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Basic Principles of Graphics and Layout

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157 views

Basic Principles of Graphics and Layout

Uploaded by

iveyshairalyn28
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Basic Principles of Graphics and Layout

Understanding Graphic Design and Layout


What makes a good and effective website? How do users interact with the websites they visit? A good
website must know its target audience, determine its needs, and communicate effectively using the
basic principles of graphics and layout. Users or visitors may have different interests and needs like
browsing, researching, streaming, online shopping, dating, and many others. They even behave
differently depending on what they perceive on the website.
Web design matters in every user, whether they can decide to stay or just leave. Usability is important
for the users as it satisfies their experience on the website, but a good design will drag the audience’s
attention to stay on the page. Always remember that first impressions last and web design has an
impact on the users on how they perceive the brand or message.
Graphic design is an artistic way of communicating ideas and messages through visual expressions
using texts, images, and symbols. Graphic designers work on the quality of the output they serve for
the audience or clients like websites, advertisements, posters, flyers, logos, videos, and any other
multimedia form. A practical graphic layout and design can easily catch the attention of the viewers
and allow them to understand the message conveniently.

Graphic Design vs. Layout


Design is a plan of creating an idea through a combination of texts, images, and other elements that
are placed together artistically, whereas, the layout is a term used as the process of organizing and
arranging these elements in a design as you plot it in a paper.

Basic Principles of Design and Layout


1. Balance
It refers to the proper arrangement of the elements, which gives a visual weight for the design.
There are two types of balance, Symmetrical or Asymmetrical. Symmetrical balance is where
the elements are equally distributed on both sides of your design, technically a mirror-based
design. In contrast, Asymmetrical balance is a free layout where the elements can be placed in
any order or the opposite of symmetrical.

2. Emphasis
It refers to something that needs to stand-out or emphasize. When working on emphasis, you
can change the color, size, or even the element itself to lead the eye to the focal interest.

3. Pattern, Repetition and Rhythm


The use of repetitive elements such as lines, shapes, forms, textures, space, colors, font, style,
and the like to create texture, movement, continuity, and consistency of the design. It also
makes the design formal and more comfortable to read because of its uniformity.

4. Alignment
It refers to the proper placement of an element to your design, just like invisibly placing or
aligning your texts or images diagonally, vertically, and horizontally. The standard texts or
paragraph alignment we apply are center, right, left, and justified.

5. Hierarchy
It refers to the proper arrangement of the details such as text, characters, numbers, and
symbols. Changing its character size, thickness, spaces, or even font type to stand out is its
most critical features. By applying this principle, it can help the viewer to recognize and
navigate the highlight of the event smoothly.
6. Contrast
It refers to the use of different or opposite elements such as sizes (large or small), shapes
(geometric or organic), spaces (negative or positive), form (real or abstract), colors
(monochromatic, complementary, triadic, tetradic), texture (smooth or rough), and values
(light or dark). The contrast gives visual weight to an object or design. You must consider and
limit the use of different elements, color, style, and typography to avoid cluttered design.
When creating contrast in color and text, it is advised to choose a color from the background
to create consistency of your design. Always remember that the details must be readable by
having a dark-light value of either text and background or vice-versa.

7. Unity and Harmony


It refers to the relationship of the elements or the contents when you place them together. The
elements of the design must work together and agree to its meaning, theme, feeling, or mood.

ACTIVITY: TRAVEL BROCHURE

A travel brochure project can be a lot of fun. Research a part of the world you may have
never visited, look at beautiful photos, and create a design to entice people to visit that
place. You can start by looking at examples of travel brochures.

Instructions:

1. Do this in canva.
2. Download from canva then Print in a short bond paper.

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