Winter Conference

on Sustainable Business
(Formerly - Winter Business School Conference)

Call for Papers

3rd International Conference on
Roadmap to Sustainability: Challenges and
Opportunities for Business Models and Practices

19th - 20th December, 2024

Great Lakes Institute of Management, Gurgaon, India
About Great Lakes Institute of
Management, Gurgaon
Great Lakes Institute of Management, Gurgaon was established in 2010 in the corporate
hub of Gurgaon, NCR, India to cater to the dynamic business landscape. It has been
consistently innovative and has offered cutting-edge programs leveraging deep
engagement with the industry facilitated by its location close to businesses ranging from
start-ups to consulting firms and large MNCs. Great Lakes, Gurgaon benefits from
exceptional faculty with an excellent academic track record and extensive industry
experience. Additionally, the institute's proximity to the Golden Triangle (Delhi, Agra, and
Jaipur) and other major tourism destinations enhances its appeal as a conference venue.
Gurgaon, known as India's second-largest IT hub and third-largest financial center, also
hosts a major medical tourism industry. It has over 250 offices including many Fortune
500 companies, earning the nickname "Millennium City". The city's blend of cultural
heritage, modern infrastructure, and connectivity makes it an ideal location for both
business and leisure.

About the Conference

Great Lakes, Gurgaon has hosted the Winter Conference on Sustainable Business
(Formerly Winter Business School Conference) for the past two years under the Center of
Excellence for Sustainable Development. Over 75 renowned researchers, journal editors,
industry representatives, and government officials have participated to discuss ideas and
research around sustainable business practices. The participants have come in from
various universities such as University of Sussex, UK, American University of Beirut,
Lebanon, University of Aberdeen, UK, Vilnius University, Lithuania, Ural Federal University,
Russia, Texas A&M University, University of Reading UK, Indian Institutes of Management,
and organizations such as Boston Consulting Group, the World Bank, the UN Economic
and Social Commission for Asia and the Pacific.
This year, Great Lakes, Gurgaon will host its third international conference on the theme of
- "Roadmap to Sustainability: Challenges and Opportunities for Business Models and
Practices," on December 19th-20th, 2024.
The Winter Conference on Sustainable Business (WCSB) aims to bring together
academicians, policy makers, practitioners and other experts to promote sustainability in
business practices across all functional areas of management. Additionally, the
conference will provide a forum for researchers to interact with editors of leading journals.

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

We invite extended abstracts of academic research papers relating
to various facets of sustainability in the following (but not limited to)
business management areas:

» Economics » Finance » Marketing

» Human Resources » Strategic Management » Operations & Supply

Management Chain Management

Sub-Themes and Conference Tracks

An indicative list of sub-themes for each functional area is given below.

Economics
» Circular economy - closed-loop economic systems to reduce the need for
new resources and minimizing environmental impact.

» Innovative technologies in farming for sustainability - advances in

technologies for smart/sustainable farming practices.

» Impact of energy efficiency standards on household energy consumption -

reduced energy use, lower energy bills, decreased greenhouse gas
emissions, improved energy security, long-term savings.

» Evaluating microfinance programs for sustainable development -

economic impact, poverty alleviation, social empowerment, improved
access to financial services, environmental impact.

» Innovative business models in waste management - circular economy

applications, pay-as-you-throw (PAYT), extended producer responsibility
(EPR), zero waste initiatives.

Finance
» Stocks, green bonds and sustainable investing - impact of sustainable
corporate practices on stock markets, rewarding sustainability through
stocks, green bonds or other investment avenues.

WINTER CONFERENCE
WINTER ON SUSTAINABLE
CONFERENCE BUSINESS
ON SUSTAINABLE (FORMER
BUSINESS 2024WBSC)
» Climate risk and financial markets - assessment of physical and
transition climate risks, climate risk modeling, impacts of climate change
on different asset classes, and regulatory approaches to managing climate
risk.

» ESG investing - ESG integration strategies, performance analysis of

ESG-focused portfolios, the role of ESG ratings and data providers, and the
impact of ESG investing on corporate behavior..

