Republic of the Philippines

UNIVERSITY OF EASTERN PHILIPPINES

University Town, Northern Samar, Philippines
Web: http://uep.edu.ph; Email: uepnsofficial@gmail.com

Syllabus in Purposive Communication/ Malayang Komunikasyon

1st Semester, SY 2024-2025
UEP’s Vision: Academically competitive, research and development- focused, Institutional Graduate Outcomes: Graduate of the University of Eastern
public service-driven, and economically sustainable state higher education Philippines should:
institution.
1. Exhibit proficiency in their chosen field of discipline through their
UEP’s Mission: To offer academic program and services that will effectively involvement in various types of employment;
transform individuals into productive citizens of the country and accelerate the
development of high-level professionals who will provide leadership in meeting 2. Utilize research methodologies that will allow them to generate new
the demands of sustainable development and challenges of a diverse and knowledge and address problems and issues and promote development;
globalized society.
3. Values Philippine historical and cultural heritage;
UEP QUALITY POLICY
The University of Eastern Philippines (UEP) commits to be academically 4. Demonstrate global awareness through responsible global citizenship;
competitive, research and extension-focused, and economically-sustainable
public higher education institution. 5. Clearly communicate in several modes of delivery (oral, written, and visual)
Specifically, UEP shall: in English and Filipino; and

Uphold the values relevance, integrity, productivity and excellence in service 6. Manifest high degree of professionalism through observation of ethical and
delivery; professional behavior.
Endeavor to continually improve the quality management system;
Provide quality services through participatory governance and compliance to
legal and other prescribed requirements.
College Goals Program Outcomes
1. To promote the mental and physical well-being of the learners through the
liberal disciplines;

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2. To foster awareness of the ethical and social significance of as well as
responsibility in the use of interpersonal and the mass media;
3. To give the learners a strong sense of fulfilment and concern of their
community and country through:
a. the understanding and promotion of harmonious relations with their
own selves, with others and the world;
b. the acquisition of the ability to think logically and critically and
communicate effectively;
c. the appreciation of their role as productive citizens, agents of change,
guardians of cultural heritage and protectors of the ecosystem;
d. the acquisition of skills for problem solving, decision-making and
planning, and dynamic leadership;
e. the development of a spirit of self-reliance, national consciousness and
a sense of service to humanity.

Course Title: Purposive Communication/Malayang Komunikasyon

Course Credits: 54 hours Contact Hours/Week: 18 weeks
Course Description: Purposive Communication covers writing, speaking, and presenting for diverse audiences and goals. This three-unit
course enhances students' communication skills and intercultural awareness through various tasks. These tasks allow
them to communicate effectively within multicultural settings, be it local or global. The course empowers students
to critically assess different texts, highlighting the significance of responsible message conveyance using language
and impactful visuals. The skills and knowledge gained from this course can be applied in academia, chosen fields,
and future careers, enabling students to create relevant oral, written, audio-visual, or web-based content for various
objectives.
Prerequisite: None
Course Learning Outcomes At the end of this course, the students should be able to:
Knowledge
1. Describe verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills.

Skills
1. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in
local and global settings using appropriate registers.

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 2. Create clear, coherent, and effective communication materials.
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures.
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles.

Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the world.

Number of Hours: 3 hours every week for 18 weeks or 54 hours in a semester

COURSE OUTLINE AND TIMEFRAME
Weeks COURSE CONTENT/SUBJECT MATTER
1 Institutional and Course Orientation
2 Nature, Definitions and Characteristics of Communication
3-4 The Process, Elements, and Ethical Principles of Communication
5-6 Forms and Models of Communication
7 Communication, Technology, and Globalization
8 Local and Global Communication in Multicultural Settings
9 MIDTERM EXAMINATION
10-11 Communication for Various Purposes
12-15 Communication for Work Purposes
16-17 Communication for Academic Purposes
18 FINAL EXAMINATION

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 LEARNING PLAN

Teaching and
Program Learning Course Learning Performance Assessment Resources/ Time
Outcomes Outcomes Content/Topic activities/ Standard Tasks Links Allotment
Instructional
Delivery/Met
hod
• Present and Institutional and Discussion Demonstrate a Informal 3 hours/ 1 hour
discuss the VGMO Course clear understanding Recitation each session
of the institution Orientation of the institution's (Self-
including the policies the course's Introduction)
important details objectives and
regarding the requirements.
course and other
preliminaries;

• Understand the
requisites in
passing this
course; and

• Determine
students’
expectations of
this course.

