Summer Internship Report

On

“DIGITAL MARKETING”

Submitted in partial fulfillment of the requirement for

the award of the degree of

Master of Business Administration (MBA)

by

Shirsha Choudhury

Roll no: 32OSM1005

School of Management

National Institute of Technology

Rourkela

2020-2022
ii
 DECLARATION

"I, Shirsha Choudhury, a student, hereby declares that the work presented in the report titled
"Digital Marketing" submitted by me in third semester of the award of Master of Business
Administration, School of Management, National Institute of Technology, Rourkela is an
accurate documentation of my work under Prof. Arvind Kumar's supervision, Assistant
Professor, School of Management, National Institute of Technology, Rourkela."

Shirsha Choudhury
Roll no: 320SM1005
School of Management
National Institute of Technology, Rourkela

iii
 ACKNOWLEDGEMENT

We are delighted to share the "Digital Marketing" project report as part of the "Master of
Business Administration" curriculum. Without the people mentioned who made it possible and
whose sincere direction and encouragement crown all efforts as a success, the happiness that
comes with the successful completion of any endeavour would be incomplete.

I am grateful and appreciative to Prof. Arvind Kumar, our project guide, for his encouragement,
excellent direction, professional advice, and showing us the proper way to complete the project
work.

I would also like to express our gratitude to every one of the School of Management's personnel
and colleagues, who gave moral support and inspiration in order to complete the project on time,
as well as our parents, who are an important part of the project.

Shirsha Choudhury
Roll no: 320SM1005
School of Management
National Institute of Technology, Rourkela

iv
 ABSTRACT

The actions taken during a two-month internship in sales and marketing at InternIn (May 20,
2021 – July 16, 2021) are detailed in this report. This internship report emphasises the work
experience I gained as an Intern in Digital Marketing. In this report, I primarily used my
knowledge from InternIn, particularly in the areas of Digital Marketing, competitor analysis,
market strategy creation, research, and sales work.The use of platforms to meet the target
audience through any of the following platforms: social networking, blogs, multimedia
advertising, online search engine commercials, and e-digital marketing are all examples of digital
marketing (Sharma et al., 2020). The direct consequences of either the private networks around
the firm or the formal collaborative network around the firm are the focus of this paper on how
firms use networks. Once you've created a client relationship, the new e-business development is
about creating an account, growing the business, and increasing services. The ability and
willingness to create, manage, and organise a business operation in order to make a profit, as
well as any risks associated. To grasp the requirements of consumers, I had to work in sales. The
internship's purpose is to discover how digital marketing communications differs from traditional
marketing from the customer's perspective, as well as how digital marketing communications
may help with traditional marketing.

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 TABLE OF CONTENTS

DECLARATION ............................................................................................. iii

ACKNOWLEDGEMENT .............................................................................. iv

ABSTRACT .......................................................................................................v

TABLE OF CONTENTS ................................................................................ vi

CHAPTER 1: INTRODUCTION ....................................................................1

1.1 An Overview of Internship .........................................................................1

1.2 Background ..................................................................................................2

1.3 Objectives .....................................................................................................2

1.4 Brief introduction to the industry ..............................................................3

CHAPTER 2: ANALYSIS OF ACTIVITY DONE .......................................4

2.1 Internship placement details ......................................................................4

2.2 Development of Project Goals ....................................................................5

2.3 Management Strategy .................................................................................5

CHAPTER 3: LITERATURE REVIEW ........................................................8

3.1 Literature review .........................................................................................8

3.2 Overview of Traditional & Digital Marketing .......................................15

3.3 Traditional Marketing versus Digital Marketing ..................................15

CHAPTER 4: OBJECTIVE OF STUDY ......................................................17

4.1 Primary Objective .....................................................................................17

4.2 Experience ..................................................................................................17

4.3 Project Schedule ........................................................................................18

vi
CHAPTER 5: CONCLUSION .......................................................................22

REFERENCES ................................................................................................23

vii
 CHAPTER 1: INTRODUCTION
1.1 An Overview of Internship
A post-graduate student's internship is a sort of on-the-job training that allows them to get

practical and real-world experience while working under the supervision of a supervisor or

professional in a certain industry and identifying future career options. The internship report is

being written as part of the Master of Business Administration (MBA) degree programme at the

