Why UBER continue as a technology?

It is because Uber wanted to build multi-sided marketplaces that conduct

millions of trips every day across the globe. They strive to build real-time
experiences for all users.

The nature of real time marketplaces makes them very active. It’s creates
the need to keep all passengers to be active through the apps that synced
with detailed information, whether it’s pickup time, arrival time, and road
lines will appeared on the screen. As well, to know if there’s nearby drivers
in your location when the moment you will open the Uber application. On the
other hand, during your journey there are also an option for you to modify and
view the state of your ongoing trip at real-time updates we can say that their
presence in the transportation industry have changed the riding mindset,
experience, and standard of the community towards transporting .
In addition, the innovation of the Uber thrives on finding ways to constantly
improve and refine to technology to provide security safety and reliable rides
to all the drivers and passengers. The apps attach drivers with riders in ways
that were simply impossible 6 and 7 years ago. The innovative model that
Uber Technologies Incorporation has gradually grown to a multinational
transitional platform – most known in the transportation industry through
their ridesharing or ride-hailing service.

Uber continue to develop this UberPool technology to enable in the new

services. Which the riders can share the trip to other riders were going on
the same location. This innovation helps to cut the cost and reduce the
congestion overtime of the riders. They application on the website and utilize
the technological offers accessibility provides earning opportunities to
riders. Their prominent alternative to normal commuting or traveling services
has become a game-changer in the industry As a result, they have
continuously expanded and enhanced their business throughout the years
not only driving from delivering foods through UberEats, shipping goods
through Uber Freight, scheduling rides for patients through Uber Health, and
more (Uber, 2020).

As well, you may also have heard about the ATC- Uber’s Advanced
Technologies Center that has built to test the model of self-driving class
which is currently piloting in Pittsburg.

In the future Uber believe that this technology can help to less congestion
and will be affordable and accessible transportation as well to help to reduce
the lives lost in the car accidents. This is the heart of the Uber mission goal
to make transportation as reliable as running water as possible everywhere
around the globe.
However, beside of the success story of UBER transportations industry they
also diversify their product to the entering online real estate a new market
for them to increase their profitability and boost more their brand image in
the society. This transition can cause impact for the operation management,
human resources, and the financial aspect of the company marketing.

The real estate has four categories such as residential, industrial,

commercial and land which is the main major investment assets to the
buyers and investor today.
Whether it is for lease, for sale, long or short term is still beneficial for them.
Therefore, Uber find the potential of this new business market, through
online technology platform was the main contribution factor for Uber to
operate, in order to the clients, customers to connect to the owner, realtors
or brokers even the real estate lawyers in easy way one of the most trending
to close deal in real estate industry in social media.

In addition, because of the popularity of the Uber transportation in the

market it gives an advantage for them to advertise their new diverse service
without any problematic issue. As Uber technology incorporation only had 69
countries across the world with more than 10,000 cities operated this will be
a great strategy to start promoting to the people about the real estate
industry through advertisement in the apps, advertisement banner in the
Uber cars, or to give flyers to the customer on hand by the riders.
Also, a strategy to give a discount fare price to those clients who wanted to
visit the real estate area, houses, commercial that booked to Uber under
their business best way to get the attention of the client. Since they are new
on the business, Uber should have tried to research more ideas of what best
strategies, they can offer to the market in order to capture the interest of the
potential people to close deal a property.
Although the actual conversation promoters are powerful to convince client,
but the help of advance digital promotions can be also be appealing to the
clients to be interested in the real estate offer.

The Uber Real Estate is fundamentally a brokerage services company that

acts as an middle between the customers and sellers in real estate” (Kuhail,
2018).
Also, it’s technological platform wherein the Uber’s associates are realtors
and brokers instead of driver riders are their target, today is the home
investors in the market.

Nowadays, since the controversies Uber has been involved. Apparently, the
potential approaching will bring distrust or hesitance to the real estate
buyers and investors because of their discolored brand image and their
uncertain responsibilities as a rising company.

According on the company growth statistics, Uber manage to thrive and

maximize the profit in order to expand their business over the years.
However, due to the controversies and lawsuits they’ve been involved in the
government, the employees, the competitors, and even its own clients
(Smith, 2016), the Uber brand image will be at the risk of being blemished,
Otherwise they are careful to handle the controversies that involving their
brand.

Despite the comfort of their ride-hailing service and product present, still
they have many questioned raised such as the lack of the potential
accountability to certain societal responsibilities.
Moreover, In the past years the Uber Technologies successfully operated and
has been able to attract and retain millions of riders around the world to stay
through their digital advertisements strategies to promote the business in
the market.

They presented to the market how their digital ride-hailing platform will be
advantage to promote the product and services as well it’s gives comfortable
and more efficient, reduced cost to the customers.

Because of the promising efficiency and convenience their rides marketing,

it’s captures the interest of the customers to the services of ridesharing, and
food deliveries.

On the other hand, the promising benefit of providing Uber drivers to the self-
employed contractors gives an opportunity to become an independent. Also,
it increases the attractiveness to the driver’s partners to retain in Uber. This
benefits the drivers, and the riders obtain to enjoy itself the benefits.
Although the Uber still overlay the controversies and conflicts they have
been associated with.