• Define Nature, Discussion Use communication Formative Padilla, M. M., 3 hours/ 1 hour
communication; Definitions, and principles in a daily Assessment Dagdag, L. A., each session
Characteristics basis. & Roxas, F. R.
• Identify other of (2018).
concepts of Communication Communicate
communication; & Connect.
Mutya
• Familiarize the Publishing
principles of House, Inc.
communication;
Syllabus of
• Distinguish the Unit- IV
Page 4 of 13
differences (Communicati
between and on) for UGC
among Net Paper 1 -
communication Teaching and
contexts. Research
Aptitude

*SEE
https://www.e
verstudy.co.in
/blog/meaning
-of-
communicatio
n

https://www.s
cribd.com/doc
ument/434142
454/purposive
-
communicatio
n

https://www.s
tudocu.com/p
h/document/p
olytechnic-
university-of-
the-
philippines/par
tnership-
accounting/ge
neral-
education-
10063-
purposive-
communicatio
n/15919971?o
rigin=home-
Page 5 of 13
 recent-6

• Define and The Process, Discussion Apply Formative Padilla, M. M., 3 hours/ 1 hour
illustrate Elements, and communication Assessment Dagdag, L. A., each session
communication as Ethical Principles ethics in real life & Roxas, F. R.
a process; of Communication situations. (2018).
Communicate
• Identify the & Connect.
elements of Mutya
communication Publishing
process; House, Inc.

• Identify and Tejada, K. C.,

explain the Valdez, ML.
different ethical A., &
principles of
Sapungan, R.
communication.
M. (n.d).
Purposive
Communicatio
n. Batangas
State
University.

*SEE
https://www.s
tudocu.com/p
h/document/n
egros-oriental-
state-
university/pur
posive-
communicatio
n/purposive-
communicatio
n-
lessons/21951
637?origin=ho
me-recent-4

Page 6 of 13
 https://www.p
hlconnect.che
d.gov.ph

https://www.s
tudocu.com/p
h/document/p
olytechnic-
university-of-
the-
philippines/par
tnership-
accounting/ge
neral-
education-
10063-
purposive-
communicatio
n/15919971?o
rigin=home-
recent-6

• Identify the Forms and Discussion Illustrate the Performance Ramona, F. 3 hours/ 1 hour
various Models of communication Task (2016). Oral each session
communication Communication process in the Communicatio
forms and different n in Context.
models; and communication Rex Book
models. Store, Inc.
• Distinguish the
similarities and *SEE
differences https://www.s
between and tudocu.com/5
among forms and 14451991-
models of Purposive-
communication. Communicatio
n-Complete-
Module

Page 7 of 13
• Define Communication, Use different skills Performance Padilla, M. M., 3 hours/ 1 hour
technology; Technology, and to respond to Task Dagdag, L. A., each session
Globalization globalization. & Roxas, F. R.
• Identify the role (2018).
of technology to Communicate
communication; & Connect.
Mutya
• Introduce the Publishing
concept of “global House, Inc.
village”;
*SEE
• Define https://www.s
globalization; and tudocu.com/5
14451991-
• Explain the Purposive-
impact of Communicatio
globalization to n-Complete-
communication. Module

• Define Local and Global Discussion Adopt or adjust Formative Padilla, M. M., 3 hours/ 1 hour
intercultural and Communication in properly to a new Assessment Dagdag, L. A., each session
cross-cultural Multicultural culture. & Roxas, F. R.
communication; Settings (2018).
Communicate
• Identify the & Connect.
barriers to Mutya
intercultural Publishing
communication; House, Inc.
and
*SEE
• Determine https://www.s
culturally and tudocu.com/5
appropriately 14451991-
terms, Purposive-
expressions, Communicatio
and images n-Complete-
(sensitivity to Module
the gender,
race, class, etc.)
Page 8 of 13
 https://www.s
tudocu.com/p
h/document/p
olytechnic-
university-of-
the-
philippines/par
tnership-
accounting/ge
neral-
education-
10063-
purposive-
communicatio
n/15919971?o
rigin=home-
recent-6

