ORGANIZATION ANALYSIS OF “WIPRO”

CHAPTER-01
INTRODUCTION

The company was incorporated on 29 December 1945 in Amalen, India , by Mohamed

Premji in 1966, after Mohamed Premji death, his son Azim Premji took over Wipro as its
chairperson at the age of 21.

During the 1970s and 1980s the company shifted its focus to new opportunities in the IT and
computing industry, which was at a nascent stage in India at the time. On 7 June 1977, the
name of the company changed from Western India Vegetable products Limited, to Wipro
products limited. In 1982, the name was changed again, from Wipro products Limited to
Wipro Limited. In 1999, Wipro was listed on the new York stock Exchange. In 2004, Wipro
became the second Indian IT company to earn US$1 billion in annual revenue.

In 2012, Wipro demerged its non-IT businesses into a separate company called Wipro
Enterprises. Prior to this demerger, these businesses, mainly in the consumer care, lighting,
furniture, hydraulics, water treatment, and medical diagnostics, contributed about 10% of ``
Wipro’s total revenues.

In March 2023, Wipro opened its American International headquarters at tower center in East
Brunswick.

Background and inception of the company

Wipro was set up in the backdrop of the small town of Amalen in Maharashtra in
1945.Primarily an oil factory, the chief products. Primarily an oil factory, the chief products
were sunflower Vanaspati and 787 laundry soap (a byproduct of the vanaspati operations).

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The

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company was called western India products limited, with a modest presence in Maharashtra
and Madhya Pradesh. In the 1970s Wipro embarked on an ambitious phase of expansion and
diversification. It was in the early eighties that Wipro made it’s foray into the consumer care
products. Wipro, an organization which gives prominent importance to adopting technologies
to suit the environment in which it carries on it’s business. Inspiration, experimenting and
converting ideas into reality has been the culture of Wipro which results in getting the best
out put. Wipro has laid great emphasis on Quality and Research by undertaking Six Sigma
projects. Wipro gives prior importance to the customer than organization with a human facer
mains unchanged over a period of time. Azim H Premji who is awarded as “Best ethical
person” started the organization with Vanaspati production and followed by Toilet soap
manufacturing unit. Wipro consumer care and lighting has a profitable presence in the
branded retail market of toilet soaps, hair care soaps, baby care products and lighting
products. It is also a leader in institutional lighting in specified segments like software,
pharma and retail. They have been one of the fastest growing FMCG companies as reflected
by the organizational performance in the last three years. They have grown both organically
and through acquisitions. Their growth has been lead by growth in toilet soaps (led by
Santoor), domestic and institutional lighting and their recent foray into modular furniture.
They have also gained from new launches in fabric wash and the wellness segment. In India,
the growth rates of the segments they operate in have averaged around 14%,while they have
grown at twice the market growth rates in the last three years.
Timeline:
Wipro Limited was incorporated in 1945 and commenced it’s operations in 1946. Significant
milestones are:
1945: Incorporation of Western India vegetable products Limited.
1947: An Oil mill and hydrogenated cooking medium plant was set up.
1966: Azim Premji takes over the leadership of Wipro at 21 years.
1975: Wipro Fluid power plant was setup to manufacture hydraulic and pneumatic cylinders.
1977: Name of the Company changed to Wipro Products Limited.
1980: Information technology services for domestic market started.
1981: Hardware Company is launched.
1982: Name of the company changed to Wipro Limited.
1984: Software products subsidiary Wipro systems Limited was established.
1985: Toilet soaps manufacture begins.
1988: Wipro BioMed, a new business unit to market and service bioanalytical and diagnostic
instruments is launched.
1989: Joint venture with GE of United States for medical systems, Wipro GE Medical systems
Limited.
1990: Product software business discontinued software services begin.
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1992: Lighting business and finance arm is established.
1994: Merger of subsidiaries Wipro technologies Limited and Wipro systems Limited with
Wipro Limited.
1998: Relaunch of Wipro identity with Rainbow flower and positioning statement, “Applying
thought”.
1999: Wipro Net set up by restructuring Wipro Limited’s communication services business to
address the internet market.
2000: Six Sigma initiatives begun
2001: Wipro becomes world’s first P-CMM level 5 company.
2002: Wipro becomes CMM.

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CHAPTER-02
Objectives
* To study the growth and performance of the IT sector.
* To know the organization aspects of Wipro Ltd.
* To know about performance of Wipro Ltd.
* To identify the SWOT.
Need and Significance
The study enable us to have access to various facts of the organization. It helps in
understanding the needs for the importance and advantage of materials in the organization,
the study also helps to exposure our minds to the integrated materials management the
various procedures, methods and technique adopted by the organization. The study provides
knowledge about how the theoretical aspects are put in the organization.

Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization. Research as an aid to economic policy, has gained
added importance, both for government and business.

Methodology

The data collected for this project has been taken from the secondary sources like:

* Websites

* Magazines

* Journals

Nature of the business:

Wipro delivers unmatched business value to customers through a combination of process of
excellence, quality frameworks and service delivery innovation. Wipro’s business can be
broadly classified into the following 6 categories.
1) Wipro Technologies:

Wipro technologies in the global IT services business division of Wipro Limited working in
over twenty offices around the world, Wipro technologies use powerful technologies to
provide services for business transformation and product realization as well as complete
solutions for the service provider makes.
2) Wipro Infotech:

Wipro Infotech is a division of Wipro Limited and provides customers with high value
information technology solution, infrastructure services and platforms in India and is all said
to offer high end technology services and solutions for the Asia, Pacific and Middle East
Markets.
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3) Wipro consumer care and lighting:

Wipro consumer care and lighting is the FMCG arm of Wipro Limited which continuously
introduces innovative products and adds value to the existing brands, each of which is the
promise of good health and value for money. Its brands include Santoor, Wipro Shikakai,
Wipro Active and Wipro baby soft.
4) Wipro Fluid power Limited:

Wipro infrastructure engineering (formally Wipro fluid power) was the Wipro’s first
diversification in 1975 to address the hydraulic equipment requirements of mobile original
equipment manufacturers in India. Over the past 25 years, the Wipro Fluid Power business
unit has become a leader in the hydraulic cylinders and truck tipping systems market in India.
Wipro Fluid Power intends growing it’s business by leveraging its dominant market share in
India to serve the global manufacturing requirements of hydraulic cylinders and truck tippers.
5) Wipro GE Medical systems limited:

Wipro GE Medical systems are a joint venture between Wipro and General electric
Company. A part of GE Medical systems in South Asia, it caters to customer and patient
needs with a commitment to uncompromising quality. Wipro GE is the market leader with
unmatched distribution and service reach in South Asia and is India’s largest exporter of
medical systems. Wipro GE pioneered the manufacturing of ultrasound and computed to
myography systems in India and is a superior for all GEmedical system’s products and
services in South Asia.
6) Wipro e Peripherals (WeP) Limited:

Wipro e peripherals limited (Weep) is a leading IT peripheral solution services company in

India. WeP commenced operations in 1986 as a peripherals division of Wipro Infotech, one
of the largest IT Companies in India and then became an independent corporate entity in
September 2000. WeP is India’s largest employee owned company, best known for
innovation, e-enabled processes and customer forces.

