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Creative thinking

CH1 & CH2 & CH3 & CH4


Definitions:

Thinking: mental activities that helps to formulate and solve problem, or make
decisions.

Types of thinking:
1. Perceptual thinking/concrete thinking.
2. Conceptual thinking/abstract thinking.

Perceptual thinking/concrete thinking:


It’s the simplest form of thinking, perceptual means interpretation of sensation
according to someone’s experience.

Conceptual thinking/abstract thinking:


Here one makes use of concepts, generalized objects and languages.

Important names:
John Dewey: IT IS THE RIGHT TOOL TO ADDRESS, OVERCOME AND SIMPLIFY
PROBLEMS.

De Bono: AN INSIGHTFUL EXPLORATION OF EXPERIENCE TO REACH THE GOAL.


MYER: WHAT HAPPENS WHEN AN INDIVIDUAL TRIES TO THINK OF A SOLUTION
TO A PROBLEM.

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Characteristics of Thinking:

1.THINKING IS AN INTANGIBLE AND INVISIBLE MENTAL


ACTIVITY.

2.THINKING INCLUDES A SET OF COGNITIVE PROCESSES


SUCH AS REMEMBERING, UNDERSTANDING AND
IMAGINING.

3.THINKING ARISES FROM EXTERNAL FACTORS AND TAKES


PLACE ACCORDING TO INTERNAL FACTORS.

4.THINKING HAS MULTIPLE LEVELS THAT INDICATE THE


INDIVIDUAL'S ABILITY TO ORGANIZE HIS INFORMATION.

5.THINKING IS ONE OF THE MOST IMPORTANT


DETERMINANTS OF BUILDING A PERSON'S PERSONALITY.

6.THE THINKING PROCESS CAN BE OBSERVED, MEASURED


AND ITS GROWTH RECOGNIZED.

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Thinking Obstacles
1.Not defining the problem.
2.Stress and Anxiety.
3.Dispersion.
4.Distrust.
5.Fear of criticism.

Critical Thinking Creative thinking


Process of reflecting on our Process of developing new
assessment and judging the unique and useful ideas and
assumptions underlying our own worthy of further elaboration.
ideas and effects.

The difference Between Right Brain and Left Brain.

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CHARACTERISTICS OF CREATIVE IDEAS.
1.Comparetive Advantage.
2.The Consistency of the idea with the prevailing value.
3.Complexity Interweaving with other ideas.
4.Divisbility.
5.Transferability.
6.There is a certain amount of Gain from Behind the idea.

7 WAYS TO GENERATE GREAT IDEAS.


1.Participate in Observational Exercise.
2.Get out of your comfort zone.
3.Read a lot of books.
4.Browse the internet at random.
5.Keep a Journal on a regular basis.
6.Make a Meditation.
7.Use Structured Exercise.

HOW TO REINFORCE YOUR CREATIVITY?


1.Work on your creativity as if it was a Muscle.
2.Change your environment.
3.Take a risk with what you have Learned.
4.Pay attention to fresh ideas.
5.Push yourself into new directions.
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Chapter 2

Herrmann Brain Dominance: The whole brain model is a


Four-Quadrant model, which represent the four major
thinking styles.

A) Blue: This is the fact-based area of the brain.


B) Green: This is the form-based area of the brain.
C) Red: This is the felling-based area of the brain.
D) Yellow: This is the future-based area of the brain.
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Brainstorming
it’s a Group Creativity technique by which efforts are made
to find conclusion for a specific problem.
“The term was popularized by Alex Faickney Osborn in the 1953 book
Applied Imagination”

Brainstorming rules.
1.Focus on Quantity.
2.No Criticism.
3.Welcome unusual ideas.
4.Combine and improve ideas.

How to apply Brainstorming


1.Prepare the group
2.present the problem
3.Guide the discussion
4.Analysis this idea.

SOME METHODS OF BRAINSTORMING


MIND MAPPING. ROLESTORMING.
BRAINWRITING. STARBURSTING.
5 WHYS ANALYSIS.

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Advantages of Brainstorming:
1.Encouraged Creative thinking.
2.All ideas are accepted.
3.makes everyone part of a team.
4.Exciting and easy.

Disadvantages of brainstorming:
1.only works when everyone in the room has
something to say.
2.Without strict control or supervision, the group
may take long time to get the solution.
3.Group with large members will not be effective.
4.people with high emotion are not allowed.

