JD Marketing Manager SGG

A.
Position Details
Position Title: Asst Manager / Manager Marketing
Department: Marketing – One SGG Location: Pune, Majale
Reports to: VP Marketing – SGG Reported by:
B. Job Objective
To support planning and execution efforts of various marketing initiatives across the Sanjay Ghodawat Group (SGG) as
a central resource, with a primary focus on supporting business units (BUs) that currently lack dedicated marketing
teams. This role is pivotal in driving timely execution of marketing initiatives and enhancing brand visibility while
ensuring alignment with group-wide goals in collaboration with individual business units (BUs).
Job Context & Role:
The Sanjay Ghodawat Group’s diverse portfolio spans multiple sectors, but several BUs lack dedicated marketing
resources. The Assistant Marketing Manager will bridge this gap by coordinating and executing marketing initiatives
that build brand awareness, foster customer engagement, and drive business growth in these BUs. This role will
provide hands-on support in campaign planning, execution, and performance tracking, collaborating closely with the
business heads and external partners.
Key responsibilities will include:
• Assist in developing and rolling out marketing strategies for BUs without dedicated marketing teams
• Oversee the implementation of marketing campaigns across traditional and digital channels, including content
creation, communication management, and performance tracking
• Manage the planning and execution of marketing projects, ensuring timely delivery, resource coordination, and
adherence to objectives
• Liaise with external partners to ensure timely and cost-efficient delivery of marketing campaigns.
• Manage and track marketing budgets, ensuring campaigns are executed within financial limits and resources are
allocated effectively.
C. Primary responsibilities
KRA 1: Marketing Strategy Development and Implementation
• Assist in developing and rolling out marketing strategies for BUs without dedicated teams.
• Conduct market research and competitor analysis to inform marketing plans.
• Ensure that marketing plans are adaptable to diverse industries within the group.
• Manage the execution of marketing campaigns across traditional and digital channels in coordination with
external agencies and internal stakeholders.
KRA 2: Campaign Execution, Content, and Communication
• Oversee the creation, curation, and management of content for websites, social media platforms, and
marketing materials, ensuring brand consistency.
• Coordinate implementation of localized marketing campaigns including events, trade shows, or exhibitions
aimed at boosting brand awareness, customer acquisition, and engagement.
• Utilize digital marketing skills including SEO, SEM, social media marketing, and email marketing
• Track and analyze campaign performance, using data-driven insights to optimize results
• Provide actionable insights through reporting on key campaign metrics (ROI, engagement, lead generation, etc.)
KRA 3: Managing Marketing Operations
• Liaise with external agencies and vendors to ensure timely delivery of marketing campaigns.
• Assist in selecting and managing partnerships with creative, media, and digital agencies to support marketing
activities.
• Work closely with the Group CMO to manage marketing budgets, track expenditures and ensure campaigns are
executed within the approved budget
KRA 4: Innovation and Process Improvement
• Proactively explore new marketing tools, platforms, and techniques to keep marketing efforts innovative and
effective.
• Help establish marketing processes and frameworks that can be adopted across the group for more streamlined
execution
KRA 5: Project Management
• Lead the planning, coordination, and execution of key marketing projects, such as product launches, store
openings, or event marketing, ensuring they are delivered on time and meet objectives.
• Manage cross-functional collaboration and stakeholder communication to ensure all resources are aligned and
project goals are met.
• Track project timelines, deliverables, and performance, adjusting as necessary to meet project goals.
D. Competency
Function Competency Behavioural Competency
Brand Management: Solid understanding of classic brand

Strategic Thinking
building techniques
Data Analysis: Capability to use data for decision-making

Analytical & Problem-Solving Skills
and performance tracking
Consumer Insights: Ability to gather, analyze, and apply

Creative thinking
consumer insights to build informed marketing strategies
Budget Management: Ability to plan and manage

Communication Skills
marketing budgets effectively.
Project Management: Skills in planning and executing store

Influencing without authority
launches and community events
Digital Marketing: Proficiency in SEO, SEM, social media

Cross-functional collaboration
marketing, email marketing, and analytics tools
E. Educational and Experience Requirements
• MBA – Marketing & Communication

• 2-5 Years marketing experience
• Hands on experience in handling Creative Agency, Digital Agency
• Experience of developing and managing Websites, Social Media Handles

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A.

Position Title: Asst Manager / Manager Marketing

Department: Marketing – One SGG Location: Pune, Majale

Reports to: VP Marketing – SGG Reported by:

Job Context & Role:

Key responsibilities will include:

Function Competency Behavioural Competency

Brand Management: Solid understanding of classic brand

Data Analysis: Capability to use data for decision-making

Consumer Insights: Ability to gather, analyze, and apply

Budget Management: Ability to plan and manage

Project Management: Skills in planning and executing store

Digital Marketing: Proficiency in SEO, SEM, social media

E. Educational and Experience Requirements

• MBA – Marketing & Communication

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