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CHAPTER-03
Company Profile:

Wipro is an integrated corporation that offers a diverse range of products, solutions and
services in systems, software, consumer care, healthcare, lighting and infrastructure
technology. We are driven by our passion for quality and our commitment to customers. This
drive has catapulted us among the ten most admired companies in India. Through constant
innovation and a people-first attitude, we strive to assume leadership positions in all our
businesses in the new millennium.
Wipro Consumer Care and Lighting is among the fastest growing FMCG businesses in its
operating geographies of Asia the Middle East and Africa, with revenues of over Rs.7700
Crore. Its businesses include personal wash products, skincare products, male grooming
products, toiletries, wellness products, household products, electrical wire devices, domestic
and commercial Lighting and modular office furniture. It has a strong brand presence with
significant market share across segments in India, South East Asia, East Asia, Africa and the
Middle East.
The acquisitions of Unza, Yardley, LD Wax sons and Ma Er – over the years have given
Wipro Consumer Care a global footprint. Its portfolio includes a range of anti-germ, anti-
bacterial and anti-virus products in sanitizers, handwash, soaps, liquid detergents and surface
and floor cleaners. These products are available in India, Asia and Africa markets. Wipro
Consumer Care’s key brands include Santoor (a toilet soap brand with extensions in personal
care), Chandrika (an ayurvedic toilet soap brand), Max keen (a germ kill surface and floor
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cleaner

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brand) Giffy (a dishwash and vegetable wash brand), Enchanter (a female toiletry brand),
Safi (a Halal toiletry brand), Aiken (an antibacterial brand), Romano (a male toiletry brand),
Bio Essence (a Skincare brand), Yardley (a luxury toiletry brand), Carrie (a Kids and baby
toiletry brand), Pahnli (a household care brand) and Garnet (a LED lighting brand). In May
2019, Wipro Consumer Care & Lighting announced the acquisition of Splash Corporation in
Philippines, expanding its presence in South East Asia. Key brands of Splash are Hygienic,
Skin White, Maxi Peel and Victress. In December 2019, Wipro Consumer Care acquired Can
way Group a South African personal care Company. Can way’s popular brands include, Oh
So Heavenly, Iwobi and IQ.

Founder

Azim H. Premji
Board of directors
* Azim H. Premji – chairman
* Dr Ashok S Ganguly – Founder Chief ex. Officer
* B.C. Prabhakar- Practitioner of law
* N. Vagal – Chairman- ICICI Bank Ltd.
* Bill Owner- Former Chief ex. Officer
* P.M. Simba – Former Chairman PepsiCo India Holdings.
Board Governance and Compensation committee.
* Ashok Ganguly- Chairman
* N Vaghul – Member
* P M Sinha- Member
Audit Committee:
* N Vagual – Chairman
* P M Sinha – Member
Shareholders Grievance & Administrative Committee:
* B C Prabhakar – Chairman
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* Azim H Premji – Member
History of Wipro Limited

The third-largest company in India, Bangalore-based Wipro Limited is an ever-growing and

ever-diversifying global company that manufactures and sells products and services ranging
from cooking oil and soaps to healthcare instruments and information technology
(IT)consulting. Although Wipro's chairman and managing director Azim Hasham Premji is
committed to the company's diversified business model, its future clearly lies in its continued
successes in software and IT services, which make up nearly half of the company's sales and
has consistently outpaced the growth of Wipro's other businesses. Wipro's world-class
technologies division provides a range of high-tech services such as global IT consulting, e-
business integration, and legacy systems maintenance to clients such as Cisco Systems,
Thomas Cooke, and NEC. Wipro's IT efforts are so reliable that in 1998 the company became
the first in the world to have been awarded the Software Engineering Institute's (SEI) coveted
Level 5Certification for quality. After an impressive debut on the New York Stock Exchange
in 2000,Premji, who owns 75 percent of Wipro, became one of the top billionaires in the
world.
Humble Beginnings: Mid-1940s to Early1970s
Western India Vegetable Products Ltd. (Wipro Limited) was founded in 1945 by M.H.
Premji. The company sold vanaspati solidified sunflower oil to retailers, who sold it in bulk,
scooping 50 and 100 grams for customers who brought along their own containers. In 1947
the same year that India gained independence from British rule, 32-year-old Premji laid the
foundations of a vegetable oil mill at Amalner in Maharashtra. When Pakistan's prime
minister offered him a position as finance minister, Premji turned it down, citing his loyalty
to India and his fledgling cooking oil business. Little did either man know that later, in the
new millennium, Wipro's value would dwarf Pakistan's gross domestic product. Wipro went
public in 1947 for roughly
$30,000.
Premji continued his political career along with his business in India. He became the first
Indian chairman of Bombay Electricity Board and a board member of the Reserve Bank of
India, the State Bank of India and the Life Insurance Corporation of India. But Premji's
untimely demise occurred in 1966, due to a heart attack. Soon after, his 21-year-old son Azim
left his unfinished studies in engineering at Stanford University in the United States and
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returned home to India to take over the business. What used to be a sleepy business run by
various members of the

