communicating the content of that subject matter. Lesson 1: Communication Principles and Ethics
Context Answer at least three questions from the list. Expound - The context definition in communication your answer. focuses on factors that work together to determine 1. What do you love? What are you most proud of? the meaning of a message. People communicate 2. When are you at your best as a person? As a according to different factors, like who they are son/daughter? Student? Friend? communicating with, where they are, and how they 3. How do you respond–emotionally, practically, are feeling. etc.–when you’re challenged? 4. What do you need from me to be successful this Forms of Communication year? 5. What should school ‘do’ for you? 1. Verbal Communication - which includes the use 6. What should you do with the things you know? of language, sounds, and tone of voice 7. Who are your heroes and why? 2. Non - Verbal Communication - which includes 8. What do you want to learn about this year? What body language and facial expressions are you curious about? What can a person do with 3. Written Communication - such as through curiosity? journals, emails, blogs, and text messages 9. When are you most creative? Why do you think 4. Visual Communication - which involves signs, that might be? symbols, pictures, graphics, and emojis 10. What do you want me to know about you? What should I be asking you but I’m not? Effective Communication - is dependent on how rich those ideas are, and Processes and Principles of Effective Communication how much of those ideas are retained in the process. In order to be an effective communicator, - Effective communication is a key interpersonal a number of skills have to be utilized. Which skill skill and by learning ho you can improve your w one chooses greatly varies and is dictated by the communication has many benefits. It sounds so situation, the content or the actual information a simple: say what you mean. But all too often, person needs or wants to convey, and the what you try to communicate gets lost in intended recipient of that information. translation despite your best intentions. You say one thing, the other person hear ssomething else, DID YOU KNOW? and misunderstandings, frustration, and conflicts - Almost 91% of professionals from the world’s ensue. This is very true especially in the absence top 300 multinational companies said that of physical, face-to-face communication. communicating in English is important for work success, but only 7% of them indicate that their Communication current level of English is sufficient for their jobs. - is beyond simply putting words into thoughts and This is based on “The Globalization of English” emotions. It is done effectively only when research study conducted by the McKinsey Global information is transmitted without changing both Institute. the content and the context of the message. Simply put, communication is the art of creating Audience Analysis and sharing ideas for a specific purpose.
Content - A key element in effective communication is
- The content of communication refers to the audience analysis. “Audience” here does not actual message being conveyed, including the only refer to the people listening to you in a public words used, the ideas expressed, and the speech. Rather, it refers to anyone who is information shared. For example, a teacher giving expected to receive the message you are sending.Knowing the audience, understanding
1 PURPOSIVE COMMUNICATION LECTURE | SECOND SEMESTER
their level and how they need to receive the be an excuse for an organized presentation of information – also known as skills on audience ideas analysis – are extremely important in “packaging” 5. Empathy - The sender of the message should be the message and sending it across. sensitive to the needs and interests of the receiver. In case of face- to-face communication, - Audience analysis is therefore one skill an the speaker must always be conscious of the effective communicator must have. It is reaction of the listener and adjust his/her imperative that you find out who the audience is communication strategy accordingly. – who will actually receive your ‘message’ – 6. Flexibility - Different people have different and what they need to know. Only in doing so communication styles, consequently, and different can you properly adjust all the other elements of expectations. Effective communicators know how communication, such as your words or to adapt to the varying needs and expectations of registers, your tone, and your expressions. their audience and modify the message or the way the message is sent to avoid misunderstanding or - Another aspect that needs consideration in misinterpretation. analyzing the audience is identifying and trying to overcome possible communication barriers. These are not confined to physical noise (cars COMMUNICATION AND GLOBALIZATION passing by, someone pounding on the table) and physiological issues (an upset stomach), but could also include cultural difference, varying Motive Question: The world has shrunk into a global levels of expectations and experiences, and village, but have we become more of ‘neighbors’ or more difference in perspectives and communication of strangers to each other? styles. What is the concept of a global village?
PRINCIPLES OF EFFECTIVE COMMUNICATION
- What did Marshall McLuhan mean by the global village? A global village, as presented by 1. Clarity - This pertains to both the message and McLuhan, is a situation where modern the purpose why the message has to be sent. The technologies would connect all people worldwide. message should be clear by using appropriate This interconnectedness implies that people language and communication channels, but worldwide can connect and share information and equally important is that the reason for sending experiences even when they are not physically and receiving the message must be understood by close both sender and receiver. 2. Conciseness - The message should be as brief - Marshall McLuhan (July 21, 1911 – December as may be required depending on one's purpose, 31, 1980) was a Canadian philosopher whose especially in most modern contexts in the work is among the cornerstones of the study of business and academic fields where time is of the media theory. essence. It should be devoid of trivial details that would hinder communication. - He is known as the "father of media studies". 3. Completeness - Despite its conciseness, the McLuhan coined the expression "the medium is message should still be complete and accurate. the message" in the first chapter in his Whenever necessary, background information Understanding Media: The Extensions of Man and should be given to provide better context; facts the term global village. He predicted the World and observations may also be helpful. Wide Web almost 30 years before it was 4. Organization - Effective communication is usually invented. planned in order to ensure the systematic flow of ideas and transition from one point to another. There are instances however, when communication is impromptu, but this should not
