Candidate Style Work R097

INCLUDED ON THE
KS4 PERFORMANCE TABLES

Candidate style work and commentary
OCR Level 1/Level 2
Cambridge National in
Creative iMedia
J834
For first teaching in 2022 | Version 2
Unit R097 – Interactive digital media
This document is intended solely for the use of teachers. The purpose of
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the document is to help teachers mark their own candidates’ work.
This document must not be used as a resource to help with the delivery of
the qualification and should only be used to assist with marking guidance.
You must not share this document with candidates.
ocr.org.uk/cambridgenationals
OCR Level 1/Level 2 Cambridge National in Creative iMedia R097 Candidate style work and commentary
Critical information for the use of this document

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Version 2 2 © OCR 2023

Contents
Critical information for the use of this document 2
About this resource 4
Task 1 - Strand 1a 5
Task 1 - Strand 1b 9
Task 2 - Strand 2c 41
! This document is intended solely for the use of teachers. You must not share this document with candidates. You must read the disclaimer on page 2.

About this resource

We have produced this resource using the Sample Assessment Material.
The aim of the resource is to help you understand how candidate work could be marked using the marking criteria.
Our senior assessors have created some sample candidate work and commentary. They have indicated the criteria
that should be considered and how the marking criteria could be applied.
Please note this resource is for guidance only – it does not contain candidate work from an assessment series
for this qualification and has not been through a standardisation process. The mark band awarded is only
indicative of what similar work might receive. The resource also does not in any way indicate an endorsed approach
to creating an NEA task and should not be used by students to submit as evidence.
i Alongside this resource, we recommend that you view the sample

assessment materials including the command words, to support your
understanding.

Task 1 - Strand 1a
In this task you will generate an original idea for your interactive digital media product (IDMP) and plan the
creation of your product.
You must:
1a) Produce an interpretation from the client brief

• Decide on a target audience, identifying who they are and what would
appeal to them
Age - I think that a virtual exhibition would be best targeted at older teenagers. I don’t think and audience younger
than this is would really be interested in this history as it was a really long time ago, well before some of them were
born. For my age range and a bit older there will be a bit more interest in some of the decades, particularly the ones
like the 90’s which are not as long ago. With this in mind I would think that the 90’s would appeal most in terms of
attracting a younger target audience for the product.
Gender – I think history is quite gender neutral as a topic, it would depend what I put in my product but if I made
sure I talked about topics in history that are quite varied such as music, tech, and fashion, this should appeal to all
genders.
Interests – I think that the audience would probably be interested in modern history and popular culture, they may
like the retro vibe also.
Income – As this is virtual exhibition and the brief doesn’t say whether it is a free exhibit or not, I am assuming it
would be cheap or free. As it is virtual the probably wouldn’t be transport costs so it could appeal to a wide range of
audiences as income would not be much of an issue.
• Generate original ideas to meet the client brief

How I am going to meet the client brief.
Key points from the brief:
• Museum name – C20
• Purpose – Wider audience connection with younger age groups than 55
• Virtual exhibition on pop culture for a decade in the last 100 years:
o 70s
o 80s
o 90s
• Should be interactive
• Must include text, images, video and sound.
The client wants the product to encourage younger people to engage with the museum so I think I will create the
product for the most recent decade of the1990’s as this will make it easier to be relatable to young people of today.
The whole decade and its history is too wide a topic for the product, so I am going focus on a few areas that I think
might interest a younger audience, things like technology, music and fashion. I think these topics would help make the
product of interest to both genders and people with a wide range of different hobbies could find something that they
would want to learn about. To catch the attention of younger users and draw them in to the topics, I will make sure
there are lots of bright images, different types of content like sound and video plus engaging colours in the design. I
associate bold colours like pinks, green, orange and blue with the 90s so I would try to build those into my product.

