ID Partner Migrations Immersion Day - July 2022 v1.2
ID Partner Migrations Immersion Day - July 2022 v1.2
ID Partner Migrations Immersion Day - July 2022 v1.2
Indonesia
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Introduction and selling
migrations
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Migrations and
Modernisation at AWS
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Migrations at AWS
MAP
Partner
Funding
Launched!
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2022 IDC Report – APAC
Surveyed 15 organisations across APAC running enterprise-level workloads on AWS and found the
following Operational Resiliency and Business Benefits of Using AWS
Links:
• https://pages.awscloud.com/rs/112-TZM-766/images/IDC-Business-Value-of-AWS-APAC-Whitepaper.pdf
• https://pages.awscloud.com/rs/112-TZM-766/images/IDC-Business-Value-of-AWS-APAC-Infographic.pdf
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Modernisation accelerates cloud value
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Market observations
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Observations from Indonesia market - Migrations
• Very large conglomerates with multiple subsidiaries operating independently
• Cloud adoption is at very small scale with some exceptions
• Customers are heavily invested in Data Centers and Legacy hardware
• Customers don’t want to do big bang migration but want to start very small
• Most Customers want to start with only Dev Test environment
• Heavy dependency on local execution partner despite having large in-house
teams
• Extremely price sensitive market and on-premises costs are super low resulting
in difficult to justify business case
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Additional Observations
• Customer have mandate to adopt cloud to demonstrate technology edge in
the market ahead of compeition
• Many customers have their own subsidiary who wants to be their IT arm
providing cloud services and shared services to all other subsidiaries.
• Customer decision process is longer 3-6-9 months before finalizing the target
workloads to start migration
• There is lot of internal selling with customer’s organization – IT selling to
business and other functions who don’t want to change what's working
• Large traction in FSI, Retail and Manufacturing
• More observations ..... (from the audience)
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Customers know ....What
they know !
Show them the possibilities
with AWS cloud .. !
Bring Elements of Help them realize Help them Break free
Modernization in all value of Data using from expensive
discussions AWS tools for AI/ML License spend
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Listen for “trigger events” as a migration opportunity
IDC July 2020 Whitepaper: Navigate Disruption and Drive Positive Business Outcomes with Cloud Migration
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Dispelling some myths
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Myth 1
Myth:
Migrations are about a customer making a “big bang” or “all-in” decision
Reality:
AWS guidance when it comes to migrations is “Think Big, Start Small’
We think about migrations as a key component of a customer’s cloud journey
and each customer approaches that journey differently. AWS’ migration
methodology is built around best practice we have observed through
thousands of migrations but needs to be tailored to the customer and the
customer objectives
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Migration Sales Mindset
Myth:
Migrations are just lift and shift
Reality:
We have a broad definition of migrations which includes modernisation and we
recommend that customers undergo a thorough assessment and build a
business case that assesses applications against the 7 Rs
Pure rehosting projects are hard to sell from a business case perspective
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Broad Definition of Migration & Modernization Projects
Determine
Docker / vMotion
configuration
Use Migration
Automate Tools
Determine
Discovery Assess / Migration
Prioritize Path Validation Transition Production
Replatforming
(Lift & Reshape)
Determine Modify underlying
new platform Infrastructure
Retain /
Not Moving
Purchase COTS/ Manual Install
SaaS & licensing & Setup
Retire /
Decommission Redesign
Application/ App Code Full ALM / Integration
Infrastructure Architecture Development SDLC
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Myth 3
Myth:
To get migration funding and support from AWS you need a customer
committed to a migration with a plan and well-articulated scope
Reality:
Our funding programs are specifically designed to invest in pre-sales activity,
prior to any customer commitment or clear scope
AWS is available to support and help you qualify migration opportunities and
then advise on the level of funding available for that opportunity
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Myth 4
Myth:
Migrations is an IT discussion and decision
Reality:
Increasingly we are seeing lines of business drive decisions around migration
and modernisation. It is important to be engaging and pitching the business
value of migration and modernisation more broadly than IT stakeholders.