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family now became a highly professional one, leaving Azim Premji as the only one in the
family working at Wipro—a characteristic that still would hold true decades later.
Going High-Tech: Mid-1970s to Late1980s
The company's first departure from its main cooking oil business came about in 1975.
Drawing Azim Premji's his engineering background, and at the suggestion of one of the new
IIM recruits,
M. Seetha pathy Rao, Premji launched Wipro Fluid Power, an operation that manufactured
hydraulic and pneumatic cylinders. And under the direction of P.S. Pai, Wipro's consumer
care division expanded beyond oil in 1979, establishing operations in soaps, toiletries, and
baby care products. Along with major expansions in distribution, Wipro's consumer care
division gained so much financial strength for the company that the company was able to
further diversify into IT and healthcare instruments.
In 1980 Wipro launched information technology services for the domestic market, setting up
in Bangalore a crack-team of R&D and marketing managers, headed by Ashok Narasimhan.
Their professionalism, innovation and insistence on quality were to make Wipro the No. 1
listed information technology company in the country within the next 15 years. By 1984 the
company diversified into software, which it would discontinue by 1990, but it led to Wipro's
foray into its growth business, software services. Wipro began manufacturing PCs and
workstations in 1985, quickly building brand recognition and securing the enviable position
of commanding a premium price over the competitions' cheap clones. Wipro assembled and
redistributed hardware for U.S. companies like Nortel, Sun Microsystems, and Cisco
Systems.
Rapid Growth and Expansion in the 1990s
India's software industry continued to take off throughout the nineties, at a compounded
annual rate of nearly 60 percent for most of the decade. India quickly became the third-largest
supplier of IT labor, and its communications infrastructure rapidly improved. Part of this
growth was driven by a growing number of U.S. corporations that began to tap into the cheap
IT labor market in India, often for 40 percent to 60 percent less than the cost of U.S. labor. As
a result, Wipro typically contracted out teams of engineers to work at U.S.-based companies.
As successful as this model was, it could not be counted on to last, due to mounting
competition and Wipro's growing need to offer more sophisticated technology solutions.
Wipro began to shift its IT business away from costly on-site development projects in the
United States, to more profitable offshore development closer to home. To help keep its
competitive edge, the company replicated the development labs of some of its major clients,
including AT&T, IBM, and Intel Corporation. And while Wipro continued to offer a range of
programming services, including hardware design, networking, and communications and
operating system support—it continued to diversify into other lines of business. In 1992 the
company established a new lighting business, offering a range of lighting solutions for
domestic, commercial, industrial, and pharmaceutical lab environments. Wipro discarded its
PC brand in 1995 when it formed a joint venture with Acer, a Taiwan-based computer and
peripherals manufacturer and distributor.
Wipro proved to be a nimble and formidable competitor throughout the nineties. From 1991

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to 1997, for example, Wipro went through six corporate restructurings, keeping the company
ready to adapt to the constantly changing technological landscape. By September of 2000

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Wipro's technologies division completed what may have been the most significant
restructuring effort, re-engineering the division's operations toward four major market
sectors: content housing platforms (computers and Web servers), content transportation
(networking media), content access devices (mobile phones, PCs, etc.), and service providers.
And even its Six Sigma quality initiative, which aimed to reduce the defect rate to virtually
nothing, already led to an eightfold gain over the investments in its first 20 months, which
began in 1997. Wipro projected that it would apply the Six Sigma concept, allowing a
maximum of 3.4 mistakes for every one million opportunities for error, to every key process
by 2002.
Going Global in the 21st Century
Wipro seemed to have survived the effects of the U.S. economic slowdown of 2000, with
massive layoffs and profit warnings, and raced ahead in 2001 amid its own soaring growth
rates and a huge expansion in its operating margins. Given that 60 percent of India's IT-
related services and software exports were tied to the U.S., Wipro's unscathed emergence was
remarkable. By the end of March 2001, the company's net income hit a record $138 million
(up 106 percent from the previous year), and operating margins grew from 18 to 24 percent
that same year. While revenues from U.S. clients declined to 64 percent from 70 percent,
revenues from Europe climbed from 24 percent to 29 percent, and revenues from Japan did
the same from 5 to 6 percent. With a fleet of 150 Japanese-speaking engineers, and some 800
engineers dedicated to Japanese customers including Fujitsu, NEC, Daiwa, Sony, Toshiba,
and NTT DoCoMo, Wipro's Japanese business promised to grow along with other continued
investments in a diversified customer base. Wipro decided to set up an Asia-Pacific regional
base in Singapore in 2001. By this time, Wipro had a total of 209 active clients, the top five
of whom were: Fiber-optic network equipment major Nortel Networks; British gas transport
firm Transco; U.S. conglomerate GE; telecom equipment manufacturer Lucent Technologies;
and French telecom equipment maker Alcatel.
Along with diversifying its customer base, Wipro set out to expand and deepen its IT service
offerings and become a global tech powerhouse that directly competes with giants such as
IBM Global Consulting, Accenture, and Electronic Data Service. Even though Wipro came
out of 2000 quite well, India's IT industry quickly became flanked with growing competition
from countries such as Ireland, China, Vietnam, and the Philippines. And even though 60
percent of Indian software exports were absorbed by businesses in the U.S. in 1999, that
accounted for only 2 percent of the global total.
Location
WIPRO LIMITED's Corporate Identification Number (CIN) is L32102KA1945PLC020800.
You can contact them by sending an email to sanaulla.khan@wipro.com or visit them at their
registered address DODDAKANNELLI, SARJAPUR ROAD, BANGALORE-35
BANGALORE KA IN 560035
Vision, Mission
Winning is about making customers successful. Winning is about making all stakeholders
successful. In business, Winning is not about ‘Winning against’ but its ‘Winning With’.
Intensity to Win is the burning desire to stretch and challenge our limits. It is the desire to

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realize and expand our potential. It’s about continuous innovation and striving to be better
every

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time. Its about excelling in everything we do. It’s about multiplying forces as a team. No one
wins 100% of the time, but those who have the Intensity to Win, win more often than not.
Vision: Fuelled by culture and values
Wipro is built on a foundation of Values. The values form the essence of their culture. The
values are a guide to their behaviour. With 75,000 people across 29 countries, its’ the values
that ties them together that is what makes Wipro, Wipro. They call their values the Spirit of
Wipro. The spirit of Wipro is deeply rooted in their history and in what they are, and at the
same time is soaring with their aspirations. Each Wipro its is expected to live the Spirit of
Wipro- manifest it in thought and action.
Spirit Of Wipro
I- intensity to win

* Make customers successful

* Team, Innovate, Excel Act with Sensitivity
* Respect for the individual
* Thoughtful and responsible Unyielding Integrity
* Delivering on commitments
* Honesty and fairness in action
The spirit of wipro is an invisible synthesis of all three statements. It means manifesting
intensity to win, acting with sensitivity and being unyielding on integrity all the time.
Mission:
Quality has always been a strong part of Wipro’s proposition. Wipro boasts of many
pioneering achievements in quality journey. Quality is focused on not only in the productor
service that touches its customers, but also on internal processes and as an enabler facilitating
on going business transformation to meet dynamic market challenges.
Hierarchy

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Quality policy:
Their quality policy shall be:
1. To sustain a competitive edge in quality through continuous assessment of customers
expectations and needs.
2. To pursue excellence in all aspects of production operation.

