. They are the end users in the distribution chain of goods and
services. They do not sell the item they have bought for consumption.
CONSUMER SATISFACTION
Satisfaction is the end result the customer experiences when we have done all
that is necessary to meet and exceed their expectations in a timely, responsible
fashion, on a consistent basis. It is ultimately the experience our customer
has, that defines their level of satisfaction.
* Customer satisfaction is the extent to which a firm fulfills a consumer's
needs, desires, and expectations.
* As some needs are met, others may become more important.
* Expectations may change based on experiences
-Satisfying experiences may lead to increasing expectations
WHY CONSUMER SATISFACTION
• Customer is the boss of the market.

• Customer dictates market trends and direction.
• The organization is dependent on the customer and not the other way
round.
• Customer satisfaction means loyalty towards the organization. The
• Satisfied customers will help in bringing the new customers by the "word
of mouth".
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THE IMPORTANCE OF CONSUMER SATISFACTION
➢ The average business does not hear from 96 percent of its unhappy
customers.
➢ For every complaint received, 26 customers actually have the same
Problem.
➢ The average person with a problem tells nine or 10 people; 13 percent
will
tell more than 20.
➢ Customers who have their complaints satisfactorily resolved tell an
average of five people about the treatment they received.
➢ Complainers are more likely to do business with you again than
noncomplainers.
WAYS TO INCREASE CUSTOMER SATISFACTION
1. UNDERSTAND CUSTOMER EXPECTATIONS:
You cannot hope to serve and satisfy your customers if you fail to understand
and deliver on their expectations. If you fail, there is disconnect between
customer expectations and your product or service, take the necessary steps
to bridge it. Speak to them, send out customer surveys, and seek their
feedback. Act on the customer feedback received; this will boost customer
loyalty and encourage them to provide feedback in the future. This does not
mean you can set expectations, and if you do, you best stick to it. Is their
feedback relayed to the right departments? When can they expect their issues
will be resolved? These are just a few examples that you can use to define
and refine your customer processes.
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2. EXPERIENCE THE JOURNEY YOURSELF:
There are several touch points at which your customers will interact before,
during, or after purchase. Why don't you go through the experience yourself?
Sign up for a demo; see how it goes. Register a complaint, record the
turnaround time. Once you know all of this first-hand, you will know which
areas need improvement. This will make your processes and operations
efficient boosting customer experience and customer satisfaction.
3. CONNECT WITH YOUR AGENT:
Often overlooked, but you need to interact with your agents regularly and on-
a-need basis. They are the ones facing customers directly; they know what
the issues are. Use that data to fix any shortcomings you have in the customer
journey. It is also important that you trust and empower your agents. Let them
be involved in the process and passionately resolve customer issues. If at all,
that does not work, they can always escalate it. This will ensure they are
engaged and will reduce employee attrition.
4. TREATE YOUR CUSTOMER RIGHT:
Goes without saying but is very important. Tend to your customers the way
you'd expect and then raise that bar. Treat them with respect, your utmost
attention, and commitment. This has to reflect across all your teams and
functions. Empathize with their issues when they post a concern, under their
reasons behind any concerns navigate website or connecting with support,
etc. If a customer feels the website is not helpful or hard to navigate, have a
live chat for capturing that feedback. All customer-centric organizations put
in efforts to make their websites user-friendly, visually appealing to make
customers happy.
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5. TRAIN YOUR TEAMS:
Teams that are trained well are better at handling and resolving customer
issues. Trained customer service has better records and significantly increases
customer satisfaction and loyalty.
6. REDUCE WAIT TIMES:
Higher wait times significantly take customer satisfaction score down. It is

the brand's responsibility to plan for and hire support staff. You cannot
provide excuses to customers such as high call volume, understaffed,
holiday season, etc. You need to foresee such situations and plan measures
accordingly.
7. OFFER MULTI-CHANNEL HELP:
There could always be some small issues that your customers may have due
to oversight or some other reason. Provide videos, documents, and all sorts
of support collateral to resolve small issues on their own. Have them reach
out to support only for complex issues. Not only will your customers
appreciate that, but it will also help them get solutions faster.
8. LISTEN TO YOUR CUSTOMERS:
Listen to your customers, both satisfied and unsatisfied. Figure out what's
working for you and what's standing in the way of excellent customer
experience. Conduct customer satisfaction (CSAT surveys using a CX
management platform and go through them. See which areas need
improvement and how you can improve them. If you conduct customer
surveys but not act on their feedback, you will not make them happy. Do not
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lose your customers this way to your competition. Get all your teams involved
and work towards the common goal of elevating customer satisfaction.
9. ENSURE EMPLOYEE SATISFACTION:
Employee experience (EX) and customer experience (CX) are inextricably

linked. Engaged employees are known to go above and beyond to deliver a
great CX. Appreciate your employees, reward their efforts, give them a great
working environment, and enrich your customer experience. We discuss this
in great detail in our customers and employees matter blog.
10. READ CUSTOMER REVIEWS:
Apart from leading social media channels, there are many websites and
portals out there where customers can post their reviews. Monitor these or
sign up on these portals to see what your customers are saying about your
products and services. Good or bad, try and understand the reasons behind
these reviews. If they are good, see if you can replicate them elsewhere and
improve CSAT. If negative, what are the reasons, and what measures can be
taken to improve their experience? Once you start analyzing these, you can
use that data to increase customer satisfaction significantly.
ONLINE SHOPPING
Online shopping is a form of electronic commerce which allows consumers

to directly buy goods or services from a seller over the internet using a web
browser or a mobile app. Consumers find a product of interest by visiting
the website of the retailers directly or by searching among alternative
vendors using a shopping search engine, which display the same products
availability and printing at different e-retailers.
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Online stores usually enable shoppers to use “search” features to find

specific models, brands or items. Online shopping can save time for both
the buyers and retailers, reducing phone calls about availability,
specifications, hour of operation or other information easily found on
company and product pages.
The form of shopping in which people can easily purchase goods and
services by using the internet is called online shopping. Online shopping
gives as an idea of availability of everything online at a cost of our data.
Online shopping is growing and trending aspect. It provides customers with
buying various products and services, and sellers to carry on their business
and transaction in an online mode. It is time saving and convenient way of
shopping.
Online shopping or e-shopping is a form of electronic Commerce which

