BUSINESS AND

ACCOUNTING
Accredited programmes from Malaysia & the UK
Choice of over 50 electives
Cultivating an entrepreneurial mindset & digital innovators
Bringing industry into the classroom

In collaboration with
2 Business and Accounting

18,000Students

Malaysian 60%
International 40%

550
Academics
9.1%
foreign faculty staff

546
Management & support staff

Quality education accredited and assured by the Malaysian Ministry of Education and other organisations

Internal processes in compliance with international standards

 Business and Accounting 3

INTRODUCTION TO
SEGi UNIVERSITY
& COLLEGES
Established for more than 46 years, SEGi has equipped graduates from
diverse backgrounds with exceptional foundations for career achievement
and personal success.

SEGi first opened its doors as Systematic College in 1977 in the heart of
Kuala Lumpur’s commercial district, offering professional qualifications. Since
then, SEGi has experienced significant growth by adapting and catering to
an increasing demand for higher academic and professional qualifications
in Malaysia.

Today, SEGi is one of the largest private higher education providers in

Malaysia and serves more than 18,000 students through its five major
campuses located in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang
and Kuching. With programmes tailored to meet both industry and student
needs, SEGi graduates have easily found employment and many have gone
on to become leaders of their respective industries.
4 Business and Accounting

REIMAGINING BUSINESS:
DIGITAL DISRUPTIO
BEYOND

STARS Overall

The QS Stars™ rating system has been operated by

the QS Intelligence Unit, the independent compiler of
the QS World University Rankings® since 2004. The
system evaluates universities across various important
performance indicators as set against pre-established
international standards. By covering a broader range
of criteria than any world ranking exercise, QS Stars™
shines a light on both the excellence and the diversity
of the rated institution.
 Business and Accounting 5

ON &

T
he Faculty of Business & Accountancy is the legacy of
Systematic College, renowned for its business & accounting
programmes. Since then, with the rise of digital disruption
and with Gen-Z taking over the global workforce, the
faculty has proven time and again its abilities to adapt to
the everchanging business world and is committed as ever to develop
global business professionals. At SEGi, you will experience a variety of
learning methods including lectures, seminars, workshops, presentations
and practical sessions on the job, delivered by reputable academicians
and industry captains in the community, serving as academic advisors,
lecturers, examiners and moderators.

MEET THE
EDUCATORS

Teaching Internationalisation Online Learning Arts & Culture

Employability Academic Development Bachelor of Medicine and Inclusiveness

Bachelor of Surgery (MBBS)
6 Business and Accounting

University of Greenwich (UoG), UK

Modestly founded in 1890 as Woolwich Polytechnic, the University of Greenwich (UoG) has risen in the ranks
since it gained university status in 1992. A leader in the educational arena, the university has three campuses
in South East London and Kent, and is a strong proponent of progressive learning, as is proven by its modern
hi-tech facilities. Its 1,200 programmes include Law, Nursing, Business, and Engineering.

Acknowledged the world over as a leading provider of higher education according to the 2017 Teaching
Excellence Framework (TEF), UoG is also the proud recipient of The Queen’s Anniversary Prize for Higher
and Further Education 2015, an award recognising the innovative research and development carried out
by Greenwich’s Natural Resources Institute within the Faculty of Engineering and Science.

• QS World Ranking 701-750

• Times Higher Education World Ranking 601-800
• #1 Transnational University in UK (Over 17,000 students in oversea campuses all around the world)
• Over 50% of Graduates received First Class Honours in the last 5 years
• Awarded SILVER STATUS by Teaching Excellence Framework (TEF)

University of Sunderland (UoS), UK

Established in 1901 as Sunderland Technical College, the University of Sunderland (UoS) is greatly praised as
a prescient and innovative University with exemplary standards of teaching, research and support. Located in
Sunderland in the North East of England, it gained its university status in 1992 and has since gained a reputation
as a research-active university.

The University of Sunderland prides itself on holistic academic programmes as integral to its commitment of
excellence to its students and to producing well-rounded graduates. The Guardian ranks its Hospitality, Event
Management and Tourism programme as the 4th best in the country, while Nursing is ranked 5th best. Other
highly ranked majors in the Guardian league tables are Business, Management and Marketing, Accounting
and Finance, Mechanical Engineering, and Fashion and Textiles. Also, it was named University of the Year for
Social Inclusion by The Times and Sunday Times Good University Guide 2021.

• QS 5 Stars (2019) in Teaching, Employability, Internationalisation, Inclusiveness & Outstanding Facilities

• Awarded SILVER STATUS by Teaching Excellence Framework (TEF)
• Recognised by the UK Government and the British Council for innovative international activity
• UK’s top 5 providers of transnational education
• Shortlisted for the Times Higher Education University of the Year Award

Troy University, USA

Troy University is a public school in Troy, Alabama, USA with three additional campuses throughout the state.
Founded in 1887 as an institute for training teachers, it has expanded into a university system that offers more
than 45 undergraduate majors and locations across the globe, including Vietnam, Malaysia, Japan, and South
Korea.

International in scope, Troy University provides a variety of educational programs at the undergraduate and
graduate levels, to include doctoral programs, for a diverse student body in traditional, nontraditional and
emerging electronic formats. With quality teaching and a staff to student ratio above the national average, a
degree from Troy University is solid preparation for employment or further study.

• Accredited by:
- Southern Association of Colleges and Schools Commission on Colleges (SASCOC)
- Council for Higher Education Accreditation (CHEA)
- Dual-accreditation from Association to Advance Collegiate Schools of Business (AACSB International)
• “No 1 in its Best 4-Year College in Alabama” by Schools.com
• “One of the Best Universities in the Southeast” by Princeton Review
• “a ’Top Tier’ university in the South” by US News & World Report
 Business and Accounting 7

Bringing the world to you

PARTNER
UNIVERSITIES
University of Central Lancashire (UCLan)

The University of Central Lancashire is one of the largest universities

in the UK, hosting about 25,000 students. Located in Preston, a city
in Lancashire, northern England, the public university was founded
as the Institution for the Diffusion of Knowledge in 1828 and attained
university status in 1992.

Imbued with a celestial-sounding motto – “Ex solo ad solem”, which

translates as “From the Earth to the Sun”, the university’s academic
portfolio includes over 400 undergraduate programmes and 200
postgraduate courses.

Hailed for its high student satisfaction in the recent International

Student Barometer survey, UCLan’s impressive reputation as a regional
economy powerhouse testifies over 1,000 students and graduates who
have started a business or embarked on self-employment.