3. To promote a culture of conforming to specifications and requirements.

4. To involve people at all levels in the pursuit of excellence.

5. To spread a culture of excellence to all the vendors.

WIPRO R&D

Wipro Consumer Care & Lighting continues to believe that investments in Research &
Development are a key drive of innovation and a major source of competitive advantage for
our personal care and home care product categories.
The business now has 10 R&D laboratories across India, Malaysia, Vietnam, China,
Indonesia, Philippines & South Africa – supporting the innovation agenda and product
development needs of our business. The Wipro Research and Innovation Centre at Malaysia
(inaugurated in 2013) works on advanced research projects in Skincare, Body care and Hair
Care categories.
We give below details of our lead R&D set-ups, which are in India and
Malaysia. Wipro Research & Development Centre, Malaysia
The research centre, with a built-up area of approx. 19,300 sq. feet, houses research and
formulating scientists from diverse science disciplines to develop cutting edge skincare, body
care and haircare products.
This Centre is also the World’s largest and most advanced Halal Skincare R&D facility,
supported by a strong base of fundamental and applied research activities. In March 2018 the
Centre added the Safi Experience Centre for Consumers to interact, discover and experience
first-hand the Halal and Science based innovations of our facility.
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The Safi Experience Centre remained very active this year with a stream of visitors from
Malaysia, Singapore, Indonesia, India, Philippines and South Africa markets.
Consumer and clinical researches are extensively carried out focusing on understanding
Asian skin and hair as well as the impact of the climatic conditions of the region. Apart from
the focus on skin care, body care and hair care categories, the team also supports innovation
and development in other personal care categories including perfumery, feminine hygiene
and kids care. One of the key priorities for the Centre is to augment and enhance our
sustainable manufacturing processes to further reduce process cycle time, ensuring energy
saving and reduction in carbon emissions.
Products
Wipro consumer care is the FMGC arm of wipro Ltd which continuously introduces
innovative products and adds value to the existing brands. Leading brands in India in personal
and home care category are santoor, Chandrika, glauconite, and wipro safe ware.

Range of products:
* Santoor Glauconite
* Santoor Talc
* Santoor Hand Wash
* Santoor Facewash
* Santoor Deo
* Chandrika Wipro Baby Soft
* Chandrika Hand Wash
* Yardley
* Sunflower Vanaspati
Product/Services Profile
TUMKUR FACTORY Activities of Tumkur factory:
The Tumkur Factory manufactures the following products:
1. Toilet soaps.

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2. Bathing bar
3. Noodles for bathing bar and Toilet soaps.
4. Distilled Fatty acids In the process the following by products are generated.
5. Light ends
6. Pitch
7. Crude Glycerine

Wipro consumer care business offers established brands addressing consumer needs in
personal care, toiletries, and baby care and lighting categories. The product includes Santoor
brand of soap and talc, Wipro Shikakai soap, milk and roses soap, Wipro baby soft range,
Wipro active talc, Wipro brand domestic lighting, commercial and institutional lighting.
Table showing Wipro Products
Soaps Toiletries Lighting
Santoor Santoor talc Blubs
Wipro shikakai Fairness cream FTL
Wipro Active Wipro Active C&I
Milk & Roses Talc WBS Baby Lighting

Soap segment:
Roughly 50% of Wipro’s consumer care business comes from the toilet soap category. Where
it’s biggest brand till date Santoor, holds way. Wipro’s share in the national toilet soap
market is just 4.6% reflecting it’s skewed regional character in the FMCG sector. For
instance, Wipro through Santoor is the leading soap market in Andhra pradesh with 18% of
market share. Chandrika enjoys strong equity in South India. The market for Ayurvedically
and Herbal products is growing and Chandrika though not as large a brand as the Medi mix is
poised to take advantage of it. If the company wills it Chandrika, though not as well
distributed in up country markets, like Jeeva from Jyothi labs and Medi mix has good brand
properties which Wipro can build. Wipro is extending milk and roses not only to sell in
Punjab, to other states in the north. Wipro baby soft soap, pitted against global Johnson and
Johnson accounts for 30% share at the segment in Andhra Pradesh.

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Lighting segment:
Lighting has seen considerable action especially in the commercial and institutional segment
with niche verticals such as pharmaceuticals, retail, IT and outdoor media reporting
significant growth. Wipro faces competition from Philips and G.E. in private sector order,
while its up against Bajaj and Crompton in its bid to bag the Government sector pie. On retail
side of lighting business Wipros overall market share is pegged at nearly 5% while Philips,
which is a prominent player, claims a 36%market share.
Wipro consumer care & lighting has delivered improving return on capitol employed, which
at last count was estimated at 86%. Its operating margins are over around 15%to 17%.
Area of Operation
Wipro Technologies, the Global IT services division of Wipro Limited NYSE:WIT
(incorporated in 1946, in operation since 1945) is an India based global IT services, IT
solutions and technology services centre; established in 1980 in India. It has its head quarters
in Bangalore, and is listed on the Bombay Stock Exchange, National Stock Exchange of India
and the New York Stock Exchange. As of 2004, it was the fourth largest company in the
world in terms of market capitalization in IT services. Wipro technologies have 30 offices
worldwide with 50, 100 employees and over 300 customers across USA, Europe and Japan
including 50 of the Fortune 500companies. Wipro has 54 dedicated development centres
across India, Europe and United States and also has 30 offices in North America, Europe and
Asia Pacific. In India, Wipro has operations in Bangalore, Mumbai, Pune, Chennai,
Hyderabad, Gurgaon etc.
Global
Wipro Company today is a global corporation having operations in 29 countries through
more than 50 subsidiary companies, a few joint ventures and associate companies.
• Americas
United States of America, Canada, Brazil
• Europe
UK, Germany, France, Sweden, Netherlands, Finland, Switzerland, Romania, Portugal, Austria
• Middle East
United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt.
• Asia Pacific
India, Japan, China, Australia, Singapore, Malaysia, Taiwan, Hong Kong, New Zealan.
Ownership Pattern
Wipro Limited is a public listed company. The shares outstanding as of June2006 are
1,43,19,92,871 equity shares. The shares beneficially owned by the directors include the
equity shares owned by their family members to which such directors disclaim beneficial
ownership. The number of shares beneficially owned includes equity shares, equity shares

