Research Design
Research Design
Research Design
What is Research?
The research problem is the heart of a study. It is a clear, definite statement of the area of
concern or investigation and is backed by evidence (Bryman, 2017). It drives the research
questions and processes and provides the framework for understanding the research findings. To
begin, you will need to know where to look for your research problem and how to evaluate when
a research problem for success.
Ideas for a research problems tend to come from two sources: real life and the scholarly arena.
First, identifying a research problem can be as simple as observing the complications and
issues in your local workplace. You may encounter ongoing issues on a daily basis in
your workplace or observe your colleagues struggle with major issues or questions in
your field. These ongoing obstacles and issues in the workplace can be the catalyst for
developing a research problem.
Alternatively, research problems can be identified by reviewing recent literature, reports,
or databases in your field. Often the section of “recommendations for the future studies”
provided at the end of journal articles or doctoral dissertations suggest potential research
problems. In addition, major reports and databases in the field may reveal findings or
data-based facts that call for additional investigation or suggest potential issues to be
addressed. Looking at what theories need to be tested is another opportunity to develop a
research problem.
Supported by the Literature
Your research problem should be relevant to the field and supported by a number of
recent peer-reviewed studies in the field. Even if you identify the problem based on the
recommendation of one journal article or dissertation, you will still need to conduct a
literature search and ensure that other researchers support the problem and need for
conducting research to further address the problem.
Significant
Your research problem should have a positive impact on the field. The impact can be
practical, in the form of direct application of the results in the field, or conceptual, where
the work advances the field by filling a knowledge gap.
Timely
Your research problem should be related to the current needs in the field and well-suited
for the present status of the issues in your field. Explore what topics are being covered in
current journals in the field. Look at calls from relevant disciplinary organizations.
Review your research center agenda and focused topics. For example, critical thinking,
social media and cultural competency, diversity,. Identifying a current question in the
field and supporting the problem with the recent literature can justify the problem
timeliness.
Variables are things you measure, manipulate and control in statistics and research. All
studies analyze a variable, which can describe a person, place, thing or idea. A variable's value
can change between groups or over time. For example, if the variable in an experiment is a
person's eye color, its value can change from brown to blue to green from person to person.
Types of variables
Researchers organize variables into a variety of categories, the most common of which include:
Independent variables
An independent variable is a singular characteristic that the other variables in your
experiment cannot change. Age is an example of an independent variable. Where
someone lives, what they eat or how much they exercise are not going to change their
age. Independent variables can, however, change other variables. In studies, researchers
often try to find out whether an independent variable causes other variables to change and
in what way
Dependent variables
A dependent variable relies on and can be changed by other components. A grade on an
exam is an example of a dependent variable because it depends on factors such as how
much sleep you got and how long you studied. Independent variables can influence
dependent variables, but dependent variables cannot influence independent variables. For
example, the time you spent studying (dependent) can affect the grade on your test
(independent) but the grade on your test does not affect the time you spent studying.
When analyzing relationships between study objects, researchers often try to determine
what makes the dependent variable change and how.
Intervening variables
An intervening variable, sometimes called a mediator variable, is a theoretical variable
the researcher uses to explain a cause or connection between other study variables—
usually dependent and independent ones. They are associations instead of observations.
For example, if wealth is the independent variable, and a long life span is a dependent
variable, the researcher might hypothesize that access to quality healthcare is the
intervening variable that links wealth and life span.
Moderating variables
A moderating or moderator variable changes the relationship between dependent and
independent variables by strengthening or weakening the intervening variable's effect.
For example, in a study looking at the relationship between economic status (independent
variable) and how frequently people get physical exams from a doctor (dependent
variable), age is a moderating variable. That relationship might be weaker in younger
individuals and stronger in older individuals.
Control variables
Control or controlling variables are characteristics that are constant and do not change
during a study. They have no effect on other variables. Researchers might intentionally
keep a control variable the same throughout an experiment to prevent bias. For example,
in an experiment about plant development, control variables might include the amounts
of fertilizer and water each plant gets. These amounts are always the same so that they do
not affect the plants' growth.
A research design is a strategy for answering your research question using empirical data.
Creating a research design means making decisions about:
A well-planned research design helps ensure that your methods match your research aims and
that you use the right kind of analysis for your data.
How can teachers adapt their lessons for effective remote learning?
There are many different ways you could go about answering this question. Your research design
choices should be driven by your aims and priorities—start by thinking carefully about what you
want to achieve.
The first choice you need to make is whether you’ll take a qualitative or quantitative approach.
Qualitative research designs tend to be more flexible and inductive, allowing you to adjust your
approach based on what you find throughout the research process.
If you want to test the effectiveness of an online teaching method, a quantitative approach is
most suitable. You can use this type of research to measure learning outcomes like grades and
test scores.
It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By
combining qualitative and quantitative insights, you can gain a more complete picture of the
problem you’re studying and strengthen the credibility of your conclusions.
How much time do you have to collect data and write up the research?
Will you be able to gain access to the data you need (e.g. by travelling to a specific
location or contacting specific people)?
Do you have the necessary research skills (e.g. statistical analysis or interview
techniques)?
