Cognitive Psychology Notes
Cognitive Psychology Notes
Cognitive Psychology Notes
DECISION MAKING
When we are presented with several alternatives among which
we must choose. An investor buys one stock, we choose one
college, we choose a stream, Honda or Volkswagen
Problem solving strategies -Trial and error and insight barriers
to problem solving
Subjective probabilities – guessed at, or perceived, probably
estimates. We do not know the precise likelihoods of decisions
We trying to attain a psychological value or perceived benefit
in making their decisions. UTILITY
Maximising gains.
People will take decisions that will maximize subjectively
expected utility.
SEU * Utility = Alternative of best possible value
In real-life situations we use thumb rules and heuristics.
Types of problems
According to clear paths to a solution
Well-structured problems have clear paths to solutions Also
called well-defined problems. E.g. area of a square
-Not clear but easy path problems in school
The application of a formula specially. In psycho research cog
psychologists might asl u to solve less content specific well-
structured problems.
Nature
Convergent thinking- concerned with a particular end result.
Thinker gathers relevant info then proceeds to find the
solution but based on what someone has already produced.
Not for creative thinking
Divergent thinking- thinking in many directions or varied
ways for a problem. Also includes Autistic thinking- abstract,
free association in which symbol and thoughts have private
meanings, unfocused thinking can bring solutions
Incubation
Watson feels problem need weeks and months. So, either
deliberately or unintentionally the experimenter turns away
from the problem.
Some instances and activities interfere with the solution that
time. But some might provide solutions or hints.