allows consumers to directly buy goods or services from a seller over the
Internet using a web browser. Alternative names are: e-web-store, e-shop,
e-store, Internet shop, web-shop, web-store, online store, online storefront
and virtual store. Mobile commerce describes purchasing from an online
retailer's mobile optimized online site or app.
As the quantity of E-commerce destinations develops every day an ever-

increasing number of individuals like to shop online for accommodation
decisions and simplicity of cost examination internet shopping experience
is simpler than any time in recent memory. Online Shopping occurs when
a customer buys through a digital platform. An example of such a platform
is Bikerringshop.com, online biker ring store from Thailand. You don't
have to live in this country to get one of the products this store sells. Global
coverage is one of the major benefits of online shopping.
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HOW DID ONLINE SHOPPING START?

Online shopping became popular during the Internet boom in 1999-2000.
Amazon.com, the online bookstore founded by Jeff Bezos, created history
by becoming the first bookstore with a presence only on the Internet.
Following the success of Amazon, many bookstores with a physical
presence also created an online presence on the Internet. Later, portals such
as Yahoo.com.
HISRORY OF ONLINE SHOPPING

In 1994 the German company Inter shop introduced its first online shopping
system. Though surprising, Pizza Hut was the First Online Retailer during
a 1994 test phase in Santa Cruz, California. 'All locations' option was put
in 2007.In 1994 Amazon launched its online shopping site. E Bay was
founded on September 3, 1995 Amazon's founder Jeff Bezos started with a
online book store but soon it grew into selling everything. And at present it
is the 15 most popular site on internet.
ADVANTAGES OF ONLINE SHOPPING
* A convenient and flexible way of shopping.
* Good discounts and offer prices.
* Varieties in products.
* Best way to send gifts.
* Easy Access to Shopping.
* Time-saving.
* No Pressure from Seller.
* Discounts and offers.
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* Better Options for Products.
* Convenience.
DISADVANTAGES OF ONLINE SHOPPING
* Check the products personally until delivered.
* Delay in delivery of products.
* Chances of receiving damaged or wrong products.
* Losing personal touch with society.
* Late Deliveries.
* Fraud Cases.
* Some returns are complicated.
* Not good for Environment.
* Delay
* Inferior product
* Shipping Charge
* Delivery Problem
* Scam
* Some items are better to buy from the real Store.
* Return problem.
* Warranty issues.
* Miscellaneous trouble.
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BENEFITS OF ONLINE SHOPPING
1. CONVENIENCES
There is no doubt that shopping online can be very cost.
2. EASE OF COMPARISON SHOPPING
When you shop online, you can compare offerings and pricing at different
stores with the simple click of a button rather than having to get in your car
and spend your precious.
3. EXTENSIVE PRODUCT MIX AVAILABILITY
When you shop online, you might find that there are more options available
to you than if you focused your product search only on items available in your
local areas.
4. IDENTIFY UNIQUE SOLUTIONS
When you start shopping for a product to address a specific need, it's possible
that there's a solution you don't even know about, or that isn't available
locally.
FUTURE SCOPE OF ONLINE SHOPPING BUSINESS
In India the Online Retail Market is just 1% of the total Retail Market. So, it
is expected that the Online Retail Market will grow at a compound rate of
39% of what it is today, during FY 2013 to FY 2016.Moreover due to
urbanization the distance between places increase sand so the travelling
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increases waste of time and fuel. So here in such situations Online Shopping
is favorable. Today People don't like to stand in long queues and neither they
like to interact with idiotic mall representatives who do not have accurate
knowledge about the specific product. This further increases the scope for
Online Shopping Future for setting up an Online Shopping Portal appears
bright enough and is a booming industry to be associated with.
MEESHO- ONLINE SHOPPING
Online shopping, choose Meesho the best app for ordering the best products
for at a reasonable price. If you want to purchase a product on Meesho
without a margin, Meesho is an amazing app for purchasing quality
products online. Meesho offers a very flexible return and exchange policy.
If your customers is not satisfied with the order you can easily return and
exchange the product using our app itself. Meesho, India’s largest resale
platform, was founded in 2015. Meesho app essentially connect
manufacturers to resellers.
Manufacturers list their commodities on the Meesho shopping app, which

allows merchants to choose from any their products and sell them to
customers using social network like Whatsapp, Instagram, Facebook.
Accessories, furniture, cosmetics producers are among the suppliers who
list their product to Meesho. The online payment methods included
credit/debit card, net banking are provided.
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MEESHO
ABOUT THE BRAND:
Meesho is an Indian social e-commerce company, headquartered in

Bangalore It was founded by IIT Delhi graduates Vidit Aatrey and Sanjeev
Barwal in December 2015 It enables small businesses to start their online
stores and connects them with resellers who can sell the products via social
channels such as WhatsApp. Facebook and Instagram Meesho was one of the
three Indian companies to be selected for Y Combinator in 2016 It was also
a part of the first batch of Google Launchpad - Solve for India program
Meesho was reported to be India's most downloaded app on Play Store for
July 2011.
HISTORY BEHIND THE CREATION OF MEESHO:
A few years after graduating from IIT-Delhi, batchmates Vidit Aatrey and
Sanjeev Banwal founded a hyperlocal, on-demand fashion marketplace, or
the "Swiggy for fashion" as they call it the startup failed, but in the process
the duo hit upon a key insight several small businesses were selling their
wares online, but weren't using their own websites to do so; nor were they
listed on Amazon or Flipkart Instead, they were leveraging the power of
social media "But Facebook and WhatsApp lack features for commerce," says
Aatrey Connder the separate notifications that need to be sent on WhatsApp
for every new product, or that searches or payments aren't possible via these
channels. So, the Y-Combinator alums set up Meesho-short for "men shop"-
in December 2015 to help merchants sell more efficiently through social
media. Traders and manufacturers-or "sellers"-create a marketplace on the
Meesho app, while "resellers, mostly housewives, promote and sell products
curated from this marketplace within their social network they simply link
their Facebook pages to Meesho to set up a mobile store, chat with customers
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via WhatsApp from the app and can easily close sales by sending a payment
link on the messaging service. Meesho takes care of delivery and monetises
by charging sellers a commission. About 1,000 sellers and 30,000 resellers
are listed on the platform, which is growing by 40 percent month-on-month.
WHAT EXACTLY DOES MEESHO DO?
Reselling with Meesho is a way of running your own business with zero
investment. As a Reseller, you share products listed on the Meesho app either
with your network or on social media and earn a profit with every sale. There
are 1 Lakh+ products on the app through which you can browse.
ELECTRONIC COMMERCE (E-COMMERCE)
E-Commerce refers to a business model that enable an individual or a firm to