• Top 7% of universities worldwide in the Centre for World

University Rankings 2021-22.
• Leading UK university for entrepreneurship (based on the
number of start-up businesses they have incubated that are still
active after three years of trading) in the HEBCIS 2016-17 survey
• Top university in the North of England for producing start-up
businesses; ranked 5th overall in the UK (Tide, 2021)
• Ranked 108th in the Times University Guide 2022
• Ranked 104th in the Guardian University Guide 2023
8 Business and Accounting

STUDY ROUTE

SPM/O-Level/APEL(A)
or equivalent
qualification

Credit transfer
Certificate up to 30%
Diploma Foundation Collaborative Degree
Diploma in Business Administration Foundation in Commerce
Diploma in Accounting Foundation in Business
Diploma in Marketing Foundation in Arts
Diploma in Human Resource Management BSc (4+0)
• Business Administration
(Global Business Major)
Credit transfer up to 50%

Collaborative Degree
STPM/A-Level/APEL(A)
UEC/Pre-U or
equivalent qualification
BA (Hons) (3+0) BA (Hons) (3+0)
• Business and Management • Accounting and Finance
• Business and Marketing Management • Business Management
• Business and Human Resource Management • Marketing Management
• Human Resource Management
• Advertising and Digital Marketing Communications

Double Degree 2+1 Articulation Pathway Integrated Degree*

Allows Bachelor of Business
Management (Honours) students
to complete the MBA within
8 months.
Bachelor of Accounting and Finance (Honours) BA (Hons) International Business Administration
Bachelor of Business Management (Honours) BA (Hons) International Accounting and Finance
- Human Resource Management Study 2 years in Malaysia, final year at University of Central Lancashire,
* Terms & Conditions apply
- General Management UK.
- Financial Management
- Digital Marketing
- Business Analytics (Single Award)

PhD/Master Dual Award

In collaboration with

PhD (Management) by Research Master in Financial Planning

Master of Business Administration
Doctor of Business Administration
- Global Business
Master of Business Administration
- General Management
- Global Business
- Finance
- General Management
- Human Resource Management
- Finance
- Marketing
- Human Resource Management Master of Accountancy
- Marketing Master in Financial Planning
Master of Accountancy
MSc (Management)

Master of Business Administration

 Business and Accounting 9

PROGRAMME MATRIX
Programme Awarding Institution Entry Requirements Campus

Bachelor of Accounting and • SPM credit in Mathematics and a pass in English

Finance (Honours) • UEC 5 grade B including Mathematics, and a pass in English
KD (R2/343/6/0222)(08/29)(MQA/FA0808) • A-Level full pass in 2 subjects (grade D)
• MUET Band 2
• STPM with a minimum Grade C+ (CGPA 2.33) in any two subjects,
and credit in Mathematics and a pass in English at SPM level
• STAM with a minimum grade of Jayyid, (good) and credit in
Mathematics and a pass in English at SPM level
• Diploma in accounting or related field, or its equivalent with a
minimum CGPA of 2.50, and credit in Mathematics and a pass in
English at SPM level
• Matriculation/Foundation qualification or its equivalent with a
minimum CGPA of 2.50, and credit in Mathematics and a pass in
English at SPM level
• TOEFL score of 550 OR IELTS score of 5.5 OR
its equivalent (international students)

English proficiency requirement

The English proficiency requirement is exempted for both local and
international students if:-
(i) the student has an academic qualification from an institution where
English is used as a medium of instruction OR
SEGi University & (ii) the international student is from a country where English is an official
University of language
Central Lancashire, UK

(Double Degree)
Bachelor of Business Management • SPM credit in Mathematics and a pass in English
(Hons) • UEC 5 grade B
• General Management • A-Level full pass in 2 subject (grade D)
• Digital Marketing • STPM with a minimum Grade C (CGPA 2.0) in any 2 subjects, and
• Financial Management a pass in Mathematics and English at SPM level, or any equivalent Kota Damansara
• Human Resource Management qualifications
• Business Analytics (Single Award) • STAM with a minimum grade of Jayyid, and a pass in Mathematics
KD (R2/340/6/0334)(04/24)(MQA/A9650) and English at SPM level
• Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
• Matriculation/Foundation qualification with a minimum CGPA of
2.00 out of 4.00, or any equivalent qualifications
• IELTS score of 5.5 OR its equivalent (International students)

NOTE: The requirement to pass Mathematics and English subjects at

SPM level for STPM and STAM candidates can be waived should
the qualifications contain Mathematics and English subjects with
equivalent/higher achievements. English proficiency requirement The
English proficiency requirement is exempted for international students if:-

(i) the student has an academic qualification from an institution where

English is used as a medium of instruction OR
(ii) the student is from a country where English is an official language

BA (Hons) International • Must complete Year 1 and Year 2 of SEGi’s Bachelor of Accounting
Accounting and Finance and Finance (Honours) Programme before articulating to the final
(2+1 Articulation Pathway) year at University of Central Lancashire, UK.
KD JPT/BPP(U)1000-801/80/JId.7(21)(11/23)

University of
Central Lancashire, UK

BA (Hons) International  • Must complete Year 1 and Year 2 of SEGi’s Bachelor of Business
Business Administration Management (Honours) Programme before articulating to the final
(2+1 Articulation Pathway) year at University of Central Lancashire, UK.
KD KPT/JPS)(KA9650)(4/24)
10 Business and Accounting

PROGRAMME MATRIX
Programme Awarding Institution Entry Requirements Campus

BA (Hons)
Business and Management (3+0) Subang Jaya
SJ (R3/340/6/0767) (09/27) (A7816)
Penang
PG (R2/345/6/0094) (09/27) (A8079) Sarawak
SWK (R3/345/6/0165) (11/27) (A8585)

BA (Hons)
Business and Marketing University of Sunderland, Subang Jaya
Management (3+0) UK Penang
SJ (R2/342/6/0090) (08/24) (A10164)
PG (R2/340/6/0165) (05/27) (MQA/FA1534)

BA (Hons)
Business and Human Resource
Subang Jaya
Management (3+0)
SJ (R2/345/6/1098) (08/24) (A10163)

• UEC with 5 credits

• STPM with Grade C in 2 subjects (for Accounting and Finance,
BA (Hons) requires Grade C+ in 2 subjects)
• A-Level with passes in 2 subjects Subang Jaya
Accounting and Finance (3+0) Kuala Lumpur
SJ (R/344/6/0219) (10/24) (A10691)
• Matriculation / Foundation or equivalent
KL (R3/344/6/0479) (08/27) (A8170) • SAM / AUSMAT with min ATAR 60 Penang
PG (R2/344/6/0279) (03/25) (A10966)
SWK (N/344/6/0535) (08/24) (MQA/PA12025) • Related SKM Level 5 Sarawak
• Related Diploma
• MQA-APEL T6

BA (Hons) Advertising and Digital Additional Requirements

Marketing Communication (3+0) Credit in Maths at SPM / O-Level or equivalent and min. CGPA 2.50 Subang Jaya
SJ (N/342/6/0216) (01/25) (MQA/PA12174) Penang
PG (N/342/6/0000) (09/25) (MQA/PA13339)

University of Greenwich,
BA (Hons) UK
Marketing Management (3+0)
KL (R2/342/6/0210) (08/24) (A10439)

BA (Hons) Human
Resource Management (3+0) Kuala Lumpur
KL (R2/345/6/0662) (10/24) (A10440)

BA (Hons) Business
Management (3+0)
KL (R2/345/6/0385) (03/24) (A9595)

• SPM or equivalent with 5 credits

• UEC with5 credits
BSc in Business Administration • STPM with Grade C in 2 subjects
(Global Business) (4+0) Subang Jaya
• A-Level with passes in 2 subjects
Troy University, USA Kuala Lumpur
SJ (N/340/6/0550) (03/27) (MQA/FA6528) • Any Diploma or equivalent with min CGPA 2.00
KL (R/340/6/0480) (10/26) (FA4729) Penang
PG (R/340/6/0587) (04/28) (MQA/FA6962)
Additional Requirements
Credit in Maths at SPM / O-Level or equivalent
 Business and Accounting 11