» Carbon pricing and financial markets - comparative analysis of carbon

pricing mechanisms, carbon trading, the economic impact of carbon
pricing on industries.

» Sustainability reporting and disclosure - standards and frameworks for

sustainability reporting (e.g., GRI, SASB), the role of assurance in sustainability
reporting, the impact of disclosure on investor behavior, and trends in
integrated reporting.

Marketing
» Green consumer behavior - consumer motivation, environmental
consciousness, and other aspects of green consumer behavior that advance
understanding of green consumer behavior are invited.

» Branding driven austainability - how branding strategies can drive

sustainability initiatives and practices such as integration of sustainability into
branding.

» Digital marketing for sustainability - how digital platforms (e.g., social media)
promote sustainable products, engage consumers with green content, and
drive online communities towards eco-conscious action.

» Corporate social responsibility in marketing - how CSR initiatives influence

brand image, consumer trust, and purchasing decisions, and other topics at
the intersection of CSR and marketing.

» Technologies, climate change engagement, and sustainability - how artificial

intelligence, augmented reality, virtual reality, and other emerging
technologies drive sustainable innovations, raise awareness, inspire action,
and facilitate sustainable behaviors.

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

» Cross-cultural perspectives on sustainable marketing - comparing
sustainable marketing strategies across various cultural contexts, that
shape the perception and effectiveness of green marketing initiatives.

Human Resource Management

» Green HRM practices for organisational sustainability - eco-friendly HR
initiatives, sustainable workforce management, and pro-environmental
behavior.

» Sustainable human resource management & DEI initiatives - fostering

inclusive workplaces, and the impact of diversity, equity & inclusion on
organizational performance.

» Integrating sustainable practices into organizational culture - strategies for

embedding sustainability into corporate values, leadership approaches for
driving cultural change.

» CSR and employee engagement - strategies for aligning CSR with employee
values

» The role of green leadership in driving sustainable change - leadership

strategies for promoting environmental initiatives.

» Green washing in human resource management - greenwashing practices in

HR, the impact of deceptive sustainability claims on employee trust and
organizational reputation.

Strategic Management
» Strategies for sustainability in a VUCA world - adaptive sustainability
practices, resilience building, and innovative approaches to navigating volatile,
uncertain, complex, ambiguous challenges.

» CSR and long-term strategy for growth - the integration of CSR into strategic
planning and impact on sustainable growth.

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

» Sustainability reporting and transparency - role of transparency,
disclosure, and compliance in enhancing stakeholder trust.

» Stakeholder engagement and sustainability - stakeholder engagement on

sustainable outcomes.

» Circular economy and business strategy - integrating circular economy

principles into corporate strategies, the role of innovation in circular
business models.

Operations & Supply Chain Management

» Lean and green operations - lean, agile methodologies with green practices to
improve efficiency and reduce environmental impact in operational processes.

» Sustainable production and consumption - resource conservation and

reducing environmental footprint.

» Sustainable operations management - economic, environmental, and social

benefits in all aspects of operations management of organizations.

» Sustainable logistics and transportation - eco-friendly logistics and

transportation systems that enhance efficiency while minimizing carbon
emissions.

» Circular economy and production and supply chains - circular economy

principles, and business models in production and supply chains to promote
recycling, reuse, and waste reduction for a sustainable future.

» Industry 4.0 and sustainability - how smart manufacturing and digitalization

can foster sustainable industrial practices.

Beyond the broad areas listed above, authors are

encouraged to submit extended abstracts in other areas
related to the theme of the Winter Conference on
Sustainable Business 2024.

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

Guidelines for Extended Abstract Submission

Overview
Extended abstracts should provide a concise yet comprehensive overview of
the research to be presented. It should be a minimum of 1000 words and
clearly divided into the following five sections of minimum of 200 words each:

1. Purpose
Describe the main objective or rationale behind the research. Explain what
motivated the study and what it aims to achieve or resolve. This section
should clearly state the research question or hypothesis.

2. Design/Methodology/Approach
Outline the research design, methods, or approaches used in the study. This
should include the type of research (qualitative, quantitative, mixed methods),
data sources, sample size, and any tools or techniques employed in the data
collection and analysis.

