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SIP - Interim Report - 2023109 - Anushree Bisht

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SIP - Interim Report - 2023109 - Anushree Bisht

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SIP - Interim Report - 2023109 - Anushree Bisht

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INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR

Summer Internship Program (SIP) – 202


A. (1) Interim Report

Name of the student : Anushree Bisht


Roll No. 2023109
Name of the Faculty Guide : Dr. Anup Kumar
Name of the Organization : LG Electronics India Private Limited
Address of the Organization : (16th to 20th Floor) C 001, Tower D, KK
Project, Sector – 16 B, City Noida Pincode
201301, Distt. Gautam Buddha Nagar, Uttar
Pradesh
Student’s Reporting Department : Corporate Marketing
Name & Designation of the Project Guide : Mrs. Payel Chatterjee
Manager – Retail & Brand Marketing
Telephone No 9899302343
Email ID :payel.chatterjee@lge.com
SIP Start Date : 1 April 2024
Work Timings : 9 a.m. – 6 p.m.
Amount of stipend expected to be provided : Nil

Internship Details: I am working in the Corporate Marketing Department of LG Electronics.


LG Electronics India Pvt. Ltd., a wholly-owned subsidiary of LG Electronics, South Korea, was
established in January 1997 in India. It is one of the most formidable brands in consumer
electronics, home appliances, IT hardware, and mobile communications space. In India, LG has
earned a premium brand positioning and is an acknowledged trendsetter in the industry. My
marketing internship is putting me right in the thick of social media and influencer marketing for
CSR, PR, and topical day campaigns. I'm assisting the team with crafting strategic content and
engagement initiatives to amplify these important messages. Learning how social media can be a
powerful tool for driving positive social impact is a fantastic opportunity.
Internship Schedule of the Organization:
Week 1 & 2:
a) Introduction to the company and the Corporate Marketing department
b) Working on campaigns related to the topical days
c) Working on the summary slide of various forms of marketing

Week 3 & 4:
a) Working on the anniversary campaign of LG India
b) Working on the various PR and CSR related campaigns of LG India
c)
Week 5 & 6: To be decided
Week 7 & 8: To be decided
Week 9 & 10: N.A.
Week 11 & 12: N.A.

Signature of Project Guide Signature of the Student


Date: 12.0 4.2024 Date: 12.04.2024
(For office use only)

Received on: Checked by: Entered by:

Name of the faculty assigned to guide the student & signature: Dr. Anup Kumar

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