ADVERTISING RATES

NAMIBIA
2023

TheNamibianNewspaper

TheNamibian

@TheNamibian

Still telling it like it is!

Advertising Rates Namibia 2023

INVITATION TO SPONSOR THE NAMIBIAN’S LET’S READ PROJECT

Building an informed nation-adopt a community aimed at creating a well-informed nation.

The Namibian newspaper invites you to join a civic project aimed at creating a well-informed nation.

• Increase literacy and foster a reading culture primarily among the youth
• Assist needy communities to have access to information and reading material, specifically current
affairs
THE SPONSORS
• Support a civic project across Namibia by donating monthly sets of The Namibian newspaper to
schools an public libraries, community centres and old age homes.
• Market your brand and spread your business message further.
• Broaden your CSI reach.

Contact Elrich Tilling: elrich@namibian.com.na

PRINTING SPECIFICATIONS

Printable Page Sizes: Colour Profiles:

• 265x390mm Tabloid • Recommended Colour profile IFRA standard
• 390x540mm Broadsheet ISOnewspaper26v4
• 160x240mm Quarter Fold / Booklet • If no IFRA colour profile available and using Adobe cloud
chose Fogra 39
PDF Files & Options: • If any older version of Adobe product is used, select
• Only PDF files accepted Europe prepress 3
• Minimum Image resolution 28 lines per mm • Colour & Ink Densities:
• Recommended Image Resolution 300DPI • Total Ink Coverage may not exceed 220%
• Images in Adobe RGB or sRGB
• Image in CMYK also accepted if ISOnewspaper profile Material retrieval Options:
• No Spot Colours • Files can be sent via FTP - “FTP details on request”
• No Overprinting white tints • File can be shared via DropBox
• No 4 colour Black • File can be shared via BTSync
• Embedded Fonts only • Files can be Emailed “single file not to exceed 10mb”
• Outlined Fonts
• Minimum accepted font size 6pt

COMPANY CONTACT INFORMATION

Windhoek Main Office: Newsdesk: Webmaster: Classifieds:

PO.Box 20783, Windhoek, news@namibian.com.na webmaster@namibian.com.na Tel: (+264) 61 279 632
Namibia Fax: (+264) 61 229 206
42 John Meinert Street Sports news: Marketing Sales Consultants: classifieds@namibian.com.na
Tel: +264 61-279600, sports@namibian.com.na (+264) 61 279 623
Fax: +264 61-297602 (+264) 61 279 619 Oshakati
www.namibian.com.na Letters: (+264) 61 279 660 Tel: (+264) 65 220 246
letters@namibian.com.na (+264) 61 279 650 Fax: (+264) 65 224 521
Editor salesdepartment@namibian. jermaine@namibian.com.na
Tel: (+264) 61 279 600 General info: com.na
editor@namibian.com. na info@namibian.com.na

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 Advertising Rates Namibia 2023

MOST POPULAR SIZES 2023 RATES (EXCL VAT)