PROGRAMME MATRIX
Programme Awarding Institution Entry Requirements Campus

Diploma in Accounting • SPM / O-Level or equivalent with 3 credits

KL (R2/344/4/0118) (02/28) (A8730)
• UEC with 3 credits
PG (R3/344/4/0113) (01/28) (A8627)
Kota Damansara
• Related SKM Level 3
Subang Jaya
Diploma in Accountancy • Related Certificate or equivalent
Kuala Lumpur
KD (R3/344/4/0187)(05/28)(A10290) • MQA-APEL T4
SJ (R2/344/4/0336) (08/25) (A11616) Penang
SWK (R2/344/4/0149) (12/23) (A9766)
Sarawak
Additional Requirements
Credit in Maths and pass in English at SPM / O-Level or equivalent

Diploma in Kota Damansara

Business Administration Subang Jaya
KD (R3/345/4/0417)(05/28)(A10292)
SJ (R3/345/4/0020) (05/26) (A 6928)
Kuala Lumpur
KL (R3/345/4/0225) (02/28) (A8729) Penang
PG (R3/345/4/0260) (01/28) (A8629)
SWK (R2/345/4/0637) (01/24) (A6762) Sarawak

Diploma in Marketing Subang Jaya

SJ (R3/342/4/0026) (04/27) (A 7757)
• SPM / O-Level or equivalent with 3 credits Kuala Lumpur
KL (R2/342/4/0119) (11/25) (A11332) SEGi College Sarawak
SWK (R3/342/4/0015) (10/25) (A6383) • UEC with 3 credits
• Related SKM Level 3
• Related Certificate or equivalent
• MQA-APEL T4
Diploma in
Digital Marketing Penang
PG (N/342/4/0229) (09/27) (MQA/PA12376)

Diploma in
Human Resource Management Kuala Lumpur
KL (R2/345/4/0659) (06/24) (A4382) Sarawak
SWK (R3/345/4/0026) (10/25) (A6325)

Certificate in • SPM / O-Level or equivalent with 1 credit

Business Studies Subang Jaya
• UEC with 1 credit
SJ (R2/340/3/0484) (08/25) (A6275) Kuala Lumpur
• SKM Level 2
KL (R2/340/3/0580) (08/26) (A6643)
Penang
PG (R3/340/3/0325) (01/28) (A8628) • MQA-APEL T3

Foundation in Commerce Subang Jaya

KL (R2/010/3/0258) (02/25) (A5212) Kuala Lumpur

Foundation in Business • SPM/O-Level or equivalent – min. 5 credits

SEGi Sarawak
SWK (R3/010/3/0418) (10/26) (A7097)
• UEC – min. B in 3 subjects

Foundation in Arts Kota Damansara

SJ (R2/010/3/0541) (07/26) (MQA/FA0452)
KD (R2/010/3/0406)(07/26)(MQA/FA0193)
Subang Jaya
12 Business and Accounting

ENGLISH REQUIREMENTS*
Types of Exam Diploma Degree Master

IELTS Band 5.5 Band 6.0 Band 6.5

TOEFL iBT 42 46 60

Cambridge English 154 160 169

Pearson Test 47 51 59

Linguaskill Cambridge 154 - 161 169 - 175 176 - 179

MUET Band 2 Band 3

*The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.

ENTRY REQUIREMENTS FOR

INTERNATIONAL STUDENTS

bit.ly/isentry23

A pathway for everyone

Your prior-qualifications were not mentioned?
Did not meet the entry requirements?

When there is a will, there’s always a way. Contact us and schedule a FREE one-on-one consultation
session to plot out a customised pathway that will fit your needs.
 Business and Accounting 13

POWERED BY
THE INDUSTRY
& LEADING TECHNOLOGIES
Accreditation by professional bodies
Taught by lecturers with industry experience
Dual-award option with UCLAN

BACHELOR OF
ACCOUNTING & FINANCE (HONOURS)
KD (R2/343/6/0222)(08/29)(MQA/FA0808)

Programme Modules
Double Degree
Year 1 Year 3
• Personal Development & Communication Skills • Advanced Financial Accounting & Reporting 1
• Principles of Economics • Auditing & Assurance Services 1
• Business Management • Corporate Finance
• Financial Accounting 1 • Advanced Financial Accounting & Reporting 2
• Quantitative and Statistical Methods
• Auditing & Assurance Services 2
• Financial Accounting 2
• Strategic and Change Management
• Entrepreneurship
• Business Law • Business Research Project
• Cost Accounting • Workplace Experience
• Research Methodology
Year 2 • Elective 2
• Computerised Accounting Systems
• Accounting Information Systems Electives [Choose any 2]
• Investment Decisions • Business Ethics
• Financial Management 1 • Money & Banking
• International Finance: Markets & Management • Environmental Management & Technology
• Management Accounting
• Company Law “PAY NOTHING UNTIL
• Taxation 1 YOU GRADUATE”
Scheme
• Taxation 2
• Advanced Management Accounting
• Elective 1

Career Opportunities
Typical examples of job positions include:
Financial accountants, Financial analysts,
Credit Risk Analysts, Budget Controllers, Tax
Graduates of the SEGi University’s Bachelor of Accounting and Finance (Honours) Advisers, Internal Auditors. As graduates,
degree will be given exemptions for: you may also pursue relevant postgraduate
qualifications such as master’s programmes
in financial management, accounting
: 9 Papers Exemption : 6 Papers Exemption and risk management, or undertake
professional accountancy qualifications from
accountancy bodies including Association
of Chartered Certified Accountants (ACCA)
All diploma and degree programmes require students to take 4 general subjects (Mata Pelajaran and the Chartered Institute of Management
Umum), as required by the Ministry of Education, Malaysia. Accountants (CIMA).
14 Business and Accounting

START AT THE TOP:

BUILT FOR FUTURE
MANAGERS
5 specialisations to choose from
Subjects designed to produce cross-disciplinary business leaders
Dual-award option with UCLAN

BACHELOR OF
BUSINESS MANAGEMENT (HONOURS)
KD (R2/340/6/0334)(04/24)(MQA/A9650)

Programme Modules Double Degree

Year 1 General Management

• Personal Development & Communication Skills • Operation and Quality Management
• Quantitative and Statistical Methods • Human Resource Management 1
• Principles of Economics • Corporate Finance
• Business Management • Corporate Strategy
• Financial Accounting 1 • International Finance: Markets & Management
• Global and Applied Economics
• Consumer Behaviour Financial Management
• Innovative & Creative Skills in Business • Financial Management 2
• Understanding Markets and Consumers • Corporate Finance
• Elective 1 • International Finance: Markets & Management
• Investment Decision
Year 2 • Financial Auditing
• International Business • Financial Reporting
• Managing Organisation
• Customer Relationship Management Digital Marketing
• Financial Management 1 • Relationship Marketing in the Digital Age
• Business Law • Digital Marketing Communication and Advertising
• Negotiations & Conflict Management Practices
• Digital Business • Marketing Principles, Directions and Applications
• Elective 2 • Planning for Media, Direct and Online Marketing
• Elective 3 • Critical Issues and Innovative Digital Marketing

