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    Honda Vietnam Company 2

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    hoangphamlynguyen

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    Honda Vietnam Company 2

    Uploaded by

    hoangphamlynguyen
    8 views37 pages

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    HondaVietnamCompany2

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    8 views37 pages

    Honda Vietnam Company 2

    Uploaded by

    hoangphamlynguyen

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    © All Rights Reserved
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    You are on page 1of 37

    The Power of

    Dreams

    Honda Vietnam
    company
    By: Group 5
    Overview
    1. Introduction
    2. Supply chain analysis
    a. Raw material and finished goods
    suppliers
    b. Manufacturer (central enterprise)
    c. Authorized Honda dealers (HEAD)
    d. Retailers and Supermarkets
    e. End customers
    1. Introduction
    Honda Motor Co., Ltd., a multinational conglomerate company from
    Japan, was established on September 24, 1948. It is headquartered in
    Minato Ward, Tokyo

    Honda Vietnam Company was established in 1996 as a joint


    venture between Honda Motor Company (Japan), Asian Honda
    Motor Company (Thailand), and the Vietnam Engine and
    Agricultural Machinery Corporation
    2. Supply chain analysis
    a. Raw material and finished
    goods suppliers

    Honda Vietnam has built its


    supply chain system for
    components and spare parts with
    more than 110 businesses, with
    approximately 20% of these
    enterprises using 100%
    Vietnamese capital
    Japan China
    Supplying the most crucial components related Supplying other components such as
    to the engine and gearbox of motorcycles, such lights, mirrors, engine covers...
    as cylinder, piston, crankshaft, and
    transmission shafts

    ThaiLand
    Supplying essential components such as
    cylinder head and carburetor, oil pump...
    In March 2014, Honda Vietnam
    inaugurated its first piston
    manufacturing workshop in Bac Ninh
    Nittan Vietnam
    Company (a joint venture
    between Thailand and
    Japan) specializes in
    supplying Honda with
    energy-efficient and
    environmentally-friendly
    engine valves for
    motorcycles and cars
    Nissin Brake
    Manufacturing
    Company, wholly
    owned by Japan,
    specializes in supplying
    brake components for
    motorcycles and cars
    to the Vietnamese
    market and for export.
    Of the products
    supplied to the
    domestic market,
    about 50% are
    provided to Honda.
    Honda Vietnam uses materials supplied by 10 companies in Japan
    and a joint venture company with factories in Vietnam, VAP
    Vietnam Engine and Agricultural Machinery
    Corporation - Joint Stock Company (VEAM)

    Phổ Yên Mechanical No. 1 Machine Parts Cổ Loa Mechanical Joint


    Joint Stock Company Joint Stock Company Stock Company
    1 Established: 1998

    2 Headquarters: Phuc Thang, Phuc Yen, Vinh Phuc.

    3
    01
    Investment capital: More than 290 million USD

    4 Labor: 3.560 people.

    5 Capacity: 500.000 vehicles/year.

    Operations: Producing popular motorcycle models


    6
    such as Honda Wave, Honda Dream, and scooter
    models such as Honda Air Blade, Honda Vision.
    7 Scale: Large area with modern production line system.
    Contribution:
    Meeting the demand for motorcycles in the Vietnamese
    market.
    8
    Creating many jobs for local workers.
    Contributing to the economic development of Vinh Phuc
    province and neighboring areas.
    1 Established: 2008
    2 Headquarters: Phuc Thang, Phuc Yen, Vinh Phuc.

    3 01Investment capital: 374 million USD


    4 Labor: 1375 people.
    5 Capacity: 1.000.000 vehicles/year.
    Operations: Expanding motorcycle production
    6 capacity, especially high-end scooters such as
    Honda SH, Honda Lead, Honda PCX.

    7 Scale: Increasing production capacity with


    modern, environmentally friendly production lines.

    Contribution:
    8 Meeting the increasing demand for high-end scooters.
    Improving product quality and competitiveness in the
    international market.
    1 Established: 2014

    2 Headquarters: Dong Van, Duy Tien, Ha Nam

    3
    01
    Investment capital: 120 million USD

    4 Labor: 1.300 people.

    5 Capacity: 1.000.000 vehicles/year.


    Operations: Focuses on the production of new
    6
    motorcycles and spare parts.
    Scale: Equipped with advanced technology, helping
    7
    to improve production capacity and product quality.

    Contribution: Meeting the demand for


    8 motorcycle parts and spare parts, not only for the
    domestic market but also for export.
    1 Established: 2005

    2 01
    Headquarters: Phuc Thang, Phuc Yen, Vinh
    Phuc.
    3 Investment capital: About 60 million USD

    4 Labor: 408 people.

    5 Capacity: 23.000 vehicles/year.

    6 Operations: special emphasis on quality,


    safety and environmental friendliness.
    7 Scale: equipped with an engine
    assembly line
    Exclusive
    distribution
    Honda typically
    distributes high-end
    products like SH
    motorcycles and
    cars to dealerships
    in major cities
    Hanoi has 57 heads in operation

    Ho Chi Minh city has 61 heads in operation

    source: timviec365.vn
    Widespread distribution
    In the past fiscal year,
    HVN maintains 796
    HEAD stores national
    and 3 Honda Big Bike
    stores in Ho Chi Minh
    City and Hanoi,
    distributing large-
    capacity imported
    motorcycles

    source: .honda.com.vn
    D. SUPERMARKET STORE
    Distribution Manufacture

    Transport Retail
    Cooperate with many suppliers Stored in warehouses before distribution

    There are vehicle factories in many countries Use a wide distribution network
    Stores and agents

    freight
    Factors Affecting the Supply Chain

    1.Inventory management

    2.Transportation efficiency

    3.Information technology

    4.Product quality

    -> Understand the supply chain to help the company stay


    competitive and meet customer needs in the market
    E. FINAL CUSTOMER
    1. Characteristics of the final customer file in Vietnam
    Main customer groups:

    Youth and young adults Middle-aged (36-55 years old)


    (18-35 years old) Seniors (over 55 years old)
    2. Data on Honda's motorcycle and car market in Vietnam:

    Motorcycles: Honda accounts for about 80% of the motorcycle market share in Vietnam. In
    2023, Honda has sold more than 2 million motorcycles.

    Cars: Honda also has a strong presence in the car market with about 10% market share. In
    2023, Honda will sell more than 25,000 cars in Vietnam.
    Customer satisfaction

    The satisfaction
    level of Vietnamese
    customers with
    Honda's retail
    services reached
    830/1000 points.
    Source: J.D. Power,
    Report from Honda
    Vietnam.
    Feedback and improvements

    “Honda Vietnam receives about 200,000 feedback from customers every


    year, and 80% of it is used to improve products and services”.
    World market information

    Globally, Honda produces about 4.5 million cars and more than 20
    million motorcycles every year.
    Honda has more than 2,000 distribution centers and 10,000 dealers
    worldwide.
    Source: Honda Motor Co., Ltd. Annual Report, Global Market Insights.
    THANK YOU

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