(VALID 01 JANUARY 2023 - 31 DECEMBER 2023)
Size column / cm Mon - Thur Fri
Page positioning description Monday - Thursday N$ Friday N$
Height Width rate rate
39 14 2 Full pages (DP Spread) 10% Loading fee 52,006.50 64,864.80 95.25 118.80
39 7 1 Full page 26,003.25 32,432.40 95.25 118.80
30 6 A4 Portrait 17,145.00 21,384.00 95.25 118.80
19 7 (1/2) Half Page Landscape 12,668.25 15,800.40 95.25 118.80
28 5 (1/2) Half Page Portrait 13,335.00 16,632.00 95.25 118.80
19 4 (1/4) Page Portrait A5 7,239.00 9,028.80 95.25 118.80
16 5 (1/4) Page Landscape 7,620.00 9,504.00 95.25 118.80
15 3 Postcard Portrait 4,286.25 5,346.00 95.25 118.80
11 4 Postcard Landscape 4,191.00 5,227.20 95.25 118.80
10 3 Display 2,857.50 3,564.00 95.25 118.80
10 2 Display 1,905.00 2,376.00 95.25 118.80
7 3 (1/2) of a Postcard Portrait 2,000.25 2,494.80 95.25 118.80
15 7 Banner / Strip Advertisement 10,001.25 12,474.00 95.25 118.80
12 7 Banner / Strip Advertisement 8,001.00 9,979.20 95.25 118.80
10 7 Banner / Strip Advertisement 6,667.50 8,316.00 95.25 118.80
8 7 Banner / Strip Advertisement 5,334.00 6,652.80 95.25 118.80
7 7 Banner / Strip Advertisement 4,667.25 5,821.20 95.25 118.80
5 7 Banner / Strip Advertisement 3,333.75 4,158.00 95.25 118.80
4 7 Banner / Strip Advertisement 2,667.00 3,326.40 95.25 118.80
Template Design/Make-up fee 1443.75
Size column / cm Mon - Thur Friday
Page positioning description Monday - Thursday Friday
Height Width rate rate
4 7 Front page (200% loading) 10,662.4 13,328.0 380.8 476.0
(Only non-alcoholic adverts allowed)
5 2 Front page - ear (200%) 3,808.0 4,760.0 380.8 476.0
4 7 Page 4 (50% loading) 4,000.50 4,989.60 142.9 178.2
10 7 Page 5;7;9 (50% loading) 10,001.25 12,474.00 142.9 178.2
15 3 SMS page (10% loading) 4,714.88 5,880.60 104.8 130.7
7 7 Back Page Sport (100% loading) 9,334.50 11,642.40 190.5 237.6
7 7 Inside back page (50% loading) 7,000.88 8,731.80 142.9 178.2

BOTTOM LINE
Mon - Thur Friday
(Subject to availablility) Page positioning description Monday - Thursday Friday
rate rate
7 7 Front page (200% loading) 9,334.50 11,642 190.50 237.60

OSHIWAMBO
(Subject to availablility)
7 7 Front page (200% loading) 9,334.50 11,642.40 190.5 237.60

Booking deadline: 2 working days, no later than 12:00, prior to publication. Cancellation deadline: 2 working days,
no later than 16:00, prior to publication. Material deadline: 2 working day prior to publication, no later than 12:00.

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Advertising Rates Namibia 2023

RATE CARD 2023 (1 JANUARY - 31 DECEMBER 2023) (EXCL VAT)

MAIN BODY RATES

Display basic rate (per column centimetre) MON-THURS FRIDAY RATE

General Display adverts Full colour 95.59 118.80
Tenders and Notices Full colour 97.00 121.00
Vacancies Full colour 97.00 121.00
Template Design/Make-up fee 1443.75

Supplements requested positions & maximum sizes

YOUTH PAGES - TUESDAYS
(Subject to availability)
General Display adverts Full colour TUESDAY RATE
95.25
WEEKENDER -FIRDAYS
(Subject to availability)
FRIDAY RATE
118.80
TOP REVS-WEDNESDAY
(Subject to availability) WEDNESDAY RATES
General Display adverts Full colour 95.25

CLASSIFIED RATES
MON – FRI
classified basic rate (per column centimetre)
Framed/Display (1 column) 96.36
20 words Maximum per placement 87.34
Per word extra 3.19
Legal Notice per placement per placement 709.43
Memorial / Death Notice per placement 289.85
Name Change per 2 placements 542.41

INSERT RATES
MON-WED THURSDAY FRIDAY
1 - 8 pager 45/120gsm 1,611 1,772 1,982
1 - 8 pager Glossy 1,647 1,894 2,027
Per additional consecutive 4 pages(45/60/7gsm) 240 264 295
Per additional consecutive 4 pages(Glossy) 245 282 301

2023 PUBLIC HOLIDAYS

1 Jan New Year 25 May Africa Day
21 Mar Independence Day 18 May Ascension Day
07 Apr Good Friday 26 Aug Heroes’ Day
10 Apr Easter Monday 10 Dec Human Rights Day/ Women’s Day
1 May Workers’ Day 25 Dec Christmas Day
4 May Cassinga Day 26 Dec Family Day

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 Advertising Rates Namibia 2023

ONLINE PLATFORMS ADVERTISING SPOTS

Advertising Spots

Still telling it like it is!

