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(iv) To explain cause and effect relationship.

(v) To know opinion and attitudes of the people.

Purposes:
(i) It provides necessary information which helps the administrator
for making decisions.
(ii) It provides necessary information and plan for improvement so it
is forward-looking.
(iii) It interprets, synthesizes and integrates data and points out their
implications.
(iv) It is more realistic because investigation is done in this method in
natural setting.
(v) It is the only method through which the researcher can obtain the
opinions, attitudes and suggestions for improvement.
(vi) It is useful in the development of research tools such as checklists,
questionnaires etc.

Types of Descriptive Method:


Descriptive method is divided into four parts. They are;

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The Survey Studies: They are of following types;

The Inter-relationship Studies are of following types;

The Developmental Studies are of the following types;

The Content Analysis deals with the nature utility and procedure of
content analysis. The important problems in this area are as follows;
(i) Developing and modifying curriculum.
(ii) Developing a standardized test in any subject.
(iii) Differentiating aspects of different writing styles.
Characteristics of Survey Method:
(i) Social survey is confined to the study of specific current problems
of society eg poverty, unemployment etc.
(ii) A survey research is planned collection of data for prediction of
relations between the variables.
(iii) Survey is concerned with large or widely dispersed group of
peoples contrasted with the lab experiments.

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(iv) Under this method observation, interviews, attitude scales,
projective techniques, small scale experiments etc. are used to
collect data.
(v) The facts collected here may form the basis of further social
researches.
Planning a Survey Method:
The following are the steps which are involved in survey methods;
(i) Select a problem.
(ii) Preliminary or pilot study should be done.
(iii) General and Specific objectives of the study are to be framed.
(iv) It should be determined that for which of the variables,
identified in the problem whether; adequate techniques for data
collection are available, and if not then is it possible for the
researcher to design them.
(v) Population should be identified and representative sample
should be selected.
(vi) Data collection design should be prepared.
(vii) The data should be collected.
(viii) The data should be analyzed.
(ix) The report should be prepared which should have descriptive
past, comparative or evaluative past and findings.
Merits of Survey Methods:
(i) Direct and close contact between researcher and respondents.
(ii) Greate objectivity.
(iii) Testing the validity of theories.
(iv) Formulation and testing of hypothesis.
(v) Social surveys are based on actual observation.
(vi) It has universal application.

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