Year 3 Human Resource Management

• Business-Government Relations • Human Resource Management 1
• Management Accounting • Human Resource Management 2
• Entrepreneurship • Re-sourcing of Human Resource 1
Career Opportunities
• Strategic and Change Management • Re-sourcing of Human Resource 2
• Employment Relations Graduates of the Bachelor of Business
• Business Research Project
Management (Honours) programme
• Research Methodology
Business Analytics will be qualified to apply for positions in
• Elective 4
• Analytics Approaches for Business Decisions business industry and government. The
Electives [Choose any 4] • Business Data Modelling skills and knowledge acquired during the
• Innovative Technology and Systems • Econometrics for Business programme are applicable to almost any
• Business Communication • Enterprise Analytics organisation, opening up career opportunities
• Introduction to Strategic Management • Forecasting Techniques and Application for in: Administration, Business advice/
• Environmental Management and Technology Business development Management, International
• Business Ethics banking, Consumer finance, Economic
Integrated Degree analysis, Financial analysis, Accounting, Risk
• Strategic Management management, Market research, Marketing,
• Organisational Behavior Human resource management, Employee
• Managing in the International Economy relations/industrial relations.
 Business and Accounting 15

A TRULY GLOBAL
INTERNATIONAL
Start in Malaysia, complete in the UK
BUSINESS DEGREE

5 Electives of your choosing

Get the best of our local and international teaching staff

2+1 ARTICULATION PATHWAY

BA (HONS) INTERNATIONAL BUSINESS ADMINISTRATION
KD KPT/JPS(KA9650)(4/24)

Programme Modules

Year 1 Year 3
• Personal Development & Communications Skills Study 2 years in Malaysia, final year at University
• Quantitative and Statistical Methods of Central Lancashire, UK.
• Principles of Economics
• Business Management Electives [Choose 4]
• Financial Accounting 1 • Innovative Technology and Systems
• Global and Applied Economics • Business Communication
• Consumer Behaviour • Introduction to Strategic Management
• Innovative & Creative Skills in Business • Environmental Management and Technology
• Understanding Markets and Consumers • Business Ethics
• Elective 1

Year 2 Career Opportunities

• International Business The skills and knowledge acquired during the
• Managing Organisation programme are applicable to roles in almost
• Customer Relationship Management any organisation including: administration
• Financial Management 1 business advice/ business development
• Business Law and planning analysis, International
• Negotiations & Conflict Management banking, consumer finance, economic
• E-Commerce analysis, financial analysis, accounting, risk
• Elective 2 management, market research, marketing,
• Elective 3 human resource management, employee
• Elective 4 relations/industrial relations.
16 Business and Accounting

2+1 ARTICULATION PATHWAY

BA (HONS) INTERNATIONAL ACCOUNTING AND FINANCE
KD JPT/BPP(U)1000-801/80/JID.7(21)(11/23)

Programme Modules

Year 1 Year 3
• Personal Development & Communications Skills Study 2 years in Malaysia, final year at University
• Principles of Economics of Central Lancashire, UK.
• Business Management
• Financial Accounting 1 Electives [Choose 2]
• Quantitative and Statistical Methods • Business Ethics
• Financial Accounting 2 • Money & Banking
• Entrepreneurship • Environmental Management and Technology
Career Opportunities
• Business Law
Typical examples of job positions include:
• Cost Accounting
Financial Accountants, Financial Analysts,
• Elective 1
Credit Risk Analysts, Budget Controllers, Tax
Year 2 Advisers, Internal Auditors. As a graduate,
• Computerised Accounting Systems you may also pursue relevant postgraduate
• Accounting Information Systems qualifications such as master’s programmes
• Investment Decision in financial management, accounting
• Financial Management 1 and risk management, or undertake
• International Finance: Markets & Management professional accountancy qualifications from
• Management Accounting accountancy bodies including Association
• Company Law of Chartered Certified Accountants (ACCA)
• Taxation 1 and the Chartered Institute of Management
• Taxation 2 Accountants (CIMA).
• Advanced Management Accounting
• Elective 2

INTERNATIONAL QUALIFICATION FOR

GLOBAL
OPPORTUNITIES
Start in Malaysia, complete in the UK
3 Electives to choose from
Accounting & Finance with a global view
 Business and Accounting 17

DESIGNED FOR
GLOBAL &
INNOVATIVE
BUSINESS LEADERS
Innovative & future-proofed subjects
High emphasis on business innovation
Guest lectures by lecturers from University of Sunderland

BA (HONS)
BUSINESS AND MANAGEMENT (3+0)
SJ (R3/340/6/0767) (09/27) (A7816) • PG (R2/345/6/0094) (09/27) (A8079) • SWK (R3/345/6/0165) (11/27) (A8585)

Programme Modules

Year 1
• Essential Study and Employment Skills
• Introduction to Marketing
• Introduction to HRM and Talent Development
• Introduction to Accounting and Finance
• Introduction to Managing and Leading People
• Introduction to Business Operations and Services
• Business Economics
• Business Management
• English 1

Year 2
• Personal and Professional Development
• Management Thought and Practice
• Quality Management for Organisational Excellence
• Business Ethics, Responsibility and Sustainability
• Managing Entrepreneurship, Innovation & Creativity Innovation Management
• English 2
• Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students)
• Falsafah dan Isu Semasa (Local students)
• Bahasa Melayu Komunikasi 2 (International students)
• Penghayatan Etika dan Peradaban (Local students)
• Statistics for Managers
• Malaysia Society 5.0

Year 3
• Developing the Reflexive Practitioner
• Global Entrepreneurship and Innovation
• Strategic Corporate Finance
• Managing and Leading Change
• Marketing in a Digital World
• Strategic Management Career Opportunities
• English 3 With the excellent grounding in business
• Design Thinking / Bahasa Kebangsaan A offered by this degree, you will be ready for a
• Community Engagement career in any business area, ranging from the
• Entrepreneurship human resources, marketing, operations, and
• Business Placement (Internship) administration.
18 Business and Accounting

BA (HONS) BUSINESS AND

MARKETING MANAGEMENT (3+0)
SJ (R2/342/6/0090) (08/24) (A10164) • PG (R2/340/6/0165) (05/27) (MQA/FA1534)

Programme Modules

Year 1 Year 3
• Essential Study and Employment Skills • Developing the Reflexive Practitioner
• Introduction to Marketing • Strategic Marketing
• Introduction to Human Resource Management and • Psychology of Consumers in a Digital Age
Talent Development • Critical and Emerging Themes in Marketing
• Introduction to Accounting and Finance • Branding and Reputation Management
• Introduction to Managing and Leading People • Marketing Research in Practice
• Introduction to Business Operations and Services • English 3
• Business Economics • Design Thinking/ Bahasa Kebangsaan A
• Business Management • Community Engagement
• English 1 • Entrepreneurship
• Business Placement (Internship)
Year 2
• Personal and Professional Development
• Quality Management for Organisational Excellence
• Business Ethics, Responsibility and Sustainability
• Digital Marketing
• Marketing Management and Metrics
• Integrated Marketing Communications
• English 2
• Penghayatan Etika dan Peradaban / Falsafah dan
Isu Semasa (International students) Career Opportunities
• Falsafah dan Isu Semasa (Local students) This degree will prepare you for management
• Bahasa Melayu Komunikasi 2 (International students) positions within advertising and public
• Penghayatan Etika dan Peradaban (Local students) relations agencies and various marketing
• Statistics for Managers roles. You may also pursue careers in sales
• Managing Information System promotion, direct marketing, media, digital
• Malaysia Society 5.0 communications, and other advertising fields.