conduct business over an electronic network. It is buying and selling of
products and services over the internet. E-Commerce is an advanced form of
mail order business. Almost all products and services can be bought and sold
through E-Commerce. Business operations occur either as business to
business (B2B), business to consumer (B2C), consumer to business (C2B),
or consumer to consumer (C2C). It can be conducted over computers, smart
phones and other smart devices.“E-Commerce is sharing business
information, maintaining business relationships and conducting business
transactions by means of telecommunication networks”. E-Commerce
describes the buying and selling of products, services and information via
computer networks including the internet”.
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lOMoARcPSD|39098838
COMPANY PROFILE
MEESHO
Meesho is an Indian social e-commerce company situated in Bengaluru,

Karnataka, India. Vidit Aatrey and Sanjeev Barnwal launched it in December
2015.Meesho is the abbreviated form for ‘My E-shop’. It is an online platform
where users can purchase and resell the products provided by the
organization. It is now a part of WhatsApp business with the catalogue
feature. It is available for download from both the Google play store and Ios
app store, which allows anyone to establish a business with zero investment.
This app is one of the India’s most popular social commerce platforms,
allowing anyone to launch an online business. In June 2019, Meesho became
the first Indian startup to obtain funding from Facebook. It employs over 750
people. According to the reports Meesho is the most downloaded app on Play
store for July 2021. In April 2021, Meesho raised $300 million led by Soft
Bank Vision Fund giving it a valuation of $2.1Billion. Its tagline says, “Not
just a homemaker, a Meesho entrepreneur”. Meesho claims that their platform
has connected them with more than 13 million entrepreneurs. Women make
up the vast majority of business owners. Meesho is India's largest and most
reliable platform for Resellers that sell things online via WhatsApp and
Facebook. Meesho is trusted by over 50,000 resellers and helps them expand
their online business by supplying hit items at low costs with excellent quality
and a simple return policy. All around India, they deliver to your doorstep.
Payment Options are available in both online and cash on delivery. Meesho
has helped thousands of people earn a living over the last two years by making
it easier for them to establish and expand their online reselling businesses.
Meesho has strict quality controls in place to ensure that only high-quality
vendors are on boarded. They have a simple return and exchange policy in
case the product quality isn't up to par. In addition, the team actively solicits
user input on product quality and after-sales service. On the Product Details
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lOMoARcPSD|39098838
page, you can also see this feedback in the form of Ratings & Reviews.
Meesho's quality control method is improved as a result of this feedback, and
low-quality vendors are eliminated. On the supply side, the corporation is also
experimenting with new categories. For example, in the case of travel
packages, resellers are attempting to sell travel packages to end users.
Currently, the majority of them are women's and children's clothing, but
Meesho is experimenting with travel, FMCG, and beauty, among other
things. So far, Amazon Web Services (AWS) has met the company's cloud
server needs, and the company's expansion into new categories likewise
based on this infrastructure.Meesho's resale concept is similar to that of a
personal shopper. Customers purchase products straight from e-commerce
sites such as Flipkart or Amazon. A reseller model, on the other hand, adds a
third party between the platform and the consumer. A product will be shared
with the reseller's network via WhatsApp or Instagram. If a customer wishes
to place an order, they may do so after adding their margin, and Meesho will
deliver the product directly to the customer. The supplier saves money on
marketing and shipping, the reseller gains money from their markup on each
product, and Meesho receives a commission from the provider. Resellers
aren't Meesho's sole competitive advantage over Amazon and Flipkart.
Another secret sauce of Meesho is the creation of an easy-to-use platform,
similar to WhatsApp. Their goal was to create something as simple as
WhatsApp. In fact, the first few versions of the app were designed to seem
extremely similar to WhatsApp's User experience in order to familiarize users
with the service when they went online. As transactions increased, Meesho's
income nearly tripled to 307 crores in the fiscal year ended March 2020.
However, losses increased threefold to 315.4 crore, owing to higher logistics
and fulfilment expenses. The bottom line will seem healthier when economies
of scale kick in.The success of Meesho, as well as the markets potential, has
attracted some notable investors. Soft Bank, for example, is investing in
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Meesho for the third time in India's e-commerce market, following Snapdeal
and Flipkart. Vidit and Sanjeev have developed a sophisticated understanding
of the Indian market and have built a platform to service the next 500 million
internet shoppers. They are connecting more than 50 million SMEs to the
internet while also supporting women businesses.
Meesho's success can be attributed to Facebook India. Meesho has been
effective in providing a platform for small firms and entrepreneurs to increase
sales outside of urban areas. Fashion, beauty, furnishings, and home
appliances are among Meesho's unbranded and long-tail sectors. As a result,
a shift into grocery seemed inevitable, despite the fact that the circumstances
were far from perfect
OTHER ONLINE BUSINESS APPS:
INDUSTRY PROFILE - FLIPKART
Flipkart is an Indian e-commerce firm based in Bengaluru, Karnataka, India

and registered as a private limited company in Singapore. Sachin Bansal and
Binny Bansal, both IIT Delhi alumni and former Amazon workers,
discovered it in October 2007. Before expanding into other product categories
such as consumer electronics, fashion, home goods, groceries, and lifestyle
products, the company initially focused on online book sales. Flipkart
gradually gained traction, and by 2008, it was receiving 100 orders each day.
Flipkart bought WeRead, a social book discovery service based in Bangalore,
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from Lulu.com in 2010. Walmart purchased a 77 percent controlling stake in