At each stage of the research design process, make sure that your choices are practically feasible.
Correlational Used to test whether (and how strongly) variables are related
Variables are measured without influencing them
With descriptive and correlational designs, you can get a clear picture of characteristics, trends
and relationships as they exist in the real world.
You could use a correlational design to find out if the rise in online teaching in the past year
correlates with any change in test scores.
But this design can’t confirm a causal relationship between the two variables. Any change in test
scores could have been influenced by many other variables, such as increased stress and health
issues among students and teachers.
Experiments are the strongest way to test cause-and-effect relationships without the risk of other
variables influencing the results. However, their controlled conditions may not always reflect
how things work in the real world. They’re often also more difficult and expensive to implement.
In an experimental design, you could gather a sample of students and then randomly assign half
of them to be taught online and the other half to be taught in person, while controlling all other
relevant variables.
By comparing their outcomes in test scores, you can be more confident that it was the method of
teaching (and not other variables) that caused any change in scores.
The table below shows some common types of qualitative design. They often have similar
approaches in terms of data collection, but focus on different aspects when analyzing the data.
Type of design Purpose and characteristics
Case study Detailed study of a specific subject (e.g. a place, event, organization, etc).
Data can be collected using a variety of sources and methods.
Focuses on gaining a holistic understanding of the case.
In research, a population is the entire group that you want to draw conclusions about, while
a sample is the smaller group of individuals you’ll actually collect data from.
For example, will you focus on people from a specific demographic, region or background? Are
you interested in people with a certain job or medical condition, or users of a particular product?
The more precisely you define your population, the easier it will be to gather a representative
sample.
Population example
If you’re studying the effectiveness of online teaching in the US, it would be very difficult to get
a sample that’s representative of all high school students in the country.
To make the research more manageable, and to draw more precise conclusions, you could focus
on a narrower population—for example, 9th-grade students in low-income areas of New York.
Sampling methods
Even with a narrowly defined population, it’s rarely possible to collect data from every
individual. Instead, you’ll collect data from a sample.
To select a sample, there are two main approaches: probability sampling and non-probability
sampling. The sampling method you use affects how confidently you can generalize your results
to the population as a whole.
Probability sampling Non-probability sampling
Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless
you’re dealing with a very small and accessible population.
You can choose just one data collection method, or use several methods in the same study.
Survey methods
Surveys allow you to collect data about opinions, behaviours, experiences, and characteristics by
asking people directly. There are two main survey methods to choose from: questionnaires and
interviews.
Questionnaires Interviews
Observation methods
Observations allow you to collect data unobtrusively, observing characteristics, behaviours or
social interactions without relying on self-reporting.
Observations may be conducted in real time, taking notes as you observe, or you might make
audiovisual recordings for later analysis. They can be qualitative or quantitative.
Secondary data
If you don’t have the time or resources to collect data from the population you’re interested in,
you can also choose to use secondary data that other researchers already collected—for example,
datasets from government surveys or previous studies on your topic.
Planning systematic procedures is especially important in quantitative research, where you need
to precisely define your variables and ensure your measurements are reliable and valid.
Operationalization
Some variables, like height or age, are easily measured. But often you’ll be dealing with more
abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning
these fuzzy ideas into measurable indicators.
Example
To measure student participation in an online course, you could record the number of times
students ask and answer questions. If you’re using surveys, which questions will you ask and
what range of responses will be offered?
Example
To measure teachers’ satisfaction with online learning tools, you could create a questionnaire
with a 5-point rating scale.
You may also choose to use or adapt existing materials designed to measure the concept you’re
interested in—for example, questionnaires or inventories whose reliability and validity has
already been established.
Sampling procedures
As well as choosing an appropriate sampling method, you need a concrete plan for how you’ll
actually contact and recruit your selected sample.
If you’re using a probability sampling method, it’s important that everyone who is randomly
selected actually participates in the study. How will you ensure a high response rate?
If you’re using a non-probability method, how will you avoid bias and ensure a representative
sample?
Data management
It’s also important to create a data management plan for organizing and storing your data.
Will you need to transcribe interviews or perform data entry for observations? You should
anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.
Keeping your data well-organized will save time when it comes to analyzing it. It can also help
other researchers validate and add to your findings.
Using descriptive statistics, you can summarize your sample data in terms of:
The distribution of the data (e.g. the frequency of each score on a test)
The central tendency of the data (e.g. the mean to describe the average score)
The variability of the data (e.g. the standard deviation to describe how spread out the
scores are)
The specific calculations you can do depend on the level of measurement of your variables.
Regression and correlation tests look for associations between two or more variables, while
comparison tests (such as t-tests and ANOVAs) look for differences in the outcomes of different
groups.
Your choice of statistical test depends on various aspects of your research design, including the
types of variables you’re dealing with and the distribution of your data.
Two of the most common approaches to doing this are thematic analysis and discourse analysis.
Approach Characteristics
Characteristics of Research
Kendal, Simon; Creen, Malcolm (2006-10-04). An Introduction to Knowledge Engineering. ISBN 978-1-
84628-475-5.