Priyanka-Khadase Resume

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PRIYANKA KHADASE

Experience
Sept 23- Jan 24
Saksham Group Of Companies - Deputy Manager

LinkedIn Profile Management: Strategically amplifying content reach to


achieve organic engagement. Crafting insightful articles to enhance
PROFILE professional visibility.
Office Branding: Spearheading innovative office branding concepts to
elevate the workspace environment. Orchestrating the planning and
seamless execution of design concepts. Collaborating effectively with
+91 8698076556
vendors to bring branding visions to life.
Priyanka.khadase09@gmail.com Website Content Development: Generating compelling blog content
that captivates and informs the audience. Curating authentic employee
Bandra/ Mumbai -400051 testimonials to showcase a positive organizational culture. Devising
impactful hashtags tailored specifically for Saksham to boost online
discoverability.
Agency Management:. Providing strategic guidance to enhance creative
direction. Formulating comprehensive social media plans tailored for
SUMMARY Saksham's objectives.Crafting and managing monthly content calendars
for consistent outreach
Experienced digital marketing Human Resources Support: Strategizing and executing engaging

professional with 5+ years employeeengagement activities. Designing visually appealing emailers


and creatives to effectively communicate within the organisation.
driving strategic campaigns
CSR Initiatives Coordination:Developing pre-campaign
for brand awareness and communications. Collaborated effectively with partners to organize and
revenue growth. Expert in E- synchronize efforts for impactful campaigns. Conceptualised and
commerce, digital marketing, executed engaging video content to inspire action and highlight the

content creation, and data importance of CSR. Crafting compelling post-campaign social media
content and emailers.
analysis, adept at seizing
App Development Proficiency: Ideating and designing a new app
market opportunities with concept aligned with CSR objectives, aiming to create a social media
effective strategies. platform promoting positive actions.

Aug 22- Jun 23


Liqvd Asia - Assistant Manager

EDUCATION Vendor Relationship Management: Maintained partnerships with vendors to


ensure long-term collaboration and mutual benefits. Monitored and
evaluated vendor performance against predefined metrics, implementing
MBA - Sales & Marketing improvement strategies as needed. Led the process of selecting vendors.

University - MKU Effectively resolved conflicts during the vendor relationship, maintaining
positive & productive partnerships. Communication & Collaboration

Affiliate Marketing Campaign: Affiliate program management, partner


recruitment and on boarding, campaign optimization, conversion tracking
and analysis, relationship management.
Brand - BOB Credit Card - HPCL

Influencer Marketing (Insta, Youtube, Moj): Buying & Execution – influencer


identification and outreach, campaign strategy and planning, content
LANGUAGE creation and optimization, performance tracking and analytics, relationship
management, negotiation, and social media platform expertise.

English Brands – VEGA, Parle Candy, TATA 1 MG, Pfizer, Nilaya, Mother Dairy, Asian
Paints
Marathi
Hindi Planning & Executing Strategic Media Buying: Media Campaign Planning &
Execution: Planned and executed strategic media campaigns across various
channels to effectively reach the target audience.
BOB Brand Song, TATA 1MG Sale, BiskFarm Googly, Polycab

Other Role:,Vendor Payments,Creating Deck: Creating pitch decks for client


Caption Writing: Crafted engaging and impactful captions for social media
posts

Aug 18- Aug 22


Lyla Blanc - Online Sales & Marketing Executive

Event Management
• Developing event marketing strategies. Overseeing event logistics, including
venue selection, catering, and transportation.
Planning and coordinating Product promotional events, managing event
budgets, negotiating contracts, and liaising with vendors.

E-commerce Management
• Managing end-to-end e-commerce operations, including website
management, inventory control, and order fulfilment. Conducting market
research and competitor analysis to identify trends and improve competitive
positioning.
• Developing and implementing e-commerce strategies to increase online
sales and customer acquisition.
• Optimizing product listings, content, and images to enhance the customer
experience and drive conversions. A+ Listing on E-commerce Websites.
• E- Commerce Platforms : Amazon, Flipkart, Snapdeal, Nykaa & Meesho

Social Media
• Contributed to the development of social media content calendar ensuring
consistent brand representation across all platforms
• Monitored industry trends and competitor activities, leveraging insights to
optimize engagement strategies
• Created and curated engaging content, including articles, blog posts,
infographics, videos
• Utilized analytics tools to identify trends and insights, leading to strategic
adjustments that optimized campaign performance and budget allocation.
• Collaborated with cross-functional teams to align digital marketing efforts
with overall business objectives.
• Created compelling and targeted content for digital channels, resulting in
increased audience engagement and follower growth.

• Other Job Role : Influencer Marketing, WhatsApp Marketing & SMS Marketing

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