Flipkart for $16 billion in August 2018, valuing the company at roughly $ 20
billion. It employs around 30,000 people. It’s curred CEO is Kalyan
Krishnamurthy. According to reports, Flipkart’s estimated revenue is U.S.
$5.8 billion for the financial year 2019 (ie, R.S.43,615 Crore).
AMAZON
Amazon.com, Inc. is an e-commerce, cloud computing, digital streaming, and

artificial intelligence-focused American multinational technology firm. It has
been called "one of the world's most powerful economic and cultural forces,"
as well as the world's most valuable brand. Along with Google (Alphabet
Inc.), Apple, Meta (Facebook), and Microsoft, it is one of the Big Five
American information technology corporations. On July 5, 1994, Jeff Bezos
launched Amazon in his garage in Bellevue, Washington. Originally a book-
selling website, it has since expanded into a wide range of other categories,
earning it the moniker "The Everything Store." Amazon Web Services (cloud
computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet),
and Amazon Lab126 are among its subsidiaries (computer hardware R&D).
According to revenue and market share, it is the world's largest Internet
Corporation, online marketplace, AI assistant provider, cloud computing
platform, and live-streaming service in 2021. Outside of China, it eclipsed
Walmart as the world's largest retailer in 2021, owing in large part to Amazon
Prime, a paid subscription service with over 200 million subscribers globally.
In the United States, it is the second-largest private employer.
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MYNTRA
Myntra is a well-known Indian fashion e-commerce startup based in

Bengaluru, Karnataka. The business began in 2007 with the goal of selling
customized gifts. Flipkart purchased Myntra.com in May 2014. Myntra was
founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena to sell
personalized gifts on demand. During its early years, it mostly worked on a
B2B (business-to-business) model. Customers could personalize T-shirts,
mugs, mouse pads, and other items on the site between 2007 and 2010.
Myntra shifted away from customization in 2011 and began selling fashion
and leisure products. By 2012, Myntra has 350 Indian and international
brands to choose from. Fastrack Watches and Being Human were launched
on the website. Flipkart bought Myntra for 2,000 crore (US$270 million) in
a deal that closed in 2014. Two major common shareholders, Tiger Global
and Accel Partners, were influential in the purchase. Myntra operates and
functions independently. Under Flipkart's ownership, Myntra continues to
operate as a separate brand, focused on "fashion-conscious" customers.
NYKAA
Nykaa is an Indian e-commerce startup based in Mumbai and started by

Falguni Nayar in 2012. It provides beauty, wellness, and fashion products
online, on mobile apps, and in 76 physical locations. It was the first unicorn
business in India to be led by a woman in 2020. Nykaa distributes products
that are made both in India and around the world. The company transitioned
from an online-only to an Omni channel model in 2015, and began selling
things other than beauty. As of 2020 it retails over 2,000 brands and 200,000
products across its channels. Nykaa has raised money through numerous
rounds of fundraising since 2012. It raised 100 crore (US$13 million) from
Stead view Capital inMarch 2020, making it a unicorn startup worth 85 billion
rupees (US$1.1 billion). Fidelity Investments, a worldwide asset management
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organization, invested in the company in November 2020 after purchasing

shares from an existing equity investor. Nykaa went public on the NSE and
BSE on November 10, 2021, with an opening day price increase of 89.2
percent, valuing the firm at over US$13 billion. Falguni Nayar, the company's
founder, became India's wealthiest self-made female billionaire with a 53.5
percent share.
SNAPDEAL
Snapdeal is a New Delhi-based Indian e-commerce firm. Kunal Bahl and

Rohit Bansal, both Wharton School and IIT Delhi alumni, started the
company in February 2010. Snapdeal has evolved into one of India's most
popular online marketplaces. Snapdeal is concentrating its efforts on the
value ecommerce industry, which is three times larger than the branded
products sector. Snapdeal sellers offer high-quality (local / regional / seller
branded) items that provides clients with good value for money, akin to what
would be sold in city markets and high streets. The majority of products sold
by Snapdeal's over 500,000 independent sellers are in the fashion, home, and
general commerce categories. Snapdeal is used by buyers from around 3,700
towns across India, accounting for 92 percent of the country's total 4,000
towns and cities. Snapdeal is a member of the International Trademark
Association (INTA), a global organization with over 7200 members in 187
countries dedicated to promoting intellectual property protection on online
marketplaces. According to the reports its net worth for the financial year
2019 is R.S. 925 crore (US$120 million).
AJIO
Ajio is a newly developed app by the business tycoon Mukesh Ambani. This
app was created as an online shopping app backed by the popular Reliance
family's confidence and assurance. For all fashionistas in India, this e-
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commerce platform is a one-stop destination. Ajio was first introduced to the

world on April 1, 2016, at the Lakme Fashion Week, with its headquarters in
Bengaluru, Karnataka, India. Reliance Industries' first foray into e-commerce
was Ajio. They launched the app with a diverse selection of apparel, footwear,
and accessories. AJIO, like Amazon and Flipkart, is now one of India's most
popular e-commerce firms. AJIO.com is a shopping gateway that allows you
to purchase from the comfort of your own home. It's also accessible as an
Android and iOS app. According to reports, it has more than $750 million
sales.
EBAY
EBay Inc., based in San Jose, California, is an American global e-commerce

organization that enables consumer-to-consumer and business-to-consumer
sales through its website. Pierre Omidyar launched eBay in 1995, and it
quickly became a renowned dot-com success store. As of 2019, eBay is a
multibillion-dollar company with operations in around 32 countries. The
corporation runs the eBay website, which is an online auction and shopping
platform where people and businesses from all over the world can buy and
sell a wide range of goods and services. Buyers can access the site for free,
but sellers must pay to list products once a certain number of free listings
have been used, and then again when those items are sold. In addition to the
original auction-style sales, eBay has grown and changed to include instant
‘buy it now’ option. As per reports its current net income amount to 5.7
million US dollars.
PEPPERFRY
Pepperfry is an Indian online furniture and home décor marketplace. It is