• Generate ideas for the content of your IDMP
Ideas for content in teach of the sections:

Music – Images of bands and singers from the era:
• Oasis
• Blur
• Spice girls
• All Saints
• Take That
Fashion – Magazine style images of clothes

• Cycling shorts
• Bucket hats
• Scrunchies
• Track Suits
• Dungarees
• Checked Shirts
• Mullet hair cuts

Technology – Information and images about the technology

• Pagers
• Nintendo 64/Sony PlayStation/SNES
• Google
• iMac launched
• Text messaging
• Tamagotchi
TV
• Simpsons
• Friends
• Futurama
• Rugrats
• Mr Bean
• Keeping Up Appearances
House style:
Main colours: Orange and Green bright colours
Heading font: Gill sans
Standard font: Arial
• Explain how your ideas would meet the client brief and appeal to the
target audience
I think that my design will work well of my audience and meets the brief effectively. I have selected the 90s era for
my museum product which is a time period I think will appeal to a younger target audience. This will help the C20
museum meet the aim of appealing to a young audience than the average of aged 55. I have planned to use some
bright retro colours which I think fit the theme but also make the design look exciting and fun and not really like a
museum which has a reputation for being more boring and older fashioned in style, this should attract a younger
audience. I have considered this in my choice of potential fonts by choosing a clear and simple font for the main text
but a bold blocky retro compute game style font for my headings and buttons.
I have chosen to focus my museum exhibit on 90s technology, TV, fashion and music. I think these areas fit the brief
in terms of linking to popular culture of the time. It will appeal to a younger audience as these are things that young
people today are still interested in and might like to look at some more retro ideas and what their parents were into
at their age. I am going to use a range of different media in my product as the brief suggests, but also because this will
help to keep my audience interested, a lot of people don’t like just reading text about a subject. If they can listen to it,
watch videos and control some of the content this is much more interactive and interesting.

Examiner commentary
Plan Interactive Digital Media
There is some evidence of interpretation, using a mind map as a starting point. There is a clear identification of
audience and discussion of how the design is appropriate for target audience including the consideration of
different audience demographics. The work also provides an adequate interpretation of the client brief which
features the key points. This work would be placed in MB2.
Even better if
The explanation could include greater detail about the actual content of the interactive digital media product,
beyond stating that there will be ‘a range of media’. This could expand into discussion of why the proposed content
would appeal to the target audience.
Teaching tips
Students should understand the difference between only restating the client brief and interpreting it. Interpretation
involves adding more to the scenario than was originally provided.

Task 1 - Strand 1b
Produce relevant pre-production documents
• Show the layout of your IDMP
• Show the content of your IDMP
Wireframe design for my master page

Wireframe design for my home page

Wireframe design for my music page

Wireframe design for my TV page

Wireframe design for my Technology page

Wireframe design for my Fashion page

• Show the functionality of your IDMP
• Decide how you will test/check your IDMP, and create any
documentation needed
Test Expected result Actual result Retest Retest Result
Home page – The buttons should
navigation bar take the user to the
page shown on the
buttons
Fashion page – The buttons should
page shown on the
buttons
TV page – navigation The buttons should
bar take the user to the
page shown on the
buttons
Music page – The buttons should
page shown on the
buttons
Technology page – The buttons should
page shown on the
buttons
Music page track The control buttons
like play, pause, re-
wind work correctly.
TV page video clip The control buttons
like play, pause,
rewind work
correctly.

Test Expected result Actual result Retest Retest Result

Technology page The control buttons
video clip like play, pause,
rewind work
correctly.
Images are good Images on all pages
quality should be a good size
and not blurry
The volume of the The video and music
music track and the sound is loud enough
video correct but not too loud
The content of the The content of the
pages pages is suitable for
the audience
The content of the The content of the
pages pages is suitable for
the client brief
Examiner commentary
All aspects of the task are covered within the evidence, all pages are planned with wireframe diagrams and the
hierarchy diagrams show non- linear linking between pages. The test plan provides the ability for the user to
effectively test most functionality and some fitness for purpose. As a whole, these documents are adequate and
support the creation of most but not all elements of the final product. This fits within MB2.
Even better if
More detailed planning for functionality and interactivity could be included in the pre-production documentation,
particularly by showing how the multimedia assets will be accessed and controlled. Details of the house style and
content could also be added to the wireframe diagrams.
Teaching tips
The teaching of pre-production planning for this unit should enable students to plan for all elements of a product.
This includes content, interactions and interface as well as layout and appearance. Knowing how to annotate
documentation and diagrams effectively is a useful skill in this respect.

