SUMMARY

A MarCom Account Director, with 15+ years of client communication consultancy roles, project
management, and Omni-channel marketing throughout the MENA region.
A firm Believer that trusts and dedication are the key building blocks to growing client/agency relation-
ships and successful project delivery.
A Proactive individual providing the same level of care and influence on colleagues and clients at all levels,
with portfolios ranging from regional to global.
CREDENTIALS

PROFESSIONAL SKILLS CLIENT PROFILE

 A to Z project planning & implementation. AUTOMOTIVE:
 360 branding campaigns and
• Porsche Middle East, 14 Markets
projects management.
(GCC & MENA Region)
 MarCom strategies development and Omni-
Brands: Macan – Cayenne – Boxter – Panamera.
channels planning.
• SKODA UAE
 Digital media platforms management &
• MG
content development.
• GEELY (AGMC)
 Strong understanding of the MENA
• Budget Rent A Car (AGMC)
marketplace.
• PITSTOP (AGMC)
 Extensive experience in managing different
teams from culturally diverse backgrounds. GOVERNMENTAL/SEMI-GOVERNMENTAL:
 Production management & quality control. • DCAA - Dubai Culture & Arts Authority
 Extensive experience in marketing role within • Abu Dhabi Pension Fund
the automotive industry as well as • Sharjah Sustainable City
governmental sectors in UAE with a proven
track record of success in developing and
executing marketing strategies. EDUCATION
 Excellent communication and interpersonal • MBA – Master OF Business Administration 2004
skills, with the ability to effectively AUS, American University of Sharjah
collaborate with cross-functional teams and School of Business & Management
external partners. • BSBA – Bachelor of Science in Business
 Strategic thinker with a results-driven Administration 2001
mindset, able to translate business objectives AUS, American University of Sharjah
into actionable marketing plans.
Major: Finance & Accounting
 Proficiency in data analytics and data-driven
• High School Diploma 19
decision-making, with experience using tools
such as Google Analytics, CRM systems, and
marketing automation platforms.
 Fluent in English & Arabic.
 PROFESSIONAL EXPERIENCE

MARKETING CONSULTANT
MENA Automotive Consultancy, Dubai, UAE, 2022 till now
MG & GEELY, Budget Rent A Car, PITSTOP (AGMC)
• Set up the marketing strategy to meet the overall business objectives. This encompassed
the marketing objectives & KPIs, marketing activities calendar preparation,
communication plans development versus the yearly budget allocation to activate the
activities.
• Created the RFP for onboarding a communication agency, evaluated the technical and
financial proposals and shared the overall report for upper management for
agency selects.
• Liaised with the agency on the media plans for the upcoming events, showroom
branding and all other branding elements pertained to the brand set up.
• Selected and worked with the production suppliers to produce the branded elements as
per the CI and the submitted design.
• Developed the marketing plan, communication tactics for each campaign, scrutinized
the creative concept development & execution for showroom launches and new models
releases campaigns.
• Worked closely with the agency to monitor SEO performance, which provided insights
into key metrics like keyword rankings, organic traffic, and backlink quality.
• Optimized website visibility and performance; refined strategies for maximum organic
search visibility and targeted traffic.
• Monitored and analyzed detailed reports on digital performance metrics provided by the
agency. These reports encompassed various key performance indicators (KPIs) such as
website traffic, click-through rates (CTR), conversion rates, bounce rates, and
engagement metrics across different digital channels.
• Managed the PR agency in terms of steering their planning, execution and reporting
including the campaign KPIs.
• Planned and managed test drive events alongside the event agency.
• Managed influencer marketing campaigns build up, executions and reporting as well as
assed campaigns success by tracking KPIs such as (Engagement rates, reach,
impressions, SM followers’ growth, brand mentions, conversion metrics... etc)
• Shared monthly reporting to OEM summarizing the performance of the
marketing activities.
• Shared Quarterly marketing plan & budgeting with OEM and orchestrate the daily traffic
with Geely HQ marketing team.
• Re- branded PITSTOP facility, including business strategy module formation, logo
development, social media channels setup and content calendar strategy build up.
• Supervised Budget Rent A Car, video & photo production assets.
 PROFESSIONAL EXPERIENCE