Likewise, for Uber Real Estate, in a way to attract the clients to use their
platforms of promoting their real estate property in the market they need to
capture the trust of the investors/ clients with them by the help through the
promising benefits and high-quality service they can provide and offer.
According by Kuhail (2018)

“Uber Real Estate’s competitive advantage help the clients to save up to

50% brokerage firms charge for real estate fees. Unlike to the traditional
brokerage firms that charge more, Uber Real Estate claims that they have a
‘built-in exit plan for retirement.’”
As we all know, the technology is integrated into our daily lives, Digital
innovation continues to change economies and markets, reinventing the way
business is done regardless of industry. It’s only a matter of time until every
product, service, process, and business model has been disrupted. Some of
the sectors, such as media and telecoms, were impacted immediately, while
others, such as real estate, are only now benefitting from the profound
effects of digital transformation.

Therefore, in order to keep the Uber space in the market, they need to
specify and highlight their certain unique selling proposition and improve and
develop the mobile application platform. To achieve this, they would also
have to allocate their human resources and to implement effectively the
strategize to manage their operational plan and tactics. Not only in the
research and fund on various marketing strategies to obtain users.

Today, anyone that wants to work under Uber can easily to sign up in their
website, as long they confident enough to meet the qualifications and pass
the HR’s background without any criminal records. The addressed as
individual contractors or partners by Uber and are given the autonomy and
flexibility over their time and salary (Ben-Shahar, 2017). The Partnership
requirements may be different on several countries, region, or city, but
nevertheless, Uber ensures to do their part to protect and maintain the
reliability of their service. As well, they expand protections to keep the
drivers who work under them and customers to keep using their platform .
Most of the actions are taken and will establishment Uber Money for salary
transparency (Son, 2019), by ensuring services fair fee (Uber, 2020) the
implementation lower service fee that drivers meet goal (Marshall, 2020).

In Addition, The Uber Real Estate’s case is obliged to apply the same efforts
to ensure to maintain their people that Uber is given mainly the midway
platform. it is an essential that they gained the trustworthy and consistent of
the client is one most assets, especially when the clients are investing on
real estate with the biggest property’s shares . Dissimilar to riding a car, this
kind of step require a more intellectual, careful, and considerate thought,
also it involves more cash. Thus, as said by Kuhail (2018)

“Uber Real Estate can help investors look for and buy property with the
possibility of receiving cash back in real estate. as based on the
website information Uber Real Estate is offering a high-quality services
and experience, which it can be able to help the buyers to make
decisions. They also reassure a time and cost saving buying process
for clients. The platform even claims that they could make buying a
property more enjoyable.”

Henceforward, Uber Real Estate qualifications for realtors and brokers would
requires at least 10 to 30-year experience with the outstanding and good
educational background to ensure security and trustworthiness (Uber Real
Estate, 2018; Uber, 2020b; Kuhail, 2018) . On this, the brokers can confidently
introduce their self to the clients that they are well-trained and
knowledgeable about the real estate business in which are not only benefit
by company brand image, but it will also essentially get more property
transactions. After all, by hiring the right people can put their integrity on the
line in the market.

On the other side the impacting of the Human resources management in Uber
Real Estate’s, HR considers on accepting to work or partner that will
determine the overall quality of their service which is one of the keys to
determinants of the company’s path.
However, some of the real estate graduates exposed of no relevant
contributors to their employers because of their lack of commercial
awareness and experience.
Hence, the HR should do the background check the qualification of the
candidate employee pursuit to enter the real estate industry that must be
enhanced to a higher standard to ensure reliability and trustworthiness of
who to refer or link clients or buyers.

This statement refers to their operational management in this industry that

may also change as it would diverge from how they do it in the transportation
industry.
In Uber ride-hailing, customers don’t have the control over whom to ride but
only the driver does, as they are connected to the systems application which
they can select or accepts the customers that nearest to their current
location. With this Ubers encourage the Uber Driver’s to meet a greater
number of ride goals also to ensure profit maximization .

Not likewise in Uber Real Estate the buyers or clients are given the options
and sovereignty to choose which properties they interested to know more
about they also able to directly be linked to professional and knowledgeable
brokers or broker lawyers. Therefore, you may see the comparison between
the Uber ride-hailing above wherein a license and good background will serve
in order process of a better and promising service quality, while the Uber
Real Estate diverge as it and would requires more professional partners or
brokers.

Lastly, the last aspect to be impacted from Uber’s diversification is their finance. For
years, Uber’s financial statements have shown how they have lost money over this and
that. From Uber’s ride-hailing, they have adjusted their total cut of 25% to 20% from
Uber drivers’ total earnings only if they, as aforementioned, reach certain goals. They
make these adjustments to build out their financial ecosystem and maintain their drivers
and riders’ loyalty to its platform (Son, 2019). Evidently, Uber’s revenues are mostly
directed or spent on operations, incentives, and sales and marketing (Griswold, 2019).
Diversifying to real estate would indicate that they would also have to allocate a capital
from their initial revenue from ride-hailing for the same expenses to sustain their real
estate product or service. This means, Uber would have to share their revenue or profits
from other products to support their entrance to the real estate until such time it is able
to sustain on its own.

In conclusion, the impact of Uber’s diversification to real estate can only make a modest
impact to each aspect of the company. Their previous learnings and successes already
give them an advantage to have a good outset to the industry. It is at their
disadvantage, however, that there are existing huge real estate online platforms that
have gained the public’s trust over the years. However, there are still numerous first-
time buyers or investors to which they could pull and retain. Establishing this new
means of profit may require them some extra labor and efforts to sustain, but the
promising and positive out-turn of this decision shows how good this change can be for
the company if and when handled well.