Task 1 - Strand 1c
Identify the assets required and explain their planned use in your
IDMP
• Identify what assets will be needed and where they will come from
• Explain where, how and why they will be used in your IDMP
• Explain what properties your assets will need to be suitable for your IDMP
When I am finding my assets, I need to think about the properties of my assets. I need to make sure that my images
are good quality and suitable sizes so that they complement the text and other items on the page. The videos will
also need to be good quality but also, they will need to be a small enough file size that they will load quickly enough
when they are played. My text will need to be the readable so I will make sure the font is clear and the colour is
contrasting with any backgrounds.
Total marks for Task 1: 20 marks

Examiner commentary
Assets have been identified with details of where they would be sourced from or if they would be created. There
is some information on the potential use of the assets but this is limited. Properties have been covered in general
terms but this is quite limited. The understanding of how they would contribute to the effectiveness of the product
is limited so this would be placed in MB1.
Even better if
How and where assets will be used was explained with more consideration for the assets’ contribution to the
effectiveness of the product.
A more in-depth knowledge of the properties of the assets and their impact on the effectiveness of the final
product could be demonstrated.
Teaching tips
The term assets does not solely refer to graphics, this includes all aspects making up each page. A common area of
misunderstanding here is confusion between an asset and a resource.

Task 2 - Strand 2a
In this task you will source, create and repurpose the media components for the interactive digital media
product (IDMP). You will then combine the media, interactive and navigational components to create the
IDMP you have designed and planned.
You must:
2a) Create the components

• Source and create the media assets which will form components of
your IDMP



Making the C20 Logo
Setting up the page and using the text tool to create the letters.

I used layers to offset the 20 from the letters

I applied a ripple filter to the text.

Creating the banner for my pages

Creating the banner canvas
I used the shape tool with a bright green fill to create the bubble effect.

I made a text layer and changed the font to Fascinate as this was similar to Gill Sans a font I had considered, resized it
to 400pt and placed to over my background pattern.
I exported this as a jpg image for use in my product.

Creating the timeline image

Creating the canvas
I used the line to with a large stroke size to create the line and arrow.

I think used the text tool to add the different date points to the timeline and the timeline heading.
Exported the file as a jpg for use in my product.

• Repurpose the media assets to make them suitable for your IDMP
Some of my image assets are in 300dpi resolution, to make sure they are suitable for the product I need to edit these
to make the resolution suitable for the purpose.
This is an example of changing the resolution on my images.
This image also needed to be resized to fit the space on the page. I used the crop tool to resize and change the shape
of this image.

This image looked a little plain and the colours were not very bold which didn’t really suit the site so I increase the
saturation to brighten the colours.
To add a background, I selected the person and inverted the select to avoid colouring them and added a colour to the
white background using the paint bucket tool.

The sound track I have sourced is a little long for the purpose of the product so I need to shorten it and apply some
effects so that it just doesn’t suddenly start and stop.
Cutting the song down using the cut tool

Creating a fade in at the start of the track

• Create the interactive and navigational components for use within your
IDMP
This is evidenced in the creation of the product section.
Examiner commentary
Creating Components
There is evidence of creating some static image assets for use in the product. The assets are partly effective, but the
range of components is narrow so supports the creation of the final product in a limited way. The repurposing of
image assets and audio files is partly effective. The creation of interactive and navigational components is covered
within the evidence in the section describing the creation of the product element in this instance. Nevertheless it
contributes to the mark for this strand and overall the work would be placed in MB2.
Even better if
Further consideration of properties of assets and more technical skills could be demonstrated in the creation of assets.
A wider range of media assets could be created and/or repurposed in order to more fully support the creation of
the final product. This could also include the creation of interactive components.
Teaching tips
It is a common misconception that assets should only include those sourced and is limited to media such as static
images. Assets can be any part of the content and includes those both sourced and created.