India's largest and most popular online furniture shop. They mostly deal with
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furniture, lighting, and lamps, as well as kitchen appliances, housekeeping

and bath equipment, and eating. Trendsutra Platform Services Private
Limited is the parent company of the company, which is based
inMumbai,Maharashtra. Ambareesh Murty and Ashish, both former eBay
executives, founded Pepperfry in Mumbai in 2012. Peppers, which in India
signifies "masala," inspired the name. Peppers and spices abound in India.
The word pepper imbues the business with an authentically Indian flavour
and connects it to India's heritage. Another authentic Indian cooking term is
'fry’. The name itself indicates that company is an Indian origin. When a
consumer orders a product, it is delivered from the seller to a nearby
Pepperfry Warehouse, where the product's quality is demonstrated. The
goods are then placed and shipped to the purchaser. In 2014, the company
built its first offline store in Mumbai, and by 2019, it had expanded to over
70 locations across 29 Indian cities. Bengaluru, Jodhpur, Mumbai, and Delhi
are the locations of the company's four warehouses. Pepperfry entered the
home interior market in 2020, teaming with companies such as Hettich,
Bosch, Siemens, Kajaria, and Gyproc, among others. Over the course of eight
investment rounds, the company has raised a total of $240.5 million. Its
tagline says ‘Happy furniture to you’.
LIMEROAD
Limeroad is an Indian online market place, owned by A. M. Marketplaces Pvt

Ltd. The company is based in Gurugram, Haryana. It is the first social
shopping platform for women in India. It sells women's, men's, and children's
apparel and accessories. Users can utilise the portal's items to create their own
style on avirtual scrapbook, and they can also make money from the
scrapbooks they produce. Suchi Mohan, Manish Saksena, and Ankush Mehra
started Limeroad in 2012 as a female-focused apparel marketplace. Grand
Trunk Road was the inspiration for the company's name. In 2012, Matrix
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Partners and Lightspeed Venture Partners invested $5 million in the

company, followed by a $15 million Series B round in 2014 and a $30 million
Series C round in 2015 from Tiger Global, Lightspeed Venture Partners, and
Matrix Partners. Limeroad partnered with the M.P. Laghu Udyog Nigam
(MPLUN) of the Madhya Pradesh government in 2016 to market handloom
and handicraft products online in India. Limeroad competes with Amazon,
Flipkart, Snapdeal, Myntra, Jabong, Roposo, Wooplr, and Voonik, among
others.
TATA CLIQ
Tata CLiQ is an Indian e-commerce firm headquartered in Mumbai. Tata

Digital Limited, of Tata Group Company, own
it.Electronics,Fashion,Footwear, and Accessories are some of the categories
in which TataCLiQ works. Tata CLiQ, the e-commerce platform of the Tata
Group, has recently launched Tata CLiQ Luxury &Premium, a premium and
luxury apparel and leisure destination. It houses a wide choice of luxury and
bridge-to-luxury brands' clothes and accessories for men and women. On
May 27, 2016, Tata CLiQ was released. It teamed with Genesis Luxury
Fashion on selling worldwide luxury labels and Adobe for digital shopping.
Tata CLiQ Luxury, a luxury apparel and leisure brand, was launched in
December 2016. TataCLiQ's marketplace model is omni-channel.
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TABLE 4.1
GENDER OF RESPONDENTS
SI.NO GENDER NO. OF PERCENTAGE

RESPONDENT
1 Male 10 12%
2 Female 70 88%
Total 80 100%
(Source: Primary data)
CHART 4.1
GENDER OF RESPONDENTS
80
70
70
60
50
40
30
20
10
10
0 12% 88%
0
Male Female
NO. OF PERCENTAGE
INTERPRETATION
From the above table and graph we can understand that 88% of
respondents under study are female and 12% of respondents are male.
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TABLE 4.2
AGE WISE CLASSIFICATION
SI.NO RESPONSES NO. OF PERCENTAGE

RESPONDENTS
1 Below 18 8 10%
2 18 to 22 48 60%
3 22 to 24 16 20%
4 Above 24 8 10%
Total 80 100%
CHART 4.2
AGE WISE CLASSIFICATION
60
50
40
30 NO. OF
20 PERCENTAGE
10
10% 60% 20% 10%
0
Below 18 18 to 22 22 to 24 Above 24
INTERPRETATION
From the above table and graph 60% of respondents are in between 18-22
age 20% of respondents are in between are in 22-24 age, 10% of
respondents are in between below 18 age and remaining 10% of
respondents are in between above 24 ages.
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TABLE 4.3
CLASSIFICATION BASED ON USE MEESHO APP
SI.NO OPINION NO. OF PERCENTAGE

RESPONDENT
1 Yes 79 98%
2 No 1 2%
Total 80 100%
CHART 4.3
CLASSIFICATION BASED ON USE MEESHO APP
100
79
80
60
40
20
1 98% 2%
0
NO. OF RESPONDENT PERCENTAGE
1 Yes 2 No
INTERPRETATION
respondents prefer to use Meesho app and remaining 2% of respondents
don’t prefer to use Meesho app.
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TABLE 4. 4
DURATION OF USING MEESHO APP
NO. OF
SI.NO OPTIONS RESPONDENTS PERCENTAGE
1 Below 1year 53 66%
2 1 to 2year 21 26%
3 2 to 3year 5 6%
4 Above 3year 1 2%
Total 80 100%
CHART 4.4
DURATION OF USING MEESHO APP
60
50
40
30 NO. OF
20 PERCENTAGE
10
66% 26% 6% 2%
0
year year year year
INTERPRETATION
From the above table and graph we can understand that more than 66% of
respondents use Meesho app for less than 1 years, 26% of respondents using
1 to 2 years,6% of respondent used from 2 to 3 year.
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TABLE4.5
WHETHER INTRESTED TO USE THE APP
SI.NO. OPINION NO.OF RESPONDENTS PERCENTAGE

