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    The document is a marketing report on Parle conducted in Lucknow, India. It includes sections on introduction, industry overview, objectives, research methodology, data analysis, findings, limitations, and conclusion. The report aims to study Parle's marketing strategy through primary data collection and analysis.

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    Front

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    salman
    8 views6 pages
    The document is a marketing report on Parle conducted in Lucknow, India. It includes sections on introduction, industry overview, objectives, research methodology, data analysis, findings, limitations, and conclusion. The report aims to study Parle's marketing strategy through primary data collection and analysis.

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    The document is a marketing report on Parle conducted in Lucknow, India. It includes sections on introduction, industry overview, objectives, research methodology, data analysis, findings, limitations, and conclusion. The report aims to study Parle's marketing strategy through primary data collection and analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views6 pages

    Front

    Uploaded by

    salman
    The document is a marketing report on Parle conducted in Lucknow, India. It includes sections on introduction, industry overview, objectives, research methodology, data analysis, findings, limitations, and conclusion. The report aims to study Parle's marketing strategy through primary data collection and analysis.

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    You are on page 1of 6

    GCRG MEMORIAL TRUST'S GROUP OF

    INSTITUTIONS, LUCKNOW

    FACULTY OF MANAGEMENT
    MINI PROJECT REPORT
    ON

    "A STUDY ON MARKETING STRATEGY


    TOWARDS PARLE”
    Submitted To: Submitted by:
    Mr. Vishal Jaiswal Rohit Vikram Singh
    Roll No.

    DR. APJ ABDUL KALAM TECHNICAL


    UNIVERSITY,
    LUCKNOW, UTTAR PRADESH
    SESSION: 2023-24
    DECLARATION

    This is to declare that I, ROHIT VIKRAM SINGH student of


    MBA, 1st Semester, have personally worked on the mini report entitled
    “A STUDY ON MARKETING STRATEGY TOWARDS PARLE”.

    Date:

    Place: Lucknow ROHIT VIKRAM SINGH


    ACKNOWLEDGEMENT

    I am highly obliged to Dr. Poornima Jaiswal (HOD), GCRG,


    Lucknow for granting me permission to carry out my internship on “A
    STUDY ON MARKETING STRATEGY TOWARDS PARLE”.

    Heartfelt thanks to my Course director MR. VISHAL


    JAISWAL for his guidance. I simply feel myself blessed being
    provided with an academic director like him.

    Last but not the least I would like thank my family and friends
    for their support without which this report would not have been
    successful.
    PREFACE

    For a management student, mini report plays an important role


    during his study. Research provides a corporate or real world platform
    to learn practically. MBA degree without any research or corporate
    world experience is just like food without salt. So research provides a
    great learning experience about management concepts and its
    applications.

    This project entitled “A STUDY ON MARKETING


    STRATEGY TOWARDS PARLE” aimed at studying the Indian
    banking system and this is play a major role for any organization is
    very important functions because these decide the most suitable
    manpower which steers the industry to its desired goals.

    This project was undertaken as a part of the curriculum of MBA


    course, which is compulsory for each student to have the research in
    any organization to their respective specialization, as to gain first-hand
    knowledge of the organization. This exposure enables the trainees to
    learn effective and efficient ways and means to solve the real problems
    faced by the organization and also to understand its dynamics.
    EXECUTIVE SUMMARY

    While working in the organization I was trained as a relationship personnel

    being engaged into various jobs such as dealing with clients, answering

    customer queries through telephonic conversations and providing them

    knowledge about new schemes and converting them into our customers.

    As my Project I was given the topic on “A STUDY ON MARKETING

    STRATEGY TOWARDS PARLE”. The project work was for this research

    was conducted in Lucknow to study of Parle.

    The mini report has been conducted to gather information from respondents

    & a structured questionnaire will be used to collect the information from the

    respondents. The data which was collected from them will be analyzed and

    classified. It was found that though the Parle have the highest market share it

    needs to improve on its service quality and banking services.


    INDEX

    SR. NO. CONTENTS PAGE NO.

    DECLARATION

    ACKNOWLEDGEMENT

    PREFACE

    EXECUTIVE SUMMARY

    1. INTRODUCTION

    2. INDUSTRY OVERVIEW

    3. OBJECTIVE OF THE STUDY

    4. RESEARCH METHODOLOGY

    5. DATA ANALYSIS & INTERPRATATION

    6. FINDINGS

    7. LIMITATIONS

    8. CONCLUSION

    9. BIBLIOGRAPHY

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