National Institute of Technology, Rourkela. Students benefit greatly from the internship

programme because they gain real-world experience, gain a better grasp of the organization's

structure and culture, and expand their career options. In terms of my personal information, this

programme has given me the opportunity to work in a real-world setting while also allowing me

to improve my skills, knowledge, and attitude.

Internships in the field of digital marketing help to broaden exposure and gain in-depth

understanding of the marketing platform in question. The Digital Marketing sector is

continuously evolving, with new approaches and technology appearing at a breakneck pace. As a

result, the skills and information gained in college are insufficient to compete in the market. We

require some real-world work experience, and the internship programme assists students in

gaining professional experience. The MBA programme, in particular, offers a number of

quantitative classes that are essential for any career. If you take a finance course, for example,

you'll be able to apply what you've learned to budgeting even if you don't end up working in

investment banking or corporate finance. "Because of their transferability, I would argue that all

of the quantitative core courses are probably some of the most valuable things candidates would

learn," McChesney said.

1
1.2 Background
An internship programme is a specific course that allows students to familiarise themselves with

the organisational context. It is intended to help students grow both personally and

professionally. It provides students with appropriate market and career exposure as well as

opportunities to meet and network with experts. It allows students to gain a better understanding

of organisationalbehaviour while also honing their practical knowledge and skills, giving them

confidence and experience that they may apply later in their careers.

The author selected to finish the internship program at InternIn under Digital Marketing, which

was authorized by the National Institute of Technology Rourkela, and therefore accomplished

the two-month internship in the Sales and Marketing Department.

1.3 Objectives
The internship program's major goal was to get practical expertise in a certain sector by putting

theoretical information learned in college into practice in an organisational context, as well as to

receive exposure to the market and organisational professionals. The following are the goals of

an internship program:

1. To put academic knowledge into practice, for starters.

2. To establish a solid career path.

3. To comprehend organisational harmony and public relations and to sustain them.

4. To obtain a professional education that combines information technology with

management and marketing abilities.

5. To use the knowledge gained to examine a real-world problem and find a solution.

6. To learn the job's functions and responsibilities.

7. To improve academic results.

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 8. To build a network and relationships with professionals in the organisation.

1.4 Brief introduction to the industry

InternIn is a platform that provides corporates/recruiters with hiring-related services and
shortlisted resumes, as well as a platform for corporations to post job openings on our platform.
They are committed to transforming youngsters into tomorrow's world citizens, equipped with
cutting-edge knowledge, moral attributes, spiritual insight, dedication, and love for humanity,
through the use of cutting-edge educational tools and personality development programmes in
close collaboration with like-minded institutions. InternIn also offers the following services to
students:

1. Opportunities for Internships

2. Opportunities for Freshers in the Workplace
3. Updates on Current Projects
4. Updates on Certification
5. B-school students receive mentoring.

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 CHAPTER 2: ANALYSIS OF ACTIVITY DONE
2.1 Internship placement details
2.1.1 Organization Selection

The MBA is a two-year programme that helps us to gain expertise in a variety of management
abilities. The previous two semesters of rigorous theoretical knowledge acquisition are put to the
test and refined in the final semester through practical application in a real-world scenario.
Simultaneously, the internship is one of the program's key features in terms of exposing students
to the professional world. Digital marketing was chosen from among the different criteria and
areas specified in the internship prerequisite statement. Various organisations were short-listed
and approached, with the most attractive offer and favourable environment being chosen. As my
intern organisation, I chose "InternIn."

