2023 Trend Report - Press Edition

Top flavor &
ingredient
trends for
2023
Top flavor & ingredient trends for 2023 1
Letter from the CEO

The way we order, cook, and eat is transforming in the face of climate In this report, our trend team identified the top 7 trends we expect to
change, public health crises, new technologies, economic instability, make a big impact in 2023, beyond the ‘usual suspects’ that have
and more. Today’s consumers require food and beverage that been gaining major steam and attention in reporting over the past
responds to their needs, and provides solutions to their problems - two years. We hope you use these interesting, exciting, and creative
from the personal to the planetary.
insights — always driven by data — to strategically position your
brand for success in the new year. To make your day-to-day easier, our
Ten years ago, affordability and taste were the top motivators behind
team has put together a library of all the graphs in this report for you
America’s food and beverage choices: if it was tasty and good for the
to use.
wallet, it was on the plate. Health - while always a consideration for

some - has become a much more mainstream consideration in the If we can be helpful to your product development, marketing, or sales
interim, joining other demands like convenience, authenticity, needs, please let us know.
nostalgia, and sustainability on the table.
Political, economic, and cultural developments have a direct impact

on how people relate to food. Climate change offers urgent and
Wishing you success in 2023,
exciting opportunities to revolutionize the industry for the good of

Alon Chen | CEO @ Tastewise
people and planet. COVID has accelerated and shifted people’s

priorities, and expanded how we use food and beverage. 2023 is a
year when food will offer opportunities to experience, experiment,
create community, sustain, and heal.
Top flavor & ingredient trends for 2023

2
The Tastewise Food Intelligence Platform
Using AI to turn billions of data points into solutions that grow food & beverage brands, the Tastewise solutions
enable sales, marketing, and new product development teams to get closer to their consumers.
Product Innovation
5M+
Recipes with live usage stats

Content Marketing
Claims & Packaging

4.5M+
Restaurant & delivery menus

Foodservice Prospecting
22.5B+
Sales Enablement
Social media interactions
Retention & Growth

3
We help the world’s leading food brands make fast, data-

driven decisions.

4
How did we create this report?

How do we define a “trend”? Why did we choose to work with 2 year
data (2YoY)?
In this report, we are tracking the ‘off-the-beaten-path’ trend

We used several criteria to guide our trend moments that are worth keeping an eye on, with the assumption that
predictions: you are already aware of the high level, macro trends that have been
relevant for the past ~3 years (like plant-based, functional food, etc.),
and influence the exciting trends we cover here.
Please note: none of the evaluations within this report consistute medical advice or scientific claims; our data is a
reflection of consumer perception. Any functional health association made outside of the context of consumer
perception has been cited to the appropriate source.
Top 7 Ingredient & Flavor Trends for 2023

1. The end of healthy eating: 2. Women’s reproductive 3. Redefined energy
routine and ritual elevate health comes out of drinks customize
functional health the pantry health and experience
4. 5. Condiments bring 6. Fusion flavors meet

Personal health is the indulgence &
florals and botanicals
ticket to planetary health nostalgia in mashup
to the party
desserts
7. Latin American beverages

provide authenticity and
connection
Any questions? Reach out to us at info@tastewise.io

6
The end of “healthy” eating is here
Consumer interest in general “health” in food and beverage over time Over time growth in popularity of top trending functional health claims
10 40%
Change YoY in consumer interest

8 30%
% of social discussions
6
20%
4
-35% 2YoY
10%
2
0 0%
Hair and Skin Metabolism Gut Health Depression Cleansing Anti Inflammatory
22
22
0
1
20
0
2
21
22
2
22
21
1
1
2
21
2
21
1
21
1
22
0
2
21
c2
2
n2
b2
2
r2
c2
n2
n2
2
r2
pt
ay
pt
2
ar
ov
ay
g
ct
ar
n
g
ov
b
ct
l
Ap
pt
Ju
Ap
De
Ju
Ja
Au
Ju
Fe
De
Ja
Au
Ju
Fe
Se
Se
M
O
M
M
N
O
M
N
Se
7
2023’s consumers will expect functional health

opportunities throughout every moment of the day
Consumer discussions (share %)

