4 - Unit II - Creativity

Unit I: Introduction to Technopreneurship
a. Cyberpreneurship and Technopreneurship

b. Concept of technopreneurship
APK c. Traits and characteristics of Technopreneur

d. Importance of technopreneurship
e. Successful global and local technopreneurs
f. Challenges in Technopreneurship
Unit II:
LESSON 3
Creativity
and
Innovation
At the end of the lesson, the student can:
Topic 1. Define and explain the concept of creativity in

technopreneurship;
Learning 2.
3.
Explain and enumerate the creativity process;
Identify and explain different creativity
Objectives 4.
Techniques;
Describe the characteristic of creative individual;
Unit II: Creativity and Innovation
1. Definition of creativity
2. Creativity process
3. Creativity Techniques
Topic a. Brainstorming
Outline
b. Forced Analogy
c. Do It
d. Mind Mapping
e. Nominal Group
4. Characteristics of a creative individual
 is a function of knowledge, curiosity,
imagination and evaluation
 Refers to generating new and novel ideas
 The tendency to generate or recognize ideas,
alternatives or possibilities that may be useful in
Creativity solving problems, communicating with others
and entertaining ourselves and others
 The ability to come up with new ideas and to
identify new and different ways of looking at a
problem and opportunities
Key Elements in
Creativity
LESSON 1
- creativity is also a process (implying, among
other things that is more like a skill than an
Process attitude, and that you can get better at it with
practice)
Ideas - creativity results in ideas that have potential
value.
- the creative process is one of putting things
Recombining together in unexpected ways.
THREE
IMPORTANT  Discovery
LEVELS OF  Invention
CREATIVITY
 Creation
Ten strategies for increasing your
creativity and innovation
Take Take time to “sharpen the blade” and take everything in.
Expand Continually expand your knowledge base.
Defer Defer judgment.
Practice Practice guided imagery so you cab “see” a concept come to life.
Let Let your ideas “incubate “ by taking a break from them.
Experience Experience as much as you can.
Treat Treat pattern as part of the problem.
Redefine Redefine the problem completely.
Look Look where others aren’t looking to see what others aren’t seeing.
Produce Produce ideas at the beginning of the innovation process…then stop.

Need for novel, varied
and complex stimulation.
Three Reasons
Why People
Need to communicate
are Motivated ideas and values.
to be Creative
Need to solve problems.

The Creative
Process
 This stage is normally best carried out in a quiet
environment. It’s really this stage that you are
trying to absorb as much information as
PREPARATION possible because this information will go into
your sub-consciousness where it is very
important for the second stage, or second
level.
 In incubation this is when all the information
that you have gathered in the PREPARATION
stage really goes back. It starts to churn in the
INCUBATION back of your mind, in the sub-consciousness.
This is an extremely important stage because
sometimes it can takes days, or weeks, or
months or sometimes even years.
 With insight it is really the idea of the ‘Aha’
INSIGHT moment, the ‘Eureka’ moment. Although it is

probably the smallest part of the five steps, it is
possible one of the most important parts.
 it is an area that a lot of creative people
struggle with because often you have so many
ideas and you have a limited amount of time.
So the evaluation stage is important because
this is where it requires self-criticism and
reflection. It is asking yourself questions like:
EVALUATION “Is this a novel or new idea or is it one that is just

re-hashed and has been done before?”
It’s the idea of going out to a small group of
trusted friends and saying:
“I’ve had this idea, what do you think about this?”
Elaboration stage is the 99% perspiration stage.
ELABORATION

This is where you are doing the work.
Creativity
Techniques
 combines a relaxed, informal approach to
problem solving with lateral thinking. It
encourages people to produce thoughts and
ideas that can, at first, seem a bit crazy. Some
Brainstorming of these ideas can be crafted into original,
creative solutions to a problem, while others
can spark even more ideas. This helps to get
people unstuck by "jolting" them out of their
normal ways of thinking.
Brainstorming  Have a well-defined and clearly stated
works best problem
with a group  Assign someone who will write down all ideas
as they occur
of people  Have someone in charge to help enforce the

following guidelines:
when you  Suspend judgment
follow the  Every idea is accepted and recorded
following 