2.1.2 Placement
Because of the Pandemic, I was permitted to complete my internship from home, i.e. work from
home. Needless to say, my supervisor was really supportive and helpful in helping me
understand the necessary expertise for the company's digital marketing development.

2.1.3 Duration
Table1:TimeDuration

StartDate 2Oth May

EndDate 16thJuly

InternshipPeriod 60days

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2.1.4 Roles and Responsibilities

The roles and responsibilities that the Intern had to complete during the internship period at

InternIn were specified during the internship period. As a digital marketer, your functions and

responsibilities were not restricted. An examination of InternIn's services was carried out. The

Intern was also in charge of developing a digital marketing plan as well as producing and

distributing advertisement portals to the Targeted Customer.

2.2 Development of Project Goals

The goal of the internship project is to create and implement a digital marketing strategy that will

generate sales by providing the proper amount of information and being responsive to users.

We must ensure that we have specific objectives in place before designing a digital marketing

plan. A mere increase in traffic or a better ranking is not detailed enough, but setting goals so

narrow that they exclude any recognition of growth across the board is as restrictive.

InternIn is a platform that provides hiring-related services and shortlisted resumes to

organisations, as well as a platform for corporations to post job openings. They are dedicated to

transforming children into tomorrow's world citizens, equipped with cutting-edge knowledge,

moral attributes, spiritual insight, dedication, and love for humanity, by utilising cutting-edge

educational tools and personality development programmes in collaboration with like-minded

institutions.

2.3 Management Strategy

2.3.1 Time Management Technique

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Time management is the act or practice of planning and exercising conscious control over the

amount of time spent on specific activities, with the goal of improving effectiveness, efficiency,

or productivity. When it comes to accomplishing specific activities, projects, and goals before a

deadline, a range of abilities, methods, and approaches can help. Initially, time management

solely referred to commercial or job-related activities, but the term was later broadened to

include personal hobbies. In the case of digital marketing, a time management system is a

planned combination of traffic generation, conversion analysis, email marketing, content

management system (CMS), social media marketing, and offline marketing integration. In any

project development, time management is usually required because it dictates the project

completion time and scope.

2.3.2 Prioritize tasks

Early in the project's life cycle, the tasks that must be completed to complete the project should

be listed and prioritised according to functionality. Research, requirement analysis, and other

duties are among the responsibilities.

Meetings and discussions with the supervisor were held on a regular basis. This allows the

project to be scheduled on time and on schedule, which helps to focus the project's goal.

2.3.3 Data Collection Strategy

The demand for administrative data is growing, as are the expectations for high-quality statistics

and analyses. Simultaneously, one of the purposes of data collecting is to lessen the burden of

damages caused by a lack of data. The goal for data gathering is to acquire more high-quality

data at a cheaper cost, which will aid in the development of digital marketing.

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2.3.4 Questionnaire

Many inquiries were asked of the supervisor and mentor during the internship programme to get

understanding of the technologies and marketing tactics utilised for digital marketing of the

entire educational services. To learn the most effective technique to design a responsive website,

questions were asked of the company's supervisor and manager.

2.3.5 Sources of Secondary Information

During the internship programme, data was also gathered from similar websites, friends, social

media, and the internet.

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 CHAPTER 3: LITERATURE REVIEW

3.1 Literature review

When it comes to digital channels, digital marketing is a relatively new concept. The Indian

smart phone industry is one of the largest developing markets, owing to the growing number of

middle-income consumers, and is expected to grow to millions of users in the next generation

(Sharma et al., 2020).

Digital marketing is focused on its most widely used internet channels; these channels are

dynamic, changing year over year, and are constantly influenced by market dynamics. In a

nutshell, digital marketing continuously applies the evaluation, evaluation, justification, and

promoting processes to strengthen brand-customer links, as well as concept emerges and attract

attention to consumer interactions. This form of unusual marketing has had a significant impact

on sales and customer numbers, influencing, at best, commercial tendencies (Bizhanova et

al.,2019).