+14% YoY
+8% YoY
+35% YoY
+47% YoY
+56% YoY
+22% YoY
+33% YoY
Consumer discussions of
energy in the morning
snacks for eye support
metabolsim at lunch
fertility at lunch
sleep support at dinner
anti-bloat at dinner
sex drive at dessert

8
What does morning-to-night functional health look like on

the plate?
Breakfast: Energy Lunch: Fertility support Snack: Eye health Dinner: Sleep support Dessert: Libido support
making sure to keep my body fueled + The herbs and egg are amazing for Trust me... if you love carrot cake and “MILK AND COOKIES” milkshake should Cordyceps and Rose are two of my
immune system supported through the liver detoxification as well as helping you love chocolate, then you will be on the main menu! One of my favorite ingredients to work with,
foods we get to eat everyday ... try lending their tonic magic to the heart &
with heavy metals chelation, absolutely LOVE this healthy, easy, favorite fruit-free smoothie combos -
to think how the foods you’re eating
supporting the body in getting rid of naturally sweet fudge! High in good for the gut, good for the soul... respiratory system. This is a no-bake,
actually benefit your body how are
they going to FUEL you through the super simple recipe that is loaded with
mercury and lead that might be in your Protein... Great For Eye Health.
Benefits of dinner smoothies: Less
day, give you energy, and keep you energizing, libido-enhancing,
system. #fertility #pcos bloat, sleep better, gives your digestion
satiated?
immune-boosting goodness...
a break.

9
Opportunity: Functional rituals hack 2023’s WFH routine
Interest in food and beverage rituals at home over time
.10
+11% YoY

.08
.05
.03
21
22
22
1
21
2
1
22
2
21
2
2
2
g2
g2
c2
b2
r2
n2
n2
l2
pt
pt
ay
ov
ar
ct
Ap
De
Ju
Au
Au
Fe
Ju
Ja
Se
Se
M
O
M
N
* source: Mckinsey

10
Spending time on prep makes breakfast feel gourmet

without necessitating expensive ingredients
Consumer interest in gourmet breakfast over time
4
+44% 2YoY
just have my perfect pancakes

for breakfast then go about my

3
day with a silly secret that my
stupid breakfast was
2
absolutely gourmet and barely
cost anything.
0
20
21
22
21
22
20
21
2
20
21
22
1
2
20
21
1
2
1
2
21
22
21
1
2
g2
g2
b2
b2
r2
r2
n2
n2
l2
l2
pt
pt
pt
ay
ay
ov
ov
ec
ar
ar
ct
ct
n
n
ec
Ap
Ap
Ju
Ju
Au
Au
Fe
Fe
Ju
Ju
Ja
Ja
Se
Se
Se
M
M
O
O
M
M
N
D
40% of all American women face fertility issues.
In 2023, support is finally on the plate.
Growth in consumer interest in selected reproductive health health claims since EOY 2020
80%
Change YoY in consumer discussions

+72% YoY
60%
40%
+37% YoY
20% +26% YoY
+18% YoY +18% YoY
0%
Sex drive/
Women’s
Menopause Fertility Miscarriage libido health

E D + 31 %
SE Yo
X
Y
A
FL
SE
U
PA
MENO
12
37% more women used food and beverage for health needs
in 2022 than in 2021
Urgent opportunities exist across home cooking and restaurants for

food and beverage solutions tailored to reproductive health. What
do these opportunities look like at the moment of consumption? Discussions of menopause support in food and beverage over time
0.025 +100% YoY