MARCOM ACCOUNT DIRECTOR C2

C2 COMMUNICATIONS DUBAI, UAE, 2016-2022
1. Dubai Culture &Arts Authority
2. Abu Dhabi Pension Fund
3. Sharjah Sustainable City
4. SKODA UAE
(Retainer Accounts)
Dubai Culture and Arts Authority
SKODA
• Clients’ single point of contact for RFPs and ad campaign requests for various retained
accounts. Growing, existing business relationships, and identifying new ones.
• MarCom strategy development, planning, budgeting, classifying programs and
portfolios based on interdependencies analysis, common outcomes and objectives of
different sub- brands – As per client business objectives (Sales growth, Brand Equity,
Footfall)
• Developed the marketing plan, communication tactics for each campaign/ event,
scrutinized the creative concept development & execution for a project / initiative
marketing campaign.
• Directed digital transformation strategies that lead to long-term digital marketing plans
and road maps.
• Led the development of project deliverables, conducting research studies, sectorial
policies, and performance management.
• Monitored projects progress against initial plans and proposed corrective actions as
required. Assessing and reporting performances against defined KPIs.
• Managed multi-disciplinary teams delivering 360 campaign bundles and regional
marketing toolkits.
• Implemented experiential marketing activities, brand building and brand activations,
through the line advertising, digital marketing including (SEO/SEM) and social media
management.
• Supervised Radio and TVCs productions, as well as marketing collaterals creation
• Managed events marcom plan such as SIKKA Festival, DFYT, and Marmoom Film Festival.
• Ensured consistent brand representation across all initiatives, Auto -Motive Showrooms
and channels of communication.
• Shared digital campaign performance reports, per campaign & monthly report,
encompassing various key performance indicators (KPIs) such as website traffic, click-
through rates (CTR), conversion rates, bounce rates, and engagement metrics across
different digital channels.
• Managed influencer marketing campaigns build up, executions and reporting including
campaign KPIs such as (Engagement rates, reach, impressions, SM followers growth,
brand mentions, conversion metrics... etc)
• Maximized social presence and exposure for better business opportunities driving social
media traffic and generated leads.
 PROFESSIONAL EXPERIENCE
• Collaborated with teams to align social media efforts with broader business initiatives.
• Monitored digital media metrics and analytics to optimize strategies for maximum
impact.
• Oversaw content calendar development to ensure creation of engaging content across
platforms, collaborating with teams for relevance.
• Oversaw printing and production projects ensuring timely and cost-effective delivery.

(Project - Based Accounts)

Abu Dhabi Pension Funds
Sharjah Sustainable City
Managed Brand Audit task included:
 Conducted a comprehensive assessment of brand's positioning, identity, and
perception in the market.
 Analyzed brand's visual identity, messaging consistency, market presence,
and brand equity
 Enhanced Internal Communication Tone of Voice and steering the messaging.
house development.
 Conducted brand guidelines audit and submitted an enhancement plan for TOV and
brand identity.
 Steered creative team to action the proposal and ideate for internal.
communication campaigns.
MARCOM SENIOR ACCOUNT MANAGER C2
C2 COMMUNICATIONS DUBAI, UAE, 2012-2016
Porsche Middle East, 14 Markets (GCC & MENA Region)
Brands: Macan – Cayenne – Boxter – Panamera
 360-degree development of all campaign’s requirements
 Turnkey account management which includes preparing, facilitating, moderating
campaigns.
 Prepared presentation decks and agendas, track and monitor project progress against
initial plan and propose any corrective actions when required.
 Assessed and reporting on performance.
 Project status updates; manage and assess project stakeholders.
 Overall brand and project management, ATL and BTL. Ensuring consistent and healthy
brand representation across all initiatives and channels of communication.
COMMUNICATIONS MANAGER
PROMOSEVEN -MCN DAMSCUS, SYRIA, 2010-2012
Orient Gate Duty Free
Bank BEMO Saudi Fransi
• Handled advertising needs of various clients, overseeing all work aspects from brief
to final product delivery.
 PROFESSIONAL EXPERIENCE

• Tailored new branding campaigns to further enhance communication goals.

• Set up new methods and techniques to enhance further brand equity.
PROJECTS & RESEARCH MANAGER
ACORN RESEARCH DUBAI, UAE, 2008 - 2010
• Communicated with clients to better understand and document business needs
and future objectives. Selecting most appropriate research methodology and
techniques.
• Designed qualitative and quantitative research plans for products development,
research questionnaires, and moderator guides.
• Worked with researchers to oversee fieldwork initiatives. Interpreting data, writing
reports and extending actionable recommendations.
MARKETING & SALES MANAGER
RESIDENCIA REALESTATE DUBAI, UAE, 2006 -2008
• Established annual marketing strategies help boost target sales including advertising,
public relations, and event management.
• Built & trained sales teams that consisted of up to fifteen agents.
• Supervised sales team and evaluated performances based on previously set targets.
• Facilitated house financing schemes for existing and future clients.
*References avail able on request.