Scan QR code to subscribe to
The Namibian e-paper.

SCAN QR CODE TO ACCES

OUR WEBSITE

Video advertising space on The Namibian website

• Create video content for your business

• Flexible hours for advert appearance on website
• Increase brand awareness on our website
• Reach a bigger audience

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 Advertising Rates Namibia 2023
2020 Advertising Rates

WEBSITE MONTHLY ADVERTISING RATES 2023

Social media
WEBSITE TRAFFIC 2019 TO DATE
Multimedia Monthly 2020 Rates
marketing platforms

T1
Max Height 90px Min width 1020px
N$13 016.40

L1 Twice daily
Max Height 220px R1
Min width 264px Max Height 350px
N$11 299.00 Min width 280px
N$11 298.98
S1
Max Height N$1386
600px
Min Width
120px
N$11 299.00 Advertise on our social media
platforms for as
little as N$1386 per
day for two postings.

R2
L2 Max Height 350px
Max Height 220px Min Width 280px
Min width 265px
N$7 954.50
N$7 803.80
SOCIAL MEDIA
STATISTICS 2023
S2
Max Height The Namibian Facebook Insights
600px
Min Width Total Followers 471,136
120px Page Likes 398,969
N$4 549.70
Total Page Views 417,000
Reach (the number of unique people
who saw any of your posts) 9,25mil
Engagements 6,46m

Instagram Insights
L3 Followers 300,900
Max Height 220px
Min width 265px Impressions (the number of times
N$2 199.60 B1 R3 people saw your posts) 23,58mil
Max Height 100px, Min Width 505px Max Height 350px
N$7 803.80 Min Width 280px Reach (number of unique people
N$2 199.60 who saw posts) 2,01mil

Twitter Insights
Followers
(Total number of account
followers)
7 July 2020
264,485
7 Profile visits 447,000
Impressions 10,7mil
Reach 4,885

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 Advertising Rates Namibia 2023
WHAT’S ON RATES (EXCL VAT)
2023
Whats On Namibia E-mail Advertising(1×display poster in weekly) 630.00
Whats On Namibia Spotlight Mail(1×) 1,260.00
Whats On Namibia Newsletter(Text ad)(1×) 315.00

Powered by

WHATSON

WHATSON is now 100% owned by The Namibian. WHATSON is WhatsOn Namibia

Namibia’s leading online marketing platform for events and leisure
activities. Our clients include event organisers and sponsors, activity Total followers 19,253
providers, restaurants, hotels, lodges, museums, sport clubs. WhatsOn
enjoys a wide reach, awareness and market visibility within the active Page likes 19,134
and urban community. Total page views 165
FACEBOOK Total reach 236
Facebook (per post) 693.00
Instagram(per post) 693.00
Boosting Administration Fee( Per) 550

CIRCULATION PRICES (EXCL VAT)

HARDCOPY COVER PRICE N$ 5,00
SUBCRIPTION HARDCOPY (delivery)
HOME DELIVERY RATES OFFICE COLLECTION RATES
S1(12 MONTHS) 1260 S2(12 MONTHS) 504.00
S11(9 MONTHS) 945 S15(11 MONTHS) 462.00
S10(6 MONTHS) 630 S14(6 MONTHS) 252.00
S9(3 MONTHS) 315 S13(3 MONTHS) 126.00
S8(1 MONTHS) 105 S12(1 MONTHS) 42.00

