Internship Report 02
Internship Report 02
Internship Report 02
1) Chandu JR
2) Bhuvan M
3) Bindu Prasad GS
4) Bhuvan D Raj
5) Arun S Hebbar
PROBLEM IDENTIFIED :
The Indian farmers are not getting the effective value for the vegetables in their near by
markets due to which they are facing huge financial losses.
RESEARCH DONE:
• There is a demand for fresh and affordable vegetables in higher-price markets, and you
want to meet that demand by creating a transportation system that efficiently brings
produce from areas where it's abundant and less expensive.
• India wastes up to 16% of its agricultural produce; fruits, vegetables squandered the most.
• Farmers may face losses due to fluctuations in market prices. Sudden drops in market
prices can lead to financial losses when farmers are unable to sell their produce profitably.
• Transportation and Infrastructure: Inadequate transportation infrastructure, such as poor
roads and lack of refrigerated transport, can result in physical losses and reduced quality of
produce during transit.
• India's farmers are mostly small or marginal: 68% of them own less than one hectare of
land. Only 6% of them actually receive guaranteed price support for their crops, and more
than 90% of the farmers sell their produce in the market. More than half of the farmers, in
the words of an economist, "don't even have enough to sell".
• According to the 2016 Economic Survey, the average annual income of a farming family
in more than half of India's states was a paltry 20,000 rupees.
• Farmers in developing countries have a hard time transporting their produce to markets
due to lack of roads, vehicles and money. They often have to carry their produce from the
farm to local markets on foot or by bicycle, which can be challenging and time-consuming.
This means that they often have to sell their produce at very low prices because they
cannot transport it to places where there is better demand for food.
• Prices have collapsed for farm commodities. Low international prices have meant exports
have been hit while imports have hurt prices at home. For example, there was a bumper
production of pulses in 2016-17 but imports of nearly 6.6 million tonnes arrived,
compounding the problem.
• In 2017-18, another 5.6 million tonnes flowed in, depressing domestic prices further. The
government delayed imposing tariffs on imports, which heightened the problem of prices
for farmers.
• According to a Niti Aayog paper, on average, farmers do not realise remunerative prices
due to limited reach of the minimum support prices (MSP) and an agricultural marketing
system that delivers only a small fraction of the final price to the actual farmer.
NEED OF SOLUTION:
• Reducing Food Insecurity: By transporting vegetables to regions with limited access to
fresh produce, you can play a role in reducing food insecurity and improving nutrition
• Business Opportunity: You see a potential business opportunity in the gap between
lowerpriced vegetable sources and higher-priced markets. Designing a transportation
system allows you to capitalize on this opportunity
• Local and Global Impact: Addressing food security issues by ensuring a consistent supply
of fresh vegetables to regions where they are needed can have a positive local and global
impact.
• Access to Fresh Produce: You want to provide consumers in higher-price regions with
access to fresh, locally sourced vegetables, supporting healthier eating habits.
SOLUTION PROPOSED:
A “ Veggie Rescue Application” is a software which helps the farmers to transport their
vegetables from their place to higher price places.
This includes some procedures:
Vegetable Listings:
• Suppliers create listings for surplus vegetables, including details such as quantity,
quality, expiry dates, and photos.
•Acceptance and Confirmation:
Suppliers and recipients review potential matches and confirm their willingness to
proceed with the food rescue
TYPE OF BUSINESS:
The type of business mentioned above, which involves the development and
implementation of Veggie Rescue application operations aim to create an efficient and
userfriendly platform for connecting surplus vegetable suppliers with those in need,
ultimately reducing food waste and addressing food insecurity. The success of the
application relies on effective user engagement, logistics management, and safety
considerations.
BUSINESS MODEL:
• It is aggregated business model.
• The app aims to stand out by providing accurate price, location and farmer favouring
services.
• The app will be initially offered for free, after one year features are available through a
Subscription - based model.
CHALLENGES IDENTIFIED
• It is difficult to make rural people to use this software application since they are not
much aware of technology.
• Regularly updating price information: Ensure that price data is up-to-date and accurate,
reflecting real market conditions.
• Multiple data sources: Incorporate multiple sources of price information to reduce the
risk of error or manipulation.
• User education and awareness: Provide farmers with training and education on how to
use the software effectively and interpret price data correctly.
• Quality control: Implement mechanisms to verify and validate the accuracy of price
information.
• Feedback channels: Establish feedback channels for users to report inaccuracies and
issues with price data.