MIDTERM EXAMINATION
• Define and Communication Discussion Demonstrate Formative Padilla, M. M., 3 hours/ 1 hour
distinguish for Various mastery in Assessment Dagdag, L. A., each session
informative, Purposes obtaining, & Roxas, F. R.
persuasive, and providing, and (2018).
argumentative disseminating Communicate
communication; information to an & Connect.
and audience. Mutya
Publishing
• Compare and House, Inc.
contrast the
different modes Rubio, C., &
of delivering a Ambrosio, M.
speech. (n.d.).
Purposive
Communicatio
n. Laguna
University.

Page 9 of 13
• Define research; Communication Discussion Employ proper Formative Padilla, M. M., 3 hours/ 1 hour
for Academic research techniques Assessment Dagdag, L. A., each session
• Identify the Purposes and citation & Roxas, F. R.
common elements practices. (2018).
of a research Communicate
report; and & Connect.
Mutya
• Identify the Publishing
different House, Inc.
techniques in
avoiding Tejada, K. C.,
plagiarism. Valdez, ML.
A., &
Sapungan, R.
M. (n.d).
Purposive
Communicatio
n. Batangas
State
University.

• Define Communication Discussion Construct personal SWOT Matrix Padilla, M. M., 3 hours/ 1 hour
communication in for Work and business SWOT Dagdag, L. A., each session
the workplace; Purposes Analyses. & Roxas, F. R.
(2018).
• Demonstrate Communicate
mastery of the & Connect.
key concepts to Mutya
effectively and Publishing
ethically House, Inc.
communicate in
your chosen Tejada, K. C.,
field/profession/c Valdez, ML.
areer; and A., &
Sapungan, R.
• Define SWOT M. (n.d).
analysis. Purposive
Communicatio
n. Batangas
Page 10 of 13
 State
University.
FINAL EXAMINATION

References 1. Book
Padilla, M. M., Dagdag, L. A., & Roxas, F. R. (2018). Communicate & Connect. Mutya Publishing House, Inc.
Tejada, K. C., Valdez, ML. A., & Sapungan, R. M. (n.d). Purposive Communication. Batangas State University.
2. Periodicals/Journals
3. Website
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.egyankosh.ac.in/bitstre
am/123456789/7981/1/Unit-2.pdf&ved=2ahUKEwjS2qja54-
IAxUHs1YBHbhNOw0QFnoECCQQAQ&usg=AOvVaw2dgGT4vWF68uTTXNeRsf9r
https://www.everstudy.co.in/blog/meaning-of-communication
https://www.phlconnect.ched.gov.ph
https://www.scribd.com/document/434142454/purposive-communication
https://www.studocu.com/ph/document/polytechnic-university-of-the-philippines/partnership-
accounting/general-education-10063-purposive-communication/15919971?origin=home-recent-6
https://www.studocu.com/ph/document/negros-oriental-state-university/purposive-communication/purposive-
communication-lessons/21951637?origin=home-recent-4
https://www.studocu.com/514451991-Purposive-Communication-Complete-Module
4. Culminating Activities

