Research Methods (Sta630)
Research Methods (Sta630)
Research Methods (Sta630)
ASSIGNMENT NO. 1
Learning Outcome:
After attempting this activity, students will be able to comprehend and apply the characteristics
of scientific methods in real-time scenarios. They will also be able to answer questions in their
exams related to characteristics of scientific methods.
Scenario:
Zarah, a team lead of the marketing department at a renowned social media company, arranges a
brainstorming session with her social media team. The discussion focuses on generating
innovative ideas to enhance user satisfaction with the mobile app.
The team suggested conducting an online survey to gather valuable feedback directly
from users. They designed a comprehensive survey containing close-ended questions that
covered topics such as app usage patterns, useful features, user preference, ease of use, and
suggestions for improvement. Additionally, open-ended questions were also included in the
survey to capture qualitative insights.
Excited about the potential feedback, Zarah and her team actively monitor user responses
from the survey. They are confident that this information will be instrumental in upgrading and
improving the mobile app.
REQUIREMENTS:
Which five important characteristics of the scientific method, as outlined in your research
methodology course, are addressed in the provided scenario, and which ones are either not met
or not discussed? Justify your answer as well.
Note: The solution should be provided in the following table. Failure to provide the answer as
suggested will result in a deduction of marks
IMPORTANT INSTRUCTIONS:
• Any act of plagiarism like copy paste from internet will result in ZERO marks.
• Make sure to upload the solution file before the due date on VULMS.
• Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
• Use the font style “Times New Roman” or “Arial” and font size “12”.
Please note that your assignment will not be graded or graded as Zero (0), if:
• It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.