HPT20403

ENTERPRISE MANAGEMENT

NAME MATRIC’S NUMBER

RAMDAN RAHMAN DIRACHMAN H22A0382
NURUL AMIRA SHAHIRAH BINTI KAMARUL H22A0522
ANUAR
NURAISHAH BINTI SALIM H22A0786
NUR ARFAH BINTI JAIN H22A1035
SITI NUR IZZATI BINTI MUHAMMAD KUSNAN H22A0221
NURUL FATIHA BINTI KHAIRUL ABADI H22A0374
SITI NOR HUSNA BINTI HALAUDI H22B0050
TASNIM HAKIM BIN ZULKIPLI H22B0013
MUHAMAD FAUZAN BIN KAMARUDIN H22B0033
BIL TABLE OF CONTENT PAGES
1 Executive Summary 1

2 Industry Analysis 1-2

3 Company Description 2

4 Market and Environment Analysis 3-8

5 Design and Development Plan 8-10

6 Marketing Plan 11-15

7 Operating Plan 16-19

8 Management Team and Company Structure 20-30

9 Financial and Projections 31-34

10 References 35
1.0 EXECUTIVE SUMMARY

Roti Rahmah is a new sandwich store in Pengkalan Chepa that seeks to serve high-
quality and delicious sandwiches sausage rolls to UMK Kota campus students and
residents. Our objective is to provide a large selection of fresh sandwiches and sausage rolls
at reasonable costs. We also use the highest-quality ingredients. Our target market
comprises both students and local people. In a competitive market, we differentiate
ourselves by providing combo sets. We also prioritize customer enjoyment by providing
excellent service and a friendly atmosphere. Our marketing plan uses social media such as
promoting on WhatsApp and live sales on Tiktok. Roti Rahmah has garnered much great
feedback from customers.

2.0 INDUSTRY ANALYSIS

Welcome to the exciting world of the food industry, where flavour and innovation
combine to satisfy people's varied needs all across the world. This diverse sector includes all
aspects of life. With an emphasis on enjoyment, sustenance, and cultural importance, the food
industry is vital to the way our daily lives are shaped. Although there are many different kinds
of food available, the food industry must ensure that the food it produces is safe, hygienic, and
nutrient-rich. The food industry is a dynamic and dynamic field that is always evolving due to
consumer trends, sustainability, and technology breakthroughs. It presents countless chances
for exploration, indulgence, and commercial innovation.

Our business has decided to join the food industry by offering inexpensive food items
like bread and beverages. This is due to the fact that all Malaysians eat bread every day, along
with flavor-infused water. Thus, our company decided to focus on bread and water as its
primary offerings in order to pique Malaysians' curiosity about testing out various flavours of
bread. In addition, the rates we charge are quite fair, and we are sure that by operating a
business and selling this bread, we can get others to try it and, as a result, our bakery will see a
good return on investment.

We recently opened this homemade bakery and drink as a new venture in the food
industry. making prepared bread, including sausage, kaya, egg and tuna bread, as well as
flavoured drinking water. It is challenging to grow the company and boost competitiveness in

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the same food industry because we are still relatively new to the market. Even with a wide
range of competitors, operating in a vast industry does not stop us from continuing to be a well-
known provider of affordable bakery goods. We aim to grow this handmade bread and beverage
firm further because it has made us a competitive business. Therefore, there's a chance that our
homemade bakery may draw customers.

3.0 COMPANY DESCRIPTION

Nowadays, as is generally known, many Malaysian company run their own businesses.
This country conducts a wide range of businesses, including foods and beverages, health,
apparel, and many others, one of which is our product, "Roti Rahmah". "Roti Rahmah" is based
at Jalan Bendahara, Taman Bendahara, 16100, Pengkalan Chepa, Kota Bharu, Kelantan.

"Roti Rahmah" is a new food company that produces prepared bread such as sausage,
kaya, egg and tuna bread, as well as flavoured drinking water. We also offer set combos A and
B, which will save you even more money. All of our groups are highly skilled and capable of
managing our organisation; as a group, we collaborate to supply our products while being
dedicated and innovative. To reach our aims, we will try our best to succeed and work hard to
ensure that our customers are satisfied with the food and services we deliver on an ongoing
basis.

"Roti Rahmah" is open once a week and offers cash on delivery. Our organisation has
social media accounts such as Whatsapp and Instagram, and you can contact us directly to place
an order. Our goal in using this platform is to market our business extensively. This is because
social media platforms are now the centre of society. The most frequently requested sandwich
is egg bread, and sausage bread has become a popular menu item. We named Roti Rahmah
because we sell at a low price that appeals to our target clients, particularly Universiti Malaysia
Kelantan students.