3. Findings
Present the principal outcomes of the research. Detail the results and
highlight any significant data points or trends observed. Ensure this section is
clear and well-structured, so readers can easily understand the implications
of your findings.

4. Research Limitations/Implications
Discuss any limitations encountered during the study that could affect the
results or generalizability of the findings. Additionally, consider the
implications of your research for future studies or practical applications in the
field. This section is crucial for demonstrating the depth of analysis and
self-awareness in the research process.

5. Originality/Value
Explain how your research contributes new insights or value to the field.
Highlight what is unique about your study and how it extends or challenges
existing knowledge.

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

6. Formatting Requirements

» Word Limit: Between 1000 – 2000 words, not including references.

» Font and Size: Times New Roman, 12-point font, double-spaced.
» References: APA format to be followed for in-text citations and references.
» Language: All abstracts must be submitted in English.
» File Format: Submit in PDF format to ensure that formatting is preserved.

Note: Selected abstracts will be invited to present the full paper in person on the day of the conference.

Registration Fee
Paper presenter Attendees

Category Indian International Indian International

PhD Scholars `1500 $50 `500 $25

Others `3500 $100 `1000 $50

(Academicians/Industry Professionals)

Note:
1. Fee is inclusive of 18% GST, accommodation, food and conference kit
2. Travel reimbursement grants are available (one presenter per paper) for upto 3rd AC railway 2-way fare by the
most direct route to the conference venue.
3. In campus shared accommodation will be provided to the paper presenters.

SUBMIT

For queries, contact us on

winterconference.ncr@greatlakes.edu.in

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

Important Dates

Abstract Submission opens 1st August 2024

Abstract Submission closes 30th September, 2024

Final communication of selected abstracts 1st October, 2024

Full paper submission (for selected abstracts only) 10th December, 2024

Early bird registration with 10% fee discount opens 16th – 31st October, 2024

Last date for registration for the Conference 30th November, 2024

Days of the Conference 19-20th December, 2024

Highlights of the Conference

» A preconference workshop for early career researchers is scheduled for 19
December on Systematic reviews and Meta-Analysis, Experimental research (Do’s
and Dont’s), using Prompt engineering for research, and discussions on
Thesis/research paper among others to be conducted by prominent scholars
globally.

» Best paper in each track will be awarded a cash prize of ` 10,000 each.

» Special sessions facilitating interactions with editors of prominent international

journals will increase the publication likelihood of participants' papers.

» Selected papers would get a chance to be published in ABDC/SCOPUS/others

journals listed below:

1. Spanish Journal of Marketing (ABDC - B & SCOPUS listed)

2. Vision: The Journal of Business Perspective (ABDC - C & SCOPUS listed)
3. Journal of Content, Community & Communication (SCOPUS listed)
4. GLIMS Journal of Management Review and Transformation
5. Journal of Infrastructural Development

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

Invited Speakers
Philipp Rauschnabel
Keynote Speaker
Professor-Digital Marketing and Media Innovation,
Universität der Bundeswehr München, Germany
Associate Editor - Journal of Business Research

Mansur Khamitov
Fireside editor chat session
Doctoral and early career researchers workshop on Writing
Review and Meta-Analysis Articles for FT-50 Journals.
Assistant Professor-Marketing, Kelley School of Business,
Indiana University
Editorial Review Board Member, Journal of Consumer
Research and Journal of Consumer Psychology
Associate Editor, Journal of Retailing and Journal of
Interactive Marketing

Shaiphali Gupta
Fireside editor chat session
Doctoral and early career researchers workshop on Writing
Conceptual Articles.
Mani Ayer Chair Professor-Marketing, MICA
Associate editor, Journal of Business Research and Journal
of Strategic Marketing

WINTER CONFERENCE ON SUSTAINABLE BUSINESS 2024

 GREAT LAKES INSITITUE OF MANAGEMENT, GURGAON
Near Bilaspur Chowk, NH-8, Gurgaon-122413, Haryana, India
T: +91-124-2865800

www.greatlakes.edu.in/gurgaon