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Search Engine Optimization

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Esha Munir

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Search Engine Optimization

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Esha Munir
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SEO

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Copyright:

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10 views14 pages

Search Engine Optimization

Uploaded by

Esha Munir

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© All Rights Reserved
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SEO

SEARCH ENGINE OPTIMIZATION


What is SEO?

 It is the process of optimizing structure, design and content


of your website in order to increase traffic such way that
your website can index at the top results of SERPs.
 It also boost your search engine ranking with its various
promotional activities.
Importance of SEO / Why need SEO

 Its free Advertising and long term


 Promotion / Advertising of your products /service
 Brand Awareness
 Increase number of visitors ( drive users and customers)
through organic search traffic
 Increase and Maintain search engine ranking of your website
 “More Traffic - More Money”
Google Stake in Search
What is Website?
 website is a collection of related web pages, including
multimedia content, typically identified with a common
domain name, and published on at least one web server.
 Structure of website, creation of wordpress sample website
 Website URL , Html
 Header : Title , Descriprtion,
 Body : actual content of webpage
 Footer
 Sitelinks
 Google webmaster tool & website verification
 Create sitemap,
SEO Strategy
 Research desirable keywords and search phrase
 Identify search phrase to target, it should be relevant to
business
 Optimize website with proper focus keywords
 Study competitor websites and search engine
 Implement quality link building
 Add quality content
 Constant monitoring of rankings for targeted search terms.
How does google rank page?

 Keyword usage
 Site structure
 site speed
 Time spent on site , Bounce rate
 No of inbound links
 Quality of inbound links
Types Of SEO Techniques
 White Hat SEO: follow search engine (mainly Google)
guidelines. Some white hat SEO techniques include high
quality content development, website HTML optimization
and restructuring
 Black Hat SEO : exploits weaknesses in the search engine
algorithms to obtain high rankings
 Some black hat SEO techniques include: link spam, keyword
stuffing, cloaking, hidden text, and hidden links.
Types of SEO

 On-page SEO Optimization

 Off-Page SEO optimization


ON-Page SEO Optimization:
 It refers to settings you can apply on your website so that it is optimized
for search engines.

 On-page SEO important Factors:


 Having optimized Title and Description tags
 Keyword frequency in url, Body text and Headlines
 Proper URL Structures
 User friendly navigation (breadcrumbs, user sitemaps)
 Text Formatting (use of h1,h2,bold etc)
 Image optimization (image size, proper image names, use of ALT tag)
 User friendly 404 pages
 Fast loading pages
 Mobile Friendly pages
Off-Page SEO Optimization:
Why need Off-page optimization?

 used to improve the position of a web site in the search


engine results page (SERPs)
 Increase in Rankings
 Increase in PageRank
 More exposure to your business
Off-page SEO Activities
 Search Engine Submission
 Business listing
 Directory Submission
 Social Media listing
 Classifieds Submission
 Image submission,
 Infographics submission
 Article submission
 Social Bookmarking
 Blog commenting
 Forum submission
 Question Answer submission
Thank You

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