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underlying

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ADSs. Azim H Premji who is also the chairman and managing director holds the majority
share holding of 81.09% of Wipro Ltd. The non promoters holding comprising of Institutions
like mutual funds, banks, insurance companies, foreign in situational investors and corporate
bodies make up 5.13% and individuals hold there maiming 13.78%.
Competitors information:

* IT Services and products

The market for IT services is highly competitive and rapidly changing. The competitors in the
market includes global players like IBM, Hewlett Pack ward, EDS, Dell Accenture and
Indian companies such as TCS, Cognizant Infosys, Satyam and HCL Info systems, It is
anticipated that Lenovo, which has acquired that PC business of IBM, will be a significant
player in Indian IT products market. Global players like IBM and Hewlett packed and to
some extent sun Micro systems have been increasingly focusing on increasing their presence
in the Indian markets. Some of these competitors have secured large IT services contracts in
India.. The ability to compete will depend on a number of factors not within control which
include:
The ability of competitors to attract, retain and motivate highly skilled IT services
professionals.
The extent to which international competitors expand their operations in India and benefit
from the wage differential;
The price at which competitors offer their services; and
The extent to which competitors can respondent to a clients needs. In BPO services, the
primary competition is against the in-house business process out sourcing units of
international companies, other than IT service providers, global competitors from other shore
locations like the Philippines and Ireland.

* Consumer care and lighting

Competitors are located primarily in India and include multinational and Indian companies
such as Hindustan Lever for soaps, toiletries and General Electric and Philips for lighting.
Certain competitors have recently focused on sales strategies on increasing volumes through
lower prices. Sustained price pressures by competitors may require Wipro to respond with
similar or different pricing strategies.
Infrastructure facilities:
Wipro’s head quarters and corporate offices are located at Dodda Kannellli, Sarjapur road,
Bangalore in India. The offices are approximately 3, 00,000 square feet. Wipro has purchased
approximately 2, 62,000 square feet of land adjoining the corporate offices for future
expansion plans. Wipro has one sales and marketing offices located in each of the following
countries: Canada, France, Germany, Japan, Sweden, Italy, Switzerland, Finland, the
Netherlands, the United Kingdom, China and Japan. In addition there are eleven sales and
marketing offices in the United States. In addition there are eleven sales and marketing
offices in the United Sates. Wipro operates in ten manufacturing sites, aggregating
approximately 12, 64,871 square feet and approximately 4,037,997 square feet of land. It
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owns seven of these facilities, located in Amalner, Tumkur, Bangalore, Mysore, Hinduri and
Chennai and Pondicherry in India. It has

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leased on a long term basis two facilities located in Waley and Baddi, India. There is one
software development facility in London, United Kingdom equipped with a world class
technology infrastructure that includes networked work stations, servers, data communication
links, captive power generators and other plants and machinery.
Tumkur factory layout
* total site available : 20 Acres
* plant & building area : 8Acres
* % of utilization : 41%
* plantation Area : 12 Acres
* % of utilization : 59%
Competitors :
The top 10 competitors of wipro consumer care competitive are:

1. L’oreal
2. 2 Unilever
3. HUL
4. Godrej consumer products
5. Johnson & Johnson
6. Revlon
7. Coty
8. P & G
9. Colgate- Palmolive and
10. Nestle.

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Achievements/Awards
Wipro has made a name for itself as a company providing reliable services world wide. The
technological expertise and service skills exhibited by Wipro have been appreciated by its list
of clients scaling various industry sectors. The media has been quick to document the
impressive work, milestones and awards achieved by Wipro.
Wipro only Indian company in the business week’s IN25 “Champions of Innovation”
list. Wipro BPO receives prestigious “Outsourcing Excellence Award”.
Named India times ‘BPO Company for the year.’
Only Indian company to be ranked among the Top 10 Global Outsourcing providers in the
IAOP – Fortune Global 100 listings.
NASSCOM congratulates Wipro Technologies as show case company for IT innovation in
India 2005.
Global Make 2005 Award; Most admired knowledge Enterprise Study: Telcos Oct 2005.
Wipro’s Gurgaon development centre awarded platinum rating: US Green Building Council,
sept.2005
Wipro among World’s 400 best big companies: Forbes, Sep 2004.
Among 10 outsourcing vendors in US: META Group, June 2004.
Ranked 7th amongst software services companies in the world (Business week InfoTech 100,
November 2002).
Among the Top 5 IT companies base on equity (Business week, InfoTech 100, June 2002).
India’s most valuable company (Business today, October 2001).

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Part of TMT (Technology -Media -Telecom) Index of the New York Stock Exchange.
Top 3 employees in Indian IT -data quest 2002.
Business innovation award for off shore development. (Electronic and software export
Promotion council, 1993).
Corporate audit function: commitment to quality improvement award(Institute of internal
auditors).
“Bravo! Partner of the year” award from Best By. (Best buy recognizes Wipro as their best
IS partner for the year 2002).
Spectra mind awarded the first runner’s up for excellence in innovative HR practices in a
survey organized by Watson Wyatt and Delhi Management Association, October 2002).
KM World’s km Reality award for 2002 in recognition of Wipro’s knowledge management
practices and processes.
IEEE Award for software process Excellence First Company outside of US to be conferred
this honour.
ITSMA Award for services Marketing Excellence Integrated lead Generation program
conferred top honours.
IDC CMO Best Practices Award for marketing measurement and metrics.
Top company for leaders in Asia Pacific-2003 in Hewitt Survey.
The golden web Awards 2003-2004 for the Wipro website: www.wipro.com
Ultra web level 3 Award for the Wipro Website, February 2003: www.wipro.com
K2 excellence Silver Award, February 2003: www.wipro.com
work Flow model
The internal operations of the Factory are divided into the following five primary functions.
1. Commercial - Material and Distribution, Planning, Procurement, Inspection, Storage and
Distribution.
2. Manufacturing.