BUILT FOR
MARKETING
IN THE DIGITAL
BUSINESS LANDSCAPE
Learn the Art (Content) &
Science (Data) of Marketing
Emphasis on Digital Marketing
Guest lectures by lecturers from University of Sunderland
 Business and Accounting 19

BA (HONS) BUSINESS AND

HUMAN RESOURCE MANAGEMENT (3+0)
SJ (R2/345/6/1098) (08/24) (A10163)

Programme Modules

Year 1
• Essential Study and Employment Skills
• Introduction to Marketing
• Introduction to Human Resource Management and Talent Development
• Introduction to Accounting and Finance
• Introduction to Managing and Leading People
• Introduction to Business Operations and Services
• Business Economics
• Business Management
• English 1

Year 2
• Personal and Professional Development
• Quality Management for Organisational Excellence
• Business Ethics, Responsibility and Sustainability
• Contemporary Developments in Human Resource
• Employment Cycle
• Designing Learning and Development
• English 2
• Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students)
• Falsafah dan Isu Semasa (Local students)
• Bahasa Melayu Komunikasi 2 (International students)
• Penghayatan Etika dan Peradaban (Local students)
• Statistics for Managers
• Malaysia Society 5.0

Year 3
• Exploring Equality and Diversity
• Contemporary Employee Relations
• Developing the Reflexive Practitioner
• International Human Resource Management
• HR Applied Project Career Opportunities
• Managing and Leading Change Human Resource Management graduates
• English 3 will be able to do the following in any
• Design Thinking / Bahasa Kebangsaan A* Human Resource departments: Job hiring,
• Community Engagement performance management, administration,
• Entrepreneurship training, assessing employee’s wellness and
• Business Placement (Internship) benefits, arranging team buildings.

* For Malaysian students who do not have a credit in SPM BM

DEVELOPING CONTEMPORARY
HR LEADERSHIP
Contemporary subjects covering current themes in HR
Strong emphasis on practical & applicable learnings
Guest lectures by lecturers from University of Sunderland
20 Business and Accounting

DEVELOPING
AGILE GLOBAL
BUSINESS
LEADERS
Curriculum that focuses on managerial skills & data analysis
Develop a critical, outspoken and diplomatic character
Option to transfer to the USA

BSC IN BUSINESS ADMINISTRATION

(GLOBAL BUSINESS MAJOR) (4+0)
SJ (N/340/6/0550) (03/27) (MQA/FA6528) • KL (R/340/6/0480) (10/26) (FA4729) • PG (R/340/6/0587) (04/28) (MQA/FA6962)

Programme Modules

Year 1 Year 3
• Computer Concepts and Applications • Business Communications
• Visual Arts • Managerial Finance
• World Literature After 1660 • International Trade
• Principles of Biology • Global Human Resource Management
• Principles of Biology with Lab • Design Thinking / Bahasa Kebangsaan A*
• Pre-Calculus Algebra • Introduction to Info Systems & Data Analytics
• World Literature Before 1660 • Business and Society
• General Chemistry • Malaysia Society 5.0
• General Chemistry I with Lab • Operations Management
• Community Services • Leadership and Change
• World History from 1500 (International students) • Advanced Excel
• Ethnic Relations (Local and International students)
• Bahasa Melayu Komunikasi 2 (International students) Year 4
• Islamic Asian Civilizations (Local students) • Global Marketing
• University Orientation • Business Data Mining
• Services Marketing
Year 2 • Retailing
• Principles of Accounting I • Organisational Behaviour
• Principles of Management • Business Seminar
• Principles of Marketing • Consumer Behaviour
• Composition and Modern English I • Strategic Management
• Principles of Microeconomics • Money and Banking
• Business Statistics and Data Analytics • Managing in a Global Environment
• Legal Environment of Business • Internship Career Opportunities
• Principles of Accounting II Our graduates will have the necessary
• Composition and Modern English II skills to embark on successful careers in
• Principles of Macroeconomics international business, management, human
• Personal Health Management * For Malaysian students who do not have a resource management, marketing, finance,
• Public Speaking Skills credit in SPM BM entrepreneurship and many more
 Business and Accounting 21

FAST-TRACK TO A
CHARTERED ACCOUNTANT:
HIGHEST PAPER
EXEMPTIONS
Paper exemptions from ACCA, CIMA, CPA, ICA
CIMA A-Star Programme: One Exam Away from CGMA®
Personalised coaching: Small class-size setting

BA (HONS)
ACCOUNTING AND FINANCE (3+0)
SJ (R/344/6/0219) (10/24) (A10691) • KL (R3/344/6/0479) (08/27) (A8170) • PG (R2/344/6/0279) (03/25) (A10966) • SWK (N/344/6/0535) (08/24) (MQA/PA12025)

Programme Modules

Year 1
• Introduction to Financial Accounting (Part 1 & 2)
• Introduction to Management Accounting (Part 1 & 2)
• Introduction to Finance and Economics (Part 1 & 2)
• Personal and Professional Development (Part 1 & 2)
• English for Business Studies
• Bahasa Melayu Komunikasi 2 (International students)
• Penghayatan Etika dan Peradaban (Local students)
• Quantitative Method

Year 2
• Financial Accounting (Part 1 & 2)
• Management Accounting (Part 1 & 2)
• Business & Company Law (Part 1 & 2)
• Taxation (Part 1 & 2) Graduates will be granted the
• Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) following exemptions*:
• Falsafah dan Isu Semasa (Local students)
• Design Thinking / Bahasa Kebangsaan A*
• English for Academic Studies : 9 Papers Exemption

Year 3
• Advanced Management Accounting : 8 Papers Exemption
• Advanced Financial Accounting
• Audit & Assurance (Part 1 & 2)
• Finance (Part 1 & 2) : 8 Papers Exemption
• Strategic Financial Management (Part 1 & 2)
• Malaysia Society 5.0
• Community Engagement
: 8 Papers Exemption

*For Malaysian students who do not have a credit in SPM BM

*Subject to approval

Career Opportunities
• CIMA A-Star Programme exclusively for high achievers Graduates can pursue a career as a Chartered
• Applicable for First Class Honours degree* Accountant and explore other industries
including banking, insurance companies, civil
*terms & conditions apply. service and market research.
22 Business and Accounting

BA (HONS) ADVERTISING AND DIGITAL

MARKETING COMMUNICATIONS (3+0)
SJ (N/342/6/0216) (01/25) (MQA/PA12174) • PG (N/342/6/0000) (09/25) (MQA/PA13339)

Programme Modules

Year 1 Year 3
• Principles and Practice of Marketing (Part 1) • Direct, Interactive and Digital Marketing (Part 1)
• Introduction to Advertising • Dissertation (Part 1)
• Introduction to Digital Marketing • Internet Marketing
• Personal Professional Development 1 • Contemporary Issues in Marketing
• Principles and Practice of Marketing (Part 2) • Direct, Interactive and Digital Marketing (Part 2)
• Financial Aspects of Marketing / Public Relations • Dissertation (Part 2)
• Creative Content Marketing • Social Media and Analytics
• Brand Management • Strategic Communications
• Penghayatan Etika dan Peradaban / Falsafah dan • Business Placement (Internship)
Isu Semasa (International students)
• Falsafah dan Isu Semasa (Local students)
• Bahasa Melayu Komunikasi 2 (International students)
• Penghayatan Etika dan Peradaban (Local students)
• Design Thinking / Bahasa Kebangsaan A*

Year 2
• Customer Insight and Research (Part 1)
• Personal and Professional Development 2
• Media Planning and Buying
• Global Marketing Management
• Customer Insight and Research (Part 2) Career Opportunities
• Research Methods This degree will prepare you for management
• Advertising Campaign Management positions within advertising and public
• Integrated Marketing Communication Management relations agencies and various marketing
• Statistics for Managers roles. You may also pursue careers in sales
• Malaysia Society 5.0 promotion, direct marketing, media, digital
• Community Engagement communications, and other advertising fields.