0.020
0.015
0.010
0.005
0.000
20
21
22
21
22
20
21
2
20
2
1
2
20
21
1
2
1
2
1
2
21
1
2
g2
g2
2
2
b2
b2
r2
r2
n2
n2
n2
n2
l2
l2
pt
pt
pt
ay
ay
ov
ov
ec
ar
ar
ct
ct
ec
Ap
Ap
Ju
Ju
Au
Au
Fe
Fe
Ju
Ju
Ja
Ja
Se
Se
Se
M
M
O
O
M
M
N
D
Home cooking must catch up to food service opportunities

for reproductive health support
Menu mentions of reproductive health claims over time
0.15 +119% 2YoY
Share of social discussions (%)
0.10
0.05
0.00
0
2
21
22
20
21
2
0
21
22
1
2
20
21
1
2
1
2
1
2
1
1
2
2
2
g2
g2
c2
b2
b2
r2
r2
n2
n2
n2
n2
c2
l2
l2
pt
pt
pt
ay
ay
ov
ov
ar
ar
ct
ct
Ap
Ap
De
Ju
Ju
Au
Au
Fe
Fe
Ju
Ju
De
Ja
Ja
Se
Se
Se
M
M
O
O
M
M
N
N
14
1M+ women need menopause solutions from food &

beverage; flax seeds fill the gap
Consumer discussions of menopause across all food and beverage, over time
+109% 2YoY
0.025

0.020
0.015
0.010
0.005
0.000
20
21
22
21
22
20
21
2
20
21
22
1
2
20
21
1
2
1
2
1
2
21
1
2
g2
g2
b2
b2
r2
r2
n2
n2
n2
n2
l2
l2
pt
pt
pt
ay
ay
ov
ov
c
ar
ar
ct
ct
c
Ap
Ap
De
Ju
Ju
Au
Au
Fe
Fe
Ju
Ju
De
Ja
Ja
Se
Se
Se
M
M
O
O
M
M
N
N
* Source: Health Shots

15
2023’s energy drinks are up +21% in interest, and will

provide more functional “bang for your buck”
Consumer discussions of energy-supporting beverages over time Consumer discussions of healthy energy drinks
+25% 2YoY
+45% YoY
Share of social discussions (%), all food and bev
3 2.5

2.0
2
1.5
1.0
1
0.5
0 0.0
20
21
22
21
22
21
22
22
20
21
21
2
0
21
22
22
1
2
20
21
21
1
2
1
2
1
2
1
1
1
2
g2
g2
g2
c2
b2
b2
b2
r2
r2
r2
n2
n2
n2
n2
n2
n2
c2
c2
l2
l2
l2
pt
pt
pt
pt
pt
ay
ay
ay
ov
ov
ov
ar
ar
ar
ct
ct
ct
Ap
Ap
Ap
De
Ju
Ju
Ju
Au
Au
Au
Fe
Fe
Fe
Ju
Ju
Ju
De
De
Ja
Ja
Ja
Se
Se
Se
Se
Se
M
M
O
O
M
M
N
N
16
Redefined energy drinks offer double the functional

benefits
Emerging claims for energy drinks
Dominating claims for energy drinks 
Social share vs. Social change Social share vs. Social change
300%
40%
Protein
250% Brain Function

30%
Nostalgic
200%
Calcium
20%
YoY Change
YoY Change
150% Vitamins
Nootropic
10%
No Artificial Flavors Weight Management
100% Caffeine
Healthy
Affordable
Vegan
Exotic Mood Boosting 0% Natural
50%
Fitness
0% -10%
0% 0.25% 0.5% 0.75% 1.00% 1.25% 1.5% 1.75% 2.00% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22%
Social Penetration Social Penetration
Nutrition Experience Nutrition Functional Health Diet

17
Millennials and Gen X go head-to-head over who cares

most about sustainable food & beverage
How generations demand sustainable f&b over time
0.5
0.4
Share of social discussion (%)