Increased brand recognition is an important part of any digital marketing plan for a multitude of

reasons:

1. Online shopping's rapid expansion

2. Customer behaviour and the importance of digital interaction

3. Brand awareness's expanding effect and importance in online consumer decision-making

4. Social media's use, convenience, and influence(Wikipedia)

Outbound "Email campaigns used as a sort of direct marketing when emails are sent from a

company to customers and targets," he defines email marketing as. Email marketing, on the other

8
hand, is defined by Carlton (2009) as "the distribution of newsletters or e-magazines to a list of

subscribers." The concept underneath email marketing is that submitting appealing, highly

qualified, and persuading ad campaigns and marketing initiatives to a comparable range of

clients who could be willing to receive such advertising message makes better sense than

emailing the very same advertising message to a larger number of audience who may or may not

be willing.

According to El-Gohary (2009), most email ad campaigns have included methods to offer the

business (the sender) with meaningful feedback on the efficacy and efficiency of its email

marketing strategy, and these methods enable the advertiser to monitor the marketing strategy

using some quality metrics: -

1. Counting how many mails were opened out of amount of texts sent in total.

2. The overall number of views each one of these texts achieved.

3. Finally, the number of individuals who have demanded to be removed from the

company's email database.

4. The number of total of texts banned and classified as spam by the receiver network.

'Achieving marketing objectives through the use of digital technologies' is a simple definition of

internet marketing (Chaffey et al., 2009). The use of technology to assist marketing efforts in

order to improve customer knowledge by meeting their needs is known as digital marketing

(Chaffey, 2013). Companies in the industrialised world have recognised the value of digital

marketing. In order for businesses to be successful, they will need to combine online and

traditional ways to better satisfy the demands of their customers (Parsons, Zeisser, Waitman

1996).

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For businesses to succeed, online advertising is a potent marketing engine for developing brands

and driving traffic (Song, 2001). Expectations in terms of providing outcomes and assessing

performance for ad dollars invested, digital marketing is more cost-effective for calculating

advertising ROI (Pepelnjak, 2008).

Digital marketing has supplanted traditional advertising and marketing approaches. Furthermore,

technology is so powerful that it has the potential to help the economy recover and provide

enormous opportunity for governments to operate more efficiently (Munshi, 2012). Firms in

Singapore have put digital marketing technologies to the test to see if they are effective and

useful in obtaining outcomes. Teo (Teo, 2005) more crucially, digital marketing has grown as a

result of rapid technological advancements and shifting market dynamics (Mort, Sullivan,

Drennan, Judy, 2002).

Brand awareness was raised through the usage of online technologies. Digital marketing

approaches may include the use of several or more digital platforms and approaches to increase

awareness of the brand among customers. The following are some types of approaches for

enhancing brand recognition:

3.1.1 SEO (Search Engine Optimization)

Search engine optimization tactics can be used to improve the visibility of website content and

brand-related content for prominent business search queries. The significance of SEO in

promoting brand recognition is assumed to correspond with the growing influence of search

results and search features like focused phrases, information panels, and local SEO on consumer

habits.

3.1.2 Search engine marketing (SEM)

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Search engine marketing, or SEM, is the buying of ad space in prominent, visible positions atop

search results pages and websites. Search ads have been shown to help with brand identification,

awareness, and conversions. Because they directly respond to their precise search query, paid

advertising are clicked by 33% of searchers.

3.1.3 Social media marketing

According to 70% of marketers, the most important reason for using social media platforms is to

raise brand awareness. Facebook, Instagram, Twitter, and YouTube are the most popular

platforms used by social media marketing teams today. LinkedIn has indeed been identified as

among the most-used social platforms among corporate leaders as of 2021, owing to its

professional networking features.

3.1.4 Content-based marketing

According to 56 percent of marketers, brand-focused blogs, articles, social updates, videos, and

landing pages improve brand memory and engagement. According to Mentionlytics, an active

and consistent content strategy that includes interactive content generation, social posting, and

guest blogging can enhance brand awareness and loyalty by 88 percent (Wikipedia).

