KIET Group of Institutions

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KIET School of Management

MBA, IVth Semester
CT-1 Examination, (2021-22) EVEN Semester
Social Media and Web Analytics (KMBNMK05)
Duration: 2 hrs Max. Marks: 60
Section-A
Attempt all the questions of this section (2X10=20)
BL/
Q. No. Question Marks CO
KC*
a Recall the scope of Social Media Analytics. 2 1 1/C
b Describe the challenges of Web Analytics 2 1 1/C
c What are Key phrases? 2 1 1/C
d What is the need of SMA? 2 1 1/C
e Elaborate Social Media Landscape. 2 1 2/C
1.
f Summarize the need of social media. 2 1 2/C
g Explain Site References. 2 1 2/C
h Describe Social Networks. 2 2 1/C
i Define Influencers. 2 2 1/C
j Describe Key Phrases. 2 2 2/C
Section-B
Attempt all the questions of this Section (5X4=20)
BL/
Q. No. Question Marks CO
KC*
Examine the need for Social Media Analytics for small organizations.
2 OR 5 1 3/P
Expose the problems in organizations after implementing Web Analytics.
“Social media analytics is driven by the convergence of social media platforms”,
Illustrate any two platforms.
3 OR 5 1 3/P
Investigate the evolution of Web Analytics.
“Digital transformation is the process of using digital technologies to create new or
modify existing business processes, culture, and customer experiences to meet changing
business and market requirements”, Examine the statement in view of Retail Business.
4 OR 5 1 3/P
Examine which is more important – bounce rate or exit rate, support with suitable
example.
Distinguish among E Business and E Commerce.
5 OR 5 2 4/P
Differentiate Social media Analytics and Web Analytics.
Section-C
Attempt all the questions of this Section (10X2=20)
BL/
Q. No. Question Marks CO
KC*
Determine the Key Performance Indicators you like to recommend to report on Social
Media efforts.
6 OR 10 1 3/P
Examine the need of web analytics, advantages & limitations
“The idea of influencers as part of a marketing strategy is certainly not novel.” Analyze
the statement.
7 OR 10 2 4/P
Correlate the issues in Web Analytics in present era.

 CO -Course Outcome generally refer to traits, knowledge, skill set that a student attains after completing the course successfully.
 Bloom’s Level (BL) - Bloom’s taxonomy framework is planning and designing of assessment of student’s learning.
 *Knowledge Categories (KCs): F-Factual, C-Conceptual, P-Procedural, M-Metacognitive
 Social Media and Web Analytics (KMBNMK05)

COs with BLs & KCs

CO No. Statement of Course Outcome Knowledge
Bloom’s Cognitive
Category
After completion of the course, the student will be able to Process Level (BL)
(KC)
Examine the social media and web analytics Apply Conceptual &
CO1
platform BL 3 Procedural
Analyse Social network and Web Analytics Analyze Conceptual &
CO2
Fundamentals BL 4 Procedural
Analyze Conceptual &
CO3 Analyze Matrices and Web Analytics tool
BL 4 Procedural
Evaluate Conceptual &
CO4 Evaluate Facebook and Google Analytics
BL 5 Procedural
Assess web analytics strategies for effective decision Evaluate Conceptual &
CO5
alternatives in social media operations BL 5 Procedural

 CO -Course Outcome generally refer to traits, knowledge, skill set that a student attains after completing the course successfully.
 Bloom’s Level (BL) - Bloom’s taxonomy framework is planning and designing of assessment of student’s learning.
 *Knowledge Categories (KCs): F-Factual, C-Conceptual, P-Procedural, M-Metacognitive