1 Yes 75 94%
2 No 5 6%
Total 80 100%
CHART 4.5
WHETHER INTRESTED TO USE THE APP
No
6%
Yes
94%
INTERPRETATION
From the above table and diagram we can understand 94% of respondents
interested to use Meesho app and remaining 6% of respondents are not
interested to use this app.
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TABLE 4.6
LEVEL OF SATISFACTION
NO.OF
SI.NO RESPONSES RESPONDENTS PERCENTAGE
1 Satisfied 70 88%
2 Dissatisfied 4 4%
3 Highly satisfied 5 6%
4 None 1 2%
Total 80 100%
CHART 4.6
LEVEL OF SATISFACTION
80
70
60
50
40 NO.OF
30 PERCENTAGE
20
10
88% 4% 6% 2%
0
Satisfied Dissatisfied
Highly satisfiedNone
INTERPRETATION
The above table and chart we can understand that consumers satisfaction level
buying product through Meesho, 88% of respondents are satisfied,6% of
respondents are highly satisfied,4% of respondents are dissatisfied and
remaining 2% of respondents neither satisfied none satisfied.
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TABLE 4.7
PROFITABILITY WHILE PURCHASING
NO.OF
SI.NO OPINION RESPONDENTS PERCENTAGE
1 Yes 22 28%
2 No 37 46%
3 Sometimes 21 26%
Total 80 100%
CHART 4.7
PROFITABILITY WHILE PURCHASING
26% 28%
Yes
No
Sometimes
46%
INTERPRETATION
From the above table and diagram we can understand that 46% of
respondents didn’t make any profit while purchasing product through this
app,28% of respondents make profit and remaining 26% of respondents
male profit at sometimes.
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TABLE 4.8
RANGE OF PROFIT
NO.OF
SI.NO RANGE RESPONDENTS PERCENTAGE
1 High 8 10%
2 Low 10 12%
3 Average 41 52%
4 None 21 26%
Total 80 100%
CHART 4.8
RANGE OF PROFIT
45
40
35
30
25
NO.OF RESPONDENTS
20
NO.OF PERCENTAGE
15
10
5
10% 12% 52% 26%
0
High Low Average None
INTERPRETATION
From the above table and graph we can understand that the range of profit
making by consumers while purchasing .52% of respondents are making
average range of profit ,26% of respondents are not making any profit,12%
of respondents are making low rate of profit and remaining 10% are making
high range of profit.
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TABLE 4.9
OPINION ABOUT PRICE
NO.OF
SI.NO OPTIONS RESPONDENTS PERCENTAGE
1 High price 5 6%
2 Low price 14 18%
3 Average price 61 76%
Total 80 100%
CHART 4.9
OPINION ABOUT PRICE
70
60
50
40
NO.OF
30 PERCENTAGE
20
10
6% 18% 76%
0
High price Low price Average price
INTERPRETATION
From the above table and graph we can understand that 76% of respondents
are buying product at an average price, 18% of respondents are buying
products at lower price and remaining 6% of respondents are buying at a
higher price.
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TABLE 4.10
TYPE OF PRODUCT PURCHASED
NO.OF
1 Western 26 32%
2 Traditional 6 8%
3 Both 38 48%
4 None of above 10 12%
Total 80 100%
CHART 4.10
TYPE OF PRODUCT PURCHASED
12%
32% Western
Traditional
Both
48% None of above