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4.0 MARKET AND ENVIRONMENT ANALYSIS

4.1 MARKET ANALYSIS

Roti Rahmah is a focused sandwiches and sausages bread focused, which sellers
have created a great assortment of products to satisfy a wide range of consumer tastes,
and all are priced affordably suitable for budget of the students around UMK Kampus
Kota. The main products that this business offers may be eaten anytime on any
occasion. The emphasis is on utilizing top-notch ingredients, such as premium breads
and mayonnaise without the inclusion of preservatives.

The products served are very convenient for everyone that are too busy with
their works can eat them anytime while hands still staying clean and presentable. A
simple sandwich and sausages bread are among the most practical lunch options
available. They are quick, simple, and healthful option whether eating them during
lunch break or racing back to work or class.

Market analysis is defined as a detailed assessment of the business’s target

market and the competitive landscape within a specific industry. In this context, market
analysis includes evaluations of the market that are both qualitative and quantitative.
The sellers want to assist the business expansion and entry into new markets by closely
examining important market criteria. This includes analysing customer segments,
purchasing trends, competition with alternative products and considering economic
factors such as barriers and regulations concerning the sales of the products.

The businesses strategically target a specific demographic, as for our target

market is focusing on engaging UMK Kampus Kota’s students, lecturers, and staffs as
well as the community around Pengkalan Chepa, Kota Bharu, Kelantan. Creating a
strong presence and developing a loyal customer base among student community and
the local population is the goal of customizing its products and marketing initiatives to
suit the preferences and needs of this audience.

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4.1.1 DEMOGRAPHIC AND SEGMENTATION

The seller bases its market demographics and segmentation and demographic
approach on a market size analysis of the products influence on the production of the
sandwiches and sausages bread.

These products have become increasingly popular among a variety of age

groups, with today’s youth showing a visible preference for such flavourful offerings.
Examining the market segmentation strategy, it becomes evident that Roti Rahmah
from Pengkalan Chepa caters to a wide audience, becoming an appealing addition to
events and celebrations.

The sellers targeted strategies to effectively compete with other businesses in

the same category to expand the business beyond their local area. While determining
the market value of selling sandwiches and sausages bread, sellers expect to make more
profit by adding more types of bread sandwiches in the future when the business getting
more stable. Effective marketing strategies can successfully familiarize the local
community with the products.

4.1.2 TARGET MARKET

The business’s primary objective is to appeal to a wide range of target

customer’s tastes and preferences. The sellers specifically aim to attract university
students and residents in Pengkalan Chepa as their key customer base. By customizing
the products and marketing to meet the unique needs and preferences of these groups,
the business hopes to make a big impression and create lasting connections within the
local community.

University students, known for their active lifestyle and diverse taste, represent
a significant portion of the target market. The idea is to provide them with quick and
tasty sandwich and sausage bread options that fit into their busy schedules.
Furthermore, the business aims to become a choice among residents in Pengkalan
Chepa while providing them with quality and flavourful dining option.

The sellers understand the importance of appealing to the younger demographic,

which values tasty and convenient food items. Ultimately, the target market for this

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business includes a diverse range of people with a strategic emphasis on university
students and residents. The intention is to develop a brand and product offering that
appeals to the community’s diverse tastes and lifestyles, encouraging long-term
customer loyalty and sustained growth.

4.1.3 MARKET NEEDS

Market needs refer to a target audience’s functional needs, desires, and goals.
As for this business, the market needs are variety and flavour. There is market demand
for diverse and flavourful food options. To meet this demand, the business intends to
provide a diverse range of sandwiches and sausages bread in tempting flavours,
ensuring that there is something for every taste preference within its target market.

Secondly, the business needs to adapt to occasions as the market requires food
items that can be used for a variety of occasions, such as celebrations and events. The
business wants to position its products as versatile and appropriate for a variety of
occasions, making them a go-to choice for various social settings. Lastly, consumers
are becoming more concerned about the quality of the ingredients in their food. The
business addresses this need by sourcing premium and fresh ingredients, guaranteeing
that each bite not only delights the palate but also meets high-quality standards.