• Collaboration with local experts: Collaborate with agricultural experts and local
organizations to ensure accurate and context-specific price information.
BASIC FLOW CHART
START
Others Employees
COMPANY DEED:
1.Shares allocation: Equal (20% each)
2.Partners investment: 2 lakhs each
3.Partners rules and regulations:
• Percentage of Ownership: Within the partnership agreement, individuals commit to
what each partner is going to contribute to the business. Partners may agree to pay
capital into the company as a cash contribution to help cover startup costs or
contributions of equipment, and services or property may be pledged within the
partnership agreement.
• Division of Profit and Loss: Partners can agree to share in profits and losses in line
with their percentage of ownership, or this division can be allocated to each partner
equally regardless of ownership stake. It is necessary these terms are detailed clearly in
the partnership agreement in an effort to avoid conflicts throughout the life of the
business.
• Decision Making and Resolving Disputes: The most common conflicts in a
partnership arise due to challenges with decision making and disputes between partners.
Within the partnership agreement, terms are laid out regarding the decision-making
process that may include a voting system or another method to enforce checks and
balances among partners.
• Authority: Partner authority, also known as binding power, should also be defined
within the agreement. Binding the business to a debt or other contractual agreement can
expose the company to an unmanageable level of risk. To avoid this potentially costly
situation, the partnership agreement should include terms relating to which partners hold
the authority to bind the company and the process taken in those cases.
• Withdrawal or Death: The rules for handling the departure of a partner due to death or
withdrawal from the business should also be included in the agreement. These terms
could include a buy and sell agreement detailing the valuation process or may require
each partner to maintain a life insurance policy designating the other partners as the
beneficiaries.
4.Declare Signing authorities: All the five shareholders
COMPANY LOGO DESIGN:
EMPLOYEE ID CARDS:
VISITING CARDS DESIGN:
Front view
Rear view
OFFICE SPACE:
0.40 acre
OFFICE DESIGN:
INFRASTRUCTURE PLANNING:
1. Market Research:
Conduct thorough market research to understand the demand, competition, and potential
challenges in the vegetable transport industry. Identify key players, assess their strengths and
weaknesses. Analyse target demographics, geographic areas, and seasonal variations in
demand. Gather feedback from potential customers and suppliers to refine your service
offerings.
2. Project Planning:
a. Scope Definition: Clearly outline the objectives, deliverables, and constraints of
the project.
b. Timeline: Develop a realistic timeline with milestones for each phase of the
project, considering factors like vehicle acquisition, software development, and
market launch.
c. Budgeting: Estimate costs for permits, vehicle purchase/lease technology
development, marketing, and operational expenses.
d. Risk Assessment: Identify potential risks such as regulatory changes, supply
chain disruptions, or technological issues. Develop strategies to mitigate these
risks.
3. User Needs and Preferences:
a. Customer Surveys: Conduct surveys to gather direct feedback on what customers
expect in terms of delivery times, service reliability, and communication.
b. Feedback Mechanism: Establish a system for customers to provide ongoing
feedback. This can help you continuously improve your service based on real-time
insights.
c. User Personas: Create detailed user personas representing your target audience.
Consider factors like location, preferences, and behavior to design a service that
meets diverse needs.
d. Technology Adoption: Identify the preferred communication channels and
technology usage patterns of your target customers.
4. Technology Requirements: To run a successful vegetable transport service, consider
the following technology requirements:
c. GPS Tracking: Equip your vehicles with GPS tracking devices for real-time
monitoring. This enhances transparency and allows customers to track their
deliveries.
g. Data Analytics: Use analytics tools to gather insights into customer behavior,
delivery patterns, and overall service performance. This information can guide
strategic decisions.
a. Green Fleet: Invest in eco-friendly vehicles, such as electric or hybrid trucks, to reduce
carbon emissions and minimize environmental impact.
f. Carbon Offsetting: Consider partnering with organizations that offer carbon offset
programs to neutralize the carbon footprint of your transportation activities.
6. Marketing and Awareness: For marketing and testing your vegetable transport
service:
a. Market Research: Understand your target audience and competitors. Identify key
demographics, preferences, and potential gaps in the market.
b. Branding: Develop a strong and memorable brand that communicates your service's
value proposition. This includes a logo, tagline, and consistent visual elements.
c. Online Presence: Create a user-friendly website or app where customers can learn about
your service, place orders, and track deliveries. Utilize social media platforms for
marketing and engagement.