We have supporting materials targeted at different profiles (e.g. CFO, CMO)
and mechanisms such as EBCs to unlock these discussions
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Myth 4
Myth:
AWS Migration Acceleration Program does not support conglomerates or
group companies
Reality:
We can combine multiple Master Payer Accounts and affiliate entities under
one MAP agreement
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Pitching migrations to
different profiles
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Organizational drivers for cloud migration &
modernization
Data center exit/ Going global quickly, Digital transformation & Next Gen tech
consolidation outsourcing, M&A Enterprise Modernization (e.g. AI/ML)
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Position Business Value of cloud, go beyond cost savings
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How CxO personas thinking priorities ?
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How to position value of cloud adoption to these
personas ?
Sell this:
• Cloud business value beyond cost savings → Agility, Efficiency, Resilience
• Modernization while migrating → going cloud native
• Leverage AI/ML and Data Analytics → customer experience
• Reduction in complexity → ease of management
• Improved Automation, Security, Monitoring and Compliance
Not this:
• Cost savings alone
• Lift and shift migration
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How to qualify an
opportunity
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Details to start building an opportunity
• Size of environment
• How many applications does the customer have? What are their top 5 critical applications on-prem today?
• Approximately how many on-prem servers are they running on? Can we get an inventory list (i.e. an output from their
CMDB)?
• How many DC or co-lo facilities are they using?
• Compelling events
• Are they considering any HW refresh / Capex investments in the coming months? Could be a refresh or an investment due to
business growth
• Do they have any co-lo contract up for renewal or do they want to shut down one or more of their on-prem DCs?
• Do they have a Microsoft EA, VMware ELA, Oracle license agreement or other key software licences up for renewal?
• Do they have any specific cost pressures on their business or directive to cut IT expenditure (from C-level or Board)?
• Cloud fluency
• Are they using any AWS services today?
• Do they have a relationship with any other cloud providers?
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Business data-points needed to qualify an opportunity
• What are the business outcomes the customer wants from this
1 opportunity? Any specific KPI or Goal?
• Does the customer have a compelling event or a specific business
2 driver for the migration?
• Does the customer have an environment that is large enough to
3 grow to a large-scale migration?
• Does the opportunity have a customer Executive Sponsor? Is this the
4 decision-maker and if not, who is?
• Are there any important stakeholders (decision makers) that are not
6 aligned? Are there any gaps in key relationships?
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AWS Support and AWS
Programs
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Migration Acceleration
Program (MAP) and AWS
Partner Funding
Programs
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Migration Acceleration Program (MAP)
AWS and
Migration AWS Partner Tools AWS
Methodology Partners
AWS
AWS AWS Professional
Investment Training Services
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Proven migration and modernization customer journey
Migration Evaluator
Rapid migration business case
(RMBC) Migrate
Accelerators Operate
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Standard MAP Partner Funding Benefits
ASSESS MOBILIZE MIGRATE & MODERNIZE
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Additional Incentives for Migrate & Modernize
BY WORKLOAD, NO MINIMUM SAP
ARR REQUIREMENT.
From Commercial DB +50% Of incremental
ARR from SAP3,4
Of incremental
Commercial
DB Source Commercial
On-Prem EC2
All
AWS Database
& Analytics Services
(incl. RDS for Oracle,
Non- RDS for SQL Server)
Commercial
DB Source Non-Commercial
On-Prem EC2
• Commercial is defined as: any third-party database engine, data warehouse, or analytics offering for which you have paid a fee for use rights, enhancements,
maintenance, or support for that third party offering.
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AWS Partner Eligibility for MAP Partner Funding
Benefits increase with AWS Differentiation Program Enrollment (Competency or Service Delivery)
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MAP Lite <$500K Example
Scenario: Customer wants to re-factor an application on AWS. Estimated ARR is
between $350K-$450K.
