CHAPTER 2: PROFESSIONAL GROOMING (Personal Hygiene and Proper Grooming)

Proper grooming and personal hygiene are essential to professionalism in the hospitality and tourism industry. Employees
in this sector are often the face of the business and are responsible for creating positive experiences for guests. As such,
maintaining high standards of grooming and personal hygiene not only reflects positively on the individual but also on the
establishment. This lesson will provide a detailed guide on the importance of proper grooming and personal hygiene, along
with practical tips for achieving and maintaining these standards in the hospitality and tourism industry.

Importance of Proper Grooming and Personal Hygiene:

1. First Impressions: In the hospitality and tourism industry, employees are often the first point of contact for guests.
A well-groomed and hygienic appearance creates a positive first impression, instilling confidence and trust in guests.
2. Brand Image: Grooming standards reflect the brand image of the establishment. Consistently high standards of
grooming contribute to the reputation of the business as professional and reliable.
3. Guest Satisfaction: Guests expect a clean and presentable environment when they visit hotels, restaurants, or
tourist attractions. Employees who maintain proper grooming and personal hygiene contribute to a pleasant and
comfortable experience for guests.
4. Health and Safety: Personal hygiene practices are crucial for maintaining a hygienic environment and preventing
the spread of illnesses in hospitality settings, where interactions with guests are frequent.
5. Customer Retention: Perceived hygiene attributes, including personal grooming, impact customer retention in the
hotel industry. Customers are more likely to return to establishments where they feel that hygiene standards,
including staff grooming, are consistently high
Guidelines for Proper Grooming:
1. Hair: Employees should ensure that their hair is clean, neatly styled, and restrained if necessary, especially in food
service areas. Long hair should be tied back to prevent contamination of food or guest interactions.
2. Facial Hair: Men should keep facial hair neatly groomed and trimmed. Employees in customer-facing roles may be
required to be clean-shaven for a professional appearance.
3. Nails: Hands and nails should be clean and well-manicured. Employees handling food should keep nails short and
free from chipped polish or artificial nails to maintain hygiene standards.
4. Uniform: Employees should wear clean, properly fitting uniforms that reflect the dress code of the establishment.
Uniforms should be free from stains, wrinkles, and odors.
5. Accessories: Minimal and tasteful accessories such as jewelry and watches are acceptable, but employees should
avoid wearing excessive or distracting accessories that may detract from a professional appearance.

Guidelines for Personal Hygiene:

1. Bathing and Body Odor: Employees should bathe regularly and use deodorant to maintain personal hygiene and
prevent body odor, especially in close-contact customer service roles.
2. Oral Hygiene: Regular brushing, flossing, and mouthwash use are essential for maintaining fresh breath and oral
hygiene. Employees should also avoid strong-smelling foods or beverages before or during work hours.
3. Skincare: Proper skincare routines can help employees maintain a healthy complexion. This includes cleansing,
moisturizing, and sun protection to prevent dryness, acne, or sunburn.
4. Perfume and Cologne: Employees should use perfumes or colognes sparingly to avoid overwhelming guests with
strong scents, as some guests may have sensitivities or allergies.
5. Hand Hygiene: Regular handwashing with soap and water is crucial for preventing the spread of germs and
maintaining food safety standards. Employees should also use hand sanitizer when handwashing facilities are not
readily available.

Training and Enforcement: Employers in the hospitality and tourism industry should provide comprehensive training on
grooming and personal hygiene standards during employee orientation and ongoing training sessions. Additionally, regular
inspections and feedback sessions can help ensure that employees maintain these standards consistently. Managers
should lead by example and address any grooming or hygiene issues promptly and discreetly to maintain a professional
work environment.
Proper grooming and personal hygiene are integral to professionalism and guest satisfaction in hospitality and tourism. By
adhering to high standards of grooming and personal hygiene, employees contribute to a positive brand image, create
memorable guest experiences, and maintain health and safety standards in the workplace. Through comprehensive training,
enforcement of standards, and ongoing support, businesses can ensure that their employees consistently maintain these
essential practices.

The consequences of poor hygiene in the hospitality and tourism industry can have significant negative impacts.
Here are some consequences based on the provided search results:

1. Customer Satisfaction: Poor hygiene practices can lead to decreased customer satisfaction in the hospitality
industry. Customers expect high cleanliness standards, and any lapses in hygiene can result in dissatisfaction and
negative reviews, affecting the reputation of the business:
2. Customer Retention: In the hotel industry, perceived hygiene attributes directly impact customer retention. Poor
hygiene practices can deter customers from returning to a hotel or establishment, leading to a loss of repeat
business and potential revenue.
3. Health Risks: Poor hygiene practices pose health risks to both customers and employees in the hospitality and
tourism industry. Failure to maintain proper hygiene standards can result in the spread of illnesses and infections,
jeopardizing the well-being of individuals and damaging the reputation of the business
4. Customer Perception: Personal hygiene directly affects customer perception of cleanliness and comfort. Poor
personal grooming practices among staff can create a negative impression, impacting how customers perceive the
overall cleanliness and quality of services provided by the establishment.
5. Tourism Development: The impact of poor sanitation on tourism development is significant. Inadequate hygiene
practices can deter tourists from visiting certain destinations, leading to economic losses for countries heavily reliant
on tourism revenue.
 Poor hygiene in the hospitality and tourism industry can result in decreased customer satisfaction, retention issues,
health risks, negative customer perception, and adverse effects on tourism development. Maintaining high standards of
hygiene is crucial for businesses to uphold their reputation, ensure customer satisfaction, and promote a healthy
environment for both guests and employees.