3. Quality Control & Effluent

treatment. 4.Engineering.
5.Accounts, Personnel, Boiler and Utilities.
Future growth and prospects
The objective of Wipro is to be a world leader in providing a comprehensive range of IT
services to their clients. The markets are undergoing rapid change due to the pace of
development in technology, changes in models and changes in the sourcing strategies of
clients.

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MARKETING STRATEGY ›SERVICES ›
Wipro Marketing Strategy & Marketing Mix (4Ps)
Here is the marketing strategy of Wipro which analyses the brand with the marketing mix
framework which covers the 4Ps (Product, Price, Place, Promotion).
Wipro Product Strategy:
The product strategy and mix in Wipro marketing strategy can be explained as follows:
Wipro is one of the biggest companies in India with widespread services. Wipro being a
global IT player combines the business knowledge and industry expertise and technical
knowledge and implementation skills to ultimately design their products and solutions to
make their clients satisfied in the outmost level. Although Wipro being one of the largest
conglomerate in India is present in myriad of businesses spreading across various sectors,
their primary product width in their marketing mix includes Aerospace, Automotive,
Consumer goods, energy, healthcare, insurance, media, retail, professional services,
Analytics, Business processes, Cloud computing, consulting, Information management,
infrastructure services, Internet of things, product engineering and many more. Wipro work
on various technologies like Java, SAP, Dot Net, Agile, Python which gives competitive
advantage to their client with their services.
Wipro Price/Pricing Strategy:
Below is the pricing strategy in Wipro marketing strategy:
Wipro’s products and services pricing policies in its marketing mix is as widespread as its
offerings. Wipro manufactures various consumer goods like LED Bulbs, emergency lights,
iron, incandescent lights in the retail segment.
Such products are priced in nominal range. The above referred products are primarily
catering to the B2C segment just like in Fast Moving Consumer Goods market. In the B2B
segment, which caters to the largest market for Wipro primarily includes Information
Technology and Services. Price effectiveness is a major concern in such a segment where
competition in the market decides the price. For IT service projects like SAP Implementation
and services, JAVA development, Wipro quotes price of projects which tends to be lower
than MNCs like Accenture, Oracle, Capgemini but higher than those quoted by national
players like Infosys, Tech Mahindra, Cognizant Technologies Solutions.
Wipro Place & Distribution Strategy:
Following is the distribution strategy in the Wipro marketing mix:
Wipro is one of the leading companies with a huge geographic reach. Products of FMCG
sector pertaining to the consumer goods are easily available in any retail store across India.
Wipro has a vast distribution and retail network both in rural and in the urban area. This helps
them to leverage the benefit for making greater sales and earn revenues. Wipro’s offices are
located across all major cities in India and also in the offshore areas. The sales persons can be
easily reached out by any customer or business enterprise to make arrangements of future
deals. Also, due to the outsourcing of technology or services across various continents it has
become very easy to reach out to Wipro about any project.
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Wipro Promotion & Advertising Strategy:
The promotional and advertising strategy in the Wipro marketing strategy is as follows:
Wipro spends good amount of their revenues on promotional activities. These promotions in
its marketing mix primarily includes advertisements on Television for the consumer durable
goods. Billboards and placards are also sometimes put up at strategic locations. Wipro takes
part in a lot of corporate social responsibility projects in order to increase their goodwill and
makes their presence felt in the industry. Project Wipro Cares focuses on key problems faced
by communities like rehabilitation due to natural calamities, especially in the state of Odisha.
Wipro take up activities like teaching in government school at rural areas where the quality of
teaching is very bad. They also undertake in skill development especially for the engineering
graduates. This indirectly benefits the industry and the country as a whole.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps
marketing mix of Wipro.
Process:
A blend of expertise and experience helps Wipro make a smooth process so as to make
customer satisfied as per its promises. From winning a bet on a project to blueprint of a
project to final implementation of it and go live with support every step is itself further
subdivided into further many steps which enable Wipro roll out any project very easily and
comfortably. Wipro makes sure that both its employees and customers do not face any issues
while using its services. This is achieved only by maintaining high standards and ensuring
step by step processes are met out.
People:
Wipro focuses a lot on its people i.e. customers & employees. The Information Service
industry is choked up by fierce competition; due to the presence of both national players and
various Multi National Organizations playing with the outsourcing advantage. Thus, in order
to be ahead in the competition Wipro ensures that they are able to tap onto the best of the
talent in the Information Technology industry. It recruits from top engineering and
management colleges across India otherwise lateral hiring from top human resource
consultancy services. Thus, ensuring the quality of work is never compromised. This
becomes a great advantage for Wipro as being a highly-coveted organization to work for,
they are easily able to attract quality talent.
Physical Evidence:
The presence of being in all major Selective Economic Zones across India, is itself a
testimonial to Wipro’s presence across India. Its onshore and offshore offices work in
collaboration with each other to provide the best quality of projects being executed
simultaneously at different locations across the globe. This is because the work in
Information technology sector is not affected due to location as in other industries. Being one
of the greater players of IT in the world, Wipro’s offices are primarily concentrated in major
cities and metropolis. Wipro’s physical evidence is also found from its website where it lists
out every detail based on which a prospective customer can make a decision whether to
approach them for a project or not. Hence, this considers Wipro marketing mix.