3.1.5 Internet marketing

The Internet is a vast network of interconnected computer networks that spans the globe. It is a

network of networks made up of millions of private, public, academic, commercial, and

government networks. "The Internet is the largest source of information that mankind has ever

had at its disposal, thanks to a combination of technologies." The Internet also set the

groundwork for more information channels than mankind had created before to the twentieth

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century." (2003) (Phillips). There are numerous definitions for the term marketing. "Marketing is

the social process through which individuals and organisations achieve what they need and want

by creating and exchanging items and value with others," according to one of the most well-

known definitions. 2007 (Kotler, Keller). "Marketing principles may be applied to the internet"

by combining these two sectors. This is primarily performed through the construction of web

pages, online advertising, internet marketing research, and electronic business. Digital

marketing, on the other hand, demands a slightly different approach than traditional marketing in

several areas." Simply, internet marketing, also referred to as internet marketing, web marketing,

e-marketing, or i-marketing, is the practice of offering goods or services over the Web.

3.1.6 Instagram marketing

Instagram has been sweeping the internet for the past eight years. In the year 2010, it began as a

regular social media platform. However, it has evolved into a comprehensive marketing channel

for all types of businesses. Instagram is the ideal medium for business marketing, whether you're

a startup or a little business.

3.1.5.1 Instagram marketing techniques

➢ Fix on your target demographic

Determine your Instagram potential customers. You should consider who you are posting

material for and why you are doing it on Instagram. Examine the profiles of your followers to see

what they're up to, what they like, and so on. To have a better grasp of your plans, keep a watch

on your competitors or parallel business followers.

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 ➢ Keeping an eye on competition tactics:

For Instagram marketing, concentrate on your competitors' strategies. Examine their profiles to

see how they write their bios, profile pictures, and URLs, among other things. Check out their

Instagram pages to see how many followers they have and what they are doing to make them

stand out. The following are some of the features or key points to consider:

• Examine their image/video posting techniques, themes, colours, and methods for

retaining customers.

• Look at their comments area to see what their fans or other people want to talk about with

them.

• The frequency with which they publish content.

• What kind of specialty methods are they employing?

• In their captions, what popular hashtags are they using?

• Examine the area to see if anything is missing.

➢ Brand Consistency:

Examine your brand identity for brand consistency. How would you wish your brand to be seen

by your target audience? What is the brand value or score that you want to achieve? Manage a

perfect branding mix with your posts and content so that you can achieve your branding

objectives at the appropriate time and in the right place. If your material, postings, and themes

are all different, it's possible that your viewers will become confused.

➢ Sponsored Campaigning:

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To reach your target demographic, you can start with paid campaigning or Instagram advertising

tactics. It will be linked to the Facebook Ads Manager dashboard.

1. Brand recognition.

2. Make an effort.

3. Congestion.

4. App Downloads.

5. Participation.

6. The number of video views.

You can plan your advertising budget based on the aforementioned objective and your pick.

3.1.7 Whatsapp marketing

It's vital to distinguish between trust in the WhatsApp brand (as a platform) and trust in external

brands that utilise WhatsApp to communicate with customers, which is the focus of this research.

In this case, brand trust includes believing that a company would always "do the right thing" on

WhatsApp. It refers to a set of expectations that the brand must meet on WhatsApp, and these

expectations can vary from person to person. Perceived online privacy and security have been

highlighted as major predictors of confidence in commercial actors in the literature (Belanger,

Hiller, & Smith, 2002; Flavián & Guinalu, 2006; Riquelme & Román, 2014). In relation to the

aforementioned factors, the presumed socialness of the internet context has been illustrated as a

further crucial component that has a favourable impact on trust in parties to a contract (Hammick

& Ju, 2018; Lu, Fan, & Zhou, 2016). It is because virtual platforms are progressively presenting

social signals in the customer online connection (for a more social customer engagement).