4.1.4 COMPETITION

The Roti Rahmah is a bread business and is a growing and competitive market
in which many businesses compete for the attention and loyalty of recognizing
consumers. The landscape is diverse, covering a variety of establishments that
contribute to the industry’s dynamic nature. For example, local café and bakeries serve
as direct competitors, offering a wide variety of sandwiches and bakes goods. These
establishments frequently benefit from long-standing community connections and a
reputation for handmade goods products, making newer entrants difficult. Besides,
online food delivery platforms also some of the competitors for this business as the
introduction of online food delivery platforms, the competition gains a digital scale. As
a business that is also in the scale of food delivery it become harder for small business
just like Roti Rahmah that only accepts orders from messages and calls to compete with
high-range online platforms such as FoodPanda and GrabFood.

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 It is critical to think strategically in a competitive market. Standing out is
important by focusing on local tastes, using high-quality ingredients, and providing
customers with an exclusive and memorable experience. Understanding the market,
being innovative and adapting to change are the key to success in the business.

4.1.5 BARRIERS FOR ENTRY

New small business must meet barriers for their entry of the market. As for this
business, among the barriers is established competition. Well-established competitors
with established customers base and brand recognition can be a formidable barrier.
Gaining a market share requires new entrants to significantly differentiate themselves
and offer unique value to attract customers away from established options. Besides that,
is high initial investment. This barrier may make it difficult for new entrants with
limited financial resources to enter the market and compete effectively with businesses
that have already made significant investments.

4.1.6 REGULATIONS

Regulations are crucial for every business to pay attention to. For instance,
health and safety regulations, following through with health and safety regulations is
important. This includes proper food handling, storage, and preparation practices to
ensure product safety. Businesses must follow hygiene regulations in order to prevent
infection caused by food and keep a clean and safe working environment.

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4.2 ENVIRONMENTAL ANALYSIS

Environmental analysis allows businesses in identifying both internal and

external factors that can have a negative or positive impact on their business. Businesses
may identify future possibilities and risks by looking at factors such as the economy
and technology. Understanding the economic environment is critical for businesses
because it shapes the trajectory of success or failure. We conduct an economic analysis
of the business environment for our Roti Rahmah business to guide strategic decision-
making for consumer. The environmental economic factors that are being identified are
political, economic, social, technology factors.

Political Factors

Roti Rahmah must carefully navigate the political scene while following to
various regulatory requirements. This includes following to food safety regulations,
obtaining necessary licenses, and staying up to date on government policies affecting
the food industry. Furthermore, taxation policies and the impact of international trade
regulations on ingredient sourcing must be considered to ensure a smooth and legally
sound operation.

Economic Factors

Economic factors have a significant impact on the operational setting of the Roti
Rahmah’s business. Consumer spending swings influenced by economic conditions,
have a direct impact on demand for the business. Inflation rates must be monitored
because they affect ingredients costs and overall operational expenses. The inflation
may influence the price range of the products in a long-term condition.

Social Factors

Being aware of and responding to social factors is critical for business’s success.
Keeping an eye on culinary trends ensures that the business offerings align with the
changing of consumer preferences, while lifestyle changes, such as demand for on-the-
go food options, influence product and service offerings. Cultural preferences influence
ingredient selection and flavour profiles to appeal to the local consumer base.

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 Technology Factors

The impact of technology on marketing strategies cannot be overstated in our

rapidly evolving technological landscape. Most businesses in the current years
increasingly rely on technology to widen their business. In the case of Roti Rahmah,
we use a variety of technological methods to strategically promote our products and
connect with the customers. Using social media platforms such as Facebook, Instagram
and WhatsApp have proven to be beneficial in informing potential buyers about
business and the appealing products we offer.

5.0 Design and Development

The purpose of the planning and development department for the Roti Rahmah company
is to provide investors with information on product design, map developments in the context
of production, marketing, and the company itself and make development plans that enable the
company to achieve its objectives. The following is the main objective of the company's design
is to identify existing problems, identify target markets, identify market strategies, manage the
company's finances, and others. This is an important thing that the Roti Rahmah company
needs to take into account to ensure that this company can survive for a long time and can solve
the problems of stockists and employees.

5.1 Specific Goal for Roti Rahmah Company

Every company has a career goal to target the company. Therefore, we always
come up with new creativity and innovation to ensure that the company continues to
grow according to market demand. Roti Rahmah Company has several career goals that
are implemented in each employee, one of which is to ensure product quality is
maintained. Roti Rahmah Company is always looking for new ideas and ways to ensure
quality and This is because the Roti Rahmah company wants to ensure that the company
can survive for a long time. Because there are many competitors selling the same
product with different quality and recipes. Too many competitors can affect the
company if the products produced are not in demand which can lead to excess supply.