Recognition / Accreditation

*For Malaysian students who do not have a credit in SPM BM

YOUR COMPETITIVE ADVANTAGE IN THE

DIGITAL BUSINESS
LANDSCAPE
Learn timeless marketing theories & digital
advertising practices
Highest ranking marketing subjects in London
(Complete University Guide)
Accredited & paper exemptions by CIM & IDM
 Business and Accounting 23

BA (HONS)
MARKETING MANAGEMENT (3+0)
KL (R2/342/6/0210) (08/24) (A10439)

Programme Modules

Year 1
• Personal and Professional Development 1 - The Marketer
• Principles and Practice of Marketing
• Multichannel Marketing
• Financial Aspects of Marketing
• Public Relations: From Concepts to Practice
• Bahasa Melayu Komunikasi 2 (International students)
• Penghayatan Etika dan Peradaban (Local students)
• Malaysia Society 5.0

Year 2
• Customer Insight and Research
• Personal and Professional Development 2
• Integrated Marketing Communications Management
• Global Marketing Management
• Marketing Management
• Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) * For Malaysian students who do not have a
• Falsafah dan Isu Semasa (Local students) credit in SPM BM
• Design Thinking/ Bahasa Kebangsaan A*

Year 3
• Dissertation
• Direct, Interactive and Digital Marketing
• Business and Marketing Strategy Career Opportunities
• Social Media Analytics As graduates from the marketing field,
• Contemporary Issues in Marketing you can contribute your expertise in: sales
• Social Marketing management, advertising, consulting and
• Community Engagement marketing research and branding consultant.

BE AN INTEGRATED,
DATA-BACKED AND CONTEMPORARY

MARKETER
Subjects focused on Integrated & data-backed marketing
Highest ranking marketing subjects in London
(Complete University Guide)
Accredited & paper exemptions by CIM & IDM
24 Business and Accounting

APPLYING PROVEN & CONTEMPORARY

HR STRATEGIES
INTO PRACTICE
Contemporary subjects covering current themes in HR
Strong emphasis on practical and applicable learnings
Geared towards 21st century borderless HRM

BA (HONS)
HUMAN RESOURCE MANAGEMENT (3+0)
KL (R2/345/6/0662) (10/24) (A10440)

Programme Modules

Year 1
• Human Resources Metrics
• Managing Organisations and Individuals
• International Business Functions
• International Business Environment
• Personal and Professional Development
• Introduction to Human Resources Management
• Bahasa Melayu Komunikasi 2 (International students)
• Penghayatan Etika dan Peradaban (Local students)
• Malaysia Society 5.0

Year 2
• Business Ethics
• Human Resources Analytics
• Cross Cultural Management and Diversity Management
• Future Paths * For Malaysian students who do not have
• Teams in Organisations a credit in SPM BM
• Employee Relations and Rewards
• Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students)
• Falsafah dan Isu Semasa (Local students)
• Design Thinking / Bahasa Kebangsaan A*

Year 3 Career Opportunities

• Leadership in Organisations Human Resource Management graduates
• Talent Management and Development will be able to do the following in any
• Strategic and Contemporary Issues in Human Resource Management Human Resource departments: Job hiring,
• Organisational Decision Making performance management, administration,
• Dissertation training, assessing employee’s wellness and
• Community Engagement benefits, arranging team buildings.
 Business and Accounting 25

BA (HONS)
BUSINESS MANAGEMENT (3+0)
KL (R2/345/6/0385) (03/24) (A9595)

Programme Modules

Year 1
• Principles and Practices of Marketing
• Managing Organisations and Individuals
• Finance for Non-finance Managers
• International Business Environment
• Personal and Professional Development
• Management Practice 1
• Bahasa Melayu Komunikasi 2 (International students)
• Penghayatan Etika dan Peradaban (Local students)
• Malaysia Society 5.0

Year 2
• Business Ethics
• Management Practice 2
• Cross Cultural Management and Diversity Management
• Future Paths
• Teams in Organisations
• Organisational Analysis & Performance
• Business Research Methods * For Malaysian students who do not have
• Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) a credit in SPM BM
• Falsafah dan Isu Semasa (Local students)
• Design Thinking / Bahasa Kebangsaan A*

Year 3
Career Opportunities
• Leadership in Organisations
• Management in Critical Context Generally, Business Management graduates
• Strategy for Managers are needed in the fields of: Banking,
• Organisational Decision Making Accountancy, Insurance, Education,
• International Human Resource Management Marketing and Civil Service.
• Dissertation
• Community Engagement

BE AN ANALYTICAL, STRATEGIC
&

DYNAMIC
Focus on training critical & analytical managers
Strong subject offerings in diverse fields of management
Strong emphasis on practical and applicable learnings
26 Business and Accounting

BUILDING STRONG AND

PRACTICAL
FOUNDATION FOR
ACCOUNTING
Paper exemptions from ACCA
Industry into Classroom: Partnership with AutoCount
Strong emphasis on practical and applicable learnings

DIPLOMA IN ACCOUNTING
KL (R3/041/4/0118) (02/28) (A8730) • PG (R3/344/4/0113) (01/28) (A8627)

DIPLOMA IN ACCOUNTANCY
KD (R3/344/4/0187)(05/28)(A10290)• SJ (R2/344/4/0336) (08/25) (A11616) • SWK (R2/344/4/0149) (12/23) (A9766)

Programme Modules

Year 1 Year 2
• Cost Accounting • E-Commerce
• Principles of Economics • Financial Accounting 3
• Financial Accounting 1 • Finance
• Data Analysis • Taxation 1
• Principles of Management • Financial Accounting 4
• Introduction to Finance and Technology • Financial Accounting 5
• Introduction to Marketing • Business and Company Law
• Financial Accounting 2 • IT Application in Accounting
• Introduction to Management Accounting

Year 3
• Corporate Audit
• Taxation 2
• Business Ethics

Graduates will be granted the following exemptions*:

Career Opportunities
The Diploma provides you with a
: 4 Papers Exemption
perspective on management accounting,
(Foundation Level)
essential for management and operating
decisions. With the knowledge and skills
*Subject to approval gained, you’ll become highly employable and
sought-after by many corporations.
 Business and Accounting 27

WORK WITH
REAL-LIFE
BUSINESSES & CORPORATE LEADERS
Syllabus co-designed & co-accessed with the industry
Industry into Classroom: Partnership with Malaysia Airlines
Talks and guest lectures by industry and academic experts