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3.2 Overview of Traditional & Digital Marketing
Any promotion, commercial, or campaign that has been utilised by firms for years and has a

proven track record of success is referred to as traditional marketing. Conventional marketing

strategies include print advertisements such as newsletters, billboards, flyers, and newspaper

print ads.

Digital marketing is the promotion of brands or products with one or perhaps more technologies

such as electronic medium. Digital advertising differs from traditional advertising in that it uses

channels and procedures to evaluate promotional efforts and decide what works and what didn't

in actual time.

Digital marketers keep track of what is being seen, how often and for how long, sales

conversions, what material works and doesn't work, and so on. Other avenues for digital

marketing include wireless text messaging, mobile instant messaging, mobile apps, podcasts,

electronic billboards, digital television and radio channels, and so on.

3.3 Traditional Marketing versus Digital Marketing

The following four points can be used to distinguish between traditional and digital marketing:

3.3.1 Cost

Every company plan, including both options, involves budgeting. The cost of traditional

marketing versus online marketing differs slightly. Advertisements on paper, billboards,

television, radio, and other forms of traditional marketing promote a brand's products. This

marketing technique incurs significant costs in order to keep the campaign running on time.

Although online marketing might be costly, many online marketing tactics are virtually free.

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3.3.2 Coverage

Coverage of your product will be printed in print media or broadcast on television and radio in

conventional marketing. Unfortunately, the attention your items receive is frequently fleeting.

The newspaper where your high-cost advertisement appeared, for example, will be thrown out

the next day. Your internet coverage, on the other hand, will be available indefinitely. It will be

archived on the internet and freely accessible to your consumers anytime they require it.

3.3.3 Audience

Traditional marketing is more effective when it comes to reaching clients who aren't online.

They are those who do not use the internet on a regular basis. Traditional marketing strategy's

best targets are senior persons or low-income citizens who are internet illiterate. People that are

always connected to the internet, such as youths and businesspeople, are easier to target with

online marketing.

3.3.4 Tracking

Keeping track of your traditional marketing plan is tricky. To learn how your customers react to

your products, you'll need to put in a lot of work and time-consuming study. Online marketing,

on the other hand, is simple to track. The amount of persons who view your message can be

counted using email marketing software. Furthermore, it can be the amount of adverts that lead

to online sales purchases.

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 CHAPTER 4: OBJECTIVE OF STUDY

4.1 Primary Objective

The primary goal of education is to acquire knowledge. In addition to theoretical knowledge, we

must undertake some practical application to acquire knowledge. The study's goals are

summarised in the following way:

➢ To learn about the current state of InternIn, which is limited.

➢ InternIn client impressions were investigated.

➢ To make recommendations based on research and observation.

➢ To conduct market research on its rivals.

➢ To understand how employees contribute to the brand's positions.

4.2 Experience

As an intern in the sales and marketing department, I began my internship. This section is in

charge of selling InternIn's numerous workshops. They gave me a personal coupon code (e.g.

Shirsha499) that consumers could use to get discounts on their purchases. As an intern, I was

responsible for a variety of tasks. My main responsibility was to meet the company's sales targets

among your coworkers, relatives, classmates, or anybody else who could profit from the

company's workshops. They gave me the option to reach out to target customers using any

advertising medium, such as whatsapp marketing, telephonic marketing, email marketing, and so

on, in order to meet the sales goal.

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4.3 Project Schedule

The project schedule is a plan created to concentrate a specific amount of project activity in

terms of time.

4.3.1 An outline of internship activities per week:

1st WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Thursday, 20 May, 2021 Induction: As an Intern, I joined the company. I had a virtual meeting

with my manager and mentor.

Friday, 21 May, 2021 Task 1: Report on Future of Indian HR Industry

2nd WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 24 May, 2021 On field Assignment to accomplish sales target of five customers

in a week.

