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    Of2 - ts09 Soal

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    Of2 - ts09 Soal

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    of2_ts09 soal

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    13 views2 pages

    Of2 - ts09 Soal

    Uploaded by

    azizahnputri11
    question

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    Open Forum 2

    Web Site Transcript


    Chapter 9
    A= A: Wrapped?
    Woman
    B = Man B: That’s what we call it when we wrap an
    advertisement around your car. So if a
    A: Sir . . . excuse me . . . yes, you I’m sorry person is interested, we ask them to
    but . . . B: Me? Can I help you? answer a ……………11
    A: Yes, if you don’t mind . . . I have to ask you A: A survey? Why?
    about the ad on ……….1. B: Well, we need to know where that car is
    B: No problem, everyone is curious about it. I’m likely to be . . . how often it is on the road . .
    happy to tell you about it. You see, I’m not . information like that, so we can match it
    just one of ………..2who are paid to have the up to an ……………..12sponsor. If there is a
    ad on their car, I work for the agency that match between the car and the advertiser,
    places them. Interested? I might , we pay the driver between 200 and 300
    ………….3you to let us put an ad on your car. dollars a month to display the ad.
    A: Yes, you might. And then again, you might A: Wow! That would really come in
    not. But I am curious. How did they ever handy. B: Now you sound interested.
    come up with this idea? It seems so
    innovative . . . and yet when you think about A: I’m just curious . . . What are some of the
    it, it ……….4 that we haven’t seen ads on cars advantages to an advertiser? I mean, why
    for years! choose this over, say . . . a traditional
    …………..13 billboard?
    B: I wish I could say I was the one who first had
    the idea, but I wasn’t. In fact, there are a B: Well, first of all . . . you pass a billboard once
    number of companies who wrap cars with or twice and you read the ad . . . but
    ……………..5 and each one has a story about sometimes you follow a car for hours! That’s
    how its founder was the first to get the idea. the number-one advantage of this kind of
    All the stories are a variation advertising. But there are other reasons, too.
    on the same theme, though, and they go For instance, there are ………………14 of
    something like this: A guy is ………………6 billboards, and their prices are increasing.
    traffic, staring at a car—in some versions it Plus, some cities have restricted the
    is a pick-up . . . you know, with construction of new outdoor
    the big “Toyota” or “Ford” name written on advertisements, so they are more
    the back—and the guy thinks to himself, difficult to get. Some cities, like Scottsdale,
    “Hey, that is great advertising! I can’t get Arizona, and two ………….15—Hawaii and
    ‘Ford’ out of my head. I spend twenty hours Maine—have banned outdoor advertising
    a week or more in my car …………7 at altogether.
    brands like that. And the crazy thing is, A: I didn’t know that.
    that the driver of that car is basically paying
    Ford—or Chevrolet, or Toyota, or Dodge, or B: So, do you know everything you need to know?
    whatever— thousands of dollars for the Are you interested in going the next step and
    …………..8 of doing the advertising for the ………….16 to have your car wrapped?
    company.” And then it hits the guy—you A: I have to …………17 with you . . . I don’t drive.
    know, like the apple falling on Newton’s head I was waiting for the bus.
    —the company ought to pay the driver! Not
    the other way around! Anyway, that is the B: That’s okay, I . . .
    story, and then some entrepreneur put it
    into action, and ……………..9 of companies
    were born.
    A: Wow, that is some story. So what is the name
    of your company . . . “Ads on Wheels”?
    “Drivertisements”? “Autotisements”?
    B: Ours is a bit less creative . . . “Ads on the
    Move.” A: Well, that says it all.
    B: Here’s how it works: If you are a car
    owner interested in getting
    ……………….10 . . .
    Open Forum 2 www.oup.com/elt/openforum © Oxford University Press
    2006

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