Opportunity & Trend

Indonesia Population vs Internet Users

300,00 60%

255,5 256,2
248,9 252,4 52%
250,00 245,5 50%
238,5 242,0
232,1
225,6
219,2
212,7
206,3 43%
200,00 40%

35%
Population
150,00 30%
29% 132,7 Internet users
26% Growth
110,4
23%
100,00 88,1 20%
18%
71,2
63,0
13% 55,0
11% 42,0
50,00 9% 10%
9%
8% 30,0
25,0
16,0 20,0 20,0

- 0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Indonesia Internet Users growth has significant increase over the decade/663% growth
* Data source: APJII
 User Penetration & Consumer Profile

Indonesia Internet Users Penetration 2016 Consumer Profile

3,330,596

2%
6% 8,454,592
6% 16% 7,685,992 Sumatera 10%
13,2 Mio
19%
5% 6,148,796 24,4 Mio Age:
Jawa
18% 10 - 24

Bali & Nusa 23,8 Mio 25 - 34

35 - 44
Kalimantan
24% 45 - 54

Sulawesi 55 above

29%
65% Maluku & Papua
38,7 Mio
86,339,350

In 2016, main population internet users dominated in Java Island, continue in Sumatera and other
area, and the biggest consumer profile is in the age of 35-44 years
* Data source: APJII
 Types of Internet Content Accessed

The Most popular content access via Internet is Media Social, meanwhile 91.6% or 121.5 Mio population using internet for
commercial used. This number keep growing by increasing internet penetration and number of Indonesia population

* Data source: APJII

 Indonesia e-Commerce Trend
35 7

30 29 29 6
28
26
25
25 24 5
23
4,4
20 3,9 4
3,1 14,6 14,47
15 13 3
12,39
2,2 11,5
10 10,34
10 8,7 8,5 2
7,4 1,4 6,96
5,65
5 4,61 1
0,8

0 0
2014 2015 2016 2017 2018 2019 2020 2021

E-commerce share of total global retail sales from 2015 to 2020

Retail e-commerce sales in Indonesia from 2015 to 2021 (in billion U.S. dollars)
Digital buyer penetration in Indonesia from 2015 to 2021
Indonesia: e-commerce share of retail sales 2014-2019

E-commerce market share during 2014 – 2021 are growing fast, this is supporting by improving of e-commerce infrastructure
and digital buyer. Above trend showed projections of Indonesia e-commerce and global retail sales transaction growth,
penetration of digital shoppers, and ecommerce retailer trend.

* Data source: APJII

 Opportunity & Trend

To boost e-commerce growth should improving flexibility of using platform for marketplace player, online retailer store (UKM)
and also shipping and delivery. Supply of e-commerce in general related to the amount / quantity of retailers (number of
competitors) that exist with the power of each (partner-related shipments, shipping, payment options and support services
operations show in above matrix table.
* Data source: APJII