Required Readings and Other Materials

• Padilla, M. M., Dagdag, L. A., & Roxas, F. R. (2018). Communicate & Connect. Mutya Publishing House, Inc.
Suggested Readings
• Anderson, K., & Thompkins, P. (2015). Practicing Communication Ethics: Development, Discernment and Decision-making. Routledge.
• Miller, K. (2004). Communication Theories: Perspectives, Processes, and Contexts (2nd ed.). McGraw Hill.
• Purposive Communication. (2019). Integrated Learning Resource Material.
• Rubio, C., & Ambrosio, M. (n.d.). Purposive Communication. Laguna University.
• Wallace, C. (2005). Critical Reading in Language Education. Palgrave McMillan.
Website/Videos/Film Clips
• https://youtu.be/CSiGs2Fnu38?si=a1JPPEwo1Lg_ZlBG
• https://youtu.be/dzfw2ynrTKE?si=sCnpfYbzWiPe-50y
• https://youtu.be/TcN0kLqrUnc?si=6-t5xAXtkK7oUrmA
• https://youtu.be/aKj5ByzLGME?si=FkZrrLu5qpq6Gfaw
• https://youtu.be/McoKwMIRzIc?si=8qmiTDz0ODpQYR0F
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• https://youtu.be/Mt1f5TGSOeY?si=pXAHMkJ4ZbsXF1Xy
• https://youtu.be/ZZFV0N6LsLU?si=kv2V_7eQrqT14QtC
• https://youtu.be/A3bFQ5Ws8Q8?si=LGplYeVo_0am-58q
Class materials
• Canva (For presentations, posters, videos, and more)
• Microsoft Office (Word, PowerPoint, and PDF)
• Facebook, Instagram, Google Classroom, and Gmail/G-Drive (For submission of outputs)
• Facebook Messenger/Telegram (For updates, queries, and concerns)

Course Requirements E. Final Requirement/ Project

A. In-Person/Virtual Class Discussions (Class Participation) (It will be announced or posted in the group chat before or during Midterm
This signifies an interactive classroom discussion led by the instructor, promptingExamination week)
active participation from peers to share viewpoints and experiences on topics. If
a student misses an activity, they can make up for it by informing the teacher Classroom Policies
beforehand.
1. Follow instructions. If uncertain, please ask questions.
B. Student Individual Monitoring Report (Attendance) 2. Observe academic integrity and honestly.
For synchronous sessions, a student individual monitoring report is provided after 3. Observe etiquette. Be respectful to everyone.
each session. This shall be done using a Google Form; SIMR will only be available
4. Only submissions received by the deadline set and accepted by everyone will
for five (5) minutes.
be accepted. Submissions made after the deadline will not be accepted unless
As for in-person classes, this shall be done using the respective index cards. If students provide an acceptable reason for submitting late.
students will not be able to attend the class, they should tell the teacher 5. Changes/ refinements in the activities/ schedules may be imposed/
beforehand through an excuse letter/message. implemented along the way.
C. Formative Assessments/Performance Tasks
Following each discussion, an assessment is employed. The nature and format of Consultation Policies
the examination are determined by the teacher, who may also utilize the learning
evaluations presented in the primary reference material. This approach is 1. Academic matters will be addressed exclusively during the designated
designed to guarantee and oversee the students' learning advancement. consultation hours.
2. The teacher will not respond to questions, inquiries, or any concerns over
D. Major Examination the weekends or after 5 pm on weekdays.
A single comprehensive exam is administered for the entire semester, consisting 3. When sending a message, kindly include your name, program, year, and
of a written test comprising 100 items. section. Maintain a courteous and respectful tone.

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Grading System Professor: Consultation Hours:
Aimee M. Rollo
Email Address:
Attendance 10% aimeerollo02@gmail.com
Formative Assessment/Performance Tasks 20% Contact Number: 9:00-11:30 am & 3:00-5:00 pm
Project 20% (MWF) CAC Office
09385594425
1:00 - 5:00 pm (TTH) CAC
Midterm Examination 25% Office
Final Examination 25%
TOTAL 100%

1.0 (96-100%) Excellent

1.25 (94-95%) Very Good
1.5 (92-93%) Very Good
1.75 (89-91%) Good
2.0 (87-88%) Good
2.25 (84-86%) Good
2.5 (82-83%) Fair
2.75 (79-81%) Fair
3.0 (75-78%) Passed
5.0 Failed
INC Incomplete
DR Dropped

Note: Class records will be sent/shared with students at end of the semester.

PREPARED BY: CHECKED BY: APPROVED BY:

AIMEE M. ROLLO, LPT ANATOLIA B. BASISTA, DALL PERLITA B. LOVERITA, DALL

CAC Faculty/Part-Time Lecturer Chair, Department of Languages and Communication Dean, College of Arts and Communication

Date: Date: Date:

DOCUMENT REVISION NO.: EFFECTIVITY DATE:

NO.: 00 SEPTEMBER 12, 2022
UEP-ODFI-FM-009

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