WORKING (SOFTWARE):
Teammates:
Chandu J R
Bindu Prasad G S
Bhuvan M
Bhuvan D Raj
Arun S Hebbar
Prototype enhancement
Final prototype
2nd round of investment
1. Startup Costs:
- Vehicle acquisition/leasing: 50,000
- Technology development: 20,000
- Storage facilities setup/rental: 30,000
- Licensing and permits: 5,000
- Initial marketing: 10,000
Total Startup Costs: 115,000
2. Ongoing Operational Costs (Monthly):
- Vehicle maintenance, fuel, and insurance: 3,000
- Employee salaries: 15,000
- Technology maintenance and upgrades: 2,000
- Packaging materials: 1,500
- Marketing and advertising: 2,000
- Regulatory compliance costs: 1,000
- Utilities and facility maintenance: 1,500
Total Monthly Operational Costs: 26,000
3. Contingency and Working Capital (6 months):
- $26,000 x 6 = 156,000
Total Contingency and Working Capital: 156,000
b. Negotiate contracts with farmers, specifying terms, quantities, and quality standards.
3. Packaging:
a. Develop standardized packaging guidelines to protect the freshness and quality of vegetables.
4. Storage:
b. Implement temperature control measures to maintain the optimal conditions for different
vegetables.
5. Transportation Planning:
a. Develop a transportation plan considering optimal routes, vehicle capacity, and delivery
schedules.
6. Logistics Coordination:
7. Training:
a. Develop a training program for staff involved in sourcing, transportation, and logistics.
b. Conduct regular training sessions to keep staff updated on SOPs and best practices.
• User-Friendly Interface:
- Prioritize a simple and intuitive interface that allows users to navigate the app effortlessly.
- Use clear and concise language, and design an easily understandable menu structure.
• Branding and Visual Identity:
- Incorporate branding elements that reflect the identity of the vegetable transport service.
- Use a color scheme and visual elements that resonate with the agricultural and
transportation industry.
• Dashboard Design:
- Create a dashboard that provides a quick overview of essential information, such as ongoing
transport activities, pending tasks, and critical alerts.
- Use visual elements like charts or graphs to present data in a digestible format.
• Map Integration:
- Integrate a map feature to help users visualize routes, track vehicle locations, and plan
efficient transportation routes.
• Order Management:
- Design a section for managing orders, including details about the type and quantity of
vegetables being transported, delivery schedules, and customer information.
- Design a consistent look and feel across different devices and screen sizes
2. Usability Testing:
a. User Interface (UI):
- Evaluate the app's UI for clarity, simplicity, and consistency.
- Ensure that navigation is intuitive, especially for farmers and buyers.
b. User Experience (UX):
- Gather feedback on the overall user experience from both farmers and buyers.
- Identify and address any pain points or usability issues.
3. Security Testing:
a. Data Encryption:
- Verify that sensitive user data, especially payment information, is encrypted.
- Test for vulnerabilities in data transmission.
b. Authentication and Authorization:
- Confirm that user authentication is secure.
- Test user roles and permissions to prevent unauthorized access.
4. Compatibility Testing:
a. Device Compatibility:
- Test the app on various devices (smartphones and tablets) and screen sizes.
- Ensure compatibility across different operating systems (iOS, Android).
b. Browser Compatibility:
- Verify that the app works seamlessly on different web browsers
- Test for compatibility with popular browsers like Chrome, Safari, and Firefox.
Quality Grading:
Adhere to quality grading standards for vegetables to ensure consistency and quality.
Standards may include size, color, shape, and absence of defects.
Traceability Standards:
Implement traceability standards to track the origin of vegetables, ensuring transparency and
accountability throughout the supply chain.
Encourage a collaborative work environment where teams work together seamlessly. This is
particularly important for operations involving sourcing, transportation, and logistics.
Employee Empowerment:
Empower employees to take ownership of their roles and contribute ideas for process
improvement. Recognize and reward initiative and innovation.
Customer-Centric Focus:
Instil a customer-centric mindset by emphasizing the importance of delivering high-quality
vegetables to higher-rate places. Prioritize customer satisfaction and build long-term
relationships.
Community Engagement:
Foster a sense of community engagement, especially with local farmers and the communities
where the business operates. Participate in community initiatives and support local
development projects.
2. Employees' Work Routine (Scrum):
Scrum Roles:
Product Owner:
Represents the interests of stakeholders, including farmers and higher-rate market
representatives.