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PRODUCTION DEPARTMENT
All the aspects relating to the manufacture of Soaps are taken care by this department. The
products produced essentially meet the application and quality requirements of the customers
and yet conforming to National and International standards including aesthetic characteristics
with special attention to ease and economy of manufacture. Some of the functions performed
by production department are:
• Directing and controlling of production operations to meet business plan with in approved
budgets which include material conversion cost, usage of utilities and chemicals, inventory
and operating maintenance costs.
• Taking care of safety programmes.
• To supervise, appraise, motivate and lead sub-ordinates to achieve planned performances
through mutually supportive organizational relationships.
• Carryout bench marking exercises on competitor’s product to improve quality of products.
• To install, implement and maintain quality system in accordance with standards.
• Keeping relationship with other departments and business office and provision of accurate
information in a supportive manner.
• Providing support and guidance to shift officers in increasing efficiencies of operations and
removing bottlenecks.
• To ensure compliance with statutory regulations of FDA/ weights and Measures Act and
also review quality and management by conducting meetings.
• Monitoring manpower usage and production to achieve planned productivity ratios.
• Participating towards product development by planning and organization pilot and
plant level trivial.
HR policy
Your Company’s strong employer equity has enabled the attraction and retention of high
quality talent. The HR function continues to raise the bar of excellence in people policies,
practices, systems and data. We focus on the workplace of tomorrow that promotes a
collaborative, transparent and participative organization culture, encourages innovation and
rewards individual contribution. We have reimagined our employee value proposition, to
make it more meaningful to our employees.
Your Company continues to build on the engagement level of the employees as measured
through annual employee’s engagement survey. The feedback of the employees on various
practices and leadership qualities are improving which is helping your Company to have a
collaborative, open and transparent culture.
1. Commitment
2. Equal opportunity and non discrimination
3. Harassment free workplace
4. Safe and healthy work place
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5. Inclusive workplace
6. Data privacy
7. Prohibits child labour and forced labour
8. Grievance mechanism
Career opportunity
Our responsibility towards you does not stop at salaries and compensation alone. We offer all
possible help to facilitate your settling down. We provide interest-free loans mainly intended
to cover housing deposits or the purchase of a two-wheeler and contingency loans for
marriage, illness, or death of a close family member. Furthermore, the Wipro Employee
Stock Option Plan (WESOP) is specially designed for us to share the rewards of success with
you.
We believe people investment reaps the best dividend. We help you build on your existing
qualifications as we are associated with some of the best institutions in the world. We offer
state-of-the-art programmes in Leadership and Learning and we have also created a virtual
campus, with a 'Training on Demand' facility, enabling individuals to be in complete charge
of their own learning.
Our 360-degree appraisal system provides feedback at all levels helping in your overall
development. This open-minded approach ensures your position is decided upon by a fair and
open merit system and not by extraneous factors.
Wipro offers you career opportunities in core business divisions such as Enterprise Solutions,
Finance Solutions, Product Engineering Solutions, and Technology Services. And, in
Technology Services, there are stimulating jobs in E-Enabling, ES-e Enabling, Enterprise
Application Services, Technology Infrastructure Services and Testing Services.
Financial analyses
Financial instruments
Fair value hierarchy
The fair value of derivative financial instruments is determined based on observable market
inputs including currency spot and forward rates, yield curves, currency volatility etc.
Financial instruments carried at fair value, by valuation method. The different levels have been
defined as follows:
Level 1 – Quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2 – Inputs other than quoted prices included within Level 1 that are observable for the
asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices).
Level 3 – Inputs for the assets or liabilities that are not based on observable market data
(unobservable inputs).

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CSR Responsibility
company maintains a strong commitment to various areas of Corporate Social Responsibility
(CSR) and continuously strives to improve the well-being of individuals while creating
opportunities for their comprehensive growth. Through a range of initiatives in Community
Health Care, Education, Ecology, Disaster Relief, Rehabilitation, and more, your company
actively works towards enhancing the lives of people and contributing to their overall
development. The Board of Directors of your Company constituted a Corporate Social
Responsibility (CSR) Committee, and it has met twice during the year on June 20, 2022 and
February 08, 2023 respectively. The composition of the Committee is given in point no. 23
and above. Based on the recommendations of the CSR Committee which is responsible for
formulating and monitoring the CSR policy of the Company, your Board of Directors earlier
approved the CSR Policy of your Company pursuant to the provisions of Section 135 of the
Companies Act, 2013 read with the Companies (Corporate Social Responsibility Policy)
Rules, 2014. The copy of the CSR Policy is available on the website of the Company at
www.wiproenterprises.com.i n accordance with Section 135 of the Companies Act, 2013 and
rules made thereunder and pursuant to the recommendation of CSR Committee, your
Company has spent ` 153.92 Mn towards CSR activities for F.Y. 2022-23 in the Domain
which are listed in the CSR policy of the company and as per Schedule VII of the Companies
Act, 2013.Your company has entered into a Memorandum of Understanding (MoU) with
Wipro Cares dated February 02, 2022 to carry out the Ongoing CSR Projects on behalf of the
Company. Wipro Cares is the implementing agency for the CSR
projects of the Company
Out of the total CSR Liability of INR 153.92 Mn for the Financial Year 2022-23 INR 86.75
Mn has been contributed to Wipro Cares for undertaking multiple on-going projects in terms
of MoU and as recommended by the CSR Committee and approved by the Board. Your
Company has opened a separate bank account as per the provisions of the Companies Act
2013, named as CSR Unspent Account and transferred INR 86.75 Mn to CSR unspent
account and the same will be spent within 3 years from the closure of the financial year 2022-
2023 for the ongoing projects managed by Wipro Cares. During the year under review, your
company along with its implementing partner Wipro Cares has carried out the following CSR
Activities which are proximate to the factory & office locations:
a. Preventive Health care including conduct of medical camps, eye checkup camps;
b. Santoor Scholarship Programme for girls from disadvantaged backgrounds to financially
support education expense of graduation;
c. Renewable sources of energy for environment sustainability including providing
streetlights, etc. in the vicinity across factory locations;
d. Community Ecology / Agroforestry project including tree plantation to benefit small and
marginal farmer.