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Staggered MAP 2.0 Migration Scenarios Assess Mobilize
Migrate &
Modernization
MAP Investments
Scenario 1 Business Unit 1 from AWS
Database
$2.5M
Up to 25% in
Modernization Up to $60k
Up to MAP Partner Cash,
$1,360,000
40% +25% Commercial
$1.1M Aurora ARR Migration ARR Database MAP Partner Cash
Up to 25%
Enterprise Apps Bucket 4
Call Center Modernization
$1M Up to $60k
Up to
40% in MAP Partner $710,000
Migration ARR Cash
Scenario 3 Business Units “3, 4, & 5” $3,030,000
Up to 25%
Consolidated Workloads
Across multiple BUs
$1M Up to $60k
Up to
40% in MAP Partner $710,000
Migration ARR Cash
Q1 Q3 Q4 2023 - $4,450,000
2022 2022 2022 2024
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Required Technical Deliverables for Claim
Migration Experience
Migrate
Validation for each
Pattern • Migration plan per pattern(s)
validated in Mobilize
Migration and
Success Criteria Definition • Milestones and ARR estimates
Discovery Modernization TCO Report
Patterns
Operate
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MAP Cash Disbursement Structure
Assess, Mobilize, MAP Lite Migrate & Large Migrations $500K+ ARR Migrate
Modernize Phases & Modernize Phase
→ AWS Partner paid upon project → AWS Partner submits a milestone schedule,
completion where cost is tied to the percentage of work
completed, along with an estimated potential
post migration ARR and revenue ramp aligned
AWS Partner Submits to timing in the SOW Milestones
→ Customer Sign-off Template
within 30 days after Project → Enable Cost & Usage Reporting (CUR)
Completion → Leverage the Migration Hub and tag map-
migrated workloads
Funding Available
Up to 10% of Year 1 ARR (max $25K, capped at cost of SOW/Project Plan)
Payment
Cash paid at project completion | Credits issued upfront
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Funding Submission Process
PARTNER SUBMITS
AWS QUALIFIES AWS PARTNER AWS FUNDING AWS PARTNER INVOICE IN
OPPORTUNITY SALES MANAGER TEAM APPROVES FINISHES AMAZON PAYEE
FOR MAP APPROVES MAP REQUEST4 PROJECT CENTRAL
REQUEST
Start 1 2 3 4 5 6 7 8 9 10 11 End
AWS PARTNER AWS PARTNER QUALIFIED PARTNER AWS PARTNER AWS PARTNER SUBMITS AWS PARTNER
SUBMITS SUBMITS FUND SOLUTION ARCHITECT BEGINS CLAIM WITH CUSTOMER MILESTONE
OPPORTUNITY REQUEST IN APPROVES PROJECT SIGN-OFF & REQUIRED /PHASE
THROUGH ACE1 APFP2 SOW/PROJCT PLAN TECHNICAL PAYMENT SENT
DELIVERABLES5
1 For large migrations >$500K ARR, MAP BD qualification of deal / supporting MAP Partner Funding and Migration Program Creation must be performed
by AWS if not already completed in the earlier phases.
2 APFP facilitates MAP Partner Cash requests, as well as AWS Partner Originated MAP Credit Requests.
3 AWS Originated – Partner Supported credit requests are initiated and the process is owned by the AWS Account Manager. AWS Sales Manager is
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How to leverage support
of AWS
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Engagement with AWS Starts in Partner Central
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Select the MAP Campaign in Opportunity Submission
Using AWS Customer Engagement (ACE) Program
Migration
Acceleration
Program
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AWS Competency Program
Highlight AWS technical expertise and specialization to differentiate AWS Partner’s business
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AWS Service Delivery Program
Highlight AWS service expertise and differentiate AWS Partner’s business
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AWS Migration Ambassador
Earn a badge and a t-shirt
Video - link
Course - link
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AWS Partner Training: Business & Technical Migration
AVAILABLE ON AWS SKILL BUILDER
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AWS Partner Marketing Central Migration Campaigns
3 Migration Campaigns currently available in 10
languages for AWS Partners to co-brand and customize
in AWS Partner Marketing Central:
• Migrate to Modernize
• Cloud Migration
• Accelerate Your Cloud Migration (SMB)
Customizable asset templates included:
• Email Templates
• Landing Page Templates
• e-Book Templates
• Webinar Deck Template
• Case Study Template
• Solution Brief Template
• Web Banner Ad Templates
• Messaging/Copy Blocks
• Social Media Kit - Facebook, LinkedIn, Twitter posts
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How to access Migration Marketing Campaigns
→ → →
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Next Steps
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Thank you!
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