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October 10, 2012

Americans Are Barmy Over Britishisms

By ALEX WILLIAMS
MITT ROMNEY is not the “bumbling toff” he’s made out to be, wrote Daniel Gross, an
American journalist, in a recent Daily Beast article. The latest iPad is a “lovely piece of kit,” in
the words of John Scalzi, an American science-fiction author writing in his blog, Whatever.
The Chicago Bulls were mired in uncertainty less than a “fortnight” after their star player
Derrick Rose went down with a knee injury, according to an article in The Daily Herald, a
suburban Chicago newspaper, last spring.

Crikey, Britishisms are everywhere. Call it Anglocreep. Call it annoying. Snippets of British
vernacular — “cheers” as a thank you, “brilliant” as an affirmative, “loo” as a bathroom —
that were until recently as rare as steak and kidney pie on these shores are cropping up in
the daily speech of Americans (particularly, New Yorkers) of the taste-making set who often
have no more direct tie to Britain than an affinity for “Downton Abbey.”

The next time an American “mate” asks you to “ring” her on her “mobile” about renting
your “flat” during your “holiday,” it’s fair to ask, have we all become Madonna?

This star-spangled burst of Anglophonia has “established itself as this linguistic phenomenon
that shows no sign of abating,” said Ben Yagoda, a professor of English at the University of
Delaware, who last year started “Not One-Off Britishisms,” a repository of such verbal
nonnative species, like those above, culled from the American media. “The 21st-century
‘chattering classes’ — which is itself a Britishism — are the most significant perpetrators of
this trend,” he added.

Perhaps it is a reflection of a larger cultural shift. Arguably, the distance between Britain and
the United States (please, not the Pond) is as small as it has ever been. In an age of BBC
livestreams and borderless Web sites, Americans track the Middletons in near real time via
British gossip sites, absorb the Queen’s English through televised imports like “Ramsay’s
Kitchen Nightmares” and “Doctor Who,” and take in newspapers like The Guardian, now
considered must-reads for many Northeast Corridor influencers, via their iPad apps over “a
coffee.”
MORE IN FASHIO

Or maybe it’s just pretension, an instance of long-simmering Anglophilia among the On the Run
American striver classes bubbling over into full-fledged imitation — or in the view of Roitfeld
British Ad
observers, parody. to Her Por
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11/ 10/ 12 Am er ica’s Slipper y Slope I nt o Br it ishism s - NYTim es. com

“I’m getting sick of my investment banking clients saying ‘cheers’ to me,” said Euan Rellie, a
socially prominent British-born finance executive in New York. “Americans say ‘cheers’ like
Dick Van Dyke in ‘Mary Poppins,’ with too much enthusiasm. It must be delivered
laconically.”

Predictably, people who traffic in trends for a living seem most susceptible.

“Fashion people live to sound British, the same way they over-pronounce French and Italian
words because of those country’s fashion weeks,” said Peter Davis, the American-born editor
of Scene, a New York society magazine. In an industry in which British-born editors like
Anna Wintour, Glenda Bailey and Joanna Coles set the tone, ambitious underlings trying to
sound front row “use Brit-speak to sound, well, more ‘posh.’ ”

“I have heard people who grew up far from London uttering that a runway collection was
‘brilliant’ or just ‘bril,’ ” he added.

And, Mr. Davis said, “Fashion editors worry they will get ‘sacked’ if their next issue or story
is ‘rubbish’ and not ‘clever’ enough.”

Some phrases that were rarely heard 5 or 10 years ago suddenly seem ubiquitous. The
absolving term “no worries” (a keystone of the Australian patois, but apparently British in
origin, according to Mr. Yagoda) has all but replaced “no problem” for smart-set Americans
under 40. This is the same bunch who has started saying “queue” instead of “line” and
describing malfunctioning electronic devices (as opposed to health care debates on Capitol
Hill) as “wonky.”

But borrowing from the Mother Tongue can be a slippery slope into absurdity, said David
Coggins, a writer who lives in the West Village. “You find yourself calling your friends ‘lads,’
which is generally accepted,” said Mr. Coggins, 36. “The next thing you know, you’re calling
them ‘chaps,’ which they might loosely tolerate. And then you say ‘tallyho’ and you’re
greeted with a blank stare.”