DIPLOMA IN
BUSINESS ADMINISTRATION
KD (R3/345/4/0417)(05/28)(A10292)• SJ (R3/345/4/0020) (05/26) (A6928) • KL (R2/345/4/0225) (02/23) (A8729) • PG (R2/345/4/0260) (01/23) (A8629) • SWK (R2/345/4/0637) (01/24) (A6762)

Programme Modules

Year 1
• Digital Business
• Principles of Economics
• Financial Accounting 1
• Data Analysis
• Principles of Management
• Introduction to Finance and Technology
• Introduction to Marketing

Year 2
• Leadership
• E-Commerce
• Organisational Behaviour
• Business Ethics
• Business Management
• Consumer Behaviour
• Digital Marketing
• Service Marketing
• Cybersecurity
• Product Innovation and Management
• Big Data Analytics and Business Intelligence
• Operations Management

Year 3
• Supply Chain Management
• International Business
• Technology Management Concepts Career Opportunities
• Human Resource Management Diploma in Business Administration will arm
you with the basic knowledge and theories
that apply to the business organisation.
It will prepare you to be efficient in a
diverse team as a leader or supervisor,
demonstrating awareness and understanding
of management, economics, accounting and
entrepreneurship.
28 Business and Accounting

DIPLOMA IN
MARKETING
SJ (R3/342/4/0026) (04/27) (A7757) • KL (R2/342/4/0119) (11/25) (A11332) • SWK (R3/342/4/0015) (10/25) (A6383)

Programme Modules

Year 1
• Digital Business
• Principles of Economics
• Financial Accounting 1
• Data Analysis
• Principles of Management
• Introduction to Finance and Technology
• Introduction to Marketing
• Operations Management

Year 2 Career Opportunities

• Digital Marketing Typical examples of job positions include:
• Organisational Behaviour Financial accountants, Financial analysts,
• Business Ethics Credit Risk Analysts, Budget Controllers, Tax
• E-Commerce Advisers, Internal Auditors. As graduates,
• Marketing Management you may also pursue relevant postgraduate
• Consumer Behaviour qualifications such as master’s programmes
• Service Marketing in financial management, accounting
• Product Innovation and Management and risk management, or undertake
• Social Media Marketing professional accountancy qualifications from
accountancy bodies including Association
Year 3 of Chartered Certified Accountants (ACCA)
• International Business and the Chartered Institute of Management
• Marketing Research Accountants (CIMA).
• Human Resource Management

FAST TRACK TO A
UK DEGREE Industry into classroom
Digital-marketing centric syllabus
Fast track to a UK Degree
 Business and Accounting 29

DIPLOMA IN
DIGITAL MARKETING
PG (N/342/4/0229) (09/27) (MQA/PA12376)

Programme Modules

Year 1
• Introduction to Business
• Introduction to Digital Marketing in collaboration with
• Principles of Marketing
• Academic English
• Principles of Management
• Consumer Behaviour
• Introduction to Advertising
• Business and Company Law
• Principles of Economics
• Financial Accounting
• Social Media Marketing
• Falsafah dan Isu Semasa / Penghayatan Etika dan Peradaban (Local students)
• Bahasa Melayu Komunikasi 1 (International students)
• Growth Mindset / Bahasa Kebangsaan A*

Year 2
• Business Data Analytic
• Digital and Service Marketing * For Malaysian students who do not have a
• Web Designing credit in SPM BM
• Search Engine Optimisation
• Digital Personal Selling
• Introduction to Finance
• Marketing Management
• Ethical Issues in Marketing
Career Opportunities
• Integrated Marketing Communication As graduates, you will have vast career
• Technopreneurship opportunities to choose from, such as: Digital
• Digital Marketing Research Marketing Executive, Content Marketing
• International Marketing Developer, Branding Specialist, Social Media
• Co-curriculum Management Executive, Media Content Strategist and many
• Industrial Revolution 4.0 in Malaysia more career opportunities. This programme is
also a pathway to a degree programme.

MARKETING
AT THE EDGE OF DIGITAL TRENDS
& TECHNOLOGY
Industry into Classroom: Realme
Contemporary digital marketing subjects
Talks and guest lectures by industry
and academic experts
30 Business and Accounting

THE MOST AGILE & COMPREHENSIVE

HR DIPLOMA
Subject covers diverse fields of HR management
Build a solid foundation for HR management
Emphasis on digital skillsets surrounding HR

DIPLOMA IN
HUMAN RESOURCE MANAGEMENT
KL (R2/345/4/0659) (06/24) (A4382) • SWK (R3/345/4/0026) (10/25) (A6325)

Programme Modules

Year 1
• Introduction to Business
• Principles of Management
• Principles of Accounting
• Principles of Economics
• General Language Training
• Introduction to Finance
• Falsafah dan Isu Semasa / Penghayatan Etika dan Peradaban (Local students)
• Bahasa Melayu Komunikasi 1 (International students)
• Organisational Behaviour
• Information Technology
• Business Mathematics
• Social Media Marketing
• Growth Mindset / Bahasa Kebangsaan A*

Year 2
• Technopreneurship
• Human Resource Management
• Decision Making Skills
• Business Data Analytics
• Business and Company Law
• Business Ethics
• Academic English
• Malaysian Employment Law
• Compensation and Benefits
• Training and Development
• Fundamentals of Graphic Design
• Human Resources Information System
• Performance Management * For Malaysian students who do not have a
• Co-curriculum Management credit in SPM BM
• Industrial Revolution 4.0 in Malaysia (NEW)

Year 3
• Occupational Safety and Health Career Opportunities
• Unions and Labour Relations You will be prepared according to your
• Human Resource Planning, Recruitment and Selection employer requirements that enable you to
• Business Research work in various Human Resource sectors.
 Business and Accounting 31

CERTIFICATE IN
BUSINESS STUDIES
SJ (R2/340/3/0484) (08/25) (A6275) • KL (R2/340/3/0580) (08/26) (A6643) • PG (R3/340/3/0325) (01/28) (A8628)

Programme Modules

Year 1
• General Language Training
• Basic Economics 1
• Basic Financial Accounting
• Introduction to Human Resource Management
• Business Ethics
• Falsafah dan Isu Semasa or Penghayatan Etika dan Peradaban (Local students) / Malaysian Studies 1
• Bahasa Melayu Komunikasi 1 (International students)
• Basic Statistics
• Elective
• Family Issues
* For Malaysian students who do not have a
• Basic Business Principles
credit in SPM BM
• Elective
• Academic English
• Basic Finance
• Introduction to Cost Accounting
Career Opportunities
• Public Speaking Skills / Bahasa Kebangsaan A* This programme is specially designed for those
who have completed SPM (1 credit) or any
Year 2 equivalent qualification and have decided to
• Basic Management pursue a career in business or commerce.
• Basic Marketing
• Elective Upon successful completion of the programme,
• Business Communication and Writing you may pursue a diploma or degree level
• Basic Economics 2 studies.

BUILDING A
STRONG AND
DYNAMIC
FOUNDATION FOR BUSINESS
Subject covers diverse fields of business
A direct pathway to a Diploma
Flexible payment scheme for Cert-Diploma Pathway
32 Business and Accounting

DISCOVER YOUR PASSION IN

BUSINESS
Dual Award option with University of Greenwich
Covers a diverse field of business

FOUNDATION IN COMMERCE
KL (R2/010/3/0258) (02/25) (A5212)

Programme Modules

Year 1
• Quantitative Methods I Dual Award*
• Accounting I
• English I
• Computer Application
• Introduction to Business
• Accounting II
• Principles of Economics
• English II
• Quantitative Methods II
• Personal and Professional Develpment
• Principles of Marketing * Terms & Conditions apply
• Quantitative Methods III
• Accounting III
• Business Mathematics

Why study this programme?

