Business Plan Sweet Rounds

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• LOGO • COMPANY NAME

"SWEET ROUNDS"
SWEET
ROUNDS
SOLE-PROPRIETORSHIP GONZALVO
CEO

MERCIALES PAGSIDAN
WORKERS WORKERS
4P'S OF SWEET ROUNDS

PRODUCT PRICE

PLACE PROMOTION
PRODUCT
₱12/1PC ₱70/1BOX
PRICE
PLACE

NEAR IN DASMARIÑAS INTEGRATED


HIGH SCHOOL, DASMARIÑAS CITY
CAVITE.
PROMOTION
SWOT ANALYSIS
S W
• F R I E N D LY E M P L O Y E E S •BUDGET CONSTRAINTS

•FOCUS ON COSTUMER • M A N P O W E R L I M I TAT I O N


S AT I S FA C T I O N
SWOT ANALYSIS
O T
• GROWING DEMAND • INTENSE COMPETITION
• S P E C I A LT Y F O O D I T E M S • RISING COST

• E X PA N D P R O D U C T • CONSUMER SPENDING
OFFERINGS F L U C T U AT I O N S
MARKET SIZE
BUROL 1 DASMARIÑAS CITY, WITH A POPULATION OF
APPROXIMATELY 17,287 RESIDENTS AND 12,109
POPULATION OF THE SCHOOL NEAR AT THE LOCATION OF
THE SHOP FOR A TOTAL OF 29,396 PROVIDES A SIZABLE
MARKET FOR BUSINESSES. A LARGE NUMBER OF
STUDENTS IN THIS AREA PRESENTS A VALUABLE
OPPORTUNITY FOR THE BUSINESS TO GROW. SWEET
ROUNDS' AFFORDABLE AND DESIRABLE DONUT
PRODUCTS ARE EXPECTED TO ATTRACT AT LEAST 100
POTENTIAL CUSTOMERS PER WEEK.
CONSUMER AND NEEDS
CONSUMER- NEEDS-
S T U D E N T S , Y O U N G A D U LT S , S W E E T R O U N D S A I M S TO
EMPLOYEES, AND MEET THE MARKET NEEDS
PROFESSIONALS OF STUDENTS, YOUNG
A D U LT S , E M P L O Y E E S ,
PROFESSIONALS, AND
COMMUNITY MEMBERS.
MARKETING STRATEGIES
TARGET MARKET BRAND POSITIONING

The target market for Sweet Rounds "Indulge in Delightful Moments,


donuts is broad, as donuts are a Every Bite a Sweet Delight"
popular treat enjoyed by people of all
ages and backgrounds.
MARKETING STRATEGIES
PRICING DISTRIBUTION PROMOTIONAL
STRATEGY STRATEGY STRAGEY

• Cost-based pricing. • Directly distribute to our • Utilizing flyers and posters.


target customer.
TACTICAL IMPLEMENTATION
Tactics Operating Details Time table
Establish a shop near in Build a shop that is spacious and September 2023
Instagrammable to attract customers
Dasmariñas Integrated High
to come and buy our Donuts.
School, Dasmariñas City
Cavite.
Buy equipment and designed After establishing the shop, we December 2023
the shop. buy high-quality equipment and
apply aesthetic design.

Open a shop near at DIHS , We will give a discounts and coupons January 2023
Dasmariñas City Cavite. for first 100 customers who buy our
products on our grand opening day.
Tactics Operating Details Time table
Gives a Discount and freebies. We will give the Customers February 2023
Discounts and freebies make their
Valentine's Day more exciting.

TACTICAL IMPLEMENTATION
ABM COMPANY

Projected Statement of Comprehensive Income


Total for the
For the Quarters 1st % 2nd % 3rd % 4th % Year 2023

100% 100% 100% 100%


Sales (Schedule 1) ₱117,000 ₱127,530 ₱140,283 ₱157,117 ₱541,933

-44% -42% -40% -38%


Less: Cost of Goods Sold (Schedule 2) (51,250) (53,772) (56,417) (59,802) (221,242)

56% 58% 60% 62%


Gross Profit ₱65,750 ₱73,758 ₱83,866 ₱97,315 ₱320,691

Less: Operating Expenses

-24% -22% -20% -18%


Salaries (28,125) (28,125) (28,125) (28,125) (112,501)

-3% -3% -2% -2%


Depreciation - Equipment (3,500) (3,500) (3,500) (3,500) (14,000)

-2% -1% -1% -1%


Marketing Expenses (1,700) (1,802) (1,910) (2,025)

-10% -9% -9% -8%


Rent Expense (12,000) (12,000) (12,000) (12,000) (48,000)

-5% -5% -5% -5%


Utilities (6,300) (6,615) (6,946) (7,363) (27,224)

-44% -41% -37% -34%


Total Expenses (51,625) (52,042) (52,481) (53,013) (201,725)

12% 17% 22% 28%


Net Income ₱14,125 ₱21,716 ₱31,385 ₱44,302 ₱118,966

Percentage (Net Income / Net Sales) 12.07% 17.03% 22.37% 28.20% 21.95%

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