Background of The Study-Components

INTRODUCTION
Background of the Study

Hotels and accommodations of the cities have a basic role in attracting tourists
and people traveling to the city. Since business and fun trips are going to increase
day-to-day, modern hotels should respond the needs of a wide range of tourists who
have been residents there. However, little attention to the role of architecture vision in
hotels designing has caused decreasing numbers of tourists who are residents at
hotels.
Tourism is known as one of the greatest and most various industry un the
world. It has a very amazing influence on social, economical and environmental
developments. So it has become to a field of study among the researches. Tourism
activities are known as one of the most important and dynamic activities all over the
world. It occurs with different reasons such as, recreation pilgrimage and business.
Despite the expansion of cities and urban around the country, Iran, which is an
ongoing and inevitable process, no improvement is achieved yet. Importance and
expanse of this industry is caused several analyses from tourists' vision. When the
history of tourism is studied, it is clear that architecture has a fundamental role in it
Architecture has a special importance, beside any kind of tools, in order to
attract tourist and advertising for boost tourists' statistics in a country. All architecture
activities influence on development of tourism statistics. The thing that is important,
is the architecture of places where are provided for residence of tourists. Since trips
are getting increased day-to-day, therefore hotels must respond needs of a wide range
of persons who are resident at them.
Architecture is one of the most important factors that influences on working,
life, recreation and trips. Actually, most of the human activities that are performed
during the travel and leisure, occurs in places where have been designed by architects
COMPONENTS OF HOTEL
Hotel Components means, collectively, those portions of each Individual Property
devoted to the operation of a hotel and related facilities, excluding the Casino
Component, but including (without limitation) (a) all guest rooms and suites, hotel
amenities, restaurants, conference centers, meeting, banquet and other public rooms,
spa, parking spaces and other facilities of the hotel portion of such Individual
Property, and (b) any theaters or performing arts spaces in the Individual Property in
question. The Hotel Components are more particularly described and set forth in each
Operating Lease, as applicable.
7 COMPONENTS OF HOTEL CONCEPT DESIGN
1. The Story
2. The People
3. The Space
4. The Identity
5. The Services
6. The Content
7. The Channels
1.THE STORY:
The Story defines the role of a hotel as well as its aspirations. In other words, your
story should convey why guests should stay at your property, beyond just getting a
room and breakfast.
To create an engaging – and lasting – story, it is important to make it the starting point
of your concept building process. The story is like a golden thread connecting all the
components of your concept, hence the importance of having a clear picture of it
before working on the rest. A story should consider the hotel’s customer segments,
staff and management, as well as its location and infrastructure.
“A story conveys why guests should stay at your hotel, beyond the bed and
breakfast.”
2.THE PEOPLE:
The People component encompasses all the people who play a part in your hotel
concept: Your employees, your guests, your partners and, to a certain extent, your
investors. Together, they bring your concept to life. In most hotel concepts, people are
at the core of all interactions.
"Hotels might sell rooms, but relationships are the real currency."
The people you hire and collaborate with must all feel connected to your story. A
hotel that tells a story about “connecting people and ideas” could involve local
entrepreneurs, academics, and venture capitalists. For example, A hotel wishing to
“lead people to better health” may partner with medical professionals, yoga studios or
fitness coaches.
3. THE SPACE:
The Space component relates to the physical makeup of the hotel. It encompasses the
zoning, the customer flow of a hotel, as well as its interior design. A hotel space must
match with its core story: a “rebel story hotel” should be designed differently than 'a
conservative elite hotel'.
“Your hotel space must be aligned with your core story.”
Zoning is the first and most essential step to planning your hotel space, as it greatly
impacts the customer experience. Different spaces have different purposes and require
sensible placing: a quiet library space will not do well if located next to a busy
restaurant or hotel bar. Refining your customer flow allows guests to circulate
smoothly between different zones, which reduces stress and can create new
opportunities for generating revenue.
Interior design should come last in the space design process. The brief should
consider the story, as well as both zoning and customer flow. Integrating these
variables upstream of the design process lets interior designers focus on aesthetic
quality to bring your story to life with the right combination of furniture pieces,
textiles, materials, and decorative objects.
4. THE IDENTITY:
The Identity element in the framework encompasses all the graphic, verbal, and
sensorial aspects of a hotel concept. From corridor signage to website layout and up to
the hold music, each and every ingredient is an opportunity for a hotel to assert its
unique identity. Since these items are experienced by guests before, during and after
their stay.
“The identity must be fully coherent with the story of your hotel.”
The visual identity you develop also extends to the content you create. Your
Instagram posts, trade show banners, YouTube videos - make sure that your content is
always “on brand”. Repetition and Consistency will help ingrain your concept in the
mind of customers.
5.THE SERVICES:
The framework’s Services component covers the services and amenities offered to
guests before, during and after their stay. Spanning everything from the essential (Wi-
Fi, housekeeping) to the exotic (concierge, selfie assistant), services offer a myriad of
possibilities for guest interactions, and help enrich the customer experience. Of
course, services that tie in with your hotel story are particularly valuable, as they can
strengthen your overall concept.
“Consider which services actually add value to the guest experience.”
The degree of technology is also important. While a free – and reliable – Wi-Fi
connection is now considered a commodity in most hotels, some establishments also
offer Bluetooth speakers, connected TVs with Netflix or Apple TV, or chatbot
concierges available anytime, anywhere. It’s important to consider which of these
services add value for your guests, and whether they make sense in relation to the
story.
6.THE CONTENT:
Content component defines the intellectual property and communication assets a hotel
develops. These come in many forms, from website articles to a line of fashion
accessories. It might have a weekly podcast series about unconventional travel
destinations or perhaps a short documentary showcasing your region. Good content
can help you showcase multiple facets of your story, which helps to educate your
target audience, improves your brand’s reputation, and generates free press. It will
also help you stay in touch with your guests even if they’ve only been to your
property once.
“Content creation rarely generates instant results. It’s a marathon, not a sprint.”
When creating content, it’s important to make sure it aligns with your story and that
the format is consistent with your identity. This creates a positive feedback loop
around your key messages, giving a valuable boost to your visibility and reputation.
1. THE CHANNELS:
The Channel component in our framework encompasses all digital channels as well as
the real-world activities and events a hotel organizes to bring their story to life. From
your OTA booking page to your end-of-year theme party.
“Channels represent all the marketing touchpoints between you and your guests.”
Digital channels include booking platforms and social media accounts. But the
overwhelming amount of information available online makes it incredibly difficult to
create an emotional connection with guests via these channels alone. Face-to-face
interactions are hard to beat when it comes to engaging people. These elements
combined will make the story come alive. Depending on your story and concept,
possible activities might include a flea market, movie nights, modern art exhibitions
or outdoor Pilates classes.
Channels can also take the form of collaborations and, in certain cases, drive direct
bookings to your hotels.

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INTRODUCTION

Background of the Study

7 COMPONENTS OF HOTEL CONCEPT DESIGN

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