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MC Cann

World's largest marketing communications network has eight best-in-class companies. Combined talents and global reach allows us to offer our clients tailored solutions. Today there is no wall between the physical and digital worlds, What happens in one creates an echo in the other.

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Chris N Hopes
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118 views4 pages

MC Cann

World's largest marketing communications network has eight best-in-class companies. Combined talents and global reach allows us to offer our clients tailored solutions. Today there is no wall between the physical and digital worlds, What happens in one creates an echo in the other.

Uploaded by

Chris N Hopes
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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In 1997 McCann Erickson had grown to be the world's largest agency network.

But we recognized that evolving market trends required new ways of doing business and decided to meet those changes head on. Thus, McCann Worldgroup was born. To better serve our clients, McCann Worldgroup was established as seven different companies now eight all delivering skills strategically essential to our clients' growth. Today these eight best-in-class companies form the world's leading marketing solutions network. The combined talents and global reach of our WorldGroup companies allows us to offer our clients tailored solutions that aim to transform their brands and grow their businesses.

McCann Worldgroup is one of the world's largest marketing communications networks, boasting a roster of eight best-in-class companies collaborating toward the transformation of our clients' brands and growth of their businesses. Today McCann Worldgroup includes: McCann Erickson, the world's largest advertising agency network; MRM, which focuses on digital communications and customer relationship management; Momentum, specialists in event marketing and promotion; McCann Healthcare, which handles medical/pharmaceutical communications; EXP, a global production services provider; UM, a leading global media management company; Weber Shandwick, one of the world's largest public relations firms; and FutureBrand, a brand consulting and design company.
Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do. With this in mind we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement, for our clients and consumers.

Why u want to work here:


Talent is our top priority. We're committed to making every company within McCann Worldgroup one of the best places to work in the world. How do we do that? We attract the world's leading creative, strategic and business minds and foster their continued training, growth and development, powered by their own unique personal momentum. An investment in our talent is a direct investment in our own business strategy and growth. "McCann Worldgroup succeeds by attracting, retaining and promoting world-class talent in each of its eight core marketing communication disciplines in every region and virtually every market in the world. We have a love for our business, both its rigors and its craft; we are honest with each other and our clients; we are entrepreneurs who respect the power of collaboration and teamwork. We believe there is nothing more powerful than the collective genius and combined ingenuity of our people." - Joe Kelly, Chief Talent Officer "When we say we respect diversity at McCann Worldgroup, we mean we support individual expression of all employees by respecting the differences with regards to race, gender, age, color, country of origin, sexual orientation, religion, familial or marital status, ancestry, citizenship, veteran status or disabilities" - Nick Brien, Chairman and CEO

We love to learn:

McCann Worldgroup's commitment to attracting, nurturing and retaining the best talent in all sectors and practice areas of the marketing communications industry is demonstrated through our HFD (Human Futures Development) program. Recognized as one of the most sophisticated and encompassing employee learning programs in the industry, HFD is interactively designed to arm our most keen and loyal talent with visionary working tools and a winning work ethic for a career with Worldgroup. In order to maintain a competitive edge in a rapidly changing world, it aims to shape our most promising talent into broadband thinkers, resourceful integrators, innovative solutions providers, growth creators and overall enlightened business leaders. Through course offerings at all levels of professional experience, from junior to top management, HFD works to fulfill this mission though a six-point strategy:
y y y y y y
Identify and invest in the future of the company Recognize, reward and fast-track strong performers Foster proprietary knowledge and ability Guide careers by design, not by default Achieve retention by instilling our spirit Make the learning task everyone's responsibility

Diversity:

Chairman's Message McCann Worldgroup provides marketing solutions that transform our clients' brands and grow their businesses. Clearly, understanding and truly connecting with consumers is key to achieving this objective. Through diversity of background and cultural experience, we achieve diversity of thought and ultimately great ideas and winning solutions. Simply stated, diverse inclusion in our workplaces and in our supplier relationships stimulates the creativity, innovation, collaboration and ultimately performance essential to our success. As a global communications company reaching out daily to consumers in over 100 countries, no one understands this better than we do.

Nick Brien Chairman and CEO McCann Worldgroup

Citizen of McCann group:


McCann Worldgroup is one of the world's largest marketing communications networks, boasting a roster of eight best-in-class companies collaborating toward the transformation of our clients' brands and growth of their businesses. Today McCann Worldgroup includes: McCann Erickson, the world's largest advertising agency network; MRM, which focuses on digital communications and customer relationship management; Momentum, specialists in event marketing and promotion; McCann Healthcare, which handles medical/pharmaceutical communications; EXP, a global production services provider; UM, a leading global media management company; Weber Shandwick, one of the world's largest public relations firms; and FutureBrand, a brand consulting and design company.

What Is Employee Development?


Employee development is a joint, on-going effort on the part of an employee and the organization for which he or she works to upgrade the employee's knowledge, skills, and abilities. Successful employee development requires a balance between an individual's career needs and goals and the organization's need to get work done. Employee development programs make positive contributions to organizational performance. A more highly-skilled workforce can accomplish more and a supervisor's group can accomplish more as employees gain in experience and knowledge.

Why Should Employee Skills and Abilities Be Developed?


A review of research literature in 2003 supported the commonly held belief that employee development programs make positive contributions to organizational performance. A more highly skilled workforce can accomplish more as the individuals gain in experience and knowledge. In addition, retaining an employee saves the organization a great deal of money. One method of retention is to provide opportunities to develop new skills. In research conducted to assess what retained employees, development was one of the top three retention items.

Career Development Services


Employee Career Services Employee Career Services offers courses and individualized consulting on a wide variety of career development topics. Other Career Planning Services on Campus A variety of units on campus provide workshops, counseling and other services to help you explore career options and determine next steps.

Paying for Employee Development


Tuition Benefits The University offers a tuition benefit to eligible staff for credit courses at the University

Campus Training & Development Opportunities


Personal & Professional Development Program Promotes the University's culture of excellence by helping people at all levels of the organization develop their skills and capabilities.

Training Services Courses including Enterprise Financial System (EFS), FormsNirvana, HRMS and EGMS systems. Leadership Development Programs such as the President's Emerging Leaders, Women's Leadership Institute, and Successful Manager Leadership Seminar. Other Campus Resources The Office of Human Resources maintains a directory of training and development opportunities available on campus in areas such as computer skills, health & safety, and multicultural and diversity awareness.

Resources for Supervisors


Training Inventory The Training Inventory is a compilation of various professional development and required training offered by units/departments at the University of Minnesota. This compilation is not an exhaustive list of the training available but is intended to serve as a starting point for managers to use in identifying what training or professional development an employee should take. Supervisory Development Program The Supervisory Training Program offers courses on many topics, including Motiviating and Developing Staff and Talent Management. Employee Career Services Employee Career Services provides customized consulting and training to departments on a variety of topics including promoting professional development. Supervisor Self-Assessment (pdf) The Supervisor Self-Assessment form can help you identify your strengths and weaknesses in developing your employees.

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