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 In addition, the aim of Roti Rahmah Company is to increase sales revenue. Roti
Rahmah Company is always looking for product innovation as well as renewing
marketing techniques to ensure that the product always meets market demand. This is
to ensure that the Company does not experience financial problems and excessive losses
in order to survive in the long term. Marketing carried out in a digital way using various
platforms such as Tik tok, Instagram, Facebook to market products to customers. All
employees carry out product promotions live on Tik tok, Instagram and Facebook
applications to find more orders to increase sales.

5.2 Problems Of Roti Rahmah Company Products

People enjoy Roti Rahmah on every. Roti Rahmah Company is made with
various ingredients that are popular among the community. The ingredients used are of
the highest quality to ensure that the taste served satisfies the customer. However, there
are some weaknesses of Roti Rahmah products that may cause customers to be
dissatisfied with Roti Rahmah products.

The issue faced by the Roti Rahmah company is that it does not have a machine
to produce products in large quantities. More demand, more Bread to be produced. Due
to the high demand from customers, Roti Rahmah stock is always exhausted because it
can only produce a small amount of stock. In addition, the amount of labour is small,
which means that the results that can be produced are few and take a long time to
prepare. This caused the customer to wait several days to get the bread that had been
ordered.

5.3 The Solutions to Solve the Problems Of Roti Rahmah Company

In this case, Roti Rahmah company has done research to find a solution. Roti
Rahmah Company collects money from sales to buy some machines that need to be
used to make more sandwiches and sausage rolls in a short time. Roti Rahmah Company
also wants to use more advanced technology machines to ensure that the products
produced can meet market demand.

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 Next, the Roti Rahmah company has a labour shortage issue which causes the
results that can be released are few and take a long time to prepare. So, the best solution
to this problem is to increase the workforce by looking at the company's ability to pay
the workers' wages. Our company hires new employees by referring to the company's
financial statements, this is to ensure that the company can afford to pay the employee's
salary as well as to ensure the number of employees required. With the increase in
employees, the company is able to increase product production and meet customer
demand. With the increase in employees, the company can produce products with a
shorter time which causes customers not to have to wait a long time to receive the
products that have been ordered.

5.4 Cost of Product Producing For Roti Rahmah Company

Expenses From YEAR 2021 YEAR 2022 YEAR 2023

continuing Roti Rahmah
Operation
1. Manufacturing Coast RM100 RM 116.67 RM 129.17
X 12 months X 12 months X 12 months
= RM 1200 = RM 1400 = RM 1550
2. Raw Material and RM 3924.63 RM 4214.72 RM 5498.2
Contracts X 12 months X 12 months X 12 months
= RM 47095.60 = RM 50576.60 = RM 65978.40

3. Other Expenses RM 416.67 RM 425 RM 458

X 12 months X 12 months X 12 months
= RM 5000 = RM 5100 = RM 5500
TOTAL RM 53295.6 RM 57076.6 RM 73028.4

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6.0 MARKETING PLAN

A marketing plan is a comprehensive plan that outlines a company’s advertising and marketing
strategies for a specified period, commonly one year. The analysis includes a review of the
current market environment, identifying target audience, marketing goals, strategies, tactics,
budgets allocation and method for evaluating the success of marketing activities. The
marketing team is guided by the plan, which ensures that their efforts align with the
organization’s overall objectives.

Roti Rahmah utilizes various marketing strategies, including product positioning,

targeted advertising, sampling, online presence, specials, and promotions. Roti Rahmah
product positioning involves creating a distinct image and identity for our sausage bread and
sandwiches. This includes emphasizing quality, unique flavors and special features that set our
product apart from competitors. A strong product positioning strategy helps customers
understand why they should choose our offerings. Subsequently, targeted advertising allows
business to focus our marketing efforts on specific demographics, locations, or interests that
align with our business target audience. By using various social networking sites such as
Facebook, Instagram, and Tiktok, it can reach potential customers more effectively.

Next, sampling, which is offering free samples to customers that allows potential
customers to experience the quality and taste of our sausage bread and sandwiches. This
strategy can help build interest and trust in our product and potentially lead to consistent
purchases. Establishing a strong online presence through websites and social media platforms
allows us to showcase our product, have an interaction with customers and provide information
about our business. It also enables customers to find our product easily and learn more about
our business offerings. Other than that, specials and promotions can attract new customers and
encourage repeat visits. Specials and promotions can create a sense of urgency and provide
extra value to customers, incentivizing them to try our product.