0.3
0.2
0.1
0.0
21
22
22
21
2
22
2
21
2
2
1
g2
b2
r2
n2
n2
c2
l2
pt
pt
ay
ov
ar
ct
Ap
Ju
Au
Fe
Ju
Ja
De
Se
Se
M
O
M
N
Millenials Gen Z Baby Bommers Gen X
18
Alt. dairy and alt. meat are perceived as being better for
the planet; but what about better for people?
Consumer discussions of sustainability across categories
1.5
1.0
0.5
0.0
20
21
22
21
22
20
21
2
0
21
22
1
2
20
21
1
2
1
2
1
2
1
1
2
g2
g2
c2
b2
b2
r2
r2
n2
n2
n2
n2
c2
l2
l2
pt
pt
pt
ay
ay
ov
ov
ar
ar
ct
ct
Ap
Ap
De
Ju
Ju
Au
Au
Fe
Fe
Ju
Ju
Ja
Ja
De
Se
Se
Se
M
M
O
O
M
M
N
N
Alt. dairy Alt. meat Seafood (Animal) dairy (Animal) meat
19
Personal and planetary health must align across plant-

based categories to increase consumption frequency
Demand for health across protein categories
30
20
10
0
20
21
22
1
2
20
21
2
0
1
21
22
21
22
20
21
1
2
1
2
1
2
1
2
2
2
g2
g2
c2
c2
r2
r2
n2
n2
n2
n2
l2
l2
pt
pt
pt
ay
ay
ov
ov
ar
ar
b
b
ct
ct
Ap
Ap
De
De
Ju
Ju
Au
Au
Fe
Fe
Ju
Ju
Ja
Ja
Se
Se
Se
M
M
O
O
M
M
N
N
Seafood Dairy Alt Dairy Alt Meat Animal Meat
20
Sustainability needs credibility in foodservice
Menu mentions of sustainable ingredients/dishes over time
4
+131% 2YoY
0
20
22
22
0
21
0
0
22
21
22
22
22
21
1
1
22
1
2
1
21
21
21
1
22
21
c2
2
g2
2
r2
c2
2
2
r2
pt
ay
pt
pt
ar
ov
ay
ct
b
n
ar
n
g
ov
b
n
n
ct
l
Ap
Ju
Ap
De
Ju
Ja
Au
Ju
Fe
De
Ja
Au
Ju
Fe
Se
Se
M
O
Se
M
N
O
M
N
Florals and botanicals ride consumer interest to new

categories
Top trending floral ingredients

Consumer interest in floral food & beverage over time, out of all food and beverage Ingredient Life cycle stage YoY Growth
Linden Blossom Early 118.7%
0.4 +75% 2YoY

Early
Yarrow 94.4%
Geranium Early 87.5%

0.3
Roselle Early 87.5%
0.2 Butterfly Pea Emerging 16.1%
Calendula Early 14.7%
0.1
Cornflower Early 9.3%
Elder Flower Early 5.4%

0.0
0
22
2
0
21
0
20
2
1
2
2
2
1
1
1
22
1
2
21
1
1
21
1
l22
Orange Blossom 4.4%
l21
y2
Early
2
r2
c2
v2
y2
g2
b2
n2
r2
g2
r2
c2
v2
b2
n2
r2
pt
pt
pt
ct
n
n
ct
Ma
Ma
Ma
Ap
Ju
No
Ma
Ap
De
Ju
Ja
Au
No
Ju
Fe
De
Ja
Au
Ju
Fe
Se
Se
O
Se
Chrysanthemum Early -10.1%

22
Condiments will be a last touch moment for functional

health
Top 10 fastest trending seasonings in condiments
Datil Pepper Made with mache, fresh mint,

violet leaf, yarrow, toasted
pine nut cream sauce,
Black Lava Salt preserved lemon, and
Calabrian chile broth; top with
Vetiver sultanas, wild plum blossom,
dandelion, and musk mustard.
Vadouvan
Catnip
Patchouli
Tonka Bean
Yarrow An Indian Christmas:

Chocolate Ganache with
Kokum Sauce. Some dishes
Kokum become signatures when they
are loved repeatedly over the
Beef Bouillon years.
0 25 50 75 100 125
Consumer Discussions Share (%)
23
Fusion flavors bring adventure to American palates
Interest in spicy honey within condiments over time
+123% 2YoY
0.25
0.20

0.15
0.10
0.05
0.00
O 0
22
Ju 2
0
O 1
De 0
N 0
Ap 2
Ju 1
Se 2
M 2
Fe 2
Ap 1
Ja 1
De 1
2
Se 1
M 2
N 1
M 1
Fe 1
1
M 1
2
2
1
2
2
c2
2
2
g2
2
b2
n2
2
n2
g2
r2
c2
2
b2
n2
n2
2
r2
l2
l2
pt
ay
pt
pt
ar
ov
ay
ct
ar
ov
ct
Ju
Ju
Ja
Au
Au
Se
Fusion flavors provide indulgence in desserts mashups
OK I give up, I
HOT ONES to offer ICE
officially throw in the
CREAM NUGGETS in
towel! How am I
two varieties,
supposed to eat
complete with Nugget
healthy with things
Honey! Available until
like this in the world?
11/4. Sweet or Spicy,
Fried chicken, ice
which will choose?
cream sandwich
And if you’re up for the
with spicy honey.
challenge, Hot Ones
The Last Dab.
Fusion flavor trends meet nostalgia for a trendy twist

Indulgent fusion dishes like ice cream chicken sandwiches, ice cream nuggets, and cornbread ice cream bring nostalgic flavors in an entirely new direction.
Brands like Van Leeuwen have taken a toned-down approach to hot honey in frozen desserts, while companies like Smize Cream have gone all in, using spicy honey to tap into
new takes on nostalgic dishes. Consumers have responded; interest in hot honey in frozen desserts is up 150% 2YoY.
Consumer interest in hot honey in frozen desserts
0.125
0.100

HOT HONEY FRIED +150% 2YoY
CORNBREAD
0.075
From hotcakes to corn

0.050
fritters to cornbread,
corn has been a staple 0.025
in African-American
cuisine. SMIZE Cream 0.000
O 20
22
Ju 2
Ja 0
O 21
De 0
N 0
Ap 2
Ju 1
Se 22
M 2
Fe 2
Ap 1
Ja 1
De 1
Ju 2
Se 21
M 2
N 1
M 1
Fe 1
Ju 1
M 1
Au 2
Au 1
2
2
c2
2
2
2
b2
n2
2
n2
r2
c2
2
b2
n2
n2
2
is paying homage to
r2
l2
l2
pt
ay
pt
pt
ar
ov
ay
g
ct
ar
g
ov
ct
Se
our ancestors with a
delicious twist.
26
Latin American beverage varieties enter the mainstream

as consumers crave authenticity and connection
Chicha Morada is Agua de Pina is a Coffee horchata:

drink from Andean perfect partner for combining my two
regions of Peru. My Taco Tuesdays. loves to make
family has been Refreshing Pineapple delicious drink to
making this for ages. Water is a delicious wake up to coffee is
The base of it all is and easy agua fresca steeped with rice
Purple Corn from Peru recipe. and almonds and
and our recipe is then blended and
naturally sweetened strained. It’s not too
and barely sweet. sweet, but creamy
and vegan!
27
Non-alcoholic beverages offer prime opportunities for

experimentation with global flavors
Interest in authenticity for non alcoholic-beverages
0.6
+31% 2YoY
0.4
0.2
0.0
2
22
0
1
0
20
22
21
22
22
2
21
21
1
22
21
2
21
21
21
1
22
2
21
2
2
b2
0
r2
c2
2
b2
r2
pt
ay
pt
ar
c
ov
ay
g
ct
n
ar
n
g
ov
n
ct
2
l
Ap
Ju
Ap
De
Ju
Ja
Au
Ju
Fe
De
Ja
Au
pt
Ju
Fe
Se
Se
M
O
M
M
N
O
M
N
Se
28
Opportunity: anchor global beverages to familiar flavors
to capture interest in the market
Top Flavors for Aguas Frescas
Interest in aguas frescas over time, within non alcoholic beverage
Social Penetration vs. Social Change
7% 0.4
6%