Task 2 - Strand 2b
Create your IDMP
• Use suitable software to create the IDMP you planned
Creating my site in Serif Web Plus X8
To add interactive features such as the navigation bar I am going to create these and place them on the master page
of my site.
I selected a navigation bar from the assets browser and customized it fit my design and colour scheme.

I then added all the other consistent elements to my master page starting with the banner.
I then added all the other consistent elements to my master page starting with the banner.

I also set the page colour for my pages, the white seemed a little plain so I added a subtle background colour.
When the consistent elements are complete I can add my prepared assets to each page.
Adding the image and text content to the home page.


When the consistent elements are complete I can add my prepared assets to each page.
Adding the image and text content to the home page.

I needed to check and edit the play back settings to make sure the user was able to control of the media asset when it
was in the product.
My music page needed an audio clip added.


Examiner commentary
Creating the interactive digital media product
There is clear evidence of technical skills being used to create the different elements of the interactive product,
(including navigation and media-based interactivity which is assessed in strand a). There is some creativity in the
layout and conventions for the page design are followed. The product is adequately fit for purpose and overall
would be placed in MB2.
Even better if
Included a wider range of interactive features. More evidence of the technical set up of the product to suit the brief.
Teaching tips
A common misconception is that a website is the only suitable product which could be created for this task.
Teaching should cover the full range of specification content so that students can choose the most suitable
approach to the assessment tasks.

Task 2 - Strand 2c
Export or publish your IDMP
• Choose a suitable electronic format and properties for your finished
IDMP so that it meets the client requirements
To enable users to access my product I need publish the site to HTML files which will allow people without the creation
software to view the pages as the client requires.

Examiner commentary
Export and publish the interactive digital media product
Evidence of exporting the product is clear from the content provided here. In most cases the components were
appropriate in their exported format. The format is adequate in its appropriateness. This would be placed in MB2.
Even better if
Included evidence of saving to maintain an editable version on the product. Ensured the exported products are
suitably named.
Included evidence to show the exporting of component parts with suitable formats. Included evidence to show the
technical properties of the exported product and consideration of suitability for different platforms.
Teaching tips
It is a common misconception that consideration of file type or file naming alone is sufficient. There should be clear
demonstration of understanding of file types, names and properties in this strand.

Task 3 - Strand 3a
In this task you must test/check and review the final interactive digital media product (IDMP). You must also
explain any improvements and further developments which could be made.
You must:
3a) Test/check and review your IDMP

• Review the effectiveness of the assets used in your IDMP for the client
and target audience
I think overall the assets in my product are really good. I think the images all link well with the decade of the 90’s and
I have tried to make them feature younger people in that era so that it seems more relevant to the younger audience
the client is trying to attract. Due to the age of the images the colours are a little faded which makes them a little less
eye catching than I would have liked them to be. I am a little disappointed with the timeline asset I created, I think
that the user may have difficulty using this. To fit the space available the text has ended up being really small so it
isn’t easy to read at all. The font I used for this has made the problem worse, it matches the heading text style but
doesn’t work all that well as main text.
My videos all work well, but like the images they are not the best quality as they were recorded on equipment from
the 90s.
My navigation works well in the product and would allow my audience to access all the pages in whatever order they
wanted to. Having looked at it in the final product I think it would have looked better if it went all the way across the
top of the page and this would have made the text in the boxes a little bigger also.
My text is all pretty clear and provides good information which would help the product meet the brief as it is telling
younger people about decades from the 20th century. It is maybe a little hard to follow where the sections of text are
not as clear on the page as they could be.
• Test or check and explain to what extent the technical properties of your
repurposed assets are fit for purpose