E-PAPER
RATES E-PAPER APP
1 MONTH SUBSCRIPTION 85.00
3 MONTH SUBSCRIPTION 255.00
6 MONTH SUBSCRIPTION 510.00
1 YEAR SUBSCRIPTION 900.00

POWERED BY

BROADCASTING RATES (EXCL VAT)

DESERT RADIO
per showing/post
L-Shape Adverts(On screen advertising during live stream TV on Facebook) 2,500.00
Outside Broadcasting(3hours) 14,000.00

30”second ads(Mon-Thurs) 30”second ads(Saturday -Sunday)

06:00 -09:00 650.00 06:00 -09:00 325.00
09:00-12:00 325.00 09:00-12:00 325.00
12:00-15:00 487.50 12:00-15:00 325.00
15:00-18:00 650.00 15:00-18:00 325.00
18:00-21:00 325.00 18:00-21:00 325.00
21:00-06:00 97.00

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Advertising Rates Namibia 2023

TERMS OF ACCEPTANCE
1. The Advertiser agrees to be bound by these Terms of Acceptance with respect ferences if the said specifications (see below) are not strictly adhered too. Colour
to all or any publications whose advertising is owned or managed by The Namib- guides or separation proofs must be supplied.
ian and further agrees that it shall be bound by the provisions of The Namibian’s
rate card (“the Rate Card”) for the publication in question as it pertains to all Validation Specifications for Digitals Received
matters set out therein, including, but not limited to, the rates for advertisements,
technical specifications, material requirements, submission deadlines and cancel- Printing Specification Adverts must be supplied to the exact specifications indi-
lation deadlines and cancellation conditions. cated on the rate card. Any dimensions that are outside of these areas will not be
processed, and the client will have to supply new material.
2. All copy for advertisements/advertorials are subject to the approval of The
Namibian, who also reserves the right to decline or cancel any advertisements/ Digital file requirements
advertorials or series of advertisements/advertorials.
3. The Namibian will accept no responsibility for losses arising from typograph- Digital advertisements can be supplied using one of the following methods:
ical or other errors. The Namibian’s responsibility is limited to industry standard
scanning and printing quality. Quickcut
Adsend
The Namibian is not responsible for any apparent discrepancy in this regard and You sendit
advertisers are not exempt from liability for the full insertion price reflected on Please include details in the “SUBJECT” field.
orders and/or copy instruction, should an error have occurred. Removable MEDIA: CD-Rom or USB stick.

4. It is an Advertiser’s responsibility to supply material suitable for space bookings General Specifications
in line with The Namibian’s copy deadlines as set out in the Rate Card for the
publication in question. If the copy is not forthcoming, The Namibian has the Images: All images must be imported/provided at 300dpi. Any enlargements on
right to make up copy for space booked. Furthermore, the cost of making up the the page will result in a decrease in resolution.
material will be debited to the Advertiser.
Text: All black text must be set on overprint and must only reproduce on the
5. The Namibian accepts no responsibility for incorrect material supplied.
Black (K) plate, i.e. black text must not be made up of any other process colours.
6. The Namibian shall not be liable for any loss occasioned by the failure of an A minimum of 8pt Serif Type faces must be used if the text is to be reversed out
advertisement to appear on any special date, or at all, for any cause whatsoever. of a colour background.