8%
INTERPRETATION
purchase both western and traditional products, 32% of respondents
purchase western kind of products, 12% of respondents neither purchase
western nor traditional kind of products and remaining 8% of respondents
purchase traditional kind of products.
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TABLE 4.11
DISCOUNT ON PURCHASING BULK QUANTITY
NO.OF
1 Yes 60 74%
2 No 20 26%
Total 80 100%
CHART 4.11
DISCOUNT ON PURCHASING BULK QUANTITY
70
60
50
40
NO.OF
30 PERCENTAGE
20
10
74% 26%
0
Yes No
INTERPRETATION
From the above table and graph we can understand that the consumers get
a discount when you buying more product; 74% of respondents get discount
and remaining 26% of respondents not get discount.
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TABLE 4.12
PREFERENCE ON BUYING THAN ON OFF-LINE MODE
NO.OF
1 Yes 56 70%
2 No 24 30%
Total 80 100%
CHART 4.12
PREFERENCE ON BUYING THAN ON OFF-LINE MODE
30%
Yes
No
70%
INTERPRETATION
From above table and diagram we can understand that 70% of respondents
thinks buying a product from Meesho is cheaper than going to store and
remaining 30% of respondents thinks that going to store and buying
products are more cheeper.
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TABLE 4.13
COMPARISON WITH OTHER ONLINE SHOPS
NO.OF
SI.NO RESPONSES RESPONDENT PERCENTAGE
S
1 Quality service 8 10%
2 Easy availability 21 26%
3 Earning opportunity 13 16%
4 Affordable price 38 48%
Total 80 100%
CHART 4.13
COMPARISON WITH OTHER ONLINE SHOPS
40 38
35
30
25 21
20
15 13
10 8
5 0 10% 26% 16% 48%
0
Quality service Easy Earning Affordable
availability opportunity price
NO.OF PERCENTAGE
INTERPRETATION
From the above table and graph 48% of respondents consider Meesho is more
affordable than other apps, 26% of considers easy availability of products is
the main feature of Meesho, 16% considers quick delivery of products is main
specialty of Meesho and 10% are considering quality service as main feature.
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TABLE 4.14
PRICE CATEGORY OF AVAILABLE PRODUCT
NO.OF
1 Wholesale price 50 62%
2 Retail price 6 8%
3 None of above 10 12%
4 Other 14 18%
Total 80 100%
CHART 4.14
PRICE CATEGORY OF AVAILABLE PRODUCT
60
50
40
30 NO.OF
20 PERCENTAGE
10
62% 8% 12% 18%
0
Wholesale Retail None of Other
price price above
INTERPRETATION
The above table and chart show that the 62% of respondents get products for
wholesale price.18% gets it for other prices.12% of respondents are not
getting it for any prices mentioned above and remaining 8% of respondents
gets it for retail price.
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TABLE 4.15
TIME TAKEN FOR DELIVERY
NO.OF
1 Below 7 days 32 40%
2 7 to 10 days 45 56%
3 10 to 20 days 3 4%
4 Above 20 days 0 0%
Total 80 100%
CHART 4.15
TIME TAKEN FOR DELIVERY
50
45
40
35
30
25 NO.OF
20
PERCENTAGE
15
10
5 40% 56% 4% 0%
0
days days days days
INTERPRETATION
From the above table and chart 56% of respondents says the product arrive
them in 7-10 days, 40% of respondents says the product arrives them in
less- than 7 days and remaining 4% of says products are received by them
in 10 – 20 days.
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TABLE 4.16
RETURN OR EXCHANGE OPTION
NO.OF
SI.NO RESPONSES RESPONSES PERCENTAGE
1 Available 64 80%
2 Not available 16 20%
Total 80 100%
CHART 4.16
RETURN OR EXCHANGE OPTION
20%
Available
Not available
80%
INTERPRETATION
respondents got the chance to return or exchange the damaged product and
remaining 20% of respondents didn’t get chance to return or exchange.
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TABLE 4.17
RETURN POLICY
NO.OF
SI.NO RESPONSES RESPONSES PERCENTAGE
1 Exchange 40 50%
2 Cash refund 40 50%
Total 80 100%
CHART 4.17
RETURN POLICY
Exchange
50% 50%
Cash refund
INTERPRETATION
respondents get a chance to exchange or return the product and 50% of
respondents get a cash refund.
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TABLE 4.18
BUYING DECISION ON THE BASIS OF PRICE RANGE
NO.OF
SI.NO PRICE RANGE RESPONDENTS PERCENTAGE
1 Below 1000 62 78%
2 1000 to 2000 18 22%
3 2000 to 4000 0 0
4 Above 4000 0 0
Total 80 100%
CHART 4.18
BUYING DECISION ON THE BASIS OF PRICE RANGE
70
60
50
40
30 NO.OF
20 PERCENTAGE
10
78% 22% 0 0
0
Below 1000 to 2000 to Above
1000 2000 4000 4000
INTERPRETATION
The above table and chart we can understand that 78% of respondents prefer
to buy products below 1000 rupees, and 22% of respondents prefer to buy
products in between 1000 to 2000 rupees.
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TABLE 4.19
SPENDING OF MONTHLY INCOME
NO.OF
1 Below 10% 58 72%
2 10% to 20% 17 22%
3 20% to 30% 5 6%
4 Above 30% 0 0%
Total 80 100%
CHART 4.19
SPENDING OF MONTHLY INCOME
70
60
50
40
30 NO.OF
20 PERCENTAGE
10
72% 22% 6% 0%
0
Below 10% to 20% to Above
10% 20% 30% 30%
INTERPRETATION
From the above table and chart we can understand that 72% of respondents
spends below 10% of their Monthly Income for Online Purchasing ,22% of
respondents spends 10% to 20% of their monthly Income for Online
purchasing remaining 6% of respondents spends 20% to 30% of their
monthly income for online purchasing.
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TABLE 4.20
LEVEL OF QUALITY
SI.NO OPINION RESPONDENTS PERCENTAGE

1 Qualified product 56 70%
2 Not qualified product 24 30%
Total 80 100%
CHART 4.20
LEVEL OF QUALITY
60 56
50
40
30
24
20
10
70% 30%
0
RESPONDENTS PERCENTAGE
Qualified product Not qualified product
INTERPRETATION
purchase quality products and other 30% of respondents purchase less
quality products.
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lOMoARcPSD|39098838
TABLE 4.21
OTHER BUSINESS DONE THROUGH MEESHO
SI.NO OPINION NO.OF PERCENTAGE

RESPONDENTS
1 Yes 16 20%
2 No 64 80%
Total 80 100%
CHART 4.21
OTHER BUSINESS DONE THROUGH MEESHO
20%
80%
Yes No
INTERPRETATION
From the above table and diagram we can understand that almost 20% of
respondents are doing other business through Meesho and remaining 80%
of respondents are not doing any other business.
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lOMoARcPSD|39098838
TABLE 4.22
CREDIT FACILITIES
SI.NO OPINION NO.OF PERCENTAGE

RESPONDENTS
1 Yes 26 32%
2 No 54 68%
Total 80 100%
CHART 4.22
CREDIT FACILITIES
60
50 54
40
30
26
20
10
0 32% 68%
0
Yes No
NO.OF PERCENTAGE
INTERPRETATION
From the above table and graph we can understand that only 32% of
respondents get credit from Meesho while purchasing for reselling, 68% of
respondents are not getting any credit while purchasing for reselling.
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lOMoARcPSD|39098838
TABLE 4.23
NATURE OF BUSINESS
SI.NO RESPONSES NO.OF PERCENTAGE

RESPONDENTS
1 Retail 38 48%
2 Wholesale 18 22%
3 Both 24 30%
Total 80 100%
CHART 4.23
NATURE OF BUSINESS
40 38
35
30
24
25
20 18
15
10
5
0 48% 22% 30%
0
Retail Wholesale Both
NO.OF PERCENTAGE
INTERPRETATION
From the above table and chart we can understand that 48% of respondents
are doing retail business through Meesho and 22% of respondents are doing
a wholesale business.
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TABLE 4.24
INCOME GENERATION FROM MEESHO

REDPONDENTS
1 Yes 43 54%
2 No 37 46%
Total 80 100%
GRAPH 4.24
INCOME GENERATION FROM MEESHO
No
46%
Yes
54%
INTERPRETATION
From above table and diagram we can understand that 54% of respondents
thinks they get enough income from Meesho and remaining 46% of
respondents don’t consider enough for income in financially independence.
57