• Evaluate the technical properties of your IDMP by testing its

functionality
Test Expected result Actual result Re-test Retest Re-sult
Home page – naviga- The buttons should All buttons work Y This has been cor-
tion bar take the user to the except for the fash- rected and the Fash-
page shown on the ion button which ion button now links
buttons goes to the tech- to the cor-rect page
nology page
Fashion page – nav- The buttons should All buttons work Y This has been cor-
igation bar take the user to the except for the fash- rected and the Fash-
nology page
TV page – navigation The buttons should All buttons work Y This has been cor-
bar take the user to the except for the fash- rected and the Fash-
nology page
Music page – naviga- The buttons should All buttons work Y This has been cor-
tion bar take the user to the except for the fash- rected and the Fash-
nology page
Technology page – The buttons should All buttons work Y This has been cor-
nav-igation bar take the user to the except for the fash- rected and the Fash-
nology page
Music page track The control buttons The controls for the N
like play, pause, mu-sic track perform
rewind work cor- correctly.
rectly.
TV page video clip The control buttons The controls perform N
like play, pause, correctly.
rewind work cor-
rectly.
Technology page The control buttons The controls perform N
video clip like play, pause, correctly.
rewind work cor-
rectly.
Images are good Images on all pages Most of my images Y I couldn’t fix the
quali-ty should be a good size are fine but then resolution on the im-
and not blurry my fashion im-ages ages so they are still
are small are a little a bit blurry.
blurry

Test Expected result Actual result Re-test Retest Re-sult

The volume of the The video and music I think the volume is N
mu-sic track and the sound is loud enough fine
video cor-rect but not too loud
The con-tent of the The content of the I think that I have got N
pages pages is suitable for the content about
the audience right for a young
adult audi-ence
The con-tent of the The content of the I think I have met the
pages pages is suitable for brief quite well, to
the client brief improve some peo-
ple might want a bit
more detail on the
top-ics.
• Review the effectiveness of your IDMP for the client and target
audience
My target audience was older teenagers. I think I have designed the colour scheme of my product to be bright and
colourful with an element of fun. This will help my audience to see it as more exciting than a normal museum, this
should draw them in which will help meet the aim of the project which was to make the museum exhibits a lot more
appealing to a younger audience. I have also included a range of topics that I thought would make the information
interesting to the audience by including TV and music, fashion and technology. There is something in there for lots of
different people who might be interested in different things. I have also tried to have a good mix of different types
of media such as sound, video, image and text, so that there is information for different information for people who
learn in different ways.
The client brief asked for:
• a virtual exhibition - I met this criterion by creating my website product, this could be hosted on the internet net
and could be used on a phone, computer or tablet. It is in quite a wide format so might not be as easy to access all
the content on a phone.
• about popular culture – I think I met the criteria as I picked some topics which are classed as popular culture and
will be things that my audience would want to read about.
• a decade in the 20th century – I chose the decade for the 1990s which fits the criteria.
• interactive – I have included buttons to allow the user to move around the page in any way they want, and I have
some sound and video they can control as well.
• including text, video, images and sound – I have met these criteria as I have included text and images on all the
pages and sound and video where it was relevant to the information on the page.

Examiner commentary
Reviewing interactive digital media
A number of items of evidence are included for this topic area, a testing table is used along with some more
qualitative elements of review. Elements such as the overall content support a sound understanding. Areas such
as the review of the design style, graphical user interface and interactivity are more limited. Overall this strand fits
within MB2.
Even better if
More detail in the consideration of the technical properties of assets would help to demonstrate sound
understanding.
Testing could be more detailed to include all assets and pages. The reflection on the effectiveness for the client and
target audience could be further developed.
Teaching tips
There is a common misconception that checking for the fulfillment of the brief and suitability for the audience is
the same as functionality testing.
Reviewing/testing does not have to say everything is OK, and it will not impact marks in other sections if errors or
negative aspects are considered in the review.

Task 3 - Strand 3b
3b) Recommend areas for improvement and further development
• Explain how you could improve the assets used in your IDMP
I would make the text bigger on the timeline asset on the home page and change the font so that it is easier to read.
They would help make a better impression to my audience when they first access the product as they will be able to
get a good summary of some key points from the 90s right on the first page.
I would try and make my navigation bar wider so it fills the whole page so the buttons and the words on them could
be larger and easier to ready/click on. This would improve the product as the current buttons are a little hard to read,
particularly on the buttons with longer words such as technology.
I would try and get some brighter better-quality images or create some myself to make them a little more engaging.
Modern tech users expect a high-quality graphic and they might not understand why these are poor quality and thing
the product isn’t very good, improving or enhancing the images might help with this.
• Explain how you could improve your IDMP