Defines the product backlog, prioritizes features, and ensures the product meets business goals.
Scrum Master:
Facilitates the Scrum process, ensures adherence to Scrum principles, and removes obstacles.
Supports the team in maintaining a productive and collaborative work environment.
Development Team:
Cross-functional team members responsible for sourcing, quality assurance, packaging,
transportation planning, and other relevant functions.
Self-organizing and accountable for delivering high-quality vegetables.
Scrum Artifacts:
Product Backlog:
A prioritized list of features, tasks, and improvements needed for the buying and transportation
process.
Managed and refined by the Product Owner.
Sprint Backlog:
A subset of the Product Backlog items selected for a specific sprint.
Developed by the Development Team during Sprint Planning.
Increment:
The sum of all completed Product Backlog items at the end of a sprint.
Represents a potentially shippable product increment.
Scrum Events:
1. Harvest Coordination:
- Establish communication with farmers to schedule harvests based on crop readiness.
- Ensure that the timing aligns with optimal freshness for the vegetables.
2. Quality Control:
- Implement rigorous quality checks during harvest to meet industry standards.
- Discard any substandard or damaged produce to maintain overall quality.
3. Logistics Planning:
- Organize transportation logistics, including determining the appropriate type and size of
vehicles.
- Plan transportation routes to minimize travel time and ensure timely delivery.
5. Storage Conditions:
- Monitor and regulate storage conditions during transit, including temperature and humidity
control, to preserve freshness.
6. Documentation:
- Complete necessary documentation, such as shipping manifests and invoices, to comply
with regulatory requirements and facilitate smooth transactions.
7. Communication:
- Maintain regular communication with farmers to address any last-minute changes or issues.
- Coordinate with market stakeholders to ensure a smooth arrival and distribution process.
3. Application Screening:
- Review incoming applications to identify candidates with relevant experience in
transportation, logistics, or agriculture.
4. Initial Interview:
- Conduct initial interviews to assess candidates' qualifications, experience, and
compatibility with the team.
- Use this stage to discuss the specifics of the vegetable transport operation and gauge their
understanding.
5. Skills Assessment:
- For driver positions, conduct a driving skills assessment, ensuring candidates have the
necessary licenses and a clean driving record.
- Assess other skills relevant to the specific roles within the transport process.
6. Second Interview:
- Invite shortlisted candidates for a second interview to delve deeper into their experience,
problem-solving abilities, and teamwork skills.
- Discuss their familiarity with quality control procedures and transportation logistics.
7. Reference Checks:
- Contact previous employers or professional references to verify candidates' work history
and performance.
Design: Develop system designs focusing on the logistics architecture, ensuring efficient
handling, storage, and transportation interfaces for vegetables.
Deployment: Plan and execute the system release, considering logistics and coordination for
the transportation infrastructure, and monitor performance post-deployment to address any
issues promptly.
1. Digital Marketing: Utilizing online channels such as social media, email, and search
engines.
2. Content Marketing: Creating and sharing valuable content to attract and engage a target
audience.
3. Influencer Marketing: Collaborating with influencers to promote products/services.
4. Product Differentiation: Highlighting unique features to stand out in the market.
Target Segment:
Agricultural department and Farmers.
Target Audience:
Professionals and businesses in the agriculture and food industry.
Outcome:
1. Increased Market Access: Marketing efforts can help create awareness about the
availability and quality of transported vegetables, expanding market reach for farmers or
distributors.
2. Brand Recognition: Establishing a strong brand through marketing can build trust and
recognition, influencing buyers to choose a specific vegetable transportation service
over others.
3. Efficient Supply Chain: Marketing strategies that highlight reliability and efficiency in
transportation can attract partnerships with farmers and suppliers, leading to a more
streamlined and effective supply chain.
4. Customer Trust and Loyalty: Transparent communication about the sourcing,
handling, and transportation of vegetables can build trust among consumers, fostering
loyalty to a particular transportation service.
Sales: Types of sales needed for your business, Sales Strategies, Sales
outcome
Types of Sales:
• Farmers Outreach:
- Identify potential farmer suppliers.
- Conduct outreach to educate farmers about the transportation services offered.
• Needs Assessment:
- Understand the specific transportation needs of each farmer.
- Assess the volume, types of vegetables, and desired delivery frequency.
• Logistics Planning:
- Collaborate with farmers to plan logistics, including harvest schedules and transportation
routes.
- Ensure alignment between the transportation plan and farmers' production schedules.