STEP-BY-STEP PROCEDURE FOR A DAY-TIME MAKEUP:

1. Prep Your Skin: Start with a clean, moisturized face. Apply a lightweight moisturizer suitable for your skin type and
allow it to absorb fully.
2. Primer: Apply a primer to create a smooth base for your makeup and help it last longer throughout the day. Choose
a primer that addresses your specific skin concerns, such as minimizing pores or controlling oil.
3. Foundation or Tinted Moisturizer: Apply foundation or tinted moisturizer evenly to your face using a makeup sponge,
brush, or your fingers. Blend well for a natural finish, focusing on areas that need more coverage if necessary.
Choose a formula that matches your skin tone for a seamless look.
4. Concealer: Apply concealer to any areas that need extra coverage, such as under-eye circles, blemishes, or
redness around the nose. Use a concealer that matches your skin tone or is slightly lighter for a brightening effect.
Blend carefully with a makeup sponge or brush to avoid harsh lines.
5. Setting Powder: Set your foundation and concealer with a light dusting of setting powder to prevent shine and help
your makeup last longer. Focus on areas prone to oiliness, such as the T-zone, while keeping the rest of your face
natural and luminous.
6. Bronzer or Blush: Apply bronzer or blush to add warmth and dimension to your face. Sweep bronzer along the
hollows of your cheeks, temples, and jawline for a subtle contouring effect. Alternatively, apply blush to the apples
of your cheeks for a healthy flush of color.
7. Highlighter: Apply highlighter to the high points of your face to add a natural glow. Focus on areas such as the tops
of your cheekbones, brow bones, bridge of your nose, and cupid's bow. Use a light hand for a subtle, lit-from-within
radiance.
8. Eyebrows: Fill in your eyebrows using a brow pencil, powder, or gel to define and shape them. Use short, feathery
strokes to mimic the natural appearance of hair, focusing on sparse areas. Brush through your brows with a spoolie
to blend and soften any harsh lines.
9. Eyeshadow: Apply a neutral eyeshadow shade all over your eyelids as a base. Then, choose a slightly darker shade
to apply to your crease for definition. Blend well for a seamless transition between colors. Opt for a matte or shimmer
eyeshadow depending on your preference and the occasion.
10. Eyeliner: Apply eyeliner along your upper lash line to define your eyes. Choose a pencil, gel, or liquid eyeliner in a
color that complements your eye color and skin tone. Create a thin line for a subtle look or a thicker line for more
definition. Optionally, apply eyeliner to your lower lash line for added intensity.
11. Mascara: Curl your eyelashes with an eyelash curler for an extra lift. Then, apply mascara to your upper and lower
lashes to lengthen, volumize, and define them. Wiggle the wand at the base of your lashes and comb through to
the tips for a full, fluttery look.
12. Lips: Choose a lip color that complements your overall makeup look and outfit. Apply lipstick, lip gloss, or lip balm
evenly to your lips for a polished finish. Consider using a lip liner beforehand to define and shape your lips for a
more precise application.
13. Setting Spray: Finish your makeup look with a few spritzes of setting spray to lock everything in place and enhance
the longevity of your makeup. Hold the bottle about arm's length away from your face and mist evenly for a seamless
finish.
14. Final Touches: Take a moment to check your makeup in natural light and make any final adjustments as needed.
Use a clean makeup sponge or brush to blend any harsh lines and ensure a flawless finish. Enjoy your daytime
makeup look with confidence!

SKINCARE ROUTINE FOR MEN:

1. Cleansing: Cleansing is the first step in any skincare routine. It helps remove dirt, oil, and impurities from the skin.
Men should cleanse their faces twice daily, in the morning and evening, using a gentle cleanser suitable for their
skin type.
2. Moisturizing: Moisturizing is essential for maintaining healthy skin. Men should moisturize their faces twice daily,
in the morning and evening, to help lock in moisture and reduce the appearance of fine lines
3. Exfoliation: Exfoliating helps remove dead skin cells and unclog pores. Men should exfoliate their faces ad-hoc,
as needed, to keep their skin looking fresh and radiant.
4. Sun Protection: Sun protection is crucial for preventing sun damage and premature aging. Men should apply
sunscreen daily, or thrice daily, depending on their exposure to the sun

Prepared by:

GISTA FEL B. BARONG

Faculty, HM 56