Tuesday, 25 May, 2021 Assignment continued

Wednesday, 26 May, 2021 Assignment continued

Thursday, 27 May, 2021 Assignment continued

Friday, 28 May, 2021 Assignment continued till this date.

3rd WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 31 May, 2021 Competitor Analysis of the company: Report on study of

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 competitors.

Tuesday, 01 June, 2021 Assignment continued

Wednesday, 02 June, 2021 Assignment continued

Thursday, 03 June, 2021 Assignment continued

Friday, 04 June, 2021 Assignment continued till this date.

4th WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 07 June, 2021 On field Assignment to accomplish sales target of five customers

in a week.

Tuesday, 08 June, 2021 Assignment continued

Wednesday, 09 June, 2021 Assignment continued

Thursday, 10 June, 2021 Assignment continued

Friday, 11 June, 2021 Assignment continued till this date.

5th WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 14 June, 2021 Creating and report on marketing strategies for the company.

Tuesday, 15 June, 2021 Assignment continued

Wednesday, 16 June, 2021 Assignment continued

Thursday, 17 June, 2021 Assignment continued

Friday, 18 June, 2021 Assignment continued till this date.

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6th WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 21 June, 2021 On field Assignment to accomplish sales target of five customers

in a week.

Tuesday, 22 June, 2021 Assignment continued

Wednesday, 23 June, 2021 Assignment continued

Thursday, 24 June, 2021 Assignment continued

Friday, 25 June, 2021 Assignment continued till this date.

7th WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 28 June, 2021 On field Assignment to accomplish sales target of five customers

in a week.

Tuesday, 29 June, 2021 Assignment continued

Wednesday, 30 June, 2021 Assignment continued

Thursday, 01 July, 2021 Assignment continued

Friday, 02 July, 2021 Assignment continued till this date.

8th WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 05 July, 2021 On field Assignment to accomplish sales target of five customers

in a week.

Tuesday, 06 July, 2021 Assignment continued

20
Wednesday, 07 July, 2021 Assignment continued

Thursday, 08 July, 2021 Assignment continued

Friday, 09 July, 2021 Assignment continued till this date.

9th WEEK
DATE & DAY NAME OF THE ACCOMPLISHED TOPIC/ MODULE

Monday, 12 July, 2021 Summer Internship Final Report Writing

Tuesday, 13 July, 2021 Assignment continued

Wednesday, 14 July, 2021 Assignment continued

Thursday, 15 July, 2021 Summer Internship Final Report Submission

Friday, 16 July, 2021 Award of Certificate and Closing Formalities

21
 CHAPTER 5: CONCLUSION
This internship programme has benefited greatly by providing real-world experience in Digital

Marketing, allowing the intern to put concepts and logics learnt throughout the study time into

practice. Digital Marketing strategy and analytical tasks were watched and learnt in this short

time, emphasising the importance of relationships, leadership attributes, and other managerial

and advertising abilities.

The most important lessons learnt during an internship were how to complete a task as a team,

how to make the best use of the internet, and how to use various technologies to increase

efficiency. The campaign was implemented and analysed successfully. The practical experience

and confidence to deal with various organisational communications with customers has increased

as a result of the exposure to the real environment.

The intern has improved his presentation skills and has also improved his demonstrating abilities.

As a result of this, the intern has gained insight into the practical environment of the business to

which he has been assigned, enhancing his understanding of organisational discipline and time

management.

Finally, the internship programme has improved the intern's ability to communicate and report to

those parties in a timely manner about any concerns that arise in the business, as well as their

confidence in working in a team and on real-world projects.

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• Wikipedia contributors. (2021, November 4). Digital marketing. Wikipedia.

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consumers purchase”. International journal of advance science and technology, Vol.

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real versus virtual items.” Journal of Interactive Advertising, 10: 77-93.

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Marketing Insight, 2008.

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Digital Marketing Insight.

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