• Quality Assurance:
- Communicate quality control measures to farmers to maintain the freshness and condition of
the produce during transportation.
- Implement procedures for quality checks before loading.
Sales Strategies:
• Optimized Route Planning:
- Utilize technology to plan efficient transportation routes, minimizing travel time and
reducing fuel costs.
- Consider factors like traffic patterns, road conditions, and delivery schedules.
• Collaborative Logistics:
- Foster collaboration between farmers, transport teams, and market representatives to
synchronize logistics.
- Implement real-time communication channels to address changes or unexpected challenges
promptly.
• Customer Satisfaction:
- Timely and high-quality deliveries contribute to customer satisfaction, fostering repeat
business and positive word-of-mouth.
• Revenue Growth:
- Efficient transportation processes can contribute to increased sales volume and revenue for
both farmers and transportation services.
• Market Penetration:
- Successful vegetable transport facilitates market penetration, enabling farmers to reach new
markets and establish a presence in diverse locations.
• Brand Loyalty:
- Consistently meeting quality and delivery standards builds brand loyalty among both
farmers and market stakeholders.
• Competitive Advantage
- A well-organized and reliable vegetable transport service can provide a competitive edge,
attracting more farmers and market collaborations.
• Transportation Logistics:
- Maintain records of transportation logistics, including routes, departure and arrival times, and
vehicle details.
- Document any incidents or deviations from planned routes.
- Track payment transactions and financial records related to the vegetable transport services.
Financial Analysis:
• Revenue Analysis:
- Evaluate the sources of revenue, including transportation fees and any additional services
provided. Analyze revenue trends over specific periods to identify growth or decline.
Financial Reporting:
• Income Statements:
- Prepare income statements detailing revenue generated from vegetable transport
services.
- Break down revenue by categories such as transport fees, additional services, or any
other income streams.
• Expenses Breakdown:
- Provide a detailed breakdown of operating expenses, including administrative costs,
employee salaries, marketing, and any other relevant expenditures.
• Administrative Staff:
- Those handling administrative tasks, such as documentation, invoicing, and communication
with farmers and market stakeholders, receive compensation based on their roles.
Employee Relationships:
• Clear Communication:
- Maintain open and transparent communication channels between all levels of the
organization.
- Clearly convey roles, responsibilities, and expectations to ensure alignment.
• Team Collaboration:
- Encourage a collaborative and teamwork-oriented culture among employees.
- Emphasize the importance of working together to achieve common goals, such as timely
and efficient vegetable transport.
Legal Compliance:
• Transportation Regulations:
- Adhere to transportation regulations and licensing requirements specific to the region or
country of operation.
- Ensure that all vehicles used for vegetable transport comply with safety and roadworthiness
standards.
Employee Development:
• Training Programs:
- Implement training programs covering various aspects of vegetable transport, including
logistics, quality control, and customer service.
- Provide hands-on training for drivers, logistics coordinators, and other roles to enhance their
specific skills.
• Safety Training:
- Prioritize safety training for all employees involved in the transportation process.
- Cover topics such as safe driving practices, cargo handling safety, and emergency response
procedures.
• Quality Control Workshops:
- Conduct workshops on quality control measures to educate employees on maintaining the
freshness and quality of vegetables during transportation.
- Equip employees with the knowledge to identify and address quality issues.
Legal: GST records, auditing, Income tax returns, Govt Rules and
regulations etc.
GST Records:
Record Maintenance:
• GST Registration:
- Ensure that the business is registered under GST, as per the threshold limits set by the tax
authorities.
• GSTIN:
- Obtain a unique Goods and Services Tax Identification Number (GSTIN) and display it on all
invoices and relevant documents.
• Tax Invoices:
- Issue proper tax invoices for the transportation services provided.
- Include details such as the GSTIN of the business, invoice number, date of issue, recipient
details, description of services, and applicable GST rates.
Auditing:
• Financial Audit:
- Conduct a financial audit to verify the accuracy of financial statements, including income,
expenses, and overall financial health.
- Ensure compliance with accounting principles and standards.
Legal Consultation:
• Regulatory Compliance:
- A legal consultant can provide guidance on the specific regulations governing vegetable
transport, helping ensure compliance with transportation permits, licensing requirements, and
environmental standards.
• Contractual Agreements:
- Legal professionals can review and draft contractual agreements with farmers, market
stakeholders, and other parties involved in the supply chain. This helps in establishing clear
terms, protecting interests, and preventing legal disputes.