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TABLE 4.25
FACTORS INFLUENCING BUYING DECISION

RESPONDENTS
1 Cost 19 24%
2 Quality 50 62%
3 Package 1 2%
4 Model 10 12%
Total 80 100%
CHART 4.25
FACTORS INFLUENCING BUYING DECISION
60
50
50
40
30
20
19
10
0 24% 62% 1 2% 10 12%
0
Cost Quality Package Model
NO.OF PERCENTAGE
INTERPRETATION
respondents looking quality of products over price for purchasing, 24% of
respondent consider cost of the products, 12% of respondents considers
model of the product and remaining 2% of respondents considers package
of the product.
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FINDINGS
❖ It is found that 88% of the female respondents are using

Meesho online products.
❖ It is found that 98% of respondents are using Meesho app
❖ The study shows that 88% of respondents are satisfied by

purchasing a product through Meesho.
❖ The study shows that 94% of respondents are interested to use

Meesho app.
❖ 46% of respondents are making profit while purchasing through
Meesho.
❖ The study shows that 26% of respondents making an average

range of profit while purchase.
❖ The study shows that 76% of respondents buying a product at

an average price.
❖ 48% of consumers are mostly purchased both western and

traditional products.
❖ 70% respondents are preference to buying than on off-line

mode.
❖ The study shows that 48% of respondents consider Meesho is

more affordable than other apps.
❖ 50% of respondents get a cash refund.
❖ Meesho provides quality products to the majority of

respondents.
❖ The study shows that 62% of respondents get their products

at wholesale price.
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❖ The study shows that the purchased products are arrived at 7-

10 days.
❖ Majority of customer get the chance to return or exchange

option for damaged products.
❖ It is found that majority of respondent get discount when

purchasing more products through Meesho.
❖ Majority of respondent quality as the main factor while

purchasing.
❖ It is found that 78% of respondents prefer to buy products

under rupees 1000.
❖ 72% of respondents spending their 10% of monthly income

for online shopping.
❖ The study show that majority of women’s gets enough income

to stay financially independent.
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SUGGESTIONS
People are getting promotion only through their mobile phones. It

will not reach more people so the awareness should be done in all
modes of advertisement like television, radio, newspaper,
magazines etc.
The product shown in this app is not same when it is reaches the
customer.
Visuals should be provided without filters edits.
Complaints should be handled properly.

The speed of loading websites should be increased in order to make
online shopping easier for consumer
Most of the item in Meesho are bought by women so men should
provide with the necessary items, which will attract men to it.
The higher the discount, the more likely it is that consumer will be
able to purchase the item.
The higher the offer the more consumers will be interested the
product.
Meesho has very reasonably priced items but delivery for

sometimes takes a long time therefore care should be taken to
ensure speedy delivery of goods.
Try to provide high quality products and branded products.
Increase the visibility of products and services by reducing or

eliminating unnecessary ads.
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lOMoARcPSD|39098838
CONCLUSION
The study is titled “To study the satisfaction level of consumers in buying
an online product from Meesho”. The research concludes with the
following observations. On this study we can to know that the awareness
about the Meesho app is very useful among the people especially women.
Meesho app is very comfortable and they are benefited by the application.
This study will support the Meesho app to know how their mistake and
improve the users of Meesho app to earn more profit.98%of people under
this research use Meesho. Most of the people buy a product in the cash
range of less than 1000. Online shopping is growing because of time
savings and easy choice of favourite.
The inability of all people to use the internet is the main problem facing
online shopping. The study was conducted between the age of 18 and 24
it has its limitations. We can’t completely say that this research is the real
trend of Meesho customers. The research examined only 50 samples so,
we would like to stay that those who intend to study the sample subject in
the future should consider different people and favorites to get better
results. Research suggestions Meesho products will consider which will
help improve their future sales
62

Online Shopping Meesho Project

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lOMoARcPSD|39098838

Online shopping meesho project

Project b.com (University of Calicut)

Scan to open on Studocu

Studocu is not sponsored or endorsed by any college or university

Online shopping is a form of electronic commerce while allows consumers

Online shopping is a process where consumers directly buy goods or

In this online shopping Meesho app is India’s biggest online reseller

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Meesho is a platform you can consider. Meesho is online resale platform

Meesho provides secure and timely transaction as well as low-cost returns

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1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVES OF THE STUDY

▪ To analysis socio economic background of customers.

▪ To check how Meesho is different from other shopping site.

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1.4 SCOPE OF THE STUDY

1.5 RESEARCH METHODOLOGY

The descriptive research was conducted by using the procedure survey

Satisfaction level purchasing product a form Meesho. Sampling method is

Data can access two types of sources i.e.

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Primary data is collected by using questionnaire. This method is used to

TOOLS OF THE STUDY

TOOLS USED FOR DATA COLLECTION

Questionnaire is used as tool for data collection.

ANALYTICAL TOOLS USED

TOOLS FOR DATA PRESENTATION

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AREA OF THE STUDY

1.6 LIMITATIONS OF THE STUDY

Inadequate time for conducting detailed study on the topic.

Some respondents do not have idea about a new products or brand.

Consumer’s perception and opinions are supposed to change from

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CHAPTER 2: REVIEW OF LITERATURE

CHAPTER 3: THEORETICAL FRAMEWORK

This chapter deals with the meaning of customer satisfaction, importance,

CHAPTER 4: DATA ANALYSIS AND INTERPRETATION

CHAPTER 5: FINDINGS, SUGGESTIONS AND

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2.1 REVIEW OF LITERATURE

It is essential for a research scholar to do a review on the related literature

Olusoji James George, A olufemi, OLasisi Jubrill, OLucas(2015),

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shopping and that usefulness of online shopping has a positive effect of

Nikolas Pappas (2016), found out the interrelationship between perceived

Prof. Ashish Bhatt (2017), Says that commerce via internet, or e-

Dr.P.senthilkumar (2017), pointed out the consumer had sufficient time

NandhiniBalasubramanian and Isswarya (2017), Based on their 3it is

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objective of study to identify the respondent perception towards Amazon

Nikolas Binti Tasin (2017), examined factors affecting customer trust in

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Plavini Punyatoya (2018), proposed that consumer trust in an online retailer

Hannah R. Mariott, Michael D. Williams (2018), developed a theoretical

Paulo Duarte, Susana Costa e Silva, Margarida Bernardo Ferreira

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