Edible flower
0.3
5%
% 2YoY
Social change (YoY)
+43
4%
0.2
Lime
3%
Watermelon
2% Strawberry 0.1
Melon
Cucumber
1%
Berry
Sugar Mango 0.0

0%
O 20
22
Ju 2
M 21
Ja 0
O 21
De 0
N 0
Ap 2
Ju 1
Se 22
Fe 2
M 2
Ap 1
Ja 21
De 1
Ju 2
Fe 1
Se 21
M 2
N 1
Ju 1
M 1
Au 2
Au 1
2
2
2
n2
2
n2
r2
3% 4% 5% 6% 7% 8% 9% 10% 11%
c2
2
n2
b2
n2
2
r2
l2
l2
b
pt
ay
pt
pt
ar
c
ov
ay
g
ct
ar
g
ov
ct
Se
Penetration of social discussion (%)
Opportunity: anchor niche beverages to familiar flavors
to capture interest in the market
Happy 2023 from team
Tastewise!
Ready to put insights like these to work for you?
Get a personalized demo of the Tastewise platform

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Top flavor &

Letter from the CEO

wallet, it was on the plate. Health - while always a consideration for

Political, economic, and cultural developments have a direct impact

exciting opportunities to revolutionize the industry for the good of

people and planet. COVID has accelerated and shifted people’s

Top flavor & ingredient trends for 2023

The Tastewise Food Intelligence Platform

Recipes with live usage stats

Claims & Packaging

Restaurant & delivery menus

Social media interactions

Retention & Growth

We help the world’s leading food brands make fast, data-

Top flavor & ingredient trends for 2023

How did we create this report?

In this report, we are tracking the ‘off-the-beaten-path’ trend

Top 7 Ingredient & Flavor Trends for 2023

4. 5. Condiments bring 6. Fusion flavors meet

7. Latin American beverages

Any questions? Reach out to us at info@tastewise.io

The end of “healthy” eating is here

Change YoY in consumer interest

2023’s consumers will expect functional health

Consumer discussions (share %)

Consumer discussions (share %)

Consumer discussions (share %)

energy in the morning

snacks for eye support

sleep support at dinner

sex drive at dessert

Top flavor & ingredient trends for 2023

What does morning-to-night functional health look like on

Top flavor & ingredient trends for 2023

Opportunity: Functional rituals hack 2023’s WFH routine

Interest in food and beverage rituals at home over time

Consumer discussions (share %)

Top flavor & ingredient trends for 2023

Spending time on prep makes breakfast feel gourmet

Consumer interest in gourmet breakfast over time

just have my perfect pancakes

for breakfast then go about my

40% of all American women face fertility issues.

In 2023, support is finally on the plate.

Change YoY in consumer discussions

+18% YoY +18% YoY

Menopause Fertility Miscarriage libido health

Urgent opportunities exist across home cooking and restaurants for

0.025 +100% YoY

Consumer discussions (share %)

Home cooking must catch up to food service opportunities

Menu mentions of reproductive health claims over time

0.15 +119% 2YoY

Share of social discussions (%)

1M+ women need menopause solutions from food &

Share of social discussions (%)

Top flavor & ingredient trends for 2023

2023’s energy drinks are up +21% in interest, and will

Share of social discussions (%), all food and bev

Dominating claims for energy drinks 