I would try and rearrange the technology page, to try and give more space for the video assets so they aren’t as small.
At the moment this page is pretty full with the text and the videos which means I had to make them quite small to fit
it all in, this might make them hard for the user to see.
I would look at my design and see how I could edit it to make it small screen and mobile friendly.
I would try and use some boxes around the text and images to make it clear what went with what. I think on some
pages it isn’t always very clear which text goes with which picture this might help with this.
I would see if I could make my colour scheme a bit more grown up.
• Explain how your IDMP could be developed further

One way I could develop my product further would be to add a quiz section. This would mean that the user could
engage in a more interactive way with the information on the pages and see if they had learnt anything from what
they had seen.

Examiner commentary
Recommend areas for improvement and further development
All elements of this topic area have been covered here but there is variation in the level to which the tasks have
been completed. Sound understanding is demonstrated in the recommendation for improvements to assets
where this is linked to the client brief and audience. The review is more limited in the consideration of further
developments. On a best fit basis this would be placed in MB2.
Even better if
The improvements are more consistently explained fully and linked to the context of the brief and the audience
requirements.
There is a comprehensive discussion of the areas for improvement which links to the results of testing and review.
The development section shows sound understanding and is supported by detailed explanations.
Teaching tips
It is a common misconception that improvements and further developments are the same thing. Students should
be clear on the differences prior to completing the assessment to ensure they can effectively respond to this
element of the assessment.
Conclusion
When assessing this unit, the strands should be considered independently of each other. It is feasible for candidates’
work to achieve MB3 in some areas and MB1 or no mark at all in others. Note that the marking grids align to
the order of the assignment Tasks rather than to the Topic Areas. Care should be taken when assessing Task 2 to
correctly assign marks for the components (strand 2a) and the completed interactive digital media product (strand
2b) and to note the reference to ‘components’ or ‘product’ when assessing strand 2c.
Task 2 does not necessarily require a diarised approach to how the product was created. Nevertheless the
properties of the components and final product are important and should be evidenced adequately to support the
marking.
The assessment of the product should be based on the exported file/s and not just the evidence in the write up of
the assignment. The final product is a key element required to support marks, and must be provided for assessment
purposes in a format which can be used and tested.
Where the marking criteria assess understanding (strands 1c, 3a and 3b) some commentary from the candidate is
needed to support marks above MB1, since understanding cannot be implied from the planning documentation
and final products alone. Similarly, strand 1a requires an explanation which is unlikely to be achieved through initial
planning documentation without accompanying text or commentary.

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INCLUDED ON THE

KS4 PERFORMANCE TABLES

OCR Level 1/Level 2

Unit R097 – Interactive digital media

Critical information for the use of this document

You must not:

• show, or work through this document with candidates

• share this document with candidates

• extract parts of the document to include in your own materials

Consequences of misuse of this document:

As outlined in the specification, you must:

Version 2 2 © OCR 2023

About this resource 4

Version 2 3 © OCR 2023

About this resource

i Alongside this resource, we recommend that you view the sample

Version 2 4 © OCR 2023

1a) Produce an interpretation from the client brief

• Generate original ideas to meet the client brief

Version 2 5 © OCR 2023

• Generate ideas for the content of your IDMP

Ideas for content in teach of the sections:

Fashion – Magazine style images of clothes

Version 2 6 © OCR 2023

Technology – Information and images about the technology

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Wireframe design for my master page

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Wireframe design for my home page

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Wireframe design for my music page

Version 2 11 © OCR 2023

Wireframe design for my TV page

Version 2 12 © OCR 2023

Wireframe design for my Technology page

Version 2 13 © OCR 2023

Wireframe design for my Fashion page

Version 2 14 © OCR 2023

• Show the functionality of your IDMP

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Test Expected result Actual result Retest Retest Result

Version 2 16 © OCR 2023

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2a) Create the components

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Making the C20 Logo

Version 2 22 © OCR 2023

I used layers to offset the 20 from the letters

Version 2 23 © OCR 2023

Creating the banner for my pages

Version 2 24 © OCR 2023

I exported this as a jpg image for use in my product.

Version 2 25 © OCR 2023