Encourage people to build on ideas of others
Encourage way-out and odd ideas
rules:
 is a very useful and fun-filled technique to
generate ideas. The underlying idea is to
Forced compare the problem you have with
something else that has little or nothing in
Analogy common. Forced Analogy is a powerful way to
develop new insights in your problem and
come up with new solution
 This technique is fully described in the book The
Art of Creative Thinking by Robert W. Olson
 Define
Do It 

Open
Identify
 Transform
Define the problem carefully to
make sure you are solving the
real problem and to help
engage your unconscious and
conscious minds to the
problem.
Open yourself to consider
many diverse solution ideas.
Delay judgment on ideas
generated until the Identify
step. First, list any ideas which
are on your mind.
Identifythe best solution to your
problem and modify it until you
are ready to transform your
idea into action.
Transform your solution idea
into action.
 a graphical representation utilized to visually
organize information. The process of mind
mapping involves penning a central theme
and producing new and associated ideas that
branch out from the central idea. The central
Mind single idea is frequently in the format of an
image drawn in the middle of a blank
Mapping landscape page to which connected
representations of ideas such as words,
images, facts, figures, concepts or parts of
words are added as they are thought up. Mind
mapping utilizes the concept of “radiant
thinking.”
 is defined as a structured method for
group brainstorming that encourages
contributions from everyone and facilitates
quick agreement on the relative importance
of issues, problems, or solutions. Team members
Nominal begin by writing down their ideas, then

selecting which idea they feel is best. Once
Group
team members are ready, everyone presents
their favorite idea, and the suggestions are
then discussed and prioritized by the entire
group using a point system. NGT combines the
importance ratings of individual group
members into the final weighted priorities of
the group.
 Persistence
 Self-confidence
 Independence
Attraction to complexity
Characteristics

 Tolerance of ambiguity
of a Creative  Intuitiveness
Individual  Have broad interest
 Are energetic
 Drive to achieve
 Love their work
 Take risks
 Excessive focus on extrinsic motivation
 Limits set by superiors
 Critical evaluation
 Close, controlling supervisors
Barriers to  Competition in a win-lose situation

Control of decision making
Creativity

 Control of information
 Blindly following the rules
 Constantly being practical
 Becoming overly specialized
 Fearing looking foolish
 Fearing mistakes and failure
STAGE-GATE MODEL
 Robert G. Cooper
 is an approach that can be used to make the product
development process more effective. It is a blueprint for managing
the new product process.
USAGE OF
Product Development, Innovation.
STAGE-GATE

 Component of Portfolio Management.

APPLICATIONS
STEPS (STAGES)
IN THE STAGE-
GATE MODEL
PROCESS
 A quick, preliminary investigation of each
Scoping project. Provides inexpensive information by

desk research to enable narrowing the number
of projects.
Build the  A much more detailed investigation by primary
marketing and technical research. The
Business business case must include a product
definition, a product justification and a project
Case plan.
 A detailed design and development of the
new product, along with some simple product
Development tests. Also, a production plan and a market
launch plan are developed.
Testing and  Extensive product tests in both the
marketplace, the lab and the plant.
Validation
 Beginning of full production, marketing and
selling. Market launch, production / operations,
Launch distribution, quality assurance. Post-Launch
Reviews are performed.
End of Lesson 4
THANK YOU

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What are the different stages in the creativity process?

What are the different stages in the creativity process?

What are some techniques for generating creative ideas?

What are some techniques for generating creative ideas?

Unit I: Introduction to Technopreneurship

a. Cyberpreneurship and Technopreneurship

APK c. Traits and characteristics of Technopreneur

Topic 1. Define and explain the concept of creativity in

Expand Continually expand your knowledge base.

Defer Defer judgment.

Let Let your ideas “incubate “ by taking a break from them.

Experience Experience as much as you can.

Treat Treat pattern as part of the problem.

Redefine Redefine the problem completely.

Produce Produce ideas at the beginning of the innovation process…then stop.

Need to solve problems.

INSIGHT moment, the ‘Eureka’ moment. Although it is

EVALUATION “Is this a novel or new idea or is it one that is just

of people  Have someone in charge to help enforce the

follow the  Every idea is accepted and recorded

Nominal begin by writing down their ideas, then

Barriers to  Competition in a win-lose situation

 Component of Portfolio Management.

Scoping project. Provides inexpensive information by

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