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CH3 & CH4

Innovation: It’s Defined as a New Idea, Device, or Invention.


Innovator: Is someone who introduces new ideas.
THE RIGHT MINDSET FOR INNOVATION:
1.Break the Rules.
2.Collect Ideas Everywhere.
3.Believe in the impossible.
4.Assemble an Innovative Team.
HOW TO BE MORE INNOVATIVE PERSON?
1. Take a break from your usual routine and look at the world with
different view.
2. Keep track of everything.
3. Make use of your resources.
4.Keep your phone out of your way.
5. Set deadlines for yourself.
6. Forget what you've done previously.
7. Say 'yes' more often than 'no.'
8. Develop a creative network.
9. A lazy mindset is the enemy of innovation.
10. Everything is made possible by optimism and excitement.

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Chapter 4
What are the Motives that leads to Innovation?
The key to success is to understand that Innovation is nothing
without research and exploration.
Innovation failures and how to fix them:
1.Lip Service to Innovation: (not understanding the real meaning of
the word Innovation)
2.Insufficiant scale on a broad: (The risk of failure is usually not
accepted well by the market; Therefore, Innovation is costly)
3.Culture of Bureaucracy: (CULTURE REFERS TO THE COLLECTIVE
THINKING, ATTITUDE, AND CONDUCT OF A GROUP OF PEOPLE)

4.Solid Innovation Execution Capabilities isn’t present:


(INNOVATION ISN'T ONLY A ONE-OFF COMMERCIAL VENTURE OR IT PROJECT)
WHAT ARE THE THEORIES OF INNOVATION?
1- The psychoanalytical theory of creativity.
2- The mental illness theory of creativity.
3- Eysenck’s theory of psychoticism.
4- The addiction theory of creativity.
5- The humanistic theory of creativity.
CREATIVITY ENHANCEMENT TECHNIQUES
1.Techniques of creativity. 3.Allocation of resources.
2.Management of information.

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Critical Thinking
Critical Thinking: the objective analysis and rating of an issue or
situation in order to form an accurate or rightful judgment.
OR: It’s the treasonable reflective thinking focused on deciding
what to believe or do.
Keys To Critical Thinking:
1.Recognize assumptions. 3.Draw Conclusions.
2.Evaluate arguments.
The Process of Critical Thinking
1.Inform&Describe. 3.Negotiate&Cooperate.
2.Discover&Explore. 4.Test&Revise. 5.Intergate&Apply.
Characteristics of Critical thinking:
-Strive for understanding. -Evaluate the form judgement.
-Are honest with themselves. -Obtain relevant facts.
-Base judgments on themselves.
-Are interested in other people’s ideas.
-Control their feelings/emotions.
-Recognize that extreme views are rare to be correct.
-Keep an open mind. -They are very observant

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Creativity of Management

Creative management, Its techniques:


1. Techniques of creativity: creativity approaches may help a task
become more creative.
2. Management of information: prior knowledge is required to
solve creative challenges.
3. Allocation of resources: the success of an organization depends
on pockets of originality.
4. Allowing individuality: allowing flexibility for specific jobs
diminishes the solution's predictability.
5. Incentives: one of the most important things affecting a person's
creativity is motivation.

Creativity and leadership


1. Mentality of leader: To be a leader, you must be creative
creative leadership's benefits a company's creative leadership
2. Leader with his employees:
1. Promote cross-functional cooperation.
2. Ensure executive commitment to new concepts
3. Assist in the development of ideas.
4. Assist employees in connecting their innovative ideas to the
company's overall strategy.

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What is the best way for you to develop as a creative leader?
• Take a break - you'll need it.
• Continue to educate yourself.
• Count on the group.
• Participate in industry events.

Creative leadership's benefits


• Goal-setting and growth
• New kinds of problem-solving
• Unusual viewpoints
• Promoting a good workplace
What is creative decision-making?
The capacity to evaluate various sides and solve an issue in a
novel way.

The ability to think critically


•Curiosity.
•Resolving issues.
•Communication.
•Organization.

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Advantages to making creative business decisions:
- Collaborations are encouraged
- Advancing innovation and progress
- Positivity is encouraged
- Increasing commitment
- Improving the decision-making process
- Developing critical thinking and logical reasoning
- Increasing business expansion
- Developing a good image

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