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Sustainability.
Wipro is committed to creating a humane, sustainable, and resilient future for all. We have
pledged to reach planetary Net-Zero Greenhouse Gas emissions targets by reducing
emissions to zero by 2040 and attaining a 55 percent reduction by 2030. As a founding
member of Transform to Net Zero, Wipro is committed to contributing to the planetary zero
carbon emissions journey by making sustainability the core of our business model today. As a
leader in sustainability, Wipro strives to help companies monitor their sustainability progress
and identify ways to reduce waste, preserve resources, and reduce their carbon footprints to
help them build a more sustainable future.
McKinsey 7’s frame work
The 7 elements of the McKinsey 7s Framework are classified into two sub-sections: hard and
soft elements.
Hard Elements
Strategy
Strategy direction and the overall business strategy for Wipro Limited are well defined and
well communicated to all the employees and stakeholders all these help the organization to
manage the performance and guide the actions and tactics aligned with the business strategy.
The company’s strategy is towards achieving goals with the help of the employees, staff, and
stakeholders. The company’s strategy helps the employees work on the tactics to work on the
goals. An essential aspect of Wipro Limited's strategy is constantly considering changing
consumer trends and demands and evolving consumer market patterns and behaviour. The
strategy of Wipro is also very flexible and adaptable to the employees and the staff.
Flexibility and adaptability help Wipro to react and respond quickly and work on the
changing pattern around the globe of the consumers.
Structure
Wipro Limited has a flatter organizational hierarchy supported by progressive and learning
organizations, as there are fewer managerial levels between the senior management and the
leadership. The flatter hierarchy also helps faster decision-making, increasing employees’
commitment to the company. The company's departments frequently form inter-departmental
teams for projects and tasks requiring multiple expertise. The coordination between the
departments is well-defined and organized. Wipro Limited promotes teamwork and group
projects. Wipro Limited has a complex system in place to ensure communication between
employees and different levels of management.
Systems
Wipro has a well-defined and well-distinguish system to ensure that all the activities are
managed effectively. The controls and measures are designed according to the distinguished
departments based on their tasks the responsibilities. Wipro Limited also has a particular
process and method to ensure that all departments and systems align and work in sync with
the larger business goals and targets.

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Soft Elements
Shared Values
Wipro Limited's core values are well-defined and communicated to encourage a creative and
supportive organizational structure that will enable all employees to perform their best while
increasing their motivation and commitment to the organization. Wipro also ensures that all
its organizational activities are performed with ethical and high moral standards. Wipro
Limited fosters a culture that values diversity. Wipro Limited's corporate culture also
encourages innovation and creativity by granting individuals and teams autonomy for growth,
allowing them to refine their careers and personalities.
Style
Wipro has a leadership style that is participative leadership style. Due to this, Wipro helps
employees engage and involve them in decision-making processes and managerial decisions.
This also allows the leadership to regularly interact with employees and managerial groups to
identify potential conflicts for resolution and feedback on strategic tactics and operations.
Staff
Wipro Limited employs enough people across its global operations. Employees for various
roles and positions are hired internally and externally based on the urgency and skill levels
required. Based on this, Wipro Limited has employees who are skilled in their job roles and
positions.
Skills
Wipro employees have a commendable workforce. With all the skills and capacities, all the
employees are hired based on merit and qualifications. Wipro Limited takes pride in hiring
the best professionals present and developing them further to enable growth and development
and reach its goals.
SWOT Analysis of the Company
Strengths:
1) Wipro consumer care is certified by ISO 9001, ISO 14001, ISO18001 and all these
certifications integrated contributed to Integrated Management System.
2) Wipro’s business engine is powered by people, process and infrastructure excellence. It is
fuelled by culture and values, innovation, brand, good governance and good citizenship.
3) Wipro are the pioneers of process excellence in Information Technology. In the world of IT
they have been the first to deploy and ingrain ISO, Six Sigma. CMM PCMM and Lean.
4) Their scalable, robust processes have delivered value to customers through their Global
Delivery Model, Software Factory Model and the Off shore Delivery Centre Model.
5) For consumer care and lighting products, it has access to more than 1.5 million retail
outlets. This distribution reach provides Wipro with a significant competitive advantage and
allows it to grow business with minimal increases in personnel.

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6) The ability to retain highly skilled personnel is enhanced by leadership position,
opportunities to work with leading edge technologies and focus on training and
compensation.
7) Wipro’s strengths in Research and Development services position it to take advantage of a
recovery in global research and development spending.
Weakness:
1) Wipro’s failure to complete fixed price, fixed time frame contracts on budget and on time
may negatively affect the profitability, which could decrease the value of the shareholders
investment.
2) Wipro is investing substantial cash assets in new facilities and physical infrastructure, if
the business does not grow proportionately, the profitability could be reduced.
3) Most of the client contracts can typically be terminated without cause and with little or
no notice or penalty, which could negatively impact Wipro’s revenue and profitability.
4) Communication between the company and end users is not satisfactory.
Opportunities:
1) Wipro has the opportunity to engage in future acquisitions, investments, strategic
partnerships or other ventures that can enable to an tidivated develop new services and
enhance existing services in order to keep pace with rapid changes and in technology and the
industries on which it focuses.
2) The BPO services revenue depend to a large extent on a small number of clients and the
revenue could decline if a major client reduces the volume of services obtained. Wipro has
the opportunity to increase the client base.
3) Low quality, delay in service, inability in customized design and requirement, inferior
finishing of other brands have posed an opportunity for Wipro to capture major share in the
market.
Threats:
1) Wipro focuses on high growth industries, such as networking and communications. Any
decrease in demand for technology in such industries may significantly decrease the demand
for its services, which may impair the growth and cause the revenues to decline.
2) The revenues and expenses are difficult to predict due to fluctuation, given the nature of the
markets. This increases the likelihood that results could fall below the expectation of market
analysis, which could cause the price of equity shares and ADSs to decline.
3) The revenues could be significantly affected if the governments, in geographies that Wipro
operates in, restrict companies from outsourcing work to foreign corporations.

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Key findings
* one of the largest IT services companies globally, often include its financial performance,
technological innovations, strategic acquisitions, client partnerships, and sustainability
initiatives.
*For the most current information, it's best to refer to recent financial reports, news articles,
or the company's official announcements.
Learning objective
Wipro's learning objectives typically revolve around fostering a culture of continuous skill
development, staying ahead in technological advancements, enhancing client satisfaction
through improved service delivery, promoting innovation and creativity among employees,
and ensuring alignment with the company's strategic goals and values. These objectives are
often supported through various training programs, workshops, and professional development
opportunities offered to employees.

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Conclusion
* it is concluded from this study that FMCG sector is growing and will continue to grow very
fast.
* this sector provides quality and quantity with reasonable cost to the consumers not doing
away with its competitive edge.
* Consumer satisfaction is its ultimate objective.
* this sector (FMCG) will continue to see growth as it depends on an ever- increasing internal
market for consumption, and demand for these goods remains more or less constant,
irrespective of recession or inflation.

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Bibliography
* www.wipro.com
* www.scribd.com
* www.slideshare.com
* www.studocu.com
* www.en.wikipedia.org

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