Cobi Levy, a New York restaurateur, said he often finds himself lapsing into Cockney
rhyming slang, saying “all gone Pete Tong” (a reference to the BBC disc jockey) instead of
“gone wrong.” “I’m sure it’s ridiculous, but I don’t do it consciously,” said Mr. Levy, 36, who
grew up in San Francisco. “Five of my best friends are Londoners.”

This outburst of Brit-envy has not gone unnoticed in Britain. The Guardian, The Telegraph
and the BBC Web site have all weighed in in recent weeks to poke fun at such linguistic
shoplifting, as did the tabloid Sun, known for its Page 3 girls, which included a Yank-baiting
photo showing a stereotypical ugly American with a gold chain and a Hawaiian shirt, slurping
a can of lager, otherwise known as “beer.”

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11/ 10/ 12 Am er ica’s Slipper y Slope I nt o Br it ishism s - NYTim es. com

The articles cited examples from Not One-Off Britishisms, where Mr. Yagoda (a New York
Times contributor) often charts the popularity of terms using Google’s Ngram Viewer, which
tracks the appearance of words or phrases year by year in millions of books. When rendered
in graph form, certain British phrases, like “have a look” instead of the standard American
“take a look,” look like the Nasdaq charts for a hot Internet stock.

But Mr. Yagoda is not the only academic to study this Anglo-American cross-pollination as a
hobby. Lynne Murphy, a linguist at the University of Sussex in England, nominates a British-
to-American “Word of the Year” (recent winners include “kettling,” meaning to corral a
crowd, and “ginger,” for redhead) in her blog, Separated by a Common Language. She
generally notices the tendency among Northeastern media types. Indeed, for them,
conspicuous displays of Transatlantic flourish provide a subtle professional and social benefit.

But often something gets lost in the translation. For example, there’s “chat up,” which she
said, “means ‘flirting with intention to bed’ here, but is used in the U.S. to mean ‘talk to.’ ”

This is a contemporary tic with deep roots, of course. Americans do, after all, speak English
(although some Britons might disagree). British phrases have been wafting across the
Atlantic since tricorn hats were the rage, as have British books and, in recent decades, TV
shows and pop records.

But rarely did the cultural imports make a noticeable impact on the way we talked — aside,
of course, from a tiny population of hardened Anglophiles, as well as the Monty Python fans
who just couldn’t stop quoting the “Spanish Inquisition” sketch in terrible public-school
accents. The hugely popular British Invasion bands of the 1960s were generally too busy
aping American rockabilly and blues artists to act as the Johnny Appleseeds of British
vernacular.

That changed with the explosion in media, Internet and otherwise. Americans now live in a
swirl of Ricky Gervais, Simon Cowell, Russell Brand and Adele, said John McWhorter, who
teaches linguistics at Columbia University. “We have a generation of, essentially, adults who
grew up on Harry Potter,” he said, adding: “The British accent is just in our ears. We can
hear Great Britain in a way that we couldn’t hear it even 10 years ago.”

Indeed, Fox Soccer satellite feeds of Premier League soccer games (yes, “football matches”)
have given rise to a generation of American “supporters” who bleed Manchester United red
or Chelsea blue. Because he watches so much soccer, and reads so many comment threads on
British tabloids, “I now find myself inadvertently saying things like ‘cheesed off’ and
‘rubbish,’ ” explained Peter Mendelsund, a Massachusetts-reared book jacket designer in
New York and a die-hard Arsenal fan.

Is it pompous, or just further evidence of the endless evolution of American English?

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11/ 10/ 12 Am er ica’s Slipper y Slope I nt o Br it ishism s - NYTim es. com

It depends, to a degree, on whether a suitable American synonym exists, said Jesse

Sheidlower, the American-born editor at large of the Oxford English Dictionary. For
example, “ ‘twee’ is a useful term, because there really is no direct American equivalent,”
Mr. Sheidlower said. “It describes things that are often associated with Britishness, like
Laura Ashley dresses or Park Slope baby names like Primrose or Harmony. But the word
itself doesn’t scream of Britishness.”

Just don’t use it on the way to the loo.

“If you say that,” Mr. Sheidlower said, “You’re just being pretentious.”

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