7. While an enquiry service number may be supplied, this in no way forms part Colour Compensation: Material must be designed using CMYK process colours.
of the contract. The Namibian is not responsible for an omission of an enquiry All material must be prepared for Coldset Offset Lithographic Processes for news-
number, nor the failure to supply the Advertiser with enquiries. paper printing as per international printing standard (ISO 12647-3).
The Advertiser may not, in any way, hold back payment or part thereof should the Digital file delivery
enquiry service number, for whatever reason, not be supplied.
8. The placement of advertisements and advertorials/ insertions is at the sole The Namibian accepts digital material only for specifications and sizes indicated.
discretion of the Editor. Note that at least 2 (two) differing printing processes are used in the produc-
tion of the various supplements. To optimise print quality, please ensure that all
A guaranteed position is subject to a surcharge paid by the Advertiser as required digital material is properly corrected and pre-compensated for the specified print
by the publication in question. process in use.
Please supply colour guides to complement all advertising. If in doubt, please
9. Should The Namibian agree, in its sole discretion, to make up, or complete an contact your Sales Consultant for advice.
advertisement for an Advertiser, then all The Namibian’s production costs will be
for the account of the Advertiser as per The Namibian’s rate card. This includes Unless advised to the contrary, all advertisements must be provided as digital
design expenses. PDF/X-4 material (ISO 15930-10) as this is the preferred file format.
10. In the event of cancellation, a cancellation fee of 100% will be charged after
All advertisements must be cropped to the correct dimensions, i.e. no extra white
deadline.
space around the adverts. Because of application version and font compatibility
11. All amounts payable are due simultaneously with the confirmation of order, issues, The Namibian cannot accept native “open” documents from any DTP ap-
save where The Namibian has approved an account for the Advertiser in writing. plication (e.g. Corel Draw, Quark Xpress, Macromedia Freehand, Adobe Illustrator,
Adobe-In- Design, Aldus Pagemaker, Publisher and similar packages).
12. The Namibian reserves the right to suspend services if payment is not re-
ceived on the due date. Alternatively: Complete PDF files with fonts and images embedded consisting of
1 (one) advertisement only and NOT multiple advertisements (pages) in a single
13. Bank Transfers as well as Cash Deposits should be reflected on The Namib- PDF file. For quality reasons, NO complete ads received as JPEG or TIFF images
ian’s bank account, before an ad can be placed. Therefore, deposits must be will be accepted.
made 3 working days in advance before the advertisement can be placed.
14. Nothing herein contained shall be interpreted as obliging The Namibian to Total Ink Coverage: 240% for newpapers. Dot gain is 26% for newspapers.
afford the Advertiser any
Colour Proofs: Offset Lithographic colour-corrected proofs must be supplied as a
indulgence to effect payment after the due date. guide. If not supplied, accurate colour matching cannot be guaranteed.
15. All terms and conditions relating to the services are set out herein. All other Repeat & Archiving of previously printed advertisements:
terms and conditions are excluded unless agreed to in writing by The Namibian
and no other conditions, warranties or representations, whether oral or written, Please note that printed advertisement files are archived for 1 (one) year and
express or implied by statute or otherwise, shall apply hereto. discs from said clients are kept for 3 (three) months. After this time period, the
artwork is deleted.
16. No concession, latitude or indulgence allowed by The Namibian to the Adver-
tiser shall be construed as a waiver or abandonment of any of its rights hereunder.
The Namibian will not be responsible for any variance in colour or font differences
17. In the event that any of the terms of these Terms of Acceptance are found if the above specifications
to be invalid, unlawful or unenforceable, such terms will be severable from the are not strictly adhered to. Colour guides or separation proofs must be supplied
remaining terms, which will continue to be valid and enforceable. for comparison purposes.

Artwork material requirements & specification Before creating PDF files, designers are advised to be exceptionally careful to
ensure overprinting text (especially overprinting white type), the type transparency
Important is correctly set to “knock out” the background as desired.
The Namibian reserves the right to revise specifications at any time. In order to
give satisfactory replies to queries on reproduction, it is essential that they are Type (and other artwork) set to “transparent” will become invisible, thus appearing
requested within 7 (seven) days of publication. The Namibian reserves the right to “drop off”. In the event this error occurs, The Namibian cannot be held liable.
to withhold any unsuitable advertisement from publication and to cancel any
relevant advertisement order. To prevent the loss of sharpness, advertisements including text or type should
never be supplied as (or contained within) a contone image created in an imaging
The Namibian’s conditions of Advertisement Acceptances application such as Adobe Photoshop.
Text should be incorporated into the advertisement as type, using embedded
The Namibian will not be held responsible for any variance of colour or font dif- fonts or outline curves.