The Foundation provides you with a
perspective on management accounting,
essential for management and operating
decisions, with the knowledge and skills gained.
 Business and Accounting 33

FOUNDATION IN ARTS
KD (R2/010/3/0406)(07/26)(MQA/FA0193); MQA/PA4175 N-DL/010/3/0025

Programme Modules Electives

Semester 1 Business & Accounting

• General Language Training • Introduction to Financial Accounting Quantity Survey/Hospitality/
• Computer Application • Fundamental of Management Education/Psychology
• Introduction to Business • Intercultural Communication • Information Technology
• Mathematics • Information Technology • Interpersonal Communication
• Statistics* • Introduction to Marketing • Fundamentals of Management
• Introduction to Marketing
Semester 2 Communication Studies/English & • Intercultural Communication
• Academic English PR
• Elective 1 • Interpersonal Communication Creative Design/
• Elective 2 • Intercultural Communication Architecture/Interior
• Elective 3 • Fundamental Photography Architecture
• Elective 4 • Information Technology • Colour & Form
• Introduction to Marketing • Drawing Fundamentals
Semester 3 • Fundamental Photography
• Public Speaking Information Technology • Intercultural Communication
• Critical Thinking Skills • Programming Methodology • Interpersonal Communication
• Principles of Economics • Interpersonal Communication
• Elective 5 • Fundamental of Management
• Intercultural Communication
• Information Technology *ODL Mode

FOUNDATION IN ARTS
SJ (R2/010/3/0541) (07/26) (MQA/FA0452)

Programme Modules

Year 1
• Thinking Skills • Co-curriculum
• English l • Introduction to Management Why study this programme?
• Mathematics • Writing and Research Skills This qualification is specially designed for students with
• Basic Information and • Electives (Choose any two): SPM, O-Level or equivalent qualifications and who would
Communication Technologies (ICT) - Introduction to Finance like to pursue a bachelor’s degree at the university. Upon
• Introduction to Psychology - Introduction to Visual Arts successful completion of the Foundation in Arts programme,
• Essentials of Economics - Introduction to Mass Media students may further their studies in a wide range of degree
• English ll and Communication programmes depending on units completed during their
• Introduction to Law - Introduction to Legal Skills studies. Students may be eligible to apply for advanced
• Introduction to Sociology standing.

A FOUNDATION
WITH THE WIDEST PATHWAYS
Fastest pathway into a wide variety of Degree Programmes
4 electives to choose from
34 Business and Accounting

SCHOLARSHIPS
AVAILABLE*
*subject to change

Scholarship Name Priority Courses

Program Graduan Cemerlang (GrEP MARA)

Program Penajaan Pengajian Tertiari (TESP MARA)

Bantuan Zakat MAIDAM

Hong Leong Foundation Scholarship

Keysight Malaysia Scholarship

Lembaga Zakat Selangor

Zakat Kelantan All Programmes

Karangkraf

Sin Chew Media Corporation Bhd

STAR Media Group Bhd

SEGi High Achiever’s Scholarship

SEGi Ace Scholarship

SEGi Unified Examination Certificate (UEC) Scholarship

Yayasan Kemanusiaan Da Sheng •Education

•Electrical and Electronics Engineering •Human Resources

Sony Scholarship •Mechanical Engineering •Administration
•Marketing •Computer Science

•Engineering •Human Resources

Gamuda Scholarship
•Accounting •Psychology

•Accounting & Business • Education

PETRONAS Education Sponsorship Programme •Arts & Communication • Engineering & Architecture
•Computer & Multimedia

Bank Negara Scholarship •Computer Science •Accounting

•Accounting & Business • Education

Tunku Abdul Rahman (BTAR) Scholarship •Arts & Communication • Engineering & Architecture
•Computer & Multimedia

Genting Malaysia Scholarship Award •Culinary Arts •Hospitality Management

•Accountancy •Accounting & Business

•Business Administration •Arts & Communication
OCBC Bank
•Computer Science •Computer & Multimedia
•Engineering

•Accounting & Business •Engineering & Architecture

Elena Cooke Education Fund •Arts & Communication •Hospitality & Tourism
•Computer & Multimedia
 Business and Accounting 35

ELECTIVE COURSES
DIPLOMA LEVEL
No Scholarship Name School Credit Value No Scholarship Name School Credit Value

1 Business and Company Law 3 28 CyberPsychology 3

2 Business Communication 3 29 Positive Psychology Psychology 3

3 Business Management 3 30 Social Psychology 3

Understanding the Child’s Growth

4 Cost Accounting 3 31 3
and Development

5 Data Analysis 3 32 Play & Learning for Young Children 3

Physical Education & Health Care

6 Financial Accounting 1 3 33 3
for Young Children
Early
Childhood
Safety & Well-being of Young Education
7 Introduction to Business 3 34 3
Children

Global Citizenship for Young

8 Introduction to Finance 3 35 3
Children

Introduction to Management An Introduction to Montessori

9 3 36 3
Accounting Pedagogy

10 Introduction to Marketing 3 37 Music for Children 3

Music Appreciation 1:
11 Principles of Management 3 38 3
Aesthetic & Style
Music
Music Appreciation 5:
12 Social Media Marketing 3 39 3
World Music
Business and
Accounting
Music Fundamentals 1:
13 Technopreneurship 3 40 3
Fundamental Theory

14 Consumer Behaviour 4 41 Print Production Hospitality 3

& Tourism /
Creative Arts
15 Corporate Audit 4 42 Advertising Creativity 3
& Design

Wedding Planning and

16 Digital and Service Marketing 4 43 3
Management

17 Digital Marketing 4 44 Wine Management Hospitality 3

& Tourism
18 Finance 4 45 Introductory to French 3

19 Human Resource Management 4 46 Food & Its Culture 3

Integrated Marketing Principles of Electronics & Electrical

20 4 47 3
Communication Engineering
Engineering
21 International Business 4 48 Engineering Drawing 3

22 Marketing Management 4 49 Fundamental of Photography 3

23 Operations Management 4 50 Digital Graphics 3

Introduction to Multimedia &

24 Organisational Behaviour 4 51 4
Animation Creative Arts
& Design
25 Personal Selling 4 52 Interactive Web Design 4

Industrial and Organisational

26 3 53 Videography 4
Psychology
Psychology
27 General Psychology 3 54 Presentation Skills 3
 Overall

SEGi University (100589-U)

603 6145 1777 011 1501 8838

SEGi College Kuala Lumpur (42114-V)

603 2070 2078 012 988 7482 1800 88 8028

SEGi College Subang Jaya (284515-V)

603 8600 1777 010 313 0303

SEGi College Penang (187620-W)

604 263 3888 013 629 4880

SEGi College Sarawak (172726-T)

6082 252 566 017 859 2566 1300 88 7344

Regional Centre:
SEGi University Regional Centre, Johor Bahru
607 235 9188 010 313 0303

The information in this brochure is correct at the time of printing (March 2023).
Changes may be made without prior notice. Copyright 2023. All rights reserved. Chat with us today!
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