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6.1 MARKET SIZE

Market size in business refers to the total sales value or volume of a specific
product or service within a particular market. It provides an understanding of the
potential demand for a product or service within a defined market segment.
Understanding market size is crucial for businesses as it helps in making informed
decisions regarding production, marketing strategies, pricing, and overall business
planning. By comprehending the market size, businesses can assess the potential for
growth, competition, and profitability within a given market, allowing for more
effective targeting of customers and resource allocation.

The ideal market size for our sausage bread and sandwich business is largely
determined by the local community and potential customers in our immediate vicinity.
Individuals who work or live in the area, commuters, students, and anyone looking for
quick, tasty, and convenient meal choices are present here. Market size can be affected
by factors such as foot traffic, local demographics, consumer preferences, and
competition between food establishments.

6.2 MARKETING STRATEGY (4Ps)

The term marketing strategy is used to describe a comprehensive plan or

approach that is designed to achieve specific marketing objectives. It outlines the
organization's overall game plan for reaching its target audience and turning leads into
customers. The process involves identifying the target market, comprehending
customer needs and behaviours, and creating a distinctive value proposition.

Furthermore, the purpose of a marketing strategy is to strategically choose

product development, pricing, distribution, and promotion to position the product or
service within the market. In addition, it involves setting clear objectives, determining
the marketing mix (4Ps: product, price, place, promotion), and establishing metrics to
determine success. In essence, a marketing strategy is a guide to guide the organization's
marketing efforts and achieve its business objectives.

Product - the first of the Four Ps of marketing, focusing on creating a diverse range of
bread, sausage, and sandwich options, catering to various tastes and dietary preferences.
This may include offering different types of bread (e.g., whole grain, gluten-free),

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sausage varieties, and a wide selection of sandwiches such as tuna, eggs, and kaya.
Furthermore, think about adding unique or seasonal items to maintain the freshness and
appeal of the product offerings.

Price - Determines competitive yet profitable pricing for our bread, sausage, and
sandwiches. Consider factors such as ingredient costs, preparation time, and the value
perceived by customers. Offering meal deals or combo options can also attract
customers and enhance the overall value proposition. Price decisions will have a
significant impact on all aspects of profit margins, supply and demand, and marketing
strategy. Roti Rahmah products are priced according to their flavors and set
combination. We maintain reasonable prices for our products despite the use of
premium and high-quality ingredients.

Figure 1: Price of Roti Rahmah

Promotion - Utilize various promotion tactics such as social media marketing, live,
advertising, and promotions to create awareness and entice potential customers.
Highlight the unique aspects of our products, such as high-quality bread, flavorful
sausages, and the wide variety of sandwich options. Creating engaging and visually
appealing social media posts that showcase high-quality bread, flavorful sausages, and

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diverse sandwich options is key to effectively using these promotion tactics. Moreover,
strategic advertising across platforms can strengthen the unique selling points and reach
a broader audience. Consider promotions such as limited time offers to encourage trial
and repeat purchases. By using testimonials, we can highlight the exceptional qualities
of the products, creating a compelling story that is relatable to potential customers and
motivates them to explore and experience the offerings.

Process - Optimizing the "Process" involves streamlining the steps of delivering

products to customers, including refining production to ensure quality, and managing
inventory effectively. This can be achieved through online platforms or mobile apps,
enhancing convenience for customers seeking quick meal options. Fine-tuning
operational processes like food preparation, packaging, and delivery ensures timely and
reliable service. The goal is to deliver a seamless experience for both the business and
its customers, contributing to customer satisfaction and loyalty.

6.3 SWOT ANALYSIS

SWOT analysis is a strategic planning tool used by businesses to identify and

evaluate their Strengths, Weaknesses, Opportunities, and Threats. It gives a complete
view of the internal and external factors that have the potential to affect the business.
Assessing strengths and weaknesses allows businesses to understand their current
position, identify areas of excellency, and pinpoint areas that need improvement.
Simultaneously, by exploring opportunities and threats simultaneously, businesses can
anticipate potential market shifts, competitor actions, and external influences. SWOT
analysis' primary purpose is to assist in the development of strategies that capitalize on
strengths, address weaknesses, exploit opportunities, and mitigate threats. The
framework's purpose is to provide a foundation for informed decision-making, which
guides businesses in aligning their resources with the dynamic demands of the market
and industry landscape.

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 SWOT ANALYSIS FOR ROTI RAHMAH
 Unique offerings.
 Strong financial position in the company.
S  Providing quick and convenient food choices can entice busy
STRENGTHS customers.
 Providing customization options can cater to different taste
preferences.
 Limited services and slow market share growth.
 Location in less accessible.
 Limited menu diversity, the appeal of customers who want other
W
types of food may be limited if sausage bread and sandwiches are
WEAKNESS
all that is available.
 Ingredient sourcing, by keeping a consistent and quality supply of
ingredients, is a challenge.
 Online sales and delivery service.
 Growing demand, income level at a constant increase.
O
 Introducing new and innovative sausage bread and sandwich
OPPORTUNITIES
varieties.
 Offer customization options for sausage bread and sandwiches.
T  Increasing competitors.
THREATS  Rising cost of raw materials and other operating costs.

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7.0 OPERATION PLAN

7.1 SAUSAGE BREAD FLOWCHART

The flowchart shows the process step by step on how to process the Sausage Bread Premium.
The process basically used a manually handmade.

Purchase the raw materials and the Prepare ingredients (wash the
dry ingredients (bread, sauce, sausage and lettuce: important)
mayonnaise sauce, lettuce, sausage)

Prepare the bread and cut in the Process of heat a little oil to fry the
middle of the bread to add sausage.
ingredients.

To make the bread making process look nice, start by

layering the lettuce at the bottom, followed by the
sausages.

Last process, use a suitable sauce bottle to add

tomato sauce or chilli sauce and mayonnaise
sauce.

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 7.2 SANDWICH BREAD FLOWCHART

The flowchart shows the process step by step on how to process the Sandwich Bread Premium.
The process basically used a manually handmade.

Get all the items out to make

Get 2 pieces of bread.
sandwich.

Butter the two slices of bread on one

Put mayonnaise and mustard on it. side each.

Put one piece of bread in each hand

Put cheese on the bread. and push the spread sides together
combine.

Put sandwich on the plate.

Grab one of the knives.

Use knife to cut sandwich down the

middle in the centre

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 7.3 ORDER PROCESS FLOWCHART

Customers can order from sellers promoting on WhatsApp status, Facebook, and Instagram, or order
through live TikTok and direct WhatsApp to the pin number already put on live TikTok.

The customer selects the type of bread they want from the menu provided.

The customer selects the type of meat they want in their order.

The customer chooses any desired condiments, such as mayo, mustard, or other sauces.

The customer picks the vegetables they want on their order.

The customer selects the type of cheese they want on their order.

The customer makes the payment for the orders with cash or via online banking.

The sandwich maker begins preparing the order according to the customer’s specifications.

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The completed ordering is packaged for delivery.

The sandwich is handed over to the customer.

The process ends.

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8.0 MANAGEMENT TEAM & COMPANY STRUCTURE

RAMDAN RAHMAN
DIRACHMAN
CEO of Roti Rahmah

MUHAMMAD FAUZAN TASNIM HAKIM BIN

BIN KAMARUDIN ZULKIPLI
Manager of Roti Manager of Roti
Rahmah Rahmah

NURUL FATIHA BINTI NURUL AMIRA

NUR ARFAH BINTI JAIN SITI NUR IZZATI
KHAIRUL ABADI SHAHIRAH BINTI
Sales Assistant of Roti BINTI MUHAMMAD
Sales Assistant of Roti KAMARUL ANUAR
Rahmah KUSNAN
Rahmah Marketing
Worker of Roti Rahmah

NURAISHAH BINTI
SALIM
Worker of Roti Rahmah

SITI NOR HUSNA BINTI

HALAUDI
Worker of Roti Rahmah

Organization Chart

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MANAGEMENT TEAM

Name: RAMDAN RAHMAN DIRACHMAN

Age: 22
Gender: MALE
Phone number: 019-3042040
E-mail: ramdantdr02@gmail.com
Position: CEO
Highest qualification: Degree
Work experience: Chef, Banquet, Assistant Chef, Bartender, Pastry
Skills and expertise: Cooking skill

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Name: Muhamad Fauzan bin Kamarudin
Age: 23
Gender: Male
phone number: 0142823735
E-mail: muhdfauzan2621@gmail.com
Position: Manager
Highest qualification: Degree
Work experience: Sales Assistant, Cashier
Skills and expertise: Good in communication, Multitasking

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Name: Tasnim Hakim Bin Zulkipli
Age: 24
Gender: MALE
Phone number: 0105118442
E-mail: tasnimhakim22@gmail.com
Position: Manager
Highest qualification: degree
Work experience: Cashier at 7eleven Ketereh, Accounting at Saifullah Hardware Sdn.
Bhd
Skills and expertise: calculating and memorize

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Name: NURUL FATIHA BINTI KHAIRUL ABADI
Age: 21
Gender: FEMALE
Phone number: 0182068308
E-mail: nrlfthaaaa@gmail.com
Position: Sales Assistant
Highest qualification: Degree
Work experience: Pre- school teacher
Skills and expertise: Able to speak English fluently

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Name: NUR ARFAH BINTI JAIN
Age: 22
Gender: Female
Phone number: 01126161923
E-mail: nurarfahjain@gmail.com
Position: Sales Assistant
Highest qualification: Degree
Work experience: Cashier, Sales Marketing, Waiter
Skills and expertise: Good in communication skills, Multitasking

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Name: Amira Shahirah
Age: 22
Gender: Female
Phone number: 01131087760
E-mail: amirashahirah96@gmail.com
Position: Marketing
Highest qualification: Degree
Work experience: Work in a restaurant
Skills and expertise: Good in communication with customers

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Name: SITI NUR IZZATI BINTI MUHAMMAD KUSNAN
Age: 22
Gender: Female
Phone number: 0132509403
E-mail: stizzati@gmail.com
Position: Worker
Highest qualification: Degree
Work experience: cashier, waiter, packing assistant
Skills and expertise: Acquire skills in project management

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Name: NURAISHAH BT SALIM
Age: 22
Gender: Female
Phone number: 011-10667949
E-mail: aishahsalim6@gmail.com
Position: Worker
Highest qualification: Degree
Work experience: Waiter, Barista
Skills and expertise: Good in communication

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Name: SITI NOR HUSNA BINTI HALAUDI
Age: 22
Gender: Female
Phone number: 0197096089
E-mail: husnahalaudi90@gmail.com
Position: Worker
Highest qualification: Degree
Work experience: operations in electronic industry, Assistant Chef, Boutique,
Skills and expertise: Creativity

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ROLES AND RESPONSIBILITY UNIT

Unit Responsibility / Task Bil

CEO  Ensure the everyday operations of

the organization.
 Make a decision for the business
 Ensure the development of a
growth plan for the business. 1

Manager  Develop and implement

administrative functions to monitor 2
business operations.
 Manage employees

Sales Assistant  Greeting customers

 Assisting customer 2
 Order processing

Marketing  Execute marketing strategy.

 Maintain schedules for marketing
initiatives. 1
 Manage marketing budget

Workers  Prepare all the product.

 Packaging 3
 Delivery

30
 9. 1 FINANCIAL PROJECTION 10.2 ESTIMATED STATEMENT OF PROJECTED
INCOME
9.2 ESTIMATED STATEMENT OF PROJECTED INCOME
Sales projection for each product or services for 3 years

Overall
Year Item Price Estimated Quantity Sold Total Sales Total
Sandwich Kaya RM 1.50 1800 RM 2,700.00
Sandwich Telur RM 1.50 1440 RM 2,160.00
Sandwich Tuna RM 3.50 1080 RM 3,780.00
Sandwich Sardine RM 3.00 1080 RM 3,240.00 RM
2021
Roti Sosej RM 2.50 2160 RM 5,400.00 22,140.00
Air kotak ice lemon tea RM 1.50 1080 RM 1,620.00
Air kotak Laici RM 1.50 720 RM 1,080.00
Air kotak teh bunga RM 1.50 1440 RM 2,160.00
Sandwich Kaya RM 1.50 2160 RM 3,240.00
Sandwich Telur RM 1.50 1440 RM 2,160.00
Sandwich Tuna RM 3.50 1800 RM 6,300.00
Sandwich Sardine RM 3.00 1800 RM 5,400.00 RM
2022
Roti Sosej RM 2.50 1080 RM 2,700.00 25,200.00
Air kotak ice lemon tea RM 1.50 720 RM 1,080.00
Air kotak Laici RM 1.50 1080 RM 1,620.00
Air kotak teh bunga RM 1.50 1800 RM 2,700.00
Sandwich Kaya RM 1.50 2520 RM 3,780.00
Sandwich Telur RM 1.50 3600 RM 5,400.00
Sandwich Tuna RM 3.50 2520 RM 8,820.00
Sandwich Sardine RM 3.00 3240 RM 9,720.00 RM
2023
Roti Sosej RM 2.50 1800 RM 4,500.00 39,240.00
Air kotak ice lemon tea RM 1.50 1440 RM 2,160.00
Air kotak Laici RM 1.50 1080 RM 1,620.00
Air kotak teh bunga RM 1.50 2160 RM 3,240.00

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9.3 ESTIMATED BALANCE SHEET
Roti Rahmah
Balance Sheet
For 3 years

Year 2021 Year 2022 Year 2023

Asset:
Fixed Asset
Mixer Machine RM 2,000.00 RM 2,000.00 RM 2,000.00
Laptop RM 3,000.00 RM 3,000.00 RM 3,000.00
Motorcycle RM 7,000.00 RM 12,000.00 RM 12,000.00

Total Fixed Asset RM 12,000.00 RM 17,000.00 RM 17,000.00

Current Asset
Cash RM 30,000.00 RM 35,000.00 RM 40,000.00
Total Current Asset RM 30,000.00 RM 35,000.00 RM 40,000.00

Total Asset RM 42,000.00 RM 52,000.00 RM 57,000.00

Liabilities
Current Liabilities
Wages Payable RM 21,000.00 RM 22,300.00 RM 25,000.00
Advertisement Fee RM 700.00 RM 1,400.00 RM 1,800.00
Total Current Liabilities RM 21,700.00 RM 23,700.00 RM 26,800.00

Capital RM 30,000.00 RM 35,000.00 RM 40,000.00

Total Capital RM 30,000.00 RM 35,000.00 RM 40,000.00

Total Capital and
Liabilities RM 51,700.00 RM 58,700.00 RM 66,800.00

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9.4 ESTIMATED CASH FLOW STATEMENT
Cash Flow Statement
Roti Rahmah
For 3 years

Year 2021 Year 2022 Year 2023

Cash Flow from Operating Activities
Capital RM 30,000.00 RM 35,000.00 RM 40,000.00
Sales RM 22,140.00 RM 25,200.00 RM 39,240.00
Total RM 52,140.00 RM 60,200.00 RM 79,240.00

Cash Flow from Investing Activities

Wages RM 21,000.00 RM 22,300.00 RM 25,000.00
Electric RM 5,000.00 RM 5,100.00 RM 5,500.00
Gasoline RM 1,000.00 RM 1,200.00 RM 1,350.00
Output
Kaya RM 1,350.00 RM 1,620.00 RM 1,890.00
Eggs RM 1,080.00 RM 1,080.00 RM 2,700.00
Tuna RM 1,890.00 RM 3,150.00 RM 4,410.00
Sardine RM 1,620.00 RM 2,700.00 RM 4,860.00
Mayonaise RM 300.00 RM 300.00 RM 300.00
Chili Sauce RM 280.00 RM 280.00 RM 280.00
Sausage RM 2,160.00 RM 1,107.00 RM 1,890.00
Packaging RM 2,160.00 RM 2,376.00 RM 3,672.00
Logo Sticker RM 1,728.00 RM 1,900.80 RM 2,937.60
Sugar RM 756.00 RM 828.00 RM 1,368.00
Butter RM 378.00 RM 414.00 RM 684.00
Bread RM 2,268.00 RM 1,656.00 RM 2,736.00
Salad RM 1,209.60 RM 1,324.80 RM 2,188.80
Air kotak ice lemon tea RM 972.00 RM 648.00 RM 1,296.00
Air kotak Laici RM 648.00 RM 972.00 RM 972.00
Air kotak teh bunga RM 1,296.00 RM 1,620.00 RM 1,944.00
Total RM 47,095.60 RM 50,576.60 RM 65,978.40

ENDING CASH FLOW OF THE PERIOD RM 5,044.40 RM 9,623.40 RM 13,261.60

33
9.4 ESTIMATED PROFIT AND LOSS STATEMENT

Profit and Loss Statement

Roti Rahmah
For 3 years

Year 2021 Year 2022 Year 2023

Sales Revenue RM 22,140.00 RM 25,200.00 RM 39,240.00
Cost of Sales RM 36,114.17 RM 41,105.55 RM 64,007.22
(Less): Gross Profit RM 13,974.17 RM 15,905.55 RM 24,767.22
Expense RM 47,095.60 RM 50,576.60 RM 65,978.40
(Less): Profit/(Loss) (RM 33,121.43) (RM 34,671.05) (RM 41,211.18)

34
REFERENCES

Coursera Staff. (2023, November 29). Market Analysis: What It Is and How to Conduct One.
